Includes welcome, onboarding, cart abandonment, retention, free preview/upsell, referral and advocacy email examples from some of our favorite subscriber focused companies including MeUndies, Birchbox, Netflix, Hulu, Blue Apron, Evernote, Nature Box and more.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
The document proposes an e-commerce app called wholeSALE that would connect businesses and wholesalers. It would provide a platform for suppliers to list products for free while charging commissions on transactions. The app aims to make finding genuine wholesalers easier by verifying suppliers and offering safe payment options. It plans to target small and medium businesses in India and earn revenue through commissions, subscriptions, and online marketing services for suppliers. The document outlines strategies around product offerings, pricing, promotion, distribution and implementation to achieve the goals of expanding business services and connecting with thousands of merchants within five years.
1) Open APIs have become more prevalent as enterprises are beginning to realize benefits from the API economy. The number of open APIs is projected to grow significantly by 2016.
2) A well-planned API strategy can help businesses compete and grow by plugging into digital value chains, managing partner networks more efficiently, inspiring developer communities, and increasing customer satisfaction and brand awareness.
3) Factors like the growth of mobile devices, enterprise mobility adoption, and continuous evolution of internet business models have led to increased connectivity and a more client-centric approach to application development using RESTful APIs.
Kristoff Bannies - Digital Analytics: Trends AssessmentKristoffBannies
This document summarizes sections 1-3 of a project analyzing trends in online shopping and ecommerce. Section 1 discusses how the COVID-19 pandemic dramatically increased online shopping, especially for groceries. Section 2 explains how retailers, brands, and restaurants adapted by investing more in ecommerce, delivery services, and digital advertising. It provides examples like Best Buy expanding curbside pickup. Section 3 prefaces an interview with a product manager on retailer search and online grocery trends.
Virtual Retail: from 3D Fashion to Mass Customisation, a new business model f...ELSE CORP
We will participate at EuroCIS 2018, the leading trade fair for retail technology, we present our two main concepts 'Virtual Retail' and 'Virtual Couture Fashion'.
ATTEND THE TALK: 27 February 2018, @EuroCIS. From 12 to 12:15
more info: https://www.eurocis-tradefair.com/vis/v1/en/exhibitors/eurocis2018.2561231
This document discusses five key components for delivering optimal digital experiences: 1) Content and commerce - making all content and data available across systems to dynamically filter content; 2) Customers and context - understanding customers to deliver personalized, context-aware experiences; 3) Digital and physical convergence - synchronizing online and offline customer data and experiences; 4) Brand and commerce convergence - collaborating across marketing and commerce teams; 5) Scalability - easily scaling the digital experience for new markets, brands, or campaigns. The document argues that considering all five components is necessary to remove friction from the customer experience across channels.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
The document proposes an e-commerce app called wholeSALE that would connect businesses and wholesalers. It would provide a platform for suppliers to list products for free while charging commissions on transactions. The app aims to make finding genuine wholesalers easier by verifying suppliers and offering safe payment options. It plans to target small and medium businesses in India and earn revenue through commissions, subscriptions, and online marketing services for suppliers. The document outlines strategies around product offerings, pricing, promotion, distribution and implementation to achieve the goals of expanding business services and connecting with thousands of merchants within five years.
1) Open APIs have become more prevalent as enterprises are beginning to realize benefits from the API economy. The number of open APIs is projected to grow significantly by 2016.
2) A well-planned API strategy can help businesses compete and grow by plugging into digital value chains, managing partner networks more efficiently, inspiring developer communities, and increasing customer satisfaction and brand awareness.
3) Factors like the growth of mobile devices, enterprise mobility adoption, and continuous evolution of internet business models have led to increased connectivity and a more client-centric approach to application development using RESTful APIs.
Kristoff Bannies - Digital Analytics: Trends AssessmentKristoffBannies
This document summarizes sections 1-3 of a project analyzing trends in online shopping and ecommerce. Section 1 discusses how the COVID-19 pandemic dramatically increased online shopping, especially for groceries. Section 2 explains how retailers, brands, and restaurants adapted by investing more in ecommerce, delivery services, and digital advertising. It provides examples like Best Buy expanding curbside pickup. Section 3 prefaces an interview with a product manager on retailer search and online grocery trends.
Virtual Retail: from 3D Fashion to Mass Customisation, a new business model f...ELSE CORP
We will participate at EuroCIS 2018, the leading trade fair for retail technology, we present our two main concepts 'Virtual Retail' and 'Virtual Couture Fashion'.
ATTEND THE TALK: 27 February 2018, @EuroCIS. From 12 to 12:15
more info: https://www.eurocis-tradefair.com/vis/v1/en/exhibitors/eurocis2018.2561231
This document discusses five key components for delivering optimal digital experiences: 1) Content and commerce - making all content and data available across systems to dynamically filter content; 2) Customers and context - understanding customers to deliver personalized, context-aware experiences; 3) Digital and physical convergence - synchronizing online and offline customer data and experiences; 4) Brand and commerce convergence - collaborating across marketing and commerce teams; 5) Scalability - easily scaling the digital experience for new markets, brands, or campaigns. The document argues that considering all five components is necessary to remove friction from the customer experience across channels.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Hiring the best eCommerce Developer: Do’s & Don’tsSnehaDas60
You may feel surprised to learn that Amazon’s net sales recorded a whopping 40%+ growth year-on-year Q2 2020 as compared to Q2 2019. This clearly illustrates the values and roles being held by eCommerce portals during the pandemic despite strict lockdowns occurring in multiple countries across the world.
Unlike the development of a regular website, an eCommerce platform needs dozens of customer-centric features and dedicated working hours from an innovative team of developers having years of relevant experience in the field.
Investing in an inexperienced company for your eCommerce website may yield an unsatisfactory result. So, when you need to hire eCommerce developers there are certain Dos and Don’ts that must be taken care of.
Here are Top 7 Do’s that must be followed while hiring eCommerce developer....
A Wake Up Call - By Prof Swapna Pradhan, WelingkarUday Salunkhe
Traditional brick-and-mortar stores should revisit their business models keeping the customer at the core, in order to stay relevant. This year, my pre-Diwali shopping turned out to be a pleasant experience— considering that I did not have to wait in a long queue at the billing counter. I was in and out of a popular national department store in an upmarket Mumbai suburb in less than 45 minutes.
This festival season was more than a discount-led phenomena, it was an event which saw massive sales taking place for e-commerce marketers. During the first phase of the sale, 90% of the people from 20,000 pin codes ordered at least once in 120 hours.
A SlideShare based on the results of a 2013 international survey of more than 500 e-commerce and e-business professionals, sponsored by IBM Tealeaf and conducted by Econsultancy
The document discusses the growing demand from customers to purchase new vehicles completely online. A survey found that 72% of customers are willing to buy a new car online. However, automakers have been slow to implement online sales and most current initiatives do not meet customer expectations. Customers expect benefits like convenience, time savings, price transparency, and the ability to compare vehicles and negotiate online. While automakers face challenges in developing new online sales models, the document argues that responding to rising customer demand for online purchasing will be crucial for automakers to remain competitive as business models continue to evolve in the industry.
COVID19 has made empathy the new norm in marketing. If you’re curious about this new customer reality, how it affects big brands like LVMH and Hilton, as well as how a loyalty program can help, then check Antavo’s related article, featuring a dedicated webinar recording. Here you can find the slides we used during this educational online event.
The document discusses four key areas that affect user experience for fashion e-commerce stores: the homepage, product listings, product cards, and purchasing processes. Research findings show that users want direct access to products on the homepage rather than lifestyle content. For product listings, users prefer seeing models and having the ability to view many products per page. Effective product cards use high-quality images including videos to showcase products and details. The purchasing process should provide flexibility and easy returns to improve the user experience.
VIRTUAL RETAIL & THE FUTURE OF FOOTWEAR AT THE 9th WORLD MASS CUSTOMIZATION A...ELSE CORP
The document discusses the future of footwear production including mass customization and on-demand manufacturing. It describes a company called ELSE Corp that has developed a virtual retail platform for customized footwear design and production. Customers can design shoes online or in a physical store using virtual and augmented reality tools. The customized designs are then produced on-demand using robotics and flexible manufacturing processes. The goal is to offer customers fully customized and personalized shoes while allowing more efficient production through automated on-demand manufacturing.
New Retail Day'14 - 6. maj 2014 - Bill Gillespie, IBM HusetMarkedsforing
The document discusses how empowered customers and new technologies are disrupting retail. It highlights how customers now research and shop across multiple channels and expect personalized, seamless experiences from retailers. Amazon is presented as a major disruptor, having invested in areas like same-day delivery, private labels, and customer loyalty programs. The document argues retailers need to focus on active listening, social media engagement, data analysis, and location-based technologies to better understand and serve empowered customers across all channels.
How to Generate Revenue with your Ecommerce Store?GoWebBaby
Gowebbaby White paper Presentation on How to Generate Revenue with your Ecommerce Store? In this slide we are discussing about Strategies to Generate Revenue. Read complete slide.and If you need any help regarding Revenue Generation, then We are always here to assist you. Contact us at https://www.gowebbaby.com today
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
IBM Omnichannel Commerce Solutions OverviewLightwell
Learn about changing consumer expectations and market demands, how the IBM Commerce solutions help, and they key advantages and capabilities of the IBM platform for ecommerce and order management.
Most retailers now have a digital presence in store. There is a lot to see out there in the wild and this presentation takes you through what is out there and how the technology is being applied.
This slides were presented at the inaugural Connected Stores Conference 2015 in London.
- The document discusses the emergence and growth of digitally native vertical brands (DNVBs), which are e-commerce focused brands that control their own distribution and product selection.
- DNVBs have grown as physical retail traffic declines, e-commerce increases, and the population of "digital natives" who prefer online shopping rises. Many DNVBs focus on apparel and fashion.
- Traditional retailers are adapting to consumers' shift to online shopping through omni-channel strategies, while investors can capture higher margins by investing in DNVBs, which avoid physical store costs. The document provides several examples of DNVBs and analysis of their funding and valuations.
The Covid-19 outbreak took the world by surprise. No industry has been left untouched. Some have gained, many have lost.
Do you own a food shop? Do you manage a grocery, pharmacy or a laundry outlet? Is your business suffering due to the COVID pandemic? There is no need for your business to suffer.
Here’s the detailed information on how you can save your business through digitalization.
Tap here to learn more, https://www.dotcominfoway.com/top-mobile-app-development-company/
The robotics market is expected to grow significantly by 2025, reaching over $50 billion annually. Within retail, robots are being used across the supply chain from inventory to delivery. Applications range from stocking shelves to product picking to checkout and delivery. Technologies are also being developed to analyze customer behavior in stores in real time using sensors and cameras to better understand traffic patterns. One example is Digeiz, which uses 3D motion sensors to monitor customer paths and identify busy and empty areas of the store. The development of humanoid robots for customer service faces challenges due to the difficulty of replicating human interactions.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
The Linn Academy 2016 keynote, hosted by Linnworks CEO and System Architect Fedor Dzjuba, provides a deep-dive into how eCommerce is changing, what we can expect in the next few years and how we can adapt our businesses. To watch the talk, simply visit https://youtu.be/sdPzJBQahgo
Lightspeed provides a platform for retailers and ecommerce businesses. The platform includes features like ecommerce storefronts, order management, inventory management, fulfillment, customer relationship management, and analytics. Lightspeed has helped over 2,000 customers across various industries.
Este documento presenta la descripción de un módulo de seminario de investigación de primer semestre. El módulo busca que los estudiantes comprendan y apliquen la metodología de investigación en el desarrollo de un proyecto de investigación, con objetivos de entender la metodología científica y proporcionar enfoques e instrumentos investigativos. El módulo consta de cinco capítulos sobre introducción al problema, marco de referencia, metodología, redacción del protocolo e investigación y estrategias
Xprinta nace de la resolución de las principales empresas españolas especializadas en imagen corporativa de ambiente.
Para formar una franquicia nacional, dedicada a gestionar y llevar a cabo proyectos de rotulación e imagen en el punto de venta.
Xprinta se ha diseñado para que la suma de capacidad productiva y experiencia, junto con la distribución geográfica nacional, den como resultado una manera más racional y eficiente de desarrollar medianos y grandes proyectos de implantación de imagen corporativa (rotulación exterior, imagen comercial de interior, señalética, sistemas de exposición, etc.)
Puedes obtener más información nuestra en:
http://www.xprinta.com/que-es-xprinta/
Hiring the best eCommerce Developer: Do’s & Don’tsSnehaDas60
You may feel surprised to learn that Amazon’s net sales recorded a whopping 40%+ growth year-on-year Q2 2020 as compared to Q2 2019. This clearly illustrates the values and roles being held by eCommerce portals during the pandemic despite strict lockdowns occurring in multiple countries across the world.
Unlike the development of a regular website, an eCommerce platform needs dozens of customer-centric features and dedicated working hours from an innovative team of developers having years of relevant experience in the field.
Investing in an inexperienced company for your eCommerce website may yield an unsatisfactory result. So, when you need to hire eCommerce developers there are certain Dos and Don’ts that must be taken care of.
Here are Top 7 Do’s that must be followed while hiring eCommerce developer....
A Wake Up Call - By Prof Swapna Pradhan, WelingkarUday Salunkhe
Traditional brick-and-mortar stores should revisit their business models keeping the customer at the core, in order to stay relevant. This year, my pre-Diwali shopping turned out to be a pleasant experience— considering that I did not have to wait in a long queue at the billing counter. I was in and out of a popular national department store in an upmarket Mumbai suburb in less than 45 minutes.
This festival season was more than a discount-led phenomena, it was an event which saw massive sales taking place for e-commerce marketers. During the first phase of the sale, 90% of the people from 20,000 pin codes ordered at least once in 120 hours.
A SlideShare based on the results of a 2013 international survey of more than 500 e-commerce and e-business professionals, sponsored by IBM Tealeaf and conducted by Econsultancy
The document discusses the growing demand from customers to purchase new vehicles completely online. A survey found that 72% of customers are willing to buy a new car online. However, automakers have been slow to implement online sales and most current initiatives do not meet customer expectations. Customers expect benefits like convenience, time savings, price transparency, and the ability to compare vehicles and negotiate online. While automakers face challenges in developing new online sales models, the document argues that responding to rising customer demand for online purchasing will be crucial for automakers to remain competitive as business models continue to evolve in the industry.
COVID19 has made empathy the new norm in marketing. If you’re curious about this new customer reality, how it affects big brands like LVMH and Hilton, as well as how a loyalty program can help, then check Antavo’s related article, featuring a dedicated webinar recording. Here you can find the slides we used during this educational online event.
The document discusses four key areas that affect user experience for fashion e-commerce stores: the homepage, product listings, product cards, and purchasing processes. Research findings show that users want direct access to products on the homepage rather than lifestyle content. For product listings, users prefer seeing models and having the ability to view many products per page. Effective product cards use high-quality images including videos to showcase products and details. The purchasing process should provide flexibility and easy returns to improve the user experience.
VIRTUAL RETAIL & THE FUTURE OF FOOTWEAR AT THE 9th WORLD MASS CUSTOMIZATION A...ELSE CORP
The document discusses the future of footwear production including mass customization and on-demand manufacturing. It describes a company called ELSE Corp that has developed a virtual retail platform for customized footwear design and production. Customers can design shoes online or in a physical store using virtual and augmented reality tools. The customized designs are then produced on-demand using robotics and flexible manufacturing processes. The goal is to offer customers fully customized and personalized shoes while allowing more efficient production through automated on-demand manufacturing.
New Retail Day'14 - 6. maj 2014 - Bill Gillespie, IBM HusetMarkedsforing
The document discusses how empowered customers and new technologies are disrupting retail. It highlights how customers now research and shop across multiple channels and expect personalized, seamless experiences from retailers. Amazon is presented as a major disruptor, having invested in areas like same-day delivery, private labels, and customer loyalty programs. The document argues retailers need to focus on active listening, social media engagement, data analysis, and location-based technologies to better understand and serve empowered customers across all channels.
How to Generate Revenue with your Ecommerce Store?GoWebBaby
Gowebbaby White paper Presentation on How to Generate Revenue with your Ecommerce Store? In this slide we are discussing about Strategies to Generate Revenue. Read complete slide.and If you need any help regarding Revenue Generation, then We are always here to assist you. Contact us at https://www.gowebbaby.com today
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
IBM Omnichannel Commerce Solutions OverviewLightwell
Learn about changing consumer expectations and market demands, how the IBM Commerce solutions help, and they key advantages and capabilities of the IBM platform for ecommerce and order management.
Most retailers now have a digital presence in store. There is a lot to see out there in the wild and this presentation takes you through what is out there and how the technology is being applied.
This slides were presented at the inaugural Connected Stores Conference 2015 in London.
- The document discusses the emergence and growth of digitally native vertical brands (DNVBs), which are e-commerce focused brands that control their own distribution and product selection.
- DNVBs have grown as physical retail traffic declines, e-commerce increases, and the population of "digital natives" who prefer online shopping rises. Many DNVBs focus on apparel and fashion.
- Traditional retailers are adapting to consumers' shift to online shopping through omni-channel strategies, while investors can capture higher margins by investing in DNVBs, which avoid physical store costs. The document provides several examples of DNVBs and analysis of their funding and valuations.
The Covid-19 outbreak took the world by surprise. No industry has been left untouched. Some have gained, many have lost.
Do you own a food shop? Do you manage a grocery, pharmacy or a laundry outlet? Is your business suffering due to the COVID pandemic? There is no need for your business to suffer.
Here’s the detailed information on how you can save your business through digitalization.
Tap here to learn more, https://www.dotcominfoway.com/top-mobile-app-development-company/
The robotics market is expected to grow significantly by 2025, reaching over $50 billion annually. Within retail, robots are being used across the supply chain from inventory to delivery. Applications range from stocking shelves to product picking to checkout and delivery. Technologies are also being developed to analyze customer behavior in stores in real time using sensors and cameras to better understand traffic patterns. One example is Digeiz, which uses 3D motion sensors to monitor customer paths and identify busy and empty areas of the store. The development of humanoid robots for customer service faces challenges due to the difficulty of replicating human interactions.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
The Linn Academy 2016 keynote, hosted by Linnworks CEO and System Architect Fedor Dzjuba, provides a deep-dive into how eCommerce is changing, what we can expect in the next few years and how we can adapt our businesses. To watch the talk, simply visit https://youtu.be/sdPzJBQahgo
Lightspeed provides a platform for retailers and ecommerce businesses. The platform includes features like ecommerce storefronts, order management, inventory management, fulfillment, customer relationship management, and analytics. Lightspeed has helped over 2,000 customers across various industries.
Este documento presenta la descripción de un módulo de seminario de investigación de primer semestre. El módulo busca que los estudiantes comprendan y apliquen la metodología de investigación en el desarrollo de un proyecto de investigación, con objetivos de entender la metodología científica y proporcionar enfoques e instrumentos investigativos. El módulo consta de cinco capítulos sobre introducción al problema, marco de referencia, metodología, redacción del protocolo e investigación y estrategias
Xprinta nace de la resolución de las principales empresas españolas especializadas en imagen corporativa de ambiente.
Para formar una franquicia nacional, dedicada a gestionar y llevar a cabo proyectos de rotulación e imagen en el punto de venta.
Xprinta se ha diseñado para que la suma de capacidad productiva y experiencia, junto con la distribución geográfica nacional, den como resultado una manera más racional y eficiente de desarrollar medianos y grandes proyectos de implantación de imagen corporativa (rotulación exterior, imagen comercial de interior, señalética, sistemas de exposición, etc.)
Puedes obtener más información nuestra en:
http://www.xprinta.com/que-es-xprinta/
Mesas de exámenes finales febrero marzo 2015Cecilia Berro
El documento presenta las mesas de exámenes finales para diferentes años y carreras de la profesión en educación especial en febrero y marzo. Detalla las asignaturas, días, fechas y profesores a cargo de cada mesa de examen para el primer y segundo llamado de febrero y marzo respectivamente.
Normas para redes de reutilización. Versión 2007. Canal de Isabel IIAudit Irrigation
Este documento establece las normas técnicas para el diseño, construcción y gestión de redes de agua regenerada en la Comunidad de Madrid. Incluye especificaciones para tuberías, válvulas, depósitos, estaciones de bombeo y otros componentes de la red. El objetivo es garantizar la calidad y uniformidad técnica de las infraestructuras de agua regenerada gestionadas por el Canal de Isabel II para usos como el riego de parques y campos de golf.
Este documento proporciona una lista de agencias de colocación en La Rioja, España. Incluye el nombre de la agencia, su ubicación, contacto y breves detalles adicionales. Se enumeran 20 agencias de colocación diferentes que ofrecen servicios a distintos grupos como personas con discapacidad, desempleados, profesionales de la construcción y más. También incluye enlaces web adicionales con información sobre el empleo en la región.
Este documento fornece uma lista de recursos online sobre ferramentas web, incluindo sites sobre brinquedos de papel e mecanismos, ferramentas para desenho e construção de brinquedos de papel, e exemplos de animações e projetos criados com papel. A lista está organizada em categorias e continua em atualização.
The document discusses leadership development. It begins with an overview of trends in leadership development, noting that it is one of the top challenges for companies and blended learning will be an important form. It then covers the benefits of leadership development, key questions leadership development can help answer, and the background and procedure of leadership development. Specifically, it outlines a 6 step procedure that includes identifying organizational requirements, developing leadership tools, identifying leader strengths and developing a learning environment. It also discusses the responsibilities of leadership and how leadership can help address tendencies of organizations.
El documento describe el perfil humano-espiritual de María Bernarda Butler, una monja franciscana suiza del siglo XX. Tuvo una infancia sencilla dedicada al trabajo agrícola y sintió un fuerte llamado a la oración. Vivió una vida espiritual intensa caracterizada por la pobreza, la obediencia, la mortificación y el servicio a los demás. Reformó su monasterio y demostró ser una sabia administradora y misionera dedicada a unir contemplación y apostolado.
El documento presenta información sobre los productos de la compañía Herbalife, incluyendo batidos nutricionales, té de guaraná energizante, polvo de proteína y suplementos vitamínicos. Se proporcionan detalles sobre los ingredientes y beneficios de cada producto, así como sus precios y códigos de producto.
Este documento resume la presencia de Pestalozzi en la revista La Escuela Moderna entre 1891 y 1934. Se divide en tres secciones: 1) breve contexto sobre la revista, 2) análisis descriptivo de los artículos relacionados a Pestalozzi, 3) significado e interpretación de los artículos más relevantes. En total hubo 17 artículos que mencionaron a Pestalozzi, principalmente durante la primera y última etapa de la revista, enfocándose en su biografía, ideas, principios y legado pedagógico. La revista sir
Este documento resume 10 años de investigación sobre violencia ocupacional en el sector sanitario realizada por www.violenciaocupacional.cat. El proyecto ha registrado miles de incidentes de agresiones a trabajadores sanitarios por parte de pacientes y familiares. También ha desarrollado herramientas como cuestionarios para evaluar factores de riesgo y el impacto percibido de la violencia. Los resultados muestran áreas de mejora en la prevención como protocolos para situaciones fuera del centro y simulacros. La violencia en el sector sanitario
Beneficios de la contratación de un cerrajeroemy_vooo
Este documento describe los beneficios de contratar a un cerrajero profesional. Un cerrajero está disponible las 24 horas para ayudar en caso de que se quede encerrado fuera de su casa u otro lugar. Ellos tienen licencia para ofrecer soluciones rápidas a problemas de bloqueo e instalar nuevos sistemas de seguridad. Contratar a un cerrajero profesional es más asequible que reemplazar cerraduras uno mismo y puede ahorrar tiempo y frustración. Siempre es bueno tener el número de un cerrajero local para emergencias imprev
Ellenberger, e high-p&errorless learning pp (1)elellenberger
1) High-probability commands present a sequence of easy requests the learner can comply with before presenting a more difficult, low-probability command. This builds momentum and establishes responding.
2) Errorless learning presents trials in a way that eliminates mistakes by using prompts and repeated exposure to the correct response. There are four types: stimulus shaping, response prevention, delayed prompting, and superimposition of stimulus fading.
3) The steps to implement high-probability commands are to select easy commands, present them rapidly with reinforcement, then immediately present and reinforce a low-probability command. The steps to implement errorless learning techniques involve systematically fading prompts over time.
La periodoncia estudia las enfermedades de los tejidos que soportan los dientes. El ligamento periodontal conecta el hueso alveolar a la raíz dental y permite la distribución de fuerzas. La gingivitis es una forma leve de enfermedad periodontal causada por placa que inflama las encías pero no causa pérdida ósea. El diagnóstico incluye examen visual, sondaje para medir la profundidad de bolsas periodontales y la destrucción ósea.
Las fuentes del derecho incluyen la constitución, las leyes, los tratados, la costumbre, los principios generales del derecho y la jurisprudencia. Estas fuentes pueden ser tanto internas como internacionales y varían en su fuerza jurídica, desde constitucionales hasta secundarias. Las fuentes directas contienen directamente las normas jurídicas, mientras que las indirectas ayudan a comprender y conocer las normas.
This document is the user manual for SunVision, a utility program for configuring and monitoring photovoltaic inverters. It describes how to install and use SunVision, including:
- Installing SunVision from a CD-ROM or downloading the installer from the internet. Hardware, software, and user requirements are also outlined.
- How to start the program and browse for inverters connected via serial port, Ethernet, or RS485 bus.
- The main program window tabs for viewing general information, details, sun data, sensors, and logs & tools. Graphs of power, voltage, temperature and other parameters over time can be viewed.
- How to view string monitor data
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
How does a mobile app fuel up business growthShelly Megan
Mobile apps fuel business growth in several key ways:
- They promote brand recognition and provide a competitive edge by attracting customer attention.
- They create a direct marketing channel by consolidating information and allowing direct sales.
- They expedite sales and drive conversions by simplifying the customer experience and checkout process.
- They also enhance operational efficiency, minimize costs, and can establish on-demand marketplaces.
The presentation aims at providing insights into the current state of Customer Services and what it is expected to be in the future. It provides analytics driven information in the world of Customer Service, while highlighting the key areas, for leaders and IT decision makers to focus on.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
1. Why B2B Marketers Should Take Mobile Marketing Seriously
2. The Case for B2B Mobile Marketing
3. Ways You Can Use Mobile to Educate Customers, Generate and Qualify Leads, and Create Brand Loyalty
4. Email Marketing Trends
5. The App Advantage
6. Connecting Through Social Media
7. The Power of Video
8. Don’t Forget Trade Shows
9. The Final Authority: Your Web Site
10. Best Practices for Mobile Marketing
11. One Stop Mobile Lead Generation
Big brand strategies for mobile app marketingAjai Srivastava
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
The document discusses how e-commerce is evolving due to changes in technology and consumer behavior. Smartphones and tablets have dramatically increased internet access, leading users to do more browsing and buying online. This is forcing traditional retailers to adapt to the new landscape or risk going out of business. Direct sellers are well-positioned to capitalize on e-commerce innovations by offering a personalized shopping experience combined with new features like mobile optimization, loyalty programs, and content management. Direct sellers that embrace these emerging technologies can provide the best possible experience for customers and representatives.
Start a conversation with 650 million people! WeChat is growing on average 12,3% per year and is one of the largest standalone messaging apps in the world.
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
Best Mobile Application Development Company in Bangalore,Best Application Development Company in Bangalore,Best Android Application Development Company in Bangalore
Mobile application development provides several key benefits for businesses:
1) It boosts visibility for businesses by allowing them to reach the millions of potential customers who use mobile devices on a daily basis.
2) Having a mobile app creates brand awareness and helps businesses improve their brand image.
3) Mobile apps enrich the customer experience by providing easy and convenient access to a business's services and products.
Implementing Mobile Application on your retail StoreKoombea
Tech-savvy customers are the future shoppers, and mobile apps serve as the medium that will power retail into the future. Contact Us! We can help you build your ideas. https://koombea.com/contact/
Setting Your Shopify Store Up for Success: Apps to Boost Revenue in 2024Nirvana Canada
In a world that is increasingly shifting from in-person to online sales, there has never been a better time to take a long hard look at your e-commerce store and evaluate whether your current setup is delivering all the functionality it could or if there is room to improve.
Artistixe is an IT consulting and solution provider of next-gen business collaborate with customers throughout the world with exceptional experience, comprehensive intelligence system across diverse industries and domains, we work with customers to turn them into some of the most successful and high-performance Organizations.
1. A mobile app that sends location-based ads to users and gets companies to pay to send these micro-ads, though getting users to sign up for frequent ads may be challenging.
2. A collaboration app for enterprise IT departments to help solve problems and share solutions within their network.
3. A competitor to eBay that identifies common complaints on eBay and builds products to address them, possibly tapping eBay's API.
Similar to Email trends from 2015, Email expectations for 2016 and email best practices for subscriber focused businesses (20)
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
2024 Trend Updates: What Really Works In SEO & Content Marketing
Email trends from 2015, Email expectations for 2016 and email best practices for subscriber focused businesses
1. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 1
Email trends from 2015, expectationsfor 2016, and
LIFT email best practices and examples…
…for subscriber-focused businesses.
2. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
|
www.wearelift.com
Outline
| 2
Email trends from 2015
Expectations for 2016
• Conversational commerce
• Chat with robots
LIFT approach to customer lifecycle
communication
• Welcome
• Onboarding
• Subscribe/purchase
• Cart abandonment
• Retention
• Free preview/upsell
• Referral/advocacy
3. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 3
Email Trends from 2015
4. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 4
Email is still doing
the marketing
heavy-lifting
Email Trends 2015: A Visual Guide10 Email marketing experts give their views and examples of the future of email marketing
www.smartinsights.com
In 2015, email was still considered one of the
top three sales drivers for digital marketing
channels.
With a return on investment (ROI) of 38-to-1
on every dollar invested, it has the highest
ROI among digital marketing channels.
5. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
|
www.wearelift.com
72% of people say they prefer
companies to communicate with them
via email over any other channel.
6. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 6
Our email inboxes
are full… always
www.smartinsights.com
A person’s email inbox is where forgotten
passwords are revived, mass-mailings are
collected, pumpkin-pie recipes are shared,
toddler photos saved and travel itineraries
referenced. It’s become the one-stop, go-to
spot for all of our information.
7. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 7
Emails are more
often read on mobile
source: Yesmail.com
And because we use phones more, of course,
we use our mobile devices to check email
more. 50% of users only open emails on
mobile, 42% only open emails on
desktop/laptop and 8% on both platforms.
8. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 8
“Inbox” will change
email beyond
recognition
Inbox by Gmail is a new app from the Gmail
team. It is an organized place to get things
done and get back to what matters. Bundles
keep emails organized (and group all
promotional and marketing emails together).
9. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 9
Email needs to
display on new
screen sizes
The debut of the Apple Watch makes it
absolutely clear that marketers must
optimize that plain-text alternative for
wearables.
10. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 10
More
customization
By segmenting users into their preferences
and behavior patterns, user engagement
increases. Email contents are tailored to
readers’ preferences by giving them choices
to click on.
11. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 11
More
personalization
It’s no longer enough to include someone’s
first name and call it personalization (and it
hasn’t been for years now…) With automated
communication tools based on behavioral
triggers and customer profile information, it’s
easier to personalize emails now than ever.
12. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 12
Automated
marketing tools are
smarter than ever
Marketing automation space is "still a market
that is in the learning and skill-building
phase." And Silicon Valley is quickly creating
more and more competitors.
13. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 13
Push notifications
are the natural
extension of email
The Internet-everywhere era that
smartphones ushered in brought with it
vibrating, chiming, knocking, thrumming,
anytime alerts from an endless number of
people and apps.
14. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 14
Expectationsfor 2016
15. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 15
Messaging apps are
now bigger than
social networks
Business Insider: http://www.businessinsider.com/the-messaging-app-report-2015-11?IR=T
Users around the world are logging into
messaging apps not only to chat with friends
but also to connect with brands, browse
merchandise and watch content. What were
once simple services for exchanging
messages, pictures, videos and GIFs have
evolved into expansive ecosystems with their
own developers, apps and APIs.
16. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Slack: the fastest
growing start-up
Ever. And the CEO refers to it as a
replacement for company email. "It’s all your
communication in one place, instantly
searchable, and available wherever you go."
Slackbot integrates with Google Analytics to
Box. If employees communicate to each
other primarily via chat, will they eventually
communicate to customers the same way?
17. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 17
Slackbot automates
internal chat
Isn’t chat easier than an interface? Employees
can create their Slack user profiles via chat
(with the help us the slackbot). What is
customers could sign up for new services and
products that same way? It’s immediate. And
automatic. And much simpler.
18. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 18
Payments are
already part of
conversations
Conversational mobile apps have a lot more
contextual information about users, including
location, health sensor and social data.
Friends can pay friends the same way they
text message.
19. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 19
Instant interaction
is key expected
You can order coffee via a message, pay and
have a piping hot cup of joe in front of you a
few minutes later. No hailing a waitress
required. Interaction is immediate.
If you can order at restaurants via a bot, what
else can we use bot communication for?
20. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
|
www.wearelift.com
The net result is that customers will be
talking to brands and companies over
Facebook Messenger, WhatsApp,
Telegram, Slack and elsewhere before
year’s end, and we will find it normal.
21. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 21
Will messaging
replace email?
Maybe. Hard to know for certain. But the role
of email is going to change in 2016 as more
customers expect to pay via chat and
communicate with bots via messenger apps.
Email is always going to have a place in the
marketing mix. But we do expect that role to
continue to evolve in 2016.
22. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 22
2016 will be the year
of conversational
commerce
Customers will expect to make payments and
use brand products or services from directly
within their favorite messaging app.
23. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 23
2016 will be the year
of bot chat
Customers will expect immediate and
automatic communication with brands (even
if it’s a robot on the other end of the chat).
24. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 24
LIFT approach
25. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 25
We always look at the entire customer lifecycle.
Never just individual steps.
26. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 26
Our examples
We’ve specifically looked at onboarding and
retention emails from subscription-based
companies across multiple industries.
27. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com | 27
Onboarding
28. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Sign-up/Start trial
We’ve captured their email address. Now what? We
need to help a new customer over barriers, show
key benefits, validate the offer, and guide new
customers throughtheir first experience.Easier said
than done.
29. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Netflixuses “Anytime,Anywhere”to drivefreemonthtrial
Enjoy NetflixAnytime,Anywhere.The messaging is
consistentacross remarketing bannerads and social.
Emails are concise with a single call to action.
30. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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ClassPass encouragesusers tostart afreetrialrisk-free
Trial offer istop priority. Email includesthe two key benefitsof joining ClassPass. 1) The ability to take
multiple classes for one monthly price, and 2) The ease of booking via the app or website.
31. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com 31
LeToteexplainshowtheserviceworksthen sendsdiscounts
The first two emailsfrom LeTote focus on
how the service works. The idea of rental
wardrobes is new and they have a lot of
explaining to do.
Once they have explained how,they focus
on getting customers to start their
subscription (and offer as low as 50%off in
order to do so).
32. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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MeUndiesuses testimonialsto drivesubscriptionpurchases
After one month (or two weeksafter a new customer boughttheirfirst
pair) MeUndiesencouragescustomersto subscribe in order to save and
receive the design of the month.
The monthly design isa key part of the brand and content.Each month
they have a theme, campaign and contentranging from video spoofsto
zombie races to promote the design.
Tweets specific to the subscription are
pulled into emails.
33. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Birchboxshowsusers whattheymightbe missingouton
Although you don’thave to subscribe, the core of the
Birchboxbusinessmodel is a subscription to their
sampling program. Only 30%of their businessise-retail.
Each month they feature what wasinside the Birchbox
to anyone who didn’treceive it.
Birchboxfollowsup with a ”Last chance to subscribe
and getthe January Box” email.
34. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Welcome emails
This is the first line of communication. It sets the
tone for all future communication. Theseinitial
emails need to setexpectation and demonstrate
stats.
Welcome emails serve several purposesfrom
welcoming members onboard, brand
indoctrination, setting expectations, giving
incentives and connecting with the brand in other
channels.
www.marketingsherpa.com
35. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com 35
Huluprovidesabasicoverviewof subscriptionandcontent
Hulu sendsa single email to guide the initial
experience followed by an email about top shows7
days later.
36. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com 36
Netflixprovidesabasic overviewof subscriptionandcontent
NetflixWelcome is divided into two emails.1) The first
confirms your trial and providesdetails. 2) The second
showcasestop-watched showsand encouragesnew
users to watch across any supported device.
37. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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www.wearelift.com 37
Netflixcommunicationatstartof membershipsimilar
The contentand the tone are similar (ifnot
identical to messaging in the trial emails.
38. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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MeUndies“Welcome”fromJenstates companymission
Whetheryou subscribe or
buy, the first email is a
message from Jen. All of
your email communication
will be from Jen!
The message is impassioned;it’s essentially a mission statement. MeUndies
thinksshopping for underwearis boring and they want to change it. This
email lays the foundation for the rest of yourMeUndiesexperience.
(The MeUndies team
won’trevealJen’s
identityandthere are
billboardsbegging
the question “Who is
Jen?” aroundLos
Angeles.)
39. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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MeUndiesfollowsupwithproductinformation24hourslater
A photo of the team and #hashtag immediately connects
new customers to the @meundiescommunity online.
They share three important
thingsthat differentiate their
company: high-quality materials,
great customer service and a
100%satisfaction guarantee.
This email is all about alleviating
anxiety.
40. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Make the most of the products
and services (during trial)
Helping a person make the most of the productor
service is key to getting trial users to subscribeand
to retaining customers. It’s important to build a
multi-step flow of emails and communication that
makes surethe customer is engagedand satisfied.
41. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Evernote“Welcome”providesclearnextstep
Evernote has 10 welcome and onboarding emails
spread over36 days. Instead of sending a generic
“welcome to the family,” Evernote sendsspecific calls
to action in theirsubject,“Get started with Evernote,”
and in the body, “Accessyour notesanywhere.Open
your email on your computer, tablet and phone to
download Evernote on each device.”
Each email in the welcome serieshas a specific call to
action in order to expose new customers to Evernote
features. One at a time.
42. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Evernote“Welcomeflow”over10emails/36daysonboards
43. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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TrunkClub encouragesappdownloadearly
Trunk Club saw that when customersinstalled the app they were better able to engage
with their stylistand therefore more likely to continue using TrunkClub. Therefore Trunk
Club encouraged usersto download the app (and could target usersthat hadn’t
downloaded the app or had neverused it with additional information).
44. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Cart abandonment emails
67% of online shopping carts are abandoned. Yikes.
In other words, 67 out of every100 potential
customers is browsing your website, looking at
products, adding products to their cartand going to
the checkoutpage because they intend to
purchase.
But then they leave.
Retail cartabandon emails follow these guidelines:
• Email 1 is a reminder (23 hours later)
• Email 2 is an objection handling email (47 hours
later)
• Email 3 is a discount email (71 hours later)
45. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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NatureBoxremindersnewsubscribersto completeyourorder
Simple. Direct. Honest. It’s immediately obviouswhy they’re emailing you,
as well as what you need to do next.
46. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Honestofferscustomersupportto completeorder
The first step that Honesttakes isto connecta customer to the
support team.
Customer testimonialsare featured on all emailsto new
customers.
47. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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BlueApron sharesrecipesforeverymealyoumiss
Blue Apron neverwantsyou to miss a meal with them.
48. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Retention
49. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Make the most of the products
and services
Unlike during trial and onboarding, brands can
leverageemails to communicate changes, updates,
new contentand newservices to continue to
engagetheir subscribers.
50. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Hulushowssubscribers whatistrendingeachweek
Subscribers receive a weekly email with whatis
trending rightnow on Hulu.Emails are poorly
integrated with the productexperience and not
designed well.
51. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Netflixcommunicatesnewshowsaddedregularly
Although these emailsmost likely go outto all subscribers, “we
just added new showsyou might like”feels personal (butisn’t
overly promising).Users can immediately play the contentor add
to theirwatch list.
52. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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NatureBoxsendsyouthebest ofthebest
NatureBoxsendsout weekly recommendationsbased
on the most popularitems and recently added
seasonal snacks.
53. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Texturesendsdailyrecommendationsforwhatto read
Texture sends daily recommendationsfor whatto
read based on current eventsand activities.
54. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Customization and
personalization
The emails with the highestengagementrates are
those that feel the most specific to ME! This is done
in two parts: firstly, by segmenting your customers
and secondly, personalizingthe content for the
different segments.
source: MarketingSherpa.com: Top 8 Marketing Sherpa case studies
55. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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The entireYummlyexperienceis customizedto you
The home screen of the app is also tailored to a user’s
past viewsand saved recipes.
Yummly times theiremailsbased on your previous
engagementwith the app. Forexample, if you last
searched for recipesat 5pm, your nextemail from
Yummly with recipe recommendationswill arrive at
the same time.
56. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Netflixsends personalrecommendationsforwhatto watch
The email is titled “What to watch tonight”and
although itsays “for Danielle”itdoesn’t match whatis
in the app experience.It’s unclearhow often these
emailsare sent.
57. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Birchboxtailorsto groupsbasedon profilesandbehaviors
Birchbox’slighttouch customization feels more
personal than itreally is. These emails are based on a
specific profile attribute (skin type) and a custom
email is sent to the 5 groups.
58. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Zapiersendsemailswhenno actionsaretaken
This is an example of a behavioral email.Zapiercan see that the user has
signed up for a free trial but hasn’t done much. With that knowledge,they
can triggera very targeted email.This email is loaded with ideasfor using
Zapierand it’s a great catalyst for onboarding.
59. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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BlueApron sendsayearin review
Blue Apron sendsa year in review of all the mealscooked and ingredientsused to remind
customers how much they used the service. Each email ispersonalized to the user.
60. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Upsell/Cross-sell
New products and servicesare often created
becausebrands identified an additional need of
their existing subscribers.We want our customers
to get the most out of what we offer them. So the
messaging needs to start there.
61. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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DollarShaveCluboffersadd-onsbeforeshipping
Dollar Shave Club providesan overview ofwhatis shipping each month.Even though most
members receive the same products each month, thisserves as a reminderfor whatto
expect in the shipment(and opportunity to add something to the shipment).
Customer testimonialsare featured on all emailsto new customers.
62. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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BlueApron dedicatesemailcampaignsto newproduct
Blue Apron dedicated a 3+ month email campaign to
existing subscribers to getthem to try their new wine
pairing product. They did everything shortof sending
bottles of wine!
63. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Referral/Advocacy
What would you offer your currentsubscribersif
they referreda friend to use the product?Can your
currentsubscriberstell your productstory to a
friend better than you can? We think so. And shares
to Facebook don’t cut it anymore. Brands need to
be smart abouthow they incentivize and reward
currentsubscribersfor referringtheir friends.
64. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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BlueApron sendsfreemealsforsubscribers to giftfriends
Blue Apron giveseach member the ability to gift free
meals to 3 of their friends(based on usage and time).
The current customer doesn’treceive anything,but
the recipientgets 2 meals free (about66% off) their
first delivery when they subscribe.
65. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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BarkBoxrewardsalldogs withafreemonthofgoodies
Bark Box confirms when a referral has signed up and
prompts the subscriber to checktheiraccount online
to confirm the credit has been applied.
Bark Box takes the opportunity to encourage the
subscriber to invite more friends (and receive more
months of Bark Boxfree).
66. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Textureleveragesgiftcardsratherthan credit
Texture used multiple incentiveswithin a shortperiod
of time to test what worked!
67. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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ENJOY!
68. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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LIFT is the agency that connects
subscriberand e-retail brands to
their customers
to drive business performance.
69. is the agency that connects subscriber and retail brands
to their customers to drive business performance.
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Contact us: jason@wearelift.com
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