At Red C, we’re not afraid to admit that we’re a little obsessed when it comes to email marketing. That’s why we write white papers, blog articles and produce our renowned WOW Books which showcase great examples of email marketing.
If this wasn’t enough, we’re now proud to announce the launch of our inaugural Email Marketing Report which analyses the Fashion Retail sector and its approach to email marketing. This report looks at how some of the biggest fashion retailers in the UK are not only using email to drive sales, but also to drive traffic and build relationships.
This Marketing Report looks at how those
operating in the UK beauty sector are using
email not only to generate sales, but also
to drive traffic and build relationships. We
have looked at how businesses who operate
in this sector acquire new email addresses,
what data they collect at subscription and
how they welcome new subscribers to the
brand. In addition, we explore the often
controversial subject of email frequency,
alongside the issue of responsive design,
and also look at abandoned basket emails.
Red C email marketing report : Holiday CottagesRed C
In this edition of our regular Email
Marketing Report, we have taken a forensic
look at how the biggest brands in the UK
holiday cottage rental market are using
eCRM to attract visits, build relationships
and drive incremental revenue. We have
studied how effective each of the brands
is at acquiring new email addresses, what
data they collect and how frequently they
engage with their audience. We have also
identified some of the ‘best-in-class’
emails in the sector and highlighted the
techniques that make them successful
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
Hello It's Me - The Adele Guide to Doing EmailMichael Barber
Let's face it, Adele is an a-ma-zing singer, but is she amazing at email? It's debatable, but I think she would be. So, what can Adele teach us about how to do email better? Like Adele, email marketing has a ton of raving fans. More people are subscribing to and engaging with email campaigns than ever before and companies continue to see impressive ROI from email marketing. Join me as we journey through how I think Adele would do email.
8 Trends that Will Define the Future of Email MarketingLitmus
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade.
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this presentation, we discuss 8 major themes from “Email Marketing in 2020”: (1) Channel Stability, (2) A Single View of the Customer, (3) Hyper-personalization, (4) Machine Learning & Automation, (5) Inbox Landscape & Functionality, (6) Interactivity, (7) Minimalism, and (8) Compliance & Privacy.
Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
When it comes to email marketing, most marketers focus on opt-ins, open rates, clickthroughs, and conversions. It’s time to shift that focus to your customers because they are begging you for better emails. Session insights will include email trends, research, strategy, planning, execution, integration (content, social, offline). We also dive into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Originally presented at 2015 Digital Summit Phoenix
Updated February 2, 2016
This Marketing Report looks at how those
operating in the UK beauty sector are using
email not only to generate sales, but also
to drive traffic and build relationships. We
have looked at how businesses who operate
in this sector acquire new email addresses,
what data they collect at subscription and
how they welcome new subscribers to the
brand. In addition, we explore the often
controversial subject of email frequency,
alongside the issue of responsive design,
and also look at abandoned basket emails.
Red C email marketing report : Holiday CottagesRed C
In this edition of our regular Email
Marketing Report, we have taken a forensic
look at how the biggest brands in the UK
holiday cottage rental market are using
eCRM to attract visits, build relationships
and drive incremental revenue. We have
studied how effective each of the brands
is at acquiring new email addresses, what
data they collect and how frequently they
engage with their audience. We have also
identified some of the ‘best-in-class’
emails in the sector and highlighted the
techniques that make them successful
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
Hello It's Me - The Adele Guide to Doing EmailMichael Barber
Let's face it, Adele is an a-ma-zing singer, but is she amazing at email? It's debatable, but I think she would be. So, what can Adele teach us about how to do email better? Like Adele, email marketing has a ton of raving fans. More people are subscribing to and engaging with email campaigns than ever before and companies continue to see impressive ROI from email marketing. Join me as we journey through how I think Adele would do email.
8 Trends that Will Define the Future of Email MarketingLitmus
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade.
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this presentation, we discuss 8 major themes from “Email Marketing in 2020”: (1) Channel Stability, (2) A Single View of the Customer, (3) Hyper-personalization, (4) Machine Learning & Automation, (5) Inbox Landscape & Functionality, (6) Interactivity, (7) Minimalism, and (8) Compliance & Privacy.
Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
When it comes to email marketing, most marketers focus on opt-ins, open rates, clickthroughs, and conversions. It’s time to shift that focus to your customers because they are begging you for better emails. Session insights will include email trends, research, strategy, planning, execution, integration (content, social, offline). We also dive into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Originally presented at 2015 Digital Summit Phoenix
Updated February 2, 2016
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
As long as you have more than 2,000 followers, you're bound to have fake followers among them.
It's important to identify and weed them out as they damage your engagement levels.
Growing your email list is one of the highest-return marketing activities you can do. Your email list is one of the most valuable assets of your business. Actually it is the most valuable part of your business - after you.
These are 50 super-fast lessons in how to find more email subscribers using opt-in optimization, social media, online marketing, offline marketing, creating a great email newsletter and reducing opt-outs.
Email lists shrink 30% per year due to list churn, so you have to be adding more than 30% of your subscribers every year just to keep your list the same size.
20 tangible tips for your social media marketingLori Young
One thing that is clear when it comes to your business is that social media marketing isn't going ANYWHERE! These tips will help you build an effective social media plan.
Voice Search | Hero Conf 2017 London | Lars NeumannWebrepublic
AI assistants are conquering the hardware in your pocket, your car or home. They are going to be with you 24-7. The AIs we are most familiar with currently are applications of voice search: Google Assistant, Siri, Alexa, Cortana. Together we'll explore the implications these assistants are going to have on search marketing. We will uncover the effects voice search has on search marketing today; we will look into opportunities you should tackle in the short and medium term, and last but not least, we’ll look at future scenarios you should prepare for.
Lars Neumann, Director SEA at Webrepublic, was giving that speech on October 23rd, 2017.
We've all known that Google controls the secrets of their algorithm, however, what have we learned recently? Where is the algorithm going? What things can we do to stay ahead of search engines and minimize the impact that the powers of the Panda and Penguin have?
Marrying Social an Search | Hero Conf 2017 London | Nicole M. LaineWebrepublic
Integrated digital marketing has established itself as a concept. An effective approach that sees astonishingly limited use is the integration of social media channels with paid search. We explain the necessary steps: the right remarketing strategy, a solid tracking set-up and consistent user language.
Nicole M. Laine, Senior Specialist SEA at Webrepublic, was giving that speech on October 23rd, 2017.
Beyond Emails - Engaging Prospects Via Event Marketing To Drive Attendance & ...Max Thomas
Rather than wait “to be found,” a growing trend among law firms is to reach out to key prospects to invitation-only events with the goal of connecting prospects and attorneys face-to-face. Industry specific conferences offer a natural and effective environment for these kind of intimate and even casual exchanges to take place. However, while conferences offer marketing support for sponsors, it’s optimal for the firm to take on a more aggressive role in marketing these events itself.
We will show how to promote attendance and lead generation at events such as these via interactive channels. We will walk through a basic strategy for generating awareness and attendance, as well as capturing emails from interested prospects. While these interactive tactics are applicable for almost any industry, we’ll walk through how to create strategy and implementation specifically for the legal industry. Targeted outreach around an event heralds a new wave of interactive legal marketing as law firms migrate from the waiting to be found, to initiating the conversation.
Workshop IAB: il segreto per campagne email di successo - un design d’impatto...MailUp
#mailupworkshop
L’email rimane il miglior canale per costruire la relazione con i clienti, acquisiti e potenziali. Il workshop di MailUp ti spiega come creare email belle e di impatto, perfettamente ottimizzate per visualizzazioni su mobile. Dalla progettazione grafica alla call to action, il nostro workshop approfondisce tutti gli ingredienti per l’email marketing di successo: grazie a strumenti, best practice e alla teoria dei micro-sì, la tecnica per accompagnare a piccoli passi il cliente, dal primo contatto fino alla vendita.
A talk I gave for business class at Washington State University for Prof. Doug Miller. Talk focuses on Web 2.0/Social media as a disruptive technology, overview of web 2.0, web presence, and adding value to a company/small business with web 2.0 tools
10 things to do with your exisiting email database today - Tamsin Fox-Davies...Tamsin Fox-Davies
These are the slides from my session at InOrbit 2016, organised by the RedOrbit crew from Slovenia.
Here's what they said in the programme about this session: Successful businesses today are usually building opt-in mailing lists and sending communications, but most of them aren’t doing it well at all. You’ve got these subscribers, so what do you do with them? You’ll want to take notes as Tamsin gives you 10 actionable things that you should be doing with your email database, and tells you how you can put them into practice right now.
Updated deck on marketing technology trends. This is the travel and hospitality edition. Presentation was given at the DMAI Technology & Finance Conference in Miami, FL on October 22, 2014.
Retail, luxury and fashion affiliate marketing7thingsmedia
Luxury Marketing is often seen as behind the times within digital and affiliate marketing specifically, but now with an influx of bloggers and content sites being thrown into the marketing mix, alongside increasing confidence in the channel means that luxury businesses are not only embracing affiliates but potentially leading the way.
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
As long as you have more than 2,000 followers, you're bound to have fake followers among them.
It's important to identify and weed them out as they damage your engagement levels.
Growing your email list is one of the highest-return marketing activities you can do. Your email list is one of the most valuable assets of your business. Actually it is the most valuable part of your business - after you.
These are 50 super-fast lessons in how to find more email subscribers using opt-in optimization, social media, online marketing, offline marketing, creating a great email newsletter and reducing opt-outs.
Email lists shrink 30% per year due to list churn, so you have to be adding more than 30% of your subscribers every year just to keep your list the same size.
20 tangible tips for your social media marketingLori Young
One thing that is clear when it comes to your business is that social media marketing isn't going ANYWHERE! These tips will help you build an effective social media plan.
Voice Search | Hero Conf 2017 London | Lars NeumannWebrepublic
AI assistants are conquering the hardware in your pocket, your car or home. They are going to be with you 24-7. The AIs we are most familiar with currently are applications of voice search: Google Assistant, Siri, Alexa, Cortana. Together we'll explore the implications these assistants are going to have on search marketing. We will uncover the effects voice search has on search marketing today; we will look into opportunities you should tackle in the short and medium term, and last but not least, we’ll look at future scenarios you should prepare for.
Lars Neumann, Director SEA at Webrepublic, was giving that speech on October 23rd, 2017.
We've all known that Google controls the secrets of their algorithm, however, what have we learned recently? Where is the algorithm going? What things can we do to stay ahead of search engines and minimize the impact that the powers of the Panda and Penguin have?
Marrying Social an Search | Hero Conf 2017 London | Nicole M. LaineWebrepublic
Integrated digital marketing has established itself as a concept. An effective approach that sees astonishingly limited use is the integration of social media channels with paid search. We explain the necessary steps: the right remarketing strategy, a solid tracking set-up and consistent user language.
Nicole M. Laine, Senior Specialist SEA at Webrepublic, was giving that speech on October 23rd, 2017.
Beyond Emails - Engaging Prospects Via Event Marketing To Drive Attendance & ...Max Thomas
Rather than wait “to be found,” a growing trend among law firms is to reach out to key prospects to invitation-only events with the goal of connecting prospects and attorneys face-to-face. Industry specific conferences offer a natural and effective environment for these kind of intimate and even casual exchanges to take place. However, while conferences offer marketing support for sponsors, it’s optimal for the firm to take on a more aggressive role in marketing these events itself.
We will show how to promote attendance and lead generation at events such as these via interactive channels. We will walk through a basic strategy for generating awareness and attendance, as well as capturing emails from interested prospects. While these interactive tactics are applicable for almost any industry, we’ll walk through how to create strategy and implementation specifically for the legal industry. Targeted outreach around an event heralds a new wave of interactive legal marketing as law firms migrate from the waiting to be found, to initiating the conversation.
Workshop IAB: il segreto per campagne email di successo - un design d’impatto...MailUp
#mailupworkshop
L’email rimane il miglior canale per costruire la relazione con i clienti, acquisiti e potenziali. Il workshop di MailUp ti spiega come creare email belle e di impatto, perfettamente ottimizzate per visualizzazioni su mobile. Dalla progettazione grafica alla call to action, il nostro workshop approfondisce tutti gli ingredienti per l’email marketing di successo: grazie a strumenti, best practice e alla teoria dei micro-sì, la tecnica per accompagnare a piccoli passi il cliente, dal primo contatto fino alla vendita.
A talk I gave for business class at Washington State University for Prof. Doug Miller. Talk focuses on Web 2.0/Social media as a disruptive technology, overview of web 2.0, web presence, and adding value to a company/small business with web 2.0 tools
10 things to do with your exisiting email database today - Tamsin Fox-Davies...Tamsin Fox-Davies
These are the slides from my session at InOrbit 2016, organised by the RedOrbit crew from Slovenia.
Here's what they said in the programme about this session: Successful businesses today are usually building opt-in mailing lists and sending communications, but most of them aren’t doing it well at all. You’ve got these subscribers, so what do you do with them? You’ll want to take notes as Tamsin gives you 10 actionable things that you should be doing with your email database, and tells you how you can put them into practice right now.
Updated deck on marketing technology trends. This is the travel and hospitality edition. Presentation was given at the DMAI Technology & Finance Conference in Miami, FL on October 22, 2014.
Retail, luxury and fashion affiliate marketing7thingsmedia
Luxury Marketing is often seen as behind the times within digital and affiliate marketing specifically, but now with an influx of bloggers and content sites being thrown into the marketing mix, alongside increasing confidence in the channel means that luxury businesses are not only embracing affiliates but potentially leading the way.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Free Fashion Email Marketing Report Resource. Take a look at how some of the biggest fashion retailers in the UK use email marketing to generate sales, drive traffic and build relationships in our 2015 Fashion Email Marketing Report.
This Marketing Report looks at how rail operators in the UK are using email not only to generate sales, but also to drive
traffi c and build relationships. We have looked at how businesses who operate in this sector acquire new email addresses, what data they collect at subscription and
how they welcome new subscribers to the brand. In addition, we explore the often controversial subject of email frequency,
alongside the issue of responsive design, and also highlight some of our favourite emails.
Learn how blogging, social media and email marketing can drive measurable leads for your organization and provide valuable ROI.
Cost: It's Free!
Duration: 30 Minutes
Led By: Kathy Heil, Inbound Marketing Expert
This webinar will cover:
How blogging can increase web traffic
How to leverage social media and ensure your content gets found
You have website traffic – now what? Learn how to convert traffic into measurable leads
And much more...
Les fondamentaux du e-commerce en France et en BelgiqueRetis be
Diapositives projetées par Frédérick Warembourg et Damien Jacob lors des rencontres "e-commerce e-logistique" le 7 juin 2012 à l'Hôtel du Golf de Saint Omer (Nord-Pas-de-Calais)
3 M I N U T E R E A D7 Ways To Lie WithStatistics And .docxtamicawaysmith
3 M I N U T E R E A D
7 Ways To Lie With
Statistics And Get Away
With It
D A V I D L A V E N D A 0 3 . 0 2 . 1 2 1 2 : 3 5 A M � � �
*
What does excess email usage have to do with low IQ
scores? Nothing at all, but that doesn’t mean
someone didn’t to make a point.
I don’t know about you, but I am tired of the
incorrect, misleading, or just plain bogus statistics
used to sell me a product, elicit support for a
candidate, or get me to ‘Like’ some new trend. I’m
mad as hell and I’m not going to take it
anymore...and neither should you.
Misleading with statistics is called ‘statisticulation’
and it is nothing new. In 1954, former Better Homes
and Gardens editor Darrell Huff wrote a small book
called, , which is the best-
selling statistics book of the last 60 years, according
, a professor of statistics and
operations and information management at
Wharton.
What was true in 1954 is just as true today. According
to Huff, here are seven common tactics used to knead
statistical data into "dough."
create a connection
How To Lie with Statistics
J. Michael Steele
• Biased sampling: This involves polling a
nonrepresentative group. For example, a
survey that finds "41% of retail bank customers
would use mobile banking if it were available,"
becomes meaningless when you find out the
survey only polled people on their mobile
devices.
• Small sample sizes: Picking an
adequate sample size is part science and part
art, but sweeping statements, like "14% of
companies plan to deploy cloudbased email
this year" becomes suspect when the sample
size is 24 companies. Another example of this
kind of ‘statistics gone wild’ phenomenon was a
" " conducted by HP that found excessive
email usage reduces a person’s IQ by 10 points.
study
• Poorlychosen averages: This often
involves averaging values across nonuniform
populations. For example, I recently saw an
article that identified a neighborhood as one of
the wealthiest in the city. The article went on to
state that neighborhood residents had an
average annual income of around $100,000.
What the article failed to point out is that the
neighborhood is in the process of
gentrification; one part of the neighborhood is
very wealthy, and the other part’s income
levels are below the national average. Giving a
single average value for two populations is
incorrect and misleading. (The median value
for income would be a better indication of the
neighborhood income.) Another classic
example of this is the story about the man who
drowned in a pool of water whose average
depth was 1 inch.
• Results falling within the standard
error: No sampling or measuring technique
is perfect; all inherently incorporate a degree
of error. This means that a survey can only be
as accurate as its standard error. Without
getting technical, suffice it to say that the
headline, "Ebooks Preferred Over Paper By
Men More Than By Women" sounds
remarkable until you find out that of the actua ...
Tips For Starting Your Holiday Marketing Boostability
Santa wants to know... has your marketing been good this year? Join us for part one of this two part end-of-year webinar series with Caz Bevan (@AreYouWithCaz) and Sani Nielsen (@TheJollyPoly). We'll discuss when you should start your holiday testing and holiday campaigning. Join us on November 9 for more details on how to measure success and utilize these analytics for a better 2017 strategy.
What do wine and AI have in common - Ronan Lundy, QuantcastSavage Marketing
This interactive session will show by using quality data and behavioural insights overlaid with the use of artificial intelligence how this can help you build your brand for digital natives.
The digital landscape is ever evolving and it can sometimes be difficult to know where to spend your online marketing budgets, this workshop will identify the questions you should be asking and what you need to know.
You will gain a greater understanding of the programmatic advertising space and how AI is playing such a huge part in shaping your industry and what is already being done for digital marketers today to understand and reach their audiences.
We want you to leave feeling inspired with a fresh way of thinking about your marketing efforts.
And if you want to find out what wine and AI really do have in common, you will just have to attend to find out.
Don't Be A Deliverability Grinch! Tips for Holiday SendingWhatCounts, Inc.
Brad Gurley, director of deliverability at WhatCounts, reviews the recent ReturnPath benchmark report, how it will affect your holiday emails, and what inboxing best practices you need to know and apply year-round. He also spends time answering questions about getting your email into the inbox.
Win At Content on Twitter
#WinAtContent includes sections on crafting a brand's content strategy on Twitter, the usage of rich media Tweets to reach users throughout the funnel, and features best-in-class work by leading brands around the region.
5 Email Marketing Campaigns for Shopify Stores [Explained]Anton Kraly
Understanding email marketing for Shopify is vital to the success of your online business. Here are five email marketing campaigns that are guaranteed to drive business to your Shopify store and increase your sells by 30%.
How Neat Revenue Works in Email marketing and why ?Neatrevenue2
In business and accounting, in Neat Revenue is an entity's marketing minus the cost of goods sold, expenses and amortization, interest, and taxes for the email marketing accounting period
In 2015 we estimated that we designed, built and distributed
over 640 emails for our clients - so we’d like to think we
know what we’re talking about. However, we understand
as an agency that email marketing doesn’t stand still and
is constantly evolving. To help ensure we keep up to date
with the latest gimmicks and developments, we subscribe
to emails from 100s of businesses and retailers, across a
host of different sectors from telecommunications, travel,
leisure and fashion.
Having been inspired by the great content of Christmas emails in 2014, we compiled all the best emails and put together another edition of our Christmas Wow Book.
Inspirational email marketing; Red C's Email Marketing WOW Book 4Red C
We continue to be amazed by the positive feedback we have received on the back of our Email Marketing WOW books. Thanks to everyone who has spared a little time to share their thoughts with us. We sincerely hope that the emails which we've showcased to date have inspired you the same way they have us. Anyway, it’s been a while, but the wait is over. The Email WOW Book 4 is here and it’s bigger and better than ever. Our inboxes have been well and truly blessed by some brilliant email marketing since the spring and we simply couldn't live with ourselves if we didn't share them with you. We've seen great examples of spellbinding copy, jaw dropping design, mind blowing ideas and we've even seen some brilliantly themed emails around events such as the arrival of the Royal Baby. Sit back, relax and be inspired.
Enjoy!
Inspirational email marketing; Red C's Email Marketing WOW Book 5Red C
Yet again we've been astounded by the amazing feedback we received on our previous edition of the Email Marketing WOW Book. A big thanks to those who shared their thoughts on the brilliant emails this time round. Anyway, it's been a while, but the wait is over.
Since our last edition we've been busy creating hundreds of fantastic emails for our clients. But we always keep an eye out for any gems that appear in our inboxes too, and we've picked out the best to showcase to you. Whether it's enticing copy, great design or clever ideas that have caught our eye. We believe good email marketing should be celebrated.
So take a look - we hope this edition of the WOW Book provides you with some great inspiration for your future email campaigns. Enjoy!
Ten Inbox Secrets; What eye tracking reveals about designing more effective e...Red C
Back in April 2011, when we first conceived the idea of conducting a series of studies on emails by sector, we felt
that it could prove a rich source of insight. The agency already had significant expertise in the area from writing,
designing, building and analysing emails for blue chip clients. We knew a lot about what worked – we wanted to
know more about why it worked.
One year later, with more than 50 emails studied among over 100 participants, this document represents a
distillation of some of the most important findings. We wanted it to be useful for email marketing practitioners,
and we have structured it for those at the sharp end, illustrating each point with examples we uncovered of both
good and bad practice. It has given us some outstanding insights into the techniques that encourage recipients to
engage with and respond to emails, and we hope you will find it useful in designing more effectively for the inbox.
Inspirational email marketing; Red C's Christmas themed Email Marketing WOW BookRed C
Christmas is a time for giving. For some that may come in the form of a gesture of good will, for others it might be a thoughtful present. But here at Red C we thought we’d share a bit of inspiration with you instead...…Get ready for the NEW Christmas Email Mini Wow Book! A fabulous selection of festive emails we’ve collected that cut through the inbox clutter thanks to their head-turning subject lines, standout designs and enticing calls to action. Hopefully, like us, these emails will make you say WOW, give you some insight into what the competition is doing and even bring you a few extra ideas on how to take your own email marketing strategy forward. Enjoy
Inspirational email marketing; Red C's Email Marketing WOW Book 3Red C
The positive feedback we’ve been getting from our series of Email Marketing WOW books has been nothing short of incredible, thank you so much to all those who spared the time to share their thoughts. Hopefully they’ve inspired you the same way they have us. What you’ve got to remember about emails is that there’s always a new one just about to pop into your inbox. In fact it’s said that around 2.8 million emails are sent every second! That’s why at Red C we never stop pouring over them. Eagerly waiting to discover a new email that cuts through the inbox clutter and dazzles even us email geeks. And what results have we got from our most recent efforts? Possibly our best compilation of emails yet...Get ready for The Email WOW Book 3... a new series of emails that will dazzle you with spellbinding copy, jaw dropping design or a mind-blowing idea. Enjoy!
Inspirational email marketing; Red C's Email Marketing WOW Book 2Red C
We’ve been at it again here at Red C. We’ve pouring over our inboxes searching out those truly wonderful emails that standout from the norm . Whether it’s through enticing copy, standout design or brilliant novelty – each one the emails we’ve selected have stopped us in our tracks and made us say “WOW”.
So here it is back by popular demand, The Red C Email Marketing WOW Book 2. As always we hope it sparks creative thinking, just like it has for us!
Inspirational email marketing; Red C's Email Marketing WOW BookRed C
At Red C we are immensely proud of our work in email marketing. Through our ‘under the skin’ philosophy and plenty of marketing know how we have helped our client deliver effective email campaigns that deliver exceptional results.
We create 100s and pour over 1000s of emails every month. And because we love emails so much, we thought it’d be a great idea to compile some of our favourites in this neat little book. Whether it’s through enticing copy, standout design or brilliant strategy – each one the emails we’ve selected have stopped us in our tracks and made us say “WOW”.
So here it is, The Red C Email Marketing WOW Book. We hope it inspires you!
Email marketing: Under the skin of open ratesRed C
Red C, Manchester based marketing agency, take an insightful look at email marketing opening rates in this easy to digest whitepaper entitled 'Under the skin of open rates'. Strategy Director, Steve White, looks at how the subject header, the 'From' name, the preview panel and the day and time of send can all influence the number of email recipients who open an email and suggests ways in which to maximise this through easy to implement tactics and testing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Email Marketing Report : Fashion Retail
1. 1
J A N U A R Y 2 0 1 5
E M A I L M A R K E T I N G R E P O R T
FASHION RETAIL
2. 2
We have analysed the email marketing of
20 fashion retailers from November 1 to
November 30.These retailers were chosen
for analysis as they are the 20 most visited
fashion retail websites in the UK.*
I N T R O D U C T I O N M E T H O D
With nearly half of consumers now
shopping online for clothes and
accessories, and online sales reaching
£5.6bn in 2014, there has never been a
greater requirement from retailers
operating in this space to have an effective
and engaging email marketing programme
to support their digital presence.The need
to maximise traffic to digital real estate is
of critical importance and email marketing
should, and is often, regarded as a key
channel in which to achieve this.
Given that the traditional store is in
continual decline, the fashion retail
sector is developing and investing heavily
in online infrastructure in order to facilitate
a digital offering which consumers not only
desire, but now also expect. Oracle Retail
report that 58% of global retailers this year
will have increased their IT budgets to
ensure that they are keeping ahead of
the competition.
With the average consumer shopping
via 3 channels or more, the fashion retail
sector has very much become a multi-
channel environment. Email marketing has
a vital role to play and its importance will
continue to grow as the sector embraces
the digital age.
This Market Report looks at how some of
the very biggest fashion retailers in the
UK are using email not only to generate
sales, but also to drive traffic and build
relationships.We have looked at how
businesses who operate in this sector
acquire new email addresses, what data
they collect at subscription and how
they welcome new subscribers to the
brand. In addition, we explore the often
controversial subject of email frequency,
alongside the issue of responsive
design, and also highlight some of
our favourite emails.
*According to www.similarweb.com
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
3. 3
T H E B R A N D S
P H Y S I C A L P R E S E N C E V S O N L I N E P R E S E N C E
P h y s i c a l & o n l i n e ( 1 4 ) O n l i n e o n l y ( 6 )
TM
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
4. 4
S I G N U P
FACTS: 3/20 websites had a ‘pop-up’ window asking you to
sign up for their newsletter.
Where on the website do they ask for email ‘sign up’?
T o p o f p a g e
M i d d l e o f p a g e
B o t t o m o f p a g e
Is email ‘sign up’ incentivised?
N e w s a n d i n f o
O f f e r s
D i s c o u n t
N o e n c o u r a g e m e n t
13
8
5
5
0 3 6 9 12 15
20%
5%
75%
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
We appreciate that there is a lot of competition for
homepage real estate, especially above the fold.
However, if you have a requirement for new email data
then we would recommend that you promote email
subscription in the most prominent position possible.
5. 5
D A T A C O L L E C T I O N
60% c o m p a n i e s h a d
a r e g i s t r a t i o n f o r m
40% c o m p a n i e s h a d
n o r e g i s t r a t i o n f o r m
FACTS: 40% of the brands did not collect any data
in addition to the email address.
Did brands have a registration form?
What did it say on the website post ‘sign up’?
E x c l u s i v e o f f e r
C o n f i r m a t i o n o f s u b s c r i p t i o n
S t a r t s h o p p i n g
T h a n k y o u
2
7
5
15
0 3 6 9 12 15
40%
60%
First Name Last Name DOB Gender Country Phone number Preferences Are you a student? Postcode
New Look
H&M
Zara
River Island
F & F Clothing
at Tesco
Top Shop
MandM Direct
Everything 5 Pounds
Dorothy Perkins
Go Outdoors
Burton
Simply Be
What information was requested at ‘sign up?
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
Relevancy is the key to all marketing channels and
email is no different, so we recommend that at some
point in the subscription process you attempt to collect
as much data as you possibly can.This could be at the
point of subscription or an email follow-up driving
recipients through to an Email Preference Centre.
6. 6
W E L C O M E E M A I L S
D I S C O U N T O F F E R
No welcome emails were received from these brands:
25% 15%
10% 15%
£10 10%
Six brands incentivised their welcome emails:
W H E N W E R E T H E W E L C O M E E M A I L S R E C E I V E D ?
NEXT DAY
INSTANT FACTS:
3/16 emails were personalised
All the welcome emails were responsive
I n s t a n t
N e x t D a y
25% of brands sent the welcome email the
next day while 75% sent an immediate email
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
As with any automated email, timing is everything. In our experience, we see better open and click-through rates when automated
welcome emails are sent instantly at the point of subscription.
7. 7
F R E Q U E N C Y
How many emails did I receive in a month?
FACTS:
233 emails from 20 brands in 30 days.
An average of 7.7 emails per day.
We failed to receive an email from Boohoo
and F&F Clothing at Tesco.
How many emails did we receive in a week?*
0 5 10 15 20 25 30
S i m p l y B e
B u r t o n
G o O u t d o o r s
S h o p S t y l e
G a p
Z a l a n d o
D o r o t h y P e r k i n s
A d i d a s
E v e r y t h i n g 5 p o u n d s
M a n d M D i r e c t
T o p S h o p
F & F C l o t h i n g a t T e s c o
M i s s g u i d e d
R i v e r I s l a n d
Z a r a
B o o H o o
H & M
N e w L o o k
A S O S
N e x t
11
20
27
26
26
18
4
4
5
1
6
7
12
12
13
10
20
11
0
0
FACTS:
We received an email from Gap,
Dorothy Perkins and Everything
£5 Pound every day.
*average
0 1 2 3 4 5 6 7 8
S i m p l y B e
B u r t o n
G o O u t d o o r s
S h o p S t y l e
G a p
Z a l a n d o
D o r o t h y P e r k i n s
A d i d a s
E v e r y t h i n g 5 p o u n d s
M a n d M D i r e c t
T o p S h o p
F & F C l o t h i n g a t T e s c o
M i s s g u i d e d
R i v e r I s l a n d
Z a r a
B o o H o o
H & M
N e w L o o k
A S O S
N e x t
3
2
1
0
0
0
1
1
2
3
3
3
3
3
3
5
7
7
7
5
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
Clients regularly ask us
how often they should be
sending their customers
emails, but for us, it
shouldn’t be a question
of email frequency,
instead a question of
content and response.
If you’re sending
valuable and relevant
content to your email
recipients and they’re
responding well, look to
push the frequency as
high as possible.
8. 8
A B A N D O N E D B A S K E T
MandM Direct sent an email 30
minutes after subscription and a
further email one day later.
River Island sent an email 4 days later.
Boohoo sent an email the next day.
Boohoo, River Island and MandM Direct have an abandoned basket programme in place.
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
It surprises us greatly that so few of the 20 fashion retailers have an abandoned basket programme in place.
Ideally, this should be the first automated programme that is implemented as the results can be so rewarding.
9. 9
C R E A T I V E E X A M P L E S O F B E S T R E C E I V E D E M A I L S
Date: 21st November 2014
Subject Line: Do you believe in magic?
Date: 24th November 2014
Subject Line: Chic updates to your
winter wardrobe
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
We love this quirky email from MISSGUIDED.
The subject header “Do you believe in
magic?” is intriguing and attention grabbing.
The responsive nature of the design continues
to hold your attention by adopting a
somewhat unusual unicorn / pony theme –
which is fun and memorable.The messaging
is clear and concise with a single minded call
to action.
Getting the right balance between
functionality and design can be quite tricky
– but H&M has hit the nail on the head with
this email which promotes ways to update
the winter wardrobe.The responsive structure
of the emails makes it equally at home on a
mobile, tablet or pc. From a design point of
view, we like how they’ve worked hard to
create an interesting visual using cut outs,
but have also added value to the email by
incorporating fashion tips and advice.
10. 10
C R E A T I V E E X A M P L E S O F B E S T R E C E I V E D E M A I L S
Date: 18th November 2014
Subject Line: Faux Show!
Date: 9th November 2014
Subject Line: ❄ Feeling Merry
and Bright yet? ❄
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
The subject line “Faux Show!” is intriguing
and certainly encouraged further
investigation.The animated GIF that greeted
me was something I wasn’t expecting and is
an excellent way to create excitement, not to
mention showcasing additional product.The
product showcase was simple in design and
uncluttered, with no product detail or pricing
information – allowing the call to action to
really stand out.
We’ve had great success in the past using
symbols as part of the subject line and have
no doubts that Simply Be’s use of symbols
will have generated a strong open rate for
this email. It certainly jumps out in an inbox
– it persuaded us to open! From a design
perspective, we feel as though this works
extremely well as despite the email being
relatively lengthy, the use of strong diagonals
and alternating model shots with cut outs
really encourages the email recipient to look
at the whole email.
11. 11
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
C R E A T I V E E X A M P L E S O F B E S T R E C E I V E D E M A I L S
Date: 16th November 2014
Subject Line: Suit up look sharp
Although this email is simple and functional,
it still manages to appear stylish – and it isn’t
always easy to accomplish both.The
responsive design will enable the email to
render perfectly across all devices, which in
today’s retail environment, is crucial for any
retailer. It’s a single themed email focusing
on the new ‘party staple’ - the suit. But
whereas there is often an inclination for
retailers to throw dozens of products on an
email,Topshop resists the temptation by
simply using two key outfits.They also
support the products with a snippet of advice
as to how to achieve the look – adding
another benefit to the email.
12. 12
O U R A G E N C Y
At Red C, we believe producing effective advertising and marketing campaigns can only
come from developing a deep and genuine understanding of a client’s business, products and
customers.We encourage staff to get ‘under the skin’ of every client’s business.We sit in on call
centres, accompany field sales staff, work in branches and stores and analyse and interpret
client data online and offline to create real insight. It leads to robust, long-standing relationships
with our clients.
Strongly analytical in approach, the agency comes from a direct marketing background, yet today 70% of revenue is
from online channels, including email marketing, paid search and search engine optimisation, social media marketing
and web development.A significant further proportion of revenue comes from TV – we will have completed around
a dozen commercials by the year end. So the agency can offer expertise across a full range of channels, online, offline
and broadcast, which helps us to tackle client challenges and develop integrated campaigns for a wide range of
target audiences, products and services, in a media neutral way.
Our client base is blue chip.Alongside JD Williams and Swinton, we are also retained by rail operator Eurostar,
leading Premier League team Manchester City, 270-store strong retail chain Bensons for Beds, leading pub company
Spirit and top holiday operators Hoseasons and Great Rail Journeys. So our teams work every day with leading edge
marketing teams in every relationship.
O U R S E R V I C E S
Red C is a fully integrated agency which offers a wide range of services, including Strategic
Consultancy, Email Marketing, Social Media Management, Search Engine Optimisation,
Content Marketing, Paid Search,Television Production, Print Production and Analysis.
E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : N O V E M B E R 2 0 1 4E M A I L M A R K E T I N G R E P O R T : F A S H I O N R E T A I L : J A N U A R Y 2 0 1 5
O U R C L I E N T S
THE
CLEVER
CLOTHES
SHOP