This document provides an overview of a workshop on eMarketing techniques for faculty. The workshop covered topics like blogs, wikis, Facebook, Twitter, and video. It included hands-on activities like creating social media profiles and accounts. The goal was to show faculty how to use various online tools and social media to enhance education and promote new programs and e-learning. Faculty were given homework assignments to start using Twitter and Facebook and encouraged to integrate these tools into their teaching.

1. VCCS New Horizons 2009 A Three Point Sermon on eMarketing that Includes Hands on Interaction! April 2, 2009 Dr. Chuck Terrell, Virginia Western Community College Brad Kleinman, Worksmart-eMarketing Denis Whelan, Account Manager, Intelliworks, Inc. Access, Excellence, Enlightenment

3. 1958 Baby boomer

4. An eMarketing Experience Brad Kleinman National Council for Continuing Education and Training (NCCET) www.nccet.org

5. Virginia Community College System Opportunities Chancellor’s E-Learning Enhancement & Development Grant (CEED) Dateline 2009 How do you market new programs and e-learning? eMarketing Virginia 2008 www.vccs.edu To do list: Identify resources to organize an eMarketing training for Virginia Western.

6. Intelliworks Customer Relationship Management (CRM) Connection 1984 Intelliworks

7. eMarketing, why, what, when, where, and how? Brad Kleinman, Worksmart-eMarketing

8. eMarketing Techniques for Faculty How to take advantage of the web to enhance education

9. Workshop Outline Accountability Web 1.0 -> Web 2.0 Social Media Trends Specific Technologies Wikis Facebook Twitter YouTube Ustream Second Life

10. Accountability

11. A Vision of Students Today

12. What is Web 2.0?

13. The New Web A user driven virtual world User driven content Rich, interactive and user-friendly Community and Social Network Incorporation of Video and Mobile Ex. Blogs, wikis, social networks, online video, etc

14. Statistics & Trends Social media trends Facebook over 185M, ~ 700K signups a day A blog is created every half second Over 150K videos uploaded to YouTube every day 75% of adults 18-24 are on social networks

15. RSS – The common denominator

16. Finding an RSS Feed

17. Subscribing to an RSS feed

18. RSS Feed Example

19. iGoogle

20. Social Bookmarking

21. Blogs What is a blog? Why would you start a blog? What are the issues you have to consider? How do you promote your blog?

22. Blog Benefits

23. Behind the scenes

24. Embed content from other sites

25. Why use a Wiki?

26. Getting started with a Wiki

27. Who can edit the Wiki?

28. Design the Wiki

29. Invite your Students

30. Your new Wiki

31. Wikis – Easy and Quick

32. Google Docs and Spreadsheets

33. GoToWebinar

34. Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff

35. The Technology & The tools

36. Facebook – The Social Network

37. Facebook Basics

38. Facebook Events

39. Facebook Public Profiles

40. Getting Started with Pages

41. Getting Started with Pages

42. Adding Information

43. Customizing Your Page

44. Facebook for Business – Connect

45. Facebook for Business – Share

46. Using Twitter

47. Twitter 90% / 10% Focus on giving it away Use Search.Twitter.com for real-time tweets RSS -> Email Use a URL shortener Cli.gs Retweet! (RT) Evangelist re-tweeting system Use #LWL hashtag Hashtags.org to track

48. Create a Sharing System

49. HOMEWORK! Homework Assignment #1 Sign up for twitter Follow a few people Find a great article on your curriculum area Shorten the URL with Cli.gs Tweet out! RT an interesting tweet

50. HOMEWORK! Homework Assignment #2 Sign up for Facebook Fill out your profile Upload a picture Update your status Invite 5 fellow faculty members

51. Using Video

52. Resource List Everything you need is online Wikipedia Google YouTube ‘ Plain English’ videos Quirk eMarketing eMarketing Textbook Training webinars Monthly webinars for ongoing education

53. Thank you! Brad Kleinman [email_address]

54. Denis Whelan, Intelliworks

62. Lessons Learned Smart investment of money and time ROI I can do it! We can do it! You can do it!

63. Next Steps for VWCC WFD Peer Conference New Horizons Integrate RSS feed into website Intelliworks Create more marketing campaigns!

64. My advice to YOU Dive in

65. Thank you Brad Kleinman Denis Whelan Chuck Terrell VCCS 2009 New Horizons Access, Excellence, Enlightenment