Business must act now and commit to Applied Intelligence. Accenture research shows that, to succeed, companies will have to reimagine work, pivot their workforce to disruptive business models and scale up ‘new skilling.’ #WEF18 #FutureWorkforce #AppliedIntelligence

2. PRIORITIES FOR LEADERS
2
REIMAGINE
WORK
Shift from workforce planning
to work planning
PIVOT THE
WORKFORCE
to areas that unlock
new forms of value
SCALE UP “NEW
SKILLING”
to work with intelligent
machines
Copyright © 2018 Accenture. All rights reserved.

3. REIMAGINE
WORK
Copyright © 2018 Accenture. All rights reserved. 3
CEOs must escape the debate about AI’s impact on jobs. The
real issue is the need to reconfigure work.
Shift from workforce
planning to work
planning.
Assess tasks –
not jobs
Allocate work to
machines and people,
balancing the need for
automation and
augmentation.
Create
new job
descriptions
Free people from
function roles and build
project
based teams.
Map skills
to jobs
Assess internal
capabilities required.
Map to existing skills.
Then reskill and
source new talent.

4. PIVOT THE
WORKFORCE
Copyright © 2018 Accenture. All rights reserved. 4
to areas that
unlock new forms
of value creation.
Align the workforce to
new business models
Orientate it to support new
customer experiences.
Make the business case
Use automation to fuel
growth by reinvesting
savings in the workforce.
Organize for agility
Create flexible processes;
create the structures that
support the assembly and
disassembly of teams.
Foster new
leadership DNA
Create leaders at all levels
in more autonomous
working environments.

5. SCALE
UP ‘NEW
SKILLING’
Copyright © 2018 Accenture. All rights reserved. 5
to work with
intelligent machines.
Prioritize
skills for
development
Strike the balance
between technical,
judgement, and social
skills.
Target “new
skilling”
Assess different
levels of skills and
willingness to learn.
Cater to these
different levels.
Go digital
Use VR and AR
to accelerate the
speed and scale of
effective training.
Deploy digital
learning boards
to democratize
training.
“Our customers’ expectations are changing. They want simpler,
faster, frictionless experiences. We are constantly evolving our use
of technology to empower our associates and provide them with
new skills at a rapid scale to better serve our customers.”
JACQUI CANNEY, Executive Vice President, Global People Division, Walmart

6. Copyright © 2018 Accenture. All rights reserved. 6
CREATING NEW CUSTOMER
EXPERIENCES WITH AI
Marriott International uses robots to welcome guests and deliver
items to guests’ rooms. Their AI and chatbots service requests and
help concierge teams offer new experiences.
“Ultimately, AI helps employees strengthen their
relationship with guests by knowing them better. When
we experiment with new technology, we implement it
with a personal touch and ensure
that we train our people in a localized way.”
DAVID RODRIGUEZ, Chief Human Resources Officer,
Marriott International.

7. 7
Stitch Fix, an online clothes retailer,
uses algorithms to interpret customers’
preferences, based on customer returns or
even their Pinterest posts. This helps the
company’s stylists offer bespoke clothes
selections to these customers.
CREATING NEW GROWTH
MODELS WITH AI
Copyright © 2018 Accenture. All rights reserved.

8. 8
CREATING NEW
MARKETS WITH AI
Adidas launched SPEEDFACTORY, an initiative to
localize manufacturing and meet the demand for
more tailored products. Moving from design to
production of a customized shoe can now
be completed in mere days. The linchpin is the
collaboration of people and robots in a series
of overlapping production steps.
Copyright © 2018 Accenture. All rights reserved.

9. METHODOLOGY
The Accenture Research program was built on five proprietary research initiatives.
9
1 Employee survey
of 14,078 workers across skill levels
and generations.
Business leader survey
Of 1,201 business leaders
In-depth interviews
with 48 C-suite executives in Australia, Brazil, China, France,
Germany, India, Italy, Japan, Spain, UK and USA.
Both surveys covered 11 countries (Australia,
Brazil, China, France, Germany, India, Italy,
Japan, Spain, UK and the USA) and the
following industry sectors: Automotive,
Consumer Goods & Services; Health & Life
Sciences; Infrastructure & Transportation;
Energy; Media & Entertainment; Software &
Platforms; Banking (Retail & Investment);
Insurance; Retail; Telecommunications;
Utilities.
Ethnographic interviews
30 in-depth qualitative in-work interviews with
individuals who have been significantly impacted
by the integration of new AI technologies into their
workplace. Covered Brazil, China, Germany,
India, Japan,
UK and USA and eight industry sectors.
2
3
4
Econometric modeling
to determine the correlation between investment
in AI and financial performance, as represented
by additional revenue, profitability (EBITDA) and
employment.
5
Copyright © 2018 Accenture. All rights reserved.

10. LEARN MORE
Download the report
www.accenture.com/futureworkforce
Copyright © 2018 Accenture. All rights reserved. 10
Learn more about Future Workforce
https://www.accenture.com/us-
en/future-workforce