The document discusses email retargeting, which is a strategy that uses display advertising to target consumers who opened an email but did not complete a desired action, such as purchasing a product. It works by tagging emails so that when a recipient opens one, a cookie is dropped allowing their online behavior to be tracked. Retargeted display ads can then reinforce the original email's message. The strategy benefits marketers by extending campaign reach and driving conversion rates and customer lifetime value. An example of an airline successfully using email retargeting to increase online conversions is provided.
The document discusses planning for a successful holiday email campaign. It recommends starting planning now because consumers are already holiday shopping. It suggests reviewing last year's campaigns to see what worked well and developing a schedule for the upcoming campaign while avoiding sending too frequently. Specific tactics that worked well last year included early bird specials, creating urgency close to holidays, exclusive subscriber deals, abandoned cart emails, and gift recommendations.
The document discusses how to use social media for B2B marketing. It notes that B2B social media is different than consumer social media and outlines how to build awareness and generate leads through social channels. Specifically, it recommends listening for opportunities on sites like Google Reader, building a presence on networks like LinkedIn and SlideShare, and integrating social media into existing work flows like turning presentations into SlideShare posts or podcasts.
The document provides best practices for email marketing, discussing how email is desired, data-driven, builds social connections, relationships and trust, and supports the entire sales cycle. It recommends segmenting lists, sending a variety of message types like welcome, nurture, awareness and conversion emails, and monitoring key metrics such as delivery, open and clickthrough rates.
This document provides guidelines for using Facebook's Like button and Open Graph to promote web content in 3 sentences:
The Facebook Like button allows users to share content which then appears in their news feed and provides publishers ways to send future updates to those who liked their content. Websites should optimize content for sharing by using Open Graph meta tags to provide key information about shared content. Implementing a Like button and enabling an Open Graph site structure allows sites to tap into the large Facebook user base and social graph to drive referral traffic and engagement.
This document summarizes the results of a survey about social gaming habits. Some key findings include:
- 50% of online US residents aged 18-44 play social games daily, with higher rates among males, tablet owners, and smartphone owners.
- The top reasons for playing social games are related to boredom and passing time. Females are more likely to play due to boredom, while males prefer competition.
- Multiplayer gaming and trivia challenges are the most popular types of social challenges, though interest exists for scavenger hunts and guessing games as well.
- Discounts and social/loyalty rewards are seen as the most compelling incentives for winning challenges. Status in
So metourism presentation email & socialwritemcsean
This document discusses using email and social media together. It provides an agenda that includes developing objectives, encouraging content sharing, using social media to build an email list, using email to grow a social media presence, sharing blog updates through email, and best practices. Specific tactics covered include encouraging email sharing with buttons like "share with your network", using social media like Facebook and Twitter to promote email subscriptions, running social media awareness campaigns to convert subscribers to community members, and pushing blog updates to subscribers' email inboxes via RSS. The document emphasizes connecting with audiences, engagement, building relationships, and becoming a resource through an integrated email and social media strategy.
The document discusses email retargeting, which is a strategy that uses display advertising to target consumers who opened an email but did not complete a desired action, such as purchasing a product. It works by tagging emails so that when a recipient opens one, a cookie is dropped allowing their online behavior to be tracked. Retargeted display ads can then reinforce the original email's message. The strategy benefits marketers by extending campaign reach and driving conversion rates and customer lifetime value. An example of an airline successfully using email retargeting to increase online conversions is provided.
The document discusses planning for a successful holiday email campaign. It recommends starting planning now because consumers are already holiday shopping. It suggests reviewing last year's campaigns to see what worked well and developing a schedule for the upcoming campaign while avoiding sending too frequently. Specific tactics that worked well last year included early bird specials, creating urgency close to holidays, exclusive subscriber deals, abandoned cart emails, and gift recommendations.
The document discusses how to use social media for B2B marketing. It notes that B2B social media is different than consumer social media and outlines how to build awareness and generate leads through social channels. Specifically, it recommends listening for opportunities on sites like Google Reader, building a presence on networks like LinkedIn and SlideShare, and integrating social media into existing work flows like turning presentations into SlideShare posts or podcasts.
The document provides best practices for email marketing, discussing how email is desired, data-driven, builds social connections, relationships and trust, and supports the entire sales cycle. It recommends segmenting lists, sending a variety of message types like welcome, nurture, awareness and conversion emails, and monitoring key metrics such as delivery, open and clickthrough rates.
This document provides guidelines for using Facebook's Like button and Open Graph to promote web content in 3 sentences:
The Facebook Like button allows users to share content which then appears in their news feed and provides publishers ways to send future updates to those who liked their content. Websites should optimize content for sharing by using Open Graph meta tags to provide key information about shared content. Implementing a Like button and enabling an Open Graph site structure allows sites to tap into the large Facebook user base and social graph to drive referral traffic and engagement.
This document summarizes the results of a survey about social gaming habits. Some key findings include:
- 50% of online US residents aged 18-44 play social games daily, with higher rates among males, tablet owners, and smartphone owners.
- The top reasons for playing social games are related to boredom and passing time. Females are more likely to play due to boredom, while males prefer competition.
- Multiplayer gaming and trivia challenges are the most popular types of social challenges, though interest exists for scavenger hunts and guessing games as well.
- Discounts and social/loyalty rewards are seen as the most compelling incentives for winning challenges. Status in
So metourism presentation email & socialwritemcsean
This document discusses using email and social media together. It provides an agenda that includes developing objectives, encouraging content sharing, using social media to build an email list, using email to grow a social media presence, sharing blog updates through email, and best practices. Specific tactics covered include encouraging email sharing with buttons like "share with your network", using social media like Facebook and Twitter to promote email subscriptions, running social media awareness campaigns to convert subscribers to community members, and pushing blog updates to subscribers' email inboxes via RSS. The document emphasizes connecting with audiences, engagement, building relationships, and becoming a resource through an integrated email and social media strategy.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
Mobile trends for the next 10 years according to experts:
1. Experts predict increased integration of mobile devices, sensors, and online services which will enable new personal and public applications.
2. Tablet devices are expected to become the primary way people consume content like magazines, books, newspapers and attend live events.
3. Some phone makers may offer free basic phones supported by transaction fees instead of network fees.
4. Content will increasingly be bundled into mobile plans starting with music and expanding to other media.
5. Augmented reality, mobile payments, and "green tech" phones are also areas that may see growth.
Thank you for the presentation. I learned several strategies for attracting conventions that may not be the geographic center, including working with locals, accentuating differences, providing better service, cooperation with other CVBs, pursuing large groups, and financial incentives. I will consider how we can better partner with local organizations in our community.
El documento explica que la historia estudia los sucesos importantes de la humanidad y las relaciones entre ellos para comprender el pasado y prepararnos para el futuro. La historia utiliza diversas fuentes primarias y secundarias como documentos, restos materiales e historias orales para reconstruir los acontecimientos de manera científica mediante la observación, formulación de hipótesis, búsqueda de datos y conclusiones. El estudio de la historia nos da identidad y permite participar en la construcción de un mejor presente.
África es el tercer continente más grande del mundo y el segundo más poblado. Se encuentra en el hemisferio norte y está bordeado por el mar Mediterráneo, el mar Rojo, el océano Índico y el océano Atlántico. El continente alberga una gran diversidad de ecosistemas como el desierto del Sahara, la selva del Congo y los grandes lagos del Rift, así como importantes ríos como el Nilo y el Congo.
La evolución humana ha tomado millones de años, comenzando con los primeros hominoideos en el Mioceno hace entre 5-24 millones de años. Especies tempranas como Australopithecus fueron bípedas pero no podían hablar ni fabricar herramientas. Homo habilis hace 2 millones de años tenía manos aptas para agarrar y fabricaba herramientas de piedra. Homo erectus hace medio millón de años mejoró las herramientas y cazaba animales medianos. Homo sapiens evolucionó hace 200,000 años con un gran cere
En los primeros años de la República del Ecuador, la tierra y los recursos estaban concentrados en manos de unos pocos terratenientes. Los campesinos y trabajadores rurales vivían bajo un sistema de servidumbre conocido como "concertaje", donde estaban endeudados de por vida con los patrones de las haciendas. Aunque técnicamente eran trabajadores libres, en la práctica estaban atados a las haciendas debido a las deudas que no podían pagar. La Iglesia y las autoridades apoyaban este sistema que mantenía a
Este documento presenta información sobre la prehistoria y varias civilizaciones antiguas como Mesopotamia, Egipto, China e Imperio Romano. Incluye actividades como completar cuadros sobre la evolución humana, trazar líneas de tiempo con fechas de fósiles humanos, situar territorios de antiguas culturas en un mapa, y responder preguntas sobre aspectos políticos, sociales y culturales de dichas civilizaciones.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
Mobile trends for the next 10 years according to experts:
1. Experts predict increased integration of mobile devices, sensors, and online services which will enable new personal and public applications.
2. Tablet devices are expected to become the primary way people consume content like magazines, books, newspapers and attend live events.
3. Some phone makers may offer free basic phones supported by transaction fees instead of network fees.
4. Content will increasingly be bundled into mobile plans starting with music and expanding to other media.
5. Augmented reality, mobile payments, and "green tech" phones are also areas that may see growth.
Thank you for the presentation. I learned several strategies for attracting conventions that may not be the geographic center, including working with locals, accentuating differences, providing better service, cooperation with other CVBs, pursuing large groups, and financial incentives. I will consider how we can better partner with local organizations in our community.
El documento explica que la historia estudia los sucesos importantes de la humanidad y las relaciones entre ellos para comprender el pasado y prepararnos para el futuro. La historia utiliza diversas fuentes primarias y secundarias como documentos, restos materiales e historias orales para reconstruir los acontecimientos de manera científica mediante la observación, formulación de hipótesis, búsqueda de datos y conclusiones. El estudio de la historia nos da identidad y permite participar en la construcción de un mejor presente.
África es el tercer continente más grande del mundo y el segundo más poblado. Se encuentra en el hemisferio norte y está bordeado por el mar Mediterráneo, el mar Rojo, el océano Índico y el océano Atlántico. El continente alberga una gran diversidad de ecosistemas como el desierto del Sahara, la selva del Congo y los grandes lagos del Rift, así como importantes ríos como el Nilo y el Congo.
La evolución humana ha tomado millones de años, comenzando con los primeros hominoideos en el Mioceno hace entre 5-24 millones de años. Especies tempranas como Australopithecus fueron bípedas pero no podían hablar ni fabricar herramientas. Homo habilis hace 2 millones de años tenía manos aptas para agarrar y fabricaba herramientas de piedra. Homo erectus hace medio millón de años mejoró las herramientas y cazaba animales medianos. Homo sapiens evolucionó hace 200,000 años con un gran cere
En los primeros años de la República del Ecuador, la tierra y los recursos estaban concentrados en manos de unos pocos terratenientes. Los campesinos y trabajadores rurales vivían bajo un sistema de servidumbre conocido como "concertaje", donde estaban endeudados de por vida con los patrones de las haciendas. Aunque técnicamente eran trabajadores libres, en la práctica estaban atados a las haciendas debido a las deudas que no podían pagar. La Iglesia y las autoridades apoyaban este sistema que mantenía a
Este documento presenta información sobre la prehistoria y varias civilizaciones antiguas como Mesopotamia, Egipto, China e Imperio Romano. Incluye actividades como completar cuadros sobre la evolución humana, trazar líneas de tiempo con fechas de fósiles humanos, situar territorios de antiguas culturas en un mapa, y responder preguntas sobre aspectos políticos, sociales y culturales de dichas civilizaciones.