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HOT OR NOT
WHO ARE TYPO3'S COMPETITORS?
Digital Passion
PATRICK LOBACHER | +PLUSWERK AG | 21.10.2015 | TYPO3 CONFERENCE AMSTERDAM
2
3
Patrick Lobacher

Chairman +Pluswerk AG 





Consultant

Trainer

(Agile) Coach

Author
Full-service agency for digital communication



12 locations in DACH, Poland & Kapstadt
130+ employees
999+ finished projects
Digital Passion
4
Digital Passion
TYPO3 since 2002
Employees (TYPO3) 55
Certified Integrators 25
Books written (TYPO3) 8
Extensions in TER 100
5
What’s wrong

with this?
TYPO3 is
feature complete!
6 http://blog.fortrabbit.com/cms-quo-vadis
7 http://blog.fortrabbit.com/cms-quo-vadis
8
SOME STATISTICS
To get an overview about the market
9
943.000.000
http://www.internetlivestats.com/total-number-of-websites/
10
68%
not active
298.400.000
http://www.netcraft.com/active-sites/
11
25%
74.600.000
http://w3techs.com/technologies/details/cm-wordpress/all/all
12
50%
http://w3techs.com/technologies/details/cm-wordpress/all/all
9%
2%
TOP 3 CMS
13 http://w3techs.com/technologies/details/cm-typo3/all/all
1.6%
500.000
14 http://trends.builtwith.com/cms/country/Germany
STATISTICS FOR WEBSITES USING
CMS TECHNOLOGIES IN GERMANY
WHICH USE THE .DE EXTENSION
15 Google / W3Techs
0
0,8
1,6
2,4
3,2
2010 2011 2012 2013 2014 2015
Usage statistics in % of total CMS driven sites
16 http://sourceforge.net/projects/typo3/files/stats
0
400000
800000
1200000
1600000
2010 2011 2012 2013 2014 2015
Downloads of TYPO3
17 DAX / MDAX / TecDAX / www.bundesliga.de
110 DAX share index corps
18 Bundesliga clubs
37 TYPO3 (29%)
6 TYPO3 4.5 / 2 TYPO3 4.7
18 http://w3techs.com/technologies/details/cm-typo3/all/all
19 http://w3techs.com/technologies/overview/content_management/all
58%
do not use
a CMS at all
20
MARKET SEGMENTS
What segments to consider
21
SEGMENTS?
A B C D E
Complexity (CAS) Simple Easy Complicated Complex More Complex
Project volume in
EUR
<= 5k 5 - 25k 25 - 75k 75 - 500k 500+
Amount business
logic
hardly less mid much tremendous
Integration to
subsystems
hardly less important essential inevitable
Term Landing page Website WCM ECM Big ECM
Competitors
Vanilla, 1&1, Wix,
CM4all, Jimdo, …
Wordpress,
Joomla, …
Drupal, ez, … ECM player ECM player
„Subjective“ 

Hot or Not
NOT NOT HOT HOT NOT
22
VERTICAL & HORIZONTAL
MARKETS?
Government
Healthcare
Automotive
B2C
B2B
Education
Military
…
Electronic
Tourism
Entertainment
E-Commerce
Finance
#not
23
ANALYSTS &
CONSULTING FIRMS
What do others think about the CMS market?
24
Consulting firm which provides market
research and analysis, growth strategy
consulting, and corporate training services
across multiple industries. Its headquarters
are located in Mountain View, California,
with offices in over 40 countries.
http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00
25
„Mobile and cloud platforms are driving
widespread adoption of WCM“
http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00
Frost & Sullivan estimates the current global
CMS market will grow at 13.3 percent a year
through 2017
26 http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00
Feature set according to Frost
Records, case, document management and digital asset
management (RM, CM, DM, and DAM)
Archival and indexing 

(emails, chats, reports, presentations, and so on)
Web Experience Management (WEM) and 

Web Content Management (WCM)
Natural language processing (NLP) and 

custom business process modeling
Imaging and capture solutions 

(scanning to mobile, fax, camera, or web)
Social media integration
Workflow and Business Process Management (BPM)
Dashboard for monitoring entire infrastructure and 

real-time view of processes
Advanced search and automated extraction 

(optimal character recognition [OCR])
Integration adaption with other business applications 

(Microsoft Sharepoint, SAP, and so on)
Strong version control, permission-based access and 

rules assigning, and automation
Analytics including Specific Activity Monitoring (SAM)
and measurement of Key Performance Indicators (KPIs)
27
The world's leading information
technology research and advisory
company. Founded in 1979, Gartner is
headquartered in Stamford, Connecticut,
USA, and has 6,600 associates, including
more than 1,500 research analysts and
consultants, and clients in 85 countries.
http://www.gartner.com/technology/about.jsp
28
„Gartner defines WCM as the process of
controlling the content to be consumed
over multiple digital channels through the
use of specific management tools based
on a core repository. These may be
procured as commercial products, open-
source tools, or hosted service offerings.“
http://www.gartner.com/technology/about.jsp
29 http://www.gartner.com/technology/about.jsp
Feature set according to Gartner
Content creation functions such as templating, 

workflow and change management
A high degree of interoperability with adjacent
technologies, such as CRM, marketing resource
management, digital asset management (DAM) 

and Web analytics
WCM repositories that organize and 

provide metadata about the content
Real-time adaptation to visitor interaction
Library services such as check-in/check-out, 

version control and security
Good integration with delivery tiers, such as 

e-commerce, social media and portal software
Content deployment functions that deliver
prepackaged or on-demand content to Web servers
30 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management
drive market transformation
31 http://www.gartner.com/technology/about.jsp
Ability to Execute Completeness of Vision
Product or Service Market Understanding
Overall Viability Marketing Strategy
Sales Execution/Pricing Sales Strategy
Market Responsiveness/Record Offering (Product) Strategy
Marketing Execution Business Model
Customer Experience Vertical/Industry Strategy
Operations Innovation
Geographic Strategy
32 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management
Hype Cycle

Content
Management
representing
the maturity,
adoption and
social
application of
specific
technologies

33 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management
34 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management
35 https://www.forrester.com/marketing/about/about-us.html
Forrester Research is one of the most influential research
and advisory firms in the world. We work with business and
technology leaders to develop customer-obsessed
strategies that drive growth.
Forrester’s unique insights are grounded in annual surveys
of more than 500,000 consumers and business
leaders worldwide, rigorous and objective methodologies,
and the shared wisdom of our most innovative clients.
36
The Forrester WaveTM: 

Web Content Management Systems, Q1 2015
„Web Content Management is the
backbone of digital experiences“
„Vendors extend their WCM backbones
into marketing, mobile, and cloud“
https://www.forrester.com/Web-Content-Management-(WCM)
37 https://www.forrester.com/Web-Content-Management-(WCM)
38 https://www.forrester.com/Web-Content-Management-(WCM)
39
COMPETITORS
What do others do to dominate the CMS market?
40 https://wordpress.org/showcase/
• 74.600.000 Installations (25% of all active websites)
• 50% of all CMS driven sites use WordPress
• Market share increases by 0.5% per month
• Backend is available in 40 languages
• Frontend is supported in 120 languages
• 40.709 plugins available (Downloads: 1.066.983.824)
• Big sites: CNN, Forbes, TechCrunch, The NewYorker, BBC,
Sony, MTV, ebay inc, Best Buy, Xerox, schweden.se, Groupe
Renault, Bloomberg, Coca Cola, …
41 http://www.woothemes.com/woocommerce/
• WooCommerce
• drives 30% of all e-
commerce sites
• up to 50k products
• about 1000 plugins
• about 250 themes
Most successful
e-commerce
system
42 https://www.drupal.org
43 https://www.drupal.org
44
AUTHORING
IMPROVEMENT
https://www.drupal.org
45
MOBILE

FIRST &

RWD
https://www.drupal.org
46
WEB-

SERVICES

&

SYMFONYother systems or frameworks
desktop
Android applications
other Drupal sites
Flash components
iPhone applications
kiosk applications
https://www.drupal.org
47
CONTENT
MANAGEMENT
SYSTEM
CUSTOMER
EXPERIENCE
MANAGEMENT
VS
48 https://wordpress.org/showcase/
49 https://wordpress.org/showcase/
Adobe Experience Manager
50 https://wordpress.org/showcase/
Adobe Experience Manager
51 https://wordpress.org/showcase/
Adobe Experience Manager
(OSGi - Open Services Gateway initiative)
52 https://wordpress.org/showcase/
Adobe Experience Manager
53 https://wordpress.org/showcase/
54 http://www.sitecore.net/platform.aspx
Web | Mobile | Commerce | Federated | Print | Social | Email | App

Experience
55 http://www.sitecore.net/platform.aspx
56 http://www.sitecore.net/platform.aspx
57 http://www.sitecore.net/platform.aspx
Measure which content matters to the
audiences, and delivering optimal and
personalized digital experiences based
on this insight in real time
58 http://www.sitecore.net/platform.aspx
59 http://www.onehippo.com/en/demo
60 http://www.onehippo.com/en/demo
61 http://www.onehippo.com/en/partners/technology-alliances
Connectors (violet) & Alliances (green)
62
WHAT TO DO NEXT?
A personal view on the next steps
63
THE ULTIMATE







LIST
64
#1
TYPO3 INC
65
#2
MARKETPLACE
66
#3
STRONG VISION
67
#4
CUSTOMER
EXPERIENCE
68
#5
STANDARDS
69
#6
ADDRESS

ENTERPRISE
70
#7
FEATURES LIKE
INLINE EDITING
AND REST
71
#8
MARKETING
FOKUS
72
#9
CONNECTORS
EVERYWHERE
73
#10
CLOUD
74
#1ENTERPRISE

CMS
75
THANKS A LOT!
Digital Passion
76
CONTACT
Patrick Lobacher



patrick.lobacher@pluswerk.ag
+49 89 130 145 20 
www.pluswerk.ag
Wilhelm-Hale-Str. 53

80639 München

Germany
https://www.facebook.com/pluswerk
https://twitter.com/pluswerkag
https://twitter.com/pluswerkag
https://www.linkedin.com/company/-pluswerk-ag
https://plus.google.com/113397823770862988928

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