The document discusses how digital algorithms analyze individuals' digital activity and social media to shape their attitudes, behaviors, and identities. It explores how innovations in web graph analysis are creating "digital mirrors" that reflect back new insights about individuals' behaviors to them. The document also examines questions around whether what people do on social media can correlate to their professional careers and what social media posts may reveal about an individual's personality, moods, and intentions. The overall theme is that social media information can predict future careers for individuals.

1. Katie Webb
Professor Klinkowstein
Institute For the Future
The Remaking of
Persuasion
Digital Mirrors Algorithms analyze and reflect back our digital
activity to shape attitudes, behaviors, and
identities.
http://www.iftf.org/uploads/media/SR-1321_IFTF_FutureofPersuasionReport-1.pdf

2. Katie Webb
Professor Klinkowstein
Institute For the Future
“Innovations in web graph analysis are the new
frontier for creating digital mirrors of our lives,
which will reflect back new awareness and
analysis of our own behaviors.”

3. Katie Webb
Professor Klinkowstein
Research from the Web and Quora
Q: Can what we do and say on social media
correlate to what we do with our professional
career?
No relevant response
http://www.quora.com/Can-what-we-do-and-say-on-social-media-correlate-to-whatwe-do-with-our-professional-career

4. Katie Webb
Professor Klinkowstein
Research from the Web and Quora
Related Question
Q: What do our posts, forwards, and retweets on
social networks say about us? Our personality, our
mood, our intentions; what have we learned about
human psychology from all the social network's big
data.
http://www.quora.com/Social-Media-Marketing/What-do-our-posts-forwards-andretweets-on-social-networks-say-about-us

5. Katie Webb
Professor Klinkowstein
Research from the Web and Quora
Related Question
A: They talk about how we interact with our friends
and other people and tell a lot about our influence, the
roles we play in the Social Network and the
communities we gather in.
Joseph Lluis Larriba Per, profressor at the Technical University of Catalunya
http://www.quora.com/Social-Media-Marketing/What-do-our-posts-forwards-andretweets-on-social-networks-say-about-us

6. Katie Webb
Professor Klinkowstein
Theme
Social media information can predict an
individuals future career for them.