The document is an email from Blue Star Technology pitching their managed IT services to Robert. Some key points: - Hiring internal IT staff comes with many costs like benefits, while outsourcing to Blue Star reduces these costs and provides advanced expertise. - Blue Star can precisely define technology needs, budget costs monthly, rapidly scale infrastructure, ensure data security and uptime, and provide 24/7 monitoring and support. - They include testimonials and a brochure on demands from an IT partner, and the CEO wants to discuss how they can greatly benefit Robert's organization.

1. (Email template for health sector)
Dear Robert:
The patient is lying on the operating table, terrified and pale under the blinding light.
Wielding a gleaming scalpel, a masked surgeon approaches in pale-green garb. There will
be no anesthesia.
And there will be magnitudes of pain.
But modern medical practices have transformed the unimaginable into the practical,
although the horrors of history tell quite another story.
Hiring of internal IT staff is a lot like this.
If you are looking to expand your IT staff or replace existing IT personnel, why not
eliminate pain points by leveraging today’s best practices with Blue Star Technology?
Here are some healthy reasons to consider to Blue Star Technology:
 Reduce IT costs by removing your company’s FICA, FUTA, SUTA, Health
Insurance and expense-reimbursement costs ─ all associated with hiring any new
IT employee.
 Upgrade your competitive profile with the highly advanced intelligence of an
award-winning company of technology experts versus the limited knowledge of
one individual (who may represent a companywide vulnerability in emergency
situations).
 Precisely define technology deliverables to align with current requirements for
your organization; then conveniently budget costs as part of your monthly OpEx
model. Clean. Predictable. Transparent.
 Accelerate the deployment of more-robust technologies ─ including new
developments in virtualized/cloud environments and muscular automation ─
when observed inflection points encourage rapid scalability without excessive
upgrades in cost.
 Tap into redundant/resilient data-center systems, as well as top-tier security, and
alleviate concerns about unplanned downtime and assets intrusion.
 Turn on monitoring of your infrastructure 24/7/365 and rest assured there is
always an engineering team on call.
 Routinely receive advice and perspective on best practices and application
upgrades, as well as on how hybrid technology can advance your objectives.
 Experience unparalleled, do-what-it-takes customer service that cultivates a
growing foundation of reciprocal respect.
We would be pleased to provide references of clients for whom we have performed
flawlessly, affording them business lift and increased operations veloc ity. We can
undoubtedly do the same for you.
Please review the attached brochure, “7 Fundamental Activities You Must Demand from Your
IT Services Partner.” I’m confident you will find this document informative and motivating.

2. I would like to connect you with our CEO, David Litt, who would enjoy having a 20-minute
discussion highlighting how we can bring tremendous value to your organization.
When would be a good day and time for me to call?
Cordially,
Sue Rask or Daniel Evers with sign-off block