The document discusses planning for a successful holiday email campaign. It recommends starting planning now because consumers are already holiday shopping. It suggests reviewing last year's campaigns to see what worked well and developing a schedule for the upcoming campaign while avoiding sending too frequently. Specific tactics that worked well last year included early bird specials, creating urgency close to holidays, exclusive subscriber deals, abandoned cart emails, and gift recommendations.
9 Email Marketing Problems (& How to Fix Them in 2011)Blue Sky Factory
No email marketing program is perfect.
As an email marketer, it's likely you struggle with certain aspects of your campaign, whether it's deliverability, mobile, creative, or other. Identifying the problems is not the issue; it's figuring out what you can do to solve them.
This presentation includes 9 email marketing problems, 9 email marketing solutions, and 9 ways to ensure email marketing success in the New Year.
The 9 email marketing "problems" include:
1. Nobody reads (or clicks-through) our emails
2. Unsubscribe & spam complaints are on the rise
3. We know it's bad, but we blast emails
4. Our emails are not making it to the inbox
5. Everyone is on mobile. Help!
6. How do we know if our emails are valuable?
7. How do we add social sharing to our email campaigns?
8. We understand that testing is important, but what do we test?
9. We've been following the "best practices", but it's not working
The document provides advice from Carol Doane on selling online advertising. It acknowledges that online advertising can be confusing and unknown compared to print but encourages sellers to learn about it. Key points made include that online ads on average boost retail sales by 9%, 10-15% of budgets should be allocated online, video and mobile are growing areas, and impressions and views are more important metrics than just clicks. It emphasizes practicing skills in online advertising in order to effectively sell to customers.
So metourism presentation email & socialwritemcsean
This document discusses using email and social media together. It provides an agenda that includes developing objectives, encouraging content sharing, using social media to build an email list, using email to grow a social media presence, sharing blog updates through email, and best practices. Specific tactics covered include encouraging email sharing with buttons like "share with your network", using social media like Facebook and Twitter to promote email subscriptions, running social media awareness campaigns to convert subscribers to community members, and pushing blog updates to subscribers' email inboxes via RSS. The document emphasizes connecting with audiences, engagement, building relationships, and becoming a resource through an integrated email and social media strategy.
The document provides best practices for email marketing, discussing how email is desired, data-driven, builds social connections, relationships and trust, and supports the entire sales cycle. It recommends segmenting lists, sending a variety of message types like welcome, nurture, awareness and conversion emails, and monitoring key metrics such as delivery, open and clickthrough rates.
The document discusses how to use social media for B2B marketing. It notes that B2B social media is different than consumer social media and outlines how to build awareness and generate leads through social channels. Specifically, it recommends listening for opportunities on sites like Google Reader, building a presence on networks like LinkedIn and SlideShare, and integrating social media into existing work flows like turning presentations into SlideShare posts or podcasts.
Thank you for the presentation. I learned several strategies for attracting conventions that may not be the geographic center, including working with locals, accentuating differences, providing better service, cooperation with other CVBs, pursuing large groups, and financial incentives. I will consider how we can better partner with local organizations in our community.
This document provides guidelines for using Facebook's Like button and Open Graph to promote web content in 3 sentences:
The Facebook Like button allows users to share content which then appears in their news feed and provides publishers ways to send future updates to those who liked their content. Websites should optimize content for sharing by using Open Graph meta tags to provide key information about shared content. Implementing a Like button and enabling an Open Graph site structure allows sites to tap into the large Facebook user base and social graph to drive referral traffic and engagement.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
9 Email Marketing Problems (& How to Fix Them in 2011)Blue Sky Factory
No email marketing program is perfect.
As an email marketer, it's likely you struggle with certain aspects of your campaign, whether it's deliverability, mobile, creative, or other. Identifying the problems is not the issue; it's figuring out what you can do to solve them.
This presentation includes 9 email marketing problems, 9 email marketing solutions, and 9 ways to ensure email marketing success in the New Year.
The 9 email marketing "problems" include:
1. Nobody reads (or clicks-through) our emails
2. Unsubscribe & spam complaints are on the rise
3. We know it's bad, but we blast emails
4. Our emails are not making it to the inbox
5. Everyone is on mobile. Help!
6. How do we know if our emails are valuable?
7. How do we add social sharing to our email campaigns?
8. We understand that testing is important, but what do we test?
9. We've been following the "best practices", but it's not working
The document provides advice from Carol Doane on selling online advertising. It acknowledges that online advertising can be confusing and unknown compared to print but encourages sellers to learn about it. Key points made include that online ads on average boost retail sales by 9%, 10-15% of budgets should be allocated online, video and mobile are growing areas, and impressions and views are more important metrics than just clicks. It emphasizes practicing skills in online advertising in order to effectively sell to customers.
So metourism presentation email & socialwritemcsean
This document discusses using email and social media together. It provides an agenda that includes developing objectives, encouraging content sharing, using social media to build an email list, using email to grow a social media presence, sharing blog updates through email, and best practices. Specific tactics covered include encouraging email sharing with buttons like "share with your network", using social media like Facebook and Twitter to promote email subscriptions, running social media awareness campaigns to convert subscribers to community members, and pushing blog updates to subscribers' email inboxes via RSS. The document emphasizes connecting with audiences, engagement, building relationships, and becoming a resource through an integrated email and social media strategy.
The document provides best practices for email marketing, discussing how email is desired, data-driven, builds social connections, relationships and trust, and supports the entire sales cycle. It recommends segmenting lists, sending a variety of message types like welcome, nurture, awareness and conversion emails, and monitoring key metrics such as delivery, open and clickthrough rates.
The document discusses how to use social media for B2B marketing. It notes that B2B social media is different than consumer social media and outlines how to build awareness and generate leads through social channels. Specifically, it recommends listening for opportunities on sites like Google Reader, building a presence on networks like LinkedIn and SlideShare, and integrating social media into existing work flows like turning presentations into SlideShare posts or podcasts.
Thank you for the presentation. I learned several strategies for attracting conventions that may not be the geographic center, including working with locals, accentuating differences, providing better service, cooperation with other CVBs, pursuing large groups, and financial incentives. I will consider how we can better partner with local organizations in our community.
This document provides guidelines for using Facebook's Like button and Open Graph to promote web content in 3 sentences:
The Facebook Like button allows users to share content which then appears in their news feed and provides publishers ways to send future updates to those who liked their content. Websites should optimize content for sharing by using Open Graph meta tags to provide key information about shared content. Implementing a Like button and enabling an Open Graph site structure allows sites to tap into the large Facebook user base and social graph to drive referral traffic and engagement.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
Mobile trends for the next 10 years according to experts:
1. Experts predict increased integration of mobile devices, sensors, and online services which will enable new personal and public applications.
2. Tablet devices are expected to become the primary way people consume content like magazines, books, newspapers and attend live events.
3. Some phone makers may offer free basic phones supported by transaction fees instead of network fees.
4. Content will increasingly be bundled into mobile plans starting with music and expanding to other media.
5. Augmented reality, mobile payments, and "green tech" phones are also areas that may see growth.
This document summarizes the results of a survey about social gaming habits. Some key findings include:
- 50% of online US residents aged 18-44 play social games daily, with higher rates among males, tablet owners, and smartphone owners.
- The top reasons for playing social games are related to boredom and passing time. Females are more likely to play due to boredom, while males prefer competition.
- Multiplayer gaming and trivia challenges are the most popular types of social challenges, though interest exists for scavenger hunts and guessing games as well.
- Discounts and social/loyalty rewards are seen as the most compelling incentives for winning challenges. Status in
The document discusses email retargeting, which is a strategy that uses display advertising to target consumers who opened an email but did not complete a desired action, such as purchasing a product. It works by tagging emails so that when a recipient opens one, a cookie is dropped allowing their online behavior to be tracked. Retargeted display ads can then reinforce the original email's message. The strategy benefits marketers by extending campaign reach and driving conversion rates and customer lifetime value. An example of an airline successfully using email retargeting to increase online conversions is provided.
The document discusses the different uses and punctuation of the adverb "however". It can be used:
1) As a conjunctive adverb to join two independent clauses with contrasting meanings. It is usually preceded and followed by a comma.
2) At the beginning of a sentence to mean "in whatever way", "to whatever extent", or "nevertheless". In this case it is not preceded by a comma.
3) As an aside within a sentence. In this case it takes a comma before and after.
The document provides examples of correct punctuation for sentences using however in different ways and discusses the relationship between however and the conjunction "but".
This document provides guidance on writing summaries for academic purposes. It defines what a summary is and explains that a summary should be brief, include only the main ideas of the original text in the author's words, and leave out minor details and opinions. The document lists various types of academic writing that typically include summaries, such as critique papers, research papers, and literature reviews. It also explains that writing summaries helps with understanding and discussing what one has read. Guidelines are provided for how to read critically and take notes in order to accurately summarize a text.
The document discusses various style concerns related to using a personal voice in writing. It states that a personal voice does not require using first person pronouns or being informal, but rather means using natural language. The document provides examples of passages with and without a personal voice. It also discusses using quotations, paraphrasing, and summarizing and the differences between those techniques.
This document provides guidance on revising documents for coherence. It discusses checking that all necessary elements are included in a draft, that the organization is logical, and the content is strong. It also provides tips for writing coherent headings, titles, and paragraphs through techniques like avoiding long strings of nouns in headings, separating headings from text, and turning paragraphs into lists.
The document discusses principles for creating effective graphics to support written documents. It explains that graphics can catch a reader's attention, communicate difficult information clearly, and convey information to diverse audiences. Some key principles covered include that graphics should serve a clear purpose, present a manageable amount of information simply and clearly labeled, and be integrated properly in the text by introducing, explaining, and making the graphic visible. The document also provides guidance on using color effectively in graphics through contrast, emphasis, and established patterns.
This document discusses narrative inquiry and narrative research. Some key points:
1. Narrative inquiry views stories and narratives as the primary way humans make meaning and understand the world. Reality and human experience are seen as socially constructed and fluid.
2. Narrative research uses stories - written, oral, personal and collective - as data. The story itself is the focus of analysis rather than being a means to other data. Analysis looks at the whole story and patterns of meaning within.
3. Narrative inquiry encompasses three spheres - the scientific, symbolic, and sacred. The scientific examines the natural world, symbolic interprets human experience through symbols, and sacred addresses existential questions. Inquiry across these realms
The document discusses techniques for writing effective sentences. It provides guidelines for choosing an appropriate level of formality, emphasizing important information, using parallel structures, and employing active and passive voice appropriately. The document also discusses how to avoid ambiguities and be precise when writing sentences.
El documento explica que la historia estudia los sucesos importantes de la humanidad y las relaciones entre ellos para comprender el pasado y prepararnos para el futuro. La historia utiliza diversas fuentes primarias y secundarias como documentos, restos materiales e historias orales para reconstruir los acontecimientos de manera científica mediante la observación, formulación de hipótesis, búsqueda de datos y conclusiones. El estudio de la historia nos da identidad y permite participar en la construcción de un mejor presente.
África es el tercer continente más grande del mundo y el segundo más poblado. Se encuentra en el hemisferio norte y está bordeado por el mar Mediterráneo, el mar Rojo, el océano Índico y el océano Atlántico. El continente alberga una gran diversidad de ecosistemas como el desierto del Sahara, la selva del Congo y los grandes lagos del Rift, así como importantes ríos como el Nilo y el Congo.
La evolución humana ha tomado millones de años, comenzando con los primeros hominoideos en el Mioceno hace entre 5-24 millones de años. Especies tempranas como Australopithecus fueron bípedas pero no podían hablar ni fabricar herramientas. Homo habilis hace 2 millones de años tenía manos aptas para agarrar y fabricaba herramientas de piedra. Homo erectus hace medio millón de años mejoró las herramientas y cazaba animales medianos. Homo sapiens evolucionó hace 200,000 años con un gran cere
En los primeros años de la República del Ecuador, la tierra y los recursos estaban concentrados en manos de unos pocos terratenientes. Los campesinos y trabajadores rurales vivían bajo un sistema de servidumbre conocido como "concertaje", donde estaban endeudados de por vida con los patrones de las haciendas. Aunque técnicamente eran trabajadores libres, en la práctica estaban atados a las haciendas debido a las deudas que no podían pagar. La Iglesia y las autoridades apoyaban este sistema que mantenía a
Este documento presenta información sobre la prehistoria y varias civilizaciones antiguas como Mesopotamia, Egipto, China e Imperio Romano. Incluye actividades como completar cuadros sobre la evolución humana, trazar líneas de tiempo con fechas de fósiles humanos, situar territorios de antiguas culturas en un mapa, y responder preguntas sobre aspectos políticos, sociales y culturales de dichas civilizaciones.
Calling all B2B email marketers: this webinar is just for you! From email design tips and list building tactics to deliverability must-dos and social media integration, this presentation helps B2B marketers plan and execute successful email marketing campaigns
Blue Sky Factory: Shake & Bake Your Email Campaigns into 2010DJ Waldow
DJ Waldow and Joanna Lawson-Matthew of Blue Sky Factory discuss tactics to ensure that your 2010 Email Marketing strategy is in place and ready to "shake and bake."
Blue Sky Factory: Shakeand Bake Your Email Campaigns Into2010Blue Sky Factory
DJ Waldow and Joanna Lawson-Matthew of Blue Sky Factory discuss tactics to ensure that your 2010 Email Marketing strategy is in place and ready to "shake and bake."
All You Ever Wanted to Know About Email MarketingBlue Sky Factory
Are you really taking advantage of email marketing as the cost effective, measurable medium it is? This session will help new email marketers get started and it will serve as a refresher to seasoned industry veterans. Attendees will learn: tips for getting started with your email program, tried and true industry best practices, key elements to a permission-based email strategy, ways to use email & social media as complementary channels to drive more results, and how real world organizations are successfully using email to reach their audience.
All you ever wanted to know about email marketingChristopher Penn
The document provides information about an upcoming webinar on email marketing hosted by Blue Sky Factory and The Cascade Highlands. The webinar will cover tips for getting started with email marketing, best practices, content strategies, and allow attendees to ask questions. Blue Sky Factory is introduced as both a full-service and self-service email service provider that can help design, execute, and track email marketing campaigns.
This document from Blue Sky Factory presents strategies for integrating email marketing and social media. It discusses encouraging content sharing on social platforms to expand email lists. It also recommends using email to promote social media presences through awareness campaigns and blog updates. General best practices include including social links in all communications, encouraging valuable sharing, maintaining an online presence across all channels, and identifying objectives for each social platform.
Mobile trends for the next 10 years according to experts:
1. Experts predict increased integration of mobile devices, sensors, and online services which will enable new personal and public applications.
2. Tablet devices are expected to become the primary way people consume content like magazines, books, newspapers and attend live events.
3. Some phone makers may offer free basic phones supported by transaction fees instead of network fees.
4. Content will increasingly be bundled into mobile plans starting with music and expanding to other media.
5. Augmented reality, mobile payments, and "green tech" phones are also areas that may see growth.
This document summarizes the results of a survey about social gaming habits. Some key findings include:
- 50% of online US residents aged 18-44 play social games daily, with higher rates among males, tablet owners, and smartphone owners.
- The top reasons for playing social games are related to boredom and passing time. Females are more likely to play due to boredom, while males prefer competition.
- Multiplayer gaming and trivia challenges are the most popular types of social challenges, though interest exists for scavenger hunts and guessing games as well.
- Discounts and social/loyalty rewards are seen as the most compelling incentives for winning challenges. Status in
The document discusses email retargeting, which is a strategy that uses display advertising to target consumers who opened an email but did not complete a desired action, such as purchasing a product. It works by tagging emails so that when a recipient opens one, a cookie is dropped allowing their online behavior to be tracked. Retargeted display ads can then reinforce the original email's message. The strategy benefits marketers by extending campaign reach and driving conversion rates and customer lifetime value. An example of an airline successfully using email retargeting to increase online conversions is provided.
The document discusses the different uses and punctuation of the adverb "however". It can be used:
1) As a conjunctive adverb to join two independent clauses with contrasting meanings. It is usually preceded and followed by a comma.
2) At the beginning of a sentence to mean "in whatever way", "to whatever extent", or "nevertheless". In this case it is not preceded by a comma.
3) As an aside within a sentence. In this case it takes a comma before and after.
The document provides examples of correct punctuation for sentences using however in different ways and discusses the relationship between however and the conjunction "but".
This document provides guidance on writing summaries for academic purposes. It defines what a summary is and explains that a summary should be brief, include only the main ideas of the original text in the author's words, and leave out minor details and opinions. The document lists various types of academic writing that typically include summaries, such as critique papers, research papers, and literature reviews. It also explains that writing summaries helps with understanding and discussing what one has read. Guidelines are provided for how to read critically and take notes in order to accurately summarize a text.
The document discusses various style concerns related to using a personal voice in writing. It states that a personal voice does not require using first person pronouns or being informal, but rather means using natural language. The document provides examples of passages with and without a personal voice. It also discusses using quotations, paraphrasing, and summarizing and the differences between those techniques.
This document provides guidance on revising documents for coherence. It discusses checking that all necessary elements are included in a draft, that the organization is logical, and the content is strong. It also provides tips for writing coherent headings, titles, and paragraphs through techniques like avoiding long strings of nouns in headings, separating headings from text, and turning paragraphs into lists.
The document discusses principles for creating effective graphics to support written documents. It explains that graphics can catch a reader's attention, communicate difficult information clearly, and convey information to diverse audiences. Some key principles covered include that graphics should serve a clear purpose, present a manageable amount of information simply and clearly labeled, and be integrated properly in the text by introducing, explaining, and making the graphic visible. The document also provides guidance on using color effectively in graphics through contrast, emphasis, and established patterns.
This document discusses narrative inquiry and narrative research. Some key points:
1. Narrative inquiry views stories and narratives as the primary way humans make meaning and understand the world. Reality and human experience are seen as socially constructed and fluid.
2. Narrative research uses stories - written, oral, personal and collective - as data. The story itself is the focus of analysis rather than being a means to other data. Analysis looks at the whole story and patterns of meaning within.
3. Narrative inquiry encompasses three spheres - the scientific, symbolic, and sacred. The scientific examines the natural world, symbolic interprets human experience through symbols, and sacred addresses existential questions. Inquiry across these realms
The document discusses techniques for writing effective sentences. It provides guidelines for choosing an appropriate level of formality, emphasizing important information, using parallel structures, and employing active and passive voice appropriately. The document also discusses how to avoid ambiguities and be precise when writing sentences.
El documento explica que la historia estudia los sucesos importantes de la humanidad y las relaciones entre ellos para comprender el pasado y prepararnos para el futuro. La historia utiliza diversas fuentes primarias y secundarias como documentos, restos materiales e historias orales para reconstruir los acontecimientos de manera científica mediante la observación, formulación de hipótesis, búsqueda de datos y conclusiones. El estudio de la historia nos da identidad y permite participar en la construcción de un mejor presente.
África es el tercer continente más grande del mundo y el segundo más poblado. Se encuentra en el hemisferio norte y está bordeado por el mar Mediterráneo, el mar Rojo, el océano Índico y el océano Atlántico. El continente alberga una gran diversidad de ecosistemas como el desierto del Sahara, la selva del Congo y los grandes lagos del Rift, así como importantes ríos como el Nilo y el Congo.
La evolución humana ha tomado millones de años, comenzando con los primeros hominoideos en el Mioceno hace entre 5-24 millones de años. Especies tempranas como Australopithecus fueron bípedas pero no podían hablar ni fabricar herramientas. Homo habilis hace 2 millones de años tenía manos aptas para agarrar y fabricaba herramientas de piedra. Homo erectus hace medio millón de años mejoró las herramientas y cazaba animales medianos. Homo sapiens evolucionó hace 200,000 años con un gran cere
En los primeros años de la República del Ecuador, la tierra y los recursos estaban concentrados en manos de unos pocos terratenientes. Los campesinos y trabajadores rurales vivían bajo un sistema de servidumbre conocido como "concertaje", donde estaban endeudados de por vida con los patrones de las haciendas. Aunque técnicamente eran trabajadores libres, en la práctica estaban atados a las haciendas debido a las deudas que no podían pagar. La Iglesia y las autoridades apoyaban este sistema que mantenía a
Este documento presenta información sobre la prehistoria y varias civilizaciones antiguas como Mesopotamia, Egipto, China e Imperio Romano. Incluye actividades como completar cuadros sobre la evolución humana, trazar líneas de tiempo con fechas de fósiles humanos, situar territorios de antiguas culturas en un mapa, y responder preguntas sobre aspectos políticos, sociales y culturales de dichas civilizaciones.
Calling all B2B email marketers: this webinar is just for you! From email design tips and list building tactics to deliverability must-dos and social media integration, this presentation helps B2B marketers plan and execute successful email marketing campaigns
Blue Sky Factory: Shake & Bake Your Email Campaigns into 2010DJ Waldow
DJ Waldow and Joanna Lawson-Matthew of Blue Sky Factory discuss tactics to ensure that your 2010 Email Marketing strategy is in place and ready to "shake and bake."
Blue Sky Factory: Shakeand Bake Your Email Campaigns Into2010Blue Sky Factory
DJ Waldow and Joanna Lawson-Matthew of Blue Sky Factory discuss tactics to ensure that your 2010 Email Marketing strategy is in place and ready to "shake and bake."
All You Ever Wanted to Know About Email MarketingBlue Sky Factory
Are you really taking advantage of email marketing as the cost effective, measurable medium it is? This session will help new email marketers get started and it will serve as a refresher to seasoned industry veterans. Attendees will learn: tips for getting started with your email program, tried and true industry best practices, key elements to a permission-based email strategy, ways to use email & social media as complementary channels to drive more results, and how real world organizations are successfully using email to reach their audience.
All you ever wanted to know about email marketingChristopher Penn
The document provides information about an upcoming webinar on email marketing hosted by Blue Sky Factory and The Cascade Highlands. The webinar will cover tips for getting started with email marketing, best practices, content strategies, and allow attendees to ask questions. Blue Sky Factory is introduced as both a full-service and self-service email service provider that can help design, execute, and track email marketing campaigns.
This document from Blue Sky Factory presents strategies for integrating email marketing and social media. It discusses encouraging content sharing on social platforms to expand email lists. It also recommends using email to promote social media presences through awareness campaigns and blog updates. General best practices include including social links in all communications, encouraging valuable sharing, maintaining an online presence across all channels, and identifying objectives for each social platform.
This document summarizes a presentation given by Tom Rowe and Amy Hollomon of Blue Sky Factory and Visit Baltimore on driving email marketing performance through building relationships and reaching audiences. The key topics discussed were how to build a strong subscriber base through welcome campaigns, preference centers, and re-engagement campaigns. Presenters also discussed providing valuable content to subscribers without always selling, asking for feedback, and using strong informational campaign series and social media presence. Visit Baltimore was highlighted as a real-world example of using email segmentation, social media integration, and contests to acquire and retain subscribers across multiple digital channels.
The document discusses the top 5 technologies that every church should use:
1. Microsoft's Corporate Citizenship program which provides discounted software and services to non-profits including cloud storage, email, and video conferencing.
2. Google's programs for non-profits including free AdWords credits, YouTube branding and capabilities, and free access to Gmail, Docs and other Google Apps.
3. Buffer for scheduling and publishing social media posts.
4. MailChimp for email marketing up to 2,000 subscribers for free.
5. ContinueToGive for online donations, fundraising buttons and pages, and donation reporting and processing.
Knock Technology had a promising first year developing its virtual communication app nocTM. Key accomplishments included:
- Generating £1,880 monthly revenue from two paying clients and consultancy work
- Partnering with several universities and winning £50k in grant funding
- Featured in a business magazine and lining up podcast appearances
- User testing found nocTM was 4x faster to start calls than Zoom, helping reduce barriers to innovation.
MarketingSherpa Email Marketing Summit Miami 2010 wrap-upKenny Van Beeck
The Miami Email Marketing Summit in 2010 brought together over 800 marketers and vendors to share tips, ideas, and success stories about email marketing. The three-day agenda included workshops, keynote speeches, and case studies. Dr. Flint McGlaughlin advised optimizing forms, creating relevant emails, and providing clear landing pages. Joseph Jaffe's keynote discussed using existing customers to gain new ones through customer service and social media. Dela Quist's speech emphasized using email subject lines creatively and delivering value over relevance. Overall, attendees learned about leveraging social media and permission-based marketing through well-designed opt-in and customer lifecycle campaigns.
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing PlansAggregage
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
1. Organizations face unprecedented levels of change due to macroeconomic forces, dynamic workplaces, disruptive technologies, and new business models.
2. These forces include issues like sustainability, economic crises, an aging workforce, the pace of technology adoption exceeding the rate of adoption, and disruptive competitors.
3. To succeed, organizations must engage their employees and customers through gamification to address challenges like globalization, new stakeholders, and public/private partnerships.
4. The speaker will discuss how gamification can help organizations prove value by moving beyond transactions to employee and customer engagement.
The document discusses the importance of social media for businesses. It provides examples of how companies can use different social media platforms like Twitter, Facebook, LinkedIn, Flickr and YouTube to engage customers and listeners. Specific strategies are outlined, such as developing a blog and social media presences. Examples are given of how Citrix Online and Sony successfully implemented social media campaigns that resulted in increased engagement, quicker issue resolution and positive press coverage.
With so many social media tools to choose from, which one should you choose for your business? If you're new to social media, you may not realize what tools exist.
In the next few years, when more than 20 billion devices will be connected to the Internet, many of us will be IoT testers—in one way or another. Jennifer Bonine explores new areas you will need to address in your testing, new testing skills for the IoT era, and how to innovate your technology strategies and processes to account for new vulnerabilities. Jennifer addresses current IoT trends that are taking shape and what you need to do to enhance your testing skills—and even your career. She explores the real “game changers”—data security, “things” test labs, open APIs, device types, and more—that IoT brings with it and how testing must adapt and progress to meet these challenges. Innovative technologies, test strategies, and QA processes are critical to IoT now and in the future. Join Jennifer to start your IoT testing transformation now.
100% cloud: Your action plan for success Intuit Inc.
This document outlines Ian Fletcher's presentation on moving accounting practices to 100% cloud-based systems by 2020. The presentation covers the benefits of cloud computing, challenges facing accounting practices, and an immediate action plan for practices. The plan is to have all clients on cloud-based software, collect fixed monthly fees, offer additional advisory services, and increase profitability by 2020. Practices are advised to set a 3-year vision, train all staff on cloud software, convert their own systems, hold meetings to explain changes, research apps, and market to clients to convert them to the cloud. An education and marketing plan outlines using social media, letters, emails and demos to promote cloud benefits and convert clients. Practices are told to
Eric Ludwig - Paid Social: Large Brands Making a Big SplashMediabistro
Beyond Fans & Followers discusses how search, social media, and customer relationship management are converging. It details how the author's company analyzed over 10 billion social media impressions on Facebook to learn lessons. Key findings include that search has changed, social media like Facebook is the new center of marketing but must be connected to other channels, and focusing on the right customers through social is important rather than just acquiring more customers. The document provides tips on optimizing campaigns, lowering customer acquisition costs, going global with social media strategies, and emphasizes developing robust customer relationship management tied to social media.
ProVDN is an online video platform that provides solutions for videographers' challenges in encoding, streaming, and facilitating client review and approval of videos. It offers an interactive online review system that allows clients to write notes directly on videos in real time. ProVDN will beat competitors through its interactive review system and affordable pricing. It aims to add 250 new clients per month in the first 6 months, reach break even within a year, and become profitable while expanding to new markets within two years. ProVDN is positioned to capture the growing market for professional online videographers.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
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Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
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4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
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"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
1. Blue Sky Factory
Driving Email Marketing Performance
Eggnog, Elves, and Email:
How to Plan a Successful Holiday Email Campaign
Lindsay Clark & Joanna Lawson-Matthew
Thursday, September 16, 2010
1:00 – 1:45 PM (EDT)
Baltimore, Maryland
2. Getting Acquainted
Feel free to submit questions via the GoToWebinar dashboard
or #bsfwebinar on Twitter.
Lindsay Clark Joanna Lawson-Matthew
Senior Client Services Manager Senior Client Services Manager
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3. About Blue Sky Factory
Blue Sky Factory is both a full & self service ESP.
Design, execute, and track your email marketing communications
with Blue Sky Factory’s platform, Publicaster.
Visit us at www.blueskyfactory.com.
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4. Why start planning for the holidays now?
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5. Why Start Now?
Consumers are already starting their holiday shopping and research.
Source: http://www.emarketer.com/Article.aspx?R=1007872
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6. Competition is Heating Up!
Email marketing volumes are expected to increase 15% to
20% for the upcoming 2010 holiday season, compared to
the same time period in 2009.1
1 Experian Marketing Services’ annual 2010 Holiday Marketer: Benchmark and Trend Report. 2 Flickr Photo Credit: mx5tx
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7. Our Agenda
1. Getting Started
2. What Worked in 2009
3. The Best Practices You Should Stick With
4. The Most Important Tip for 2010 Holiday Emailing
5. Q&A
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9. Ask Yourself
• What are your goals for this year’s holiday campaigns?
• What will be the main call-to-action of your campaigns?
• Will you vary your current email template only slightly or will
you completely redesign your template to optimize for
recipients’ holiday mindset?
• Will you have a dedicated holiday email series or will you jazz
up your current campaigns (think: auto-response campaigns
and transactional emails) with holiday flair?
• How will you measure success this year?
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10. Review last year’s campaigns to evaluate what worked.
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11. Review Last Year’s Campaigns
Which campaigns generated the best response? Remember to
look at all metrics:
• Open
• Click-through
• Conversion
• Forward
• Unsubscribe
• Complaint
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12. Review Last Year’s Campaigns
Did your complaint or opt-out rate start to spike mid-series?
Identify the issues and plan for 2010 accordingly.
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13. Review Last Year’s Campaigns
What days of the week did you send on? Were weekdays or
weekends more successful?
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14. Come up with a schedule, a plan-of-action.
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15. Develop a Schedule
Plan frequency and number of
campaigns:
• How often are your subscribers used
to receiving emails currently?
• Do you want to increase that level or
maintain the same schedule?
• Will you come right out and announce
your holiday series or deals or will you
slowly tailor the emails more and
more to the holidays?
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16. Develop a Schedule
Review your schedule with other departments to confirm there
are no conflicts. You want to sprinkle timely and relevant emails in
between now and the holidays, not bombard your subscribers.
Flickr Photo Credit: emma.kate
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17. Don’t Flood The Inbox
59% of US and UK Internet Users said the reason for not
regularly opening/reading email marketing messages is
that they come too frequently.1
1 e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) 2 Flickr Photo Credit: Greg Hayter
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18. For a full pre-holiday audit guide, check out our two-
part blog post, “It’s Time for your Pre-Holiday Email
Check-up”:
Part One: http://blog.blueskyfactory.com/general/it%E2%80%99s-time-for-
your-pre-holiday-email-check-up-part-1/
Part Two: http://blog.blueskyfactory.com/creativeanddesign/it%E2%80%99s-
time-for-your-pre-holiday-email-check-up-part-2/
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20. What Worked in 2009
Announcing early bird specials to encourage subscribers to shop
early
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21. What Worked in 2009
Creating urgency closer to the holiday
• Only 10 more days until Christmas!
• Guaranteed shipping by X date
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22. What Worked in 2009
Giving your recipients “insider status”, special deals just for them
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23. What Worked in 2009
Introducing a daily or weekly sale item just for subscribers
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24. What Worked in 2009
Triggered emails for abandoned shopping carts
84% of recipients open an abandoned
cart emails within 24 hours, and 99%
of recipients open within a week.
Experian (2010)
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25. What Worked in 2009
Recommendations based on what
was frequently viewed in recent
sessions
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26. What Worked in 2009
Showing recipients the closest
store to them to encourage
both online and offline
purchases
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27. What Worked in 2009
Promote “last minute” gift items
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28. What Worked in 2009
Showcase gift ideas by budget, gender, age and interests
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29. No Matter What the Core Offer…Include Free Shipping!
Last holiday season, free shipping offers with no minimum
spend requirement had 70% higher transaction rates, triple the
revenue per email, and more than double the average order
value compared to free shipping offers with minimum
requirements. 1
1 Experian Marketing Services’ annual 2010 Holiday Marketer: Benchmark and Trend Report (2010) 2 Flickr Photo Credit: Robert S. Donovan
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30. What Worked in 2009
During the holiday season, be sure to spread the cheer.
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31. Spread the Cheer
Relevant holiday tips,
how-to guides
• Recipes
• How to stay healthy
this holiday
• Guide to a stress-free
holiday
• Travel tips
• Party planning
Sent on 11/4
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32. Spread the Cheer
• Give a “family & friend” discount, reward for referring a
friend
• Prompt subscribers to submit their own holiday tips, recipes,
money-saving ideas, best traditions
• Send a video that will give your subscribers a good laugh
http://blog.g1440.com/2009/12/happy-holidays-from-all-of-us-at-g-1440/
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33. Spread the Cheer
Emails with a refer-a-friend link have been proven to drive 14%
higher open rates, 20% higher clicks and 40% higher
transaction rates than those without.1
1 Experian Marketing Services’ annual 2010 Holiday Marketer: Benchmark and Trend Report (2010)
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34. Spread the Cheer
Encourage sharing by providing
Forward to a Friend links and
Share With Your Network
buttons
http://www.blip.tv/file/3021827/
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35. Spread the Cheer
Be interactive by showcasing a game, quiz, or survey
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42. Post-Holiday Emails
Complement their holiday purchases with accessories
Image source: Smith-Harmon, “Retail Email Guide to the Holiday Season” 2009
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43. Post-Holiday Emails
Encourage gift card redemption or purchases
The promotion of gift cards in holiday email marketing messages more than tripled
transaction rates for multichannel retailers last year.
Experian Marketing Services’ annual 2010 Holiday Marketer: Benchmark and Trend Report
Image source: Smith-Harmon, “Retail Email Guide to the Holiday Season” 2009
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45. Best Practices To Stick With
The holiday season is not the time to try out new and
fancy tricks. Instead stick with what works for you and
follow these 15 general tips.
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46. Best Practices to Stick With
1. Make sure only true opt-in subscribers are included in your
email campaigns
2. Segment list based on click behavior
3. Remember the expectations regarding frequency you set up
front with your subscribers
4. Consider setting up a separate opt-in just for the holidays
and set up a holiday-only unsubscribe option
5. Check with your ESP to make sure your IP reputation is in
good standing
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47. Best Practices to Stick With
6. Find a balance between offer and value-added content
7. A/B split test: subject lines, call-to-action placement, offer
used
8. Use this holiday to plan for next holiday
9. Subscribe to your competitors' emails to generate ideas for
next year
10. Ensure your call-to-action is prominent (5 second test)
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48. Best Practices to Stick With
11. Include a View in Browser link
12. Remember to include Share With Your Network links, and
encourage social sharing
13. Ensure all images have alt tags
14. Take the time now to ensure your email renders well across
all email clients
15. Build a strong subject line that reflects content of email and
creates urgency
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49. IV. Most Important Tip for 2010 Holiday
Season
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50. Mobile Version
Your carefully crafted email
is often being viewed by a
potential buyer or key
decision maker on a mobile
device
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51. Mobile Version
Optimize each email for all mobile devices by featuring a link to a
mobile version
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52. Mobile Version
24% of online consumers (with or without Web-enabled
phones) say they expect to be comparing prices, and 22%
expect to be purchasing items from their mobile phones in the
next 12 months.
1 Experian Marketing Services’ annual 2010 Holiday Marketer: Benchmark and Trend Report (2010) 2 Flickr Photo Credit: William Hook
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53. Mobile Version
Make sure all links in your email lead to landing pages which
mobile devices can support (e.g.- no flash)
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