This document discusses using email and social media together. It provides an agenda that includes developing objectives, encouraging content sharing, using social media to build an email list, using email to grow a social media presence, sharing blog updates through email, and best practices. Specific tactics covered include encouraging email sharing with buttons like "share with your network", using social media like Facebook and Twitter to promote email subscriptions, running social media awareness campaigns to convert subscribers to community members, and pushing blog updates to subscribers' email inboxes via RSS. The document emphasizes connecting with audiences, engagement, building relationships, and becoming a resource through an integrated email and social media strategy.
Why and how to create and edit articles on WikipediaColin Warwick
When there is a Wikipedia article on a topic that you search on, it usually appears as the top result or near it. It's tempting for the passionate professionals here to jump in and contribute but be careful because this might backfire. This talk will help you contribute to Wikipedia successfully.
Social Media Presentation on how Non-profits can use social media to drive traffic, increase awareness about their charitable cause or unique offerings within their local community, and communicate with their volunteers and advocates. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a non-profit organization and discover best practices for implementing and relying on social media marketing for your charitable cause.
The document discusses how technology is transforming the university experience. It notes that there is a gap between the student journey and life after university. It then outlines how tools like social media, mobile, big data, and cloud computing can help universities better connect with students, faculty, industry, and alumni. This will allow universities to become more connected institutions and democratize systems while revolutionizing the educational experience.
This document provides an overview of social media tools for business networking. It defines social media, discusses popular tools like LinkedIn, Facebook, Twitter, and blogs. It also provides examples of how different companies use these tools, tips for using them, and statistics on user numbers. The document concludes with key points about experimenting with different tools and using social media to complement other marketing.
This document summarizes a presentation on integrating media with search and social. The presentation discusses how digital and social media usage is increasing in Ireland, particularly mobile usage. It also explains how mobile and TV are driving search and social behaviors as people engage with multiple screens simultaneously. The presentation shows how advertising can be integrated across media like TV, search, and social media to increase awareness and drive online conversations. Measurement examples are provided that demonstrate how TV viewing correlates with increases in search and social mentions.
Smart Media was launched in August 2009 after many years of research and development. It is led by CEO David Martin, who has over a decade of experience creating security software. Smart Media offers a variety of products and services including a web browser extension called Home Page Pays that allows users to earn money by viewing ads and completing tasks. It also features an online library of educational videos and courses called the Smart Library. Smart Media uses advertising revenue to pay users for their internet activity and shares 75% of this revenue with members.
Why and how to create and edit articles on WikipediaColin Warwick
When there is a Wikipedia article on a topic that you search on, it usually appears as the top result or near it. It's tempting for the passionate professionals here to jump in and contribute but be careful because this might backfire. This talk will help you contribute to Wikipedia successfully.
Social Media Presentation on how Non-profits can use social media to drive traffic, increase awareness about their charitable cause or unique offerings within their local community, and communicate with their volunteers and advocates. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a non-profit organization and discover best practices for implementing and relying on social media marketing for your charitable cause.
The document discusses how technology is transforming the university experience. It notes that there is a gap between the student journey and life after university. It then outlines how tools like social media, mobile, big data, and cloud computing can help universities better connect with students, faculty, industry, and alumni. This will allow universities to become more connected institutions and democratize systems while revolutionizing the educational experience.
This document provides an overview of social media tools for business networking. It defines social media, discusses popular tools like LinkedIn, Facebook, Twitter, and blogs. It also provides examples of how different companies use these tools, tips for using them, and statistics on user numbers. The document concludes with key points about experimenting with different tools and using social media to complement other marketing.
This document summarizes a presentation on integrating media with search and social. The presentation discusses how digital and social media usage is increasing in Ireland, particularly mobile usage. It also explains how mobile and TV are driving search and social behaviors as people engage with multiple screens simultaneously. The presentation shows how advertising can be integrated across media like TV, search, and social media to increase awareness and drive online conversations. Measurement examples are provided that demonstrate how TV viewing correlates with increases in search and social mentions.
Smart Media was launched in August 2009 after many years of research and development. It is led by CEO David Martin, who has over a decade of experience creating security software. Smart Media offers a variety of products and services including a web browser extension called Home Page Pays that allows users to earn money by viewing ads and completing tasks. It also features an online library of educational videos and courses called the Smart Library. Smart Media uses advertising revenue to pay users for their internet activity and shares 75% of this revenue with members.
Jornada CÚbicS: Advertising in the new audiovisual world, a reality check! - ...CREA CCMA
Presentació realitzada per Peter Boland, president d'Universal-McCann Espanya, dins de la jornada "CÚbicS: La transformació dels mitjans audiovisuals" sobre els canvis en el model de negoci i publicitari que provoca el fet de que els mitjans estiguin cada cop més connectats.
La jornada es va realitzar el 2 de desembre de 2010 a l'Auditori del CaixaForum de Barcelona.
The document discusses social display advertising. It notes that social networking sites are becoming increasingly important platforms for digital advertising, with nearly 1 trillion impressions on social networking sites in 2011. The document examines how some top advertisers heavily utilize social media for advertising purposes, either through "socially enabled" ads that drive users to social media, or "socially published" ads placed directly on social media. It then analyzes Bud Light's social advertising campaign in the summer of 2011, finding that the brand drove significant exposure and engagement through ads heavily focused on Facebook that promoted a sweepstakes-based campaign. The key takeaways are that advertisers are increasingly using social media to engage customers, and social-specific tools are needed to fully
Ubermore is a communications consultancy that takes a strategic approach to growing businesses in a digital connected world.
We help businesses identify and develop the most effectives means of achieving their objectives we ask four fundamental questions.
Introduction to Social Media For Small BusinessWeb.com
What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard
Frederick County Chamber of Commerce(frederickchamber.org) and Beth Schillaci Author of the Social Media Roadmap http://amzn.to/gXZkRJ
All business is personal. Social networks spawn social commerce--what may well become the most important outcome of 2008 as we see 2009 unfold. This and other trends discussed.
eBuddy aggregates the most popular IM networks into one application for web and mobile, with over 24 million monthly web visitors and 15 million monthly unique mobile users. eBuddy has grown rapidly in recent years, with the number of users increasing over 1000% in the last 4 years. eBuddy is a global company with a diverse team of over 20 nationalities working out of offices in Amsterdam, London, and San Francisco. Benefits of working at eBuddy include competitive salaries, stock options, free meals and snacks, flexible work hours, gym membership, and a fun work environment in the heart of Amsterdam.
Why you should monitor social media as a healthcare/pharma brand? There are 143 million patients online today looking for healthcare information. They are comparing drungs, treatments, doctors and hospitals. Learn more here.
IGNITION: How to Build a $1B Content Business in Three Years or Less by Linda...Babbel
This document provides an overview and summary of digital content history and the changing landscape. It discusses:
1) How digital content consumption has evolved from 2005 to focus more on social media, engagement and new forms of entertainment.
2) Common themes in large digital content deals from 2005-2010, including a focus on monetizing user generated content and experimentation with new models.
3) Key factors that have contributed to the rise of billion dollar digital content businesses like social engagement and business model innovation.
4) Emerging digital content models that integrate commerce, curation and community.
5) Advice for digital content sellers and traditional media buyers to focus on loyalty, engagement, distribution and innovation
This document summarizes the results of a survey about social gaming habits. Some key findings include:
- 50% of online US residents aged 18-44 play social games daily, with higher rates among males, tablet owners, and smartphone owners.
- The top reasons for playing social games are related to boredom and passing time. Females are more likely to play due to boredom, while males prefer competition.
- Multiplayer gaming and trivia challenges are the most popular types of social challenges, though interest exists for scavenger hunts and guessing games as well.
- Discounts and social/loyalty rewards are seen as the most compelling incentives for winning challenges. Status in
Thank you for the presentation. I learned several strategies for attracting conventions that may not be the geographic center, including working with locals, accentuating differences, providing better service, cooperation with other CVBs, pursuing large groups, and financial incentives. I will consider how we can better partner with local organizations in our community.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
This document provides guidelines for using Facebook's Like button and Open Graph to promote web content in 3 sentences:
The Facebook Like button allows users to share content which then appears in their news feed and provides publishers ways to send future updates to those who liked their content. Websites should optimize content for sharing by using Open Graph meta tags to provide key information about shared content. Implementing a Like button and enabling an Open Graph site structure allows sites to tap into the large Facebook user base and social graph to drive referral traffic and engagement.
The document discusses planning for a successful holiday email campaign. It recommends starting planning now because consumers are already holiday shopping. It suggests reviewing last year's campaigns to see what worked well and developing a schedule for the upcoming campaign while avoiding sending too frequently. Specific tactics that worked well last year included early bird specials, creating urgency close to holidays, exclusive subscriber deals, abandoned cart emails, and gift recommendations.
The document provides best practices for email marketing, discussing how email is desired, data-driven, builds social connections, relationships and trust, and supports the entire sales cycle. It recommends segmenting lists, sending a variety of message types like welcome, nurture, awareness and conversion emails, and monitoring key metrics such as delivery, open and clickthrough rates.
The document discusses how to use social media for B2B marketing. It notes that B2B social media is different than consumer social media and outlines how to build awareness and generate leads through social channels. Specifically, it recommends listening for opportunities on sites like Google Reader, building a presence on networks like LinkedIn and SlideShare, and integrating social media into existing work flows like turning presentations into SlideShare posts or podcasts.
Mobile trends for the next 10 years according to experts:
1. Experts predict increased integration of mobile devices, sensors, and online services which will enable new personal and public applications.
2. Tablet devices are expected to become the primary way people consume content like magazines, books, newspapers and attend live events.
3. Some phone makers may offer free basic phones supported by transaction fees instead of network fees.
4. Content will increasingly be bundled into mobile plans starting with music and expanding to other media.
5. Augmented reality, mobile payments, and "green tech" phones are also areas that may see growth.
The document discusses email retargeting, which is a strategy that uses display advertising to target consumers who opened an email but did not complete a desired action, such as purchasing a product. It works by tagging emails so that when a recipient opens one, a cookie is dropped allowing their online behavior to be tracked. Retargeted display ads can then reinforce the original email's message. The strategy benefits marketers by extending campaign reach and driving conversion rates and customer lifetime value. An example of an airline successfully using email retargeting to increase online conversions is provided.
This document provides guidance on writing summaries for academic purposes. It defines what a summary is and explains that a summary should be brief, include only the main ideas of the original text in the author's words, and leave out minor details and opinions. The document lists various types of academic writing that typically include summaries, such as critique papers, research papers, and literature reviews. It also explains that writing summaries helps with understanding and discussing what one has read. Guidelines are provided for how to read critically and take notes in order to accurately summarize a text.
The document discusses principles for creating effective graphics to support written documents. It explains that graphics can catch a reader's attention, communicate difficult information clearly, and convey information to diverse audiences. Some key principles covered include that graphics should serve a clear purpose, present a manageable amount of information simply and clearly labeled, and be integrated properly in the text by introducing, explaining, and making the graphic visible. The document also provides guidance on using color effectively in graphics through contrast, emphasis, and established patterns.
The document discusses the different uses and punctuation of the adverb "however". It can be used:
1) As a conjunctive adverb to join two independent clauses with contrasting meanings. It is usually preceded and followed by a comma.
2) At the beginning of a sentence to mean "in whatever way", "to whatever extent", or "nevertheless". In this case it is not preceded by a comma.
3) As an aside within a sentence. In this case it takes a comma before and after.
The document provides examples of correct punctuation for sentences using however in different ways and discusses the relationship between however and the conjunction "but".
Jornada CÚbicS: Advertising in the new audiovisual world, a reality check! - ...CREA CCMA
Presentació realitzada per Peter Boland, president d'Universal-McCann Espanya, dins de la jornada "CÚbicS: La transformació dels mitjans audiovisuals" sobre els canvis en el model de negoci i publicitari que provoca el fet de que els mitjans estiguin cada cop més connectats.
La jornada es va realitzar el 2 de desembre de 2010 a l'Auditori del CaixaForum de Barcelona.
The document discusses social display advertising. It notes that social networking sites are becoming increasingly important platforms for digital advertising, with nearly 1 trillion impressions on social networking sites in 2011. The document examines how some top advertisers heavily utilize social media for advertising purposes, either through "socially enabled" ads that drive users to social media, or "socially published" ads placed directly on social media. It then analyzes Bud Light's social advertising campaign in the summer of 2011, finding that the brand drove significant exposure and engagement through ads heavily focused on Facebook that promoted a sweepstakes-based campaign. The key takeaways are that advertisers are increasingly using social media to engage customers, and social-specific tools are needed to fully
Ubermore is a communications consultancy that takes a strategic approach to growing businesses in a digital connected world.
We help businesses identify and develop the most effectives means of achieving their objectives we ask four fundamental questions.
Introduction to Social Media For Small BusinessWeb.com
What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard
Frederick County Chamber of Commerce(frederickchamber.org) and Beth Schillaci Author of the Social Media Roadmap http://amzn.to/gXZkRJ
All business is personal. Social networks spawn social commerce--what may well become the most important outcome of 2008 as we see 2009 unfold. This and other trends discussed.
eBuddy aggregates the most popular IM networks into one application for web and mobile, with over 24 million monthly web visitors and 15 million monthly unique mobile users. eBuddy has grown rapidly in recent years, with the number of users increasing over 1000% in the last 4 years. eBuddy is a global company with a diverse team of over 20 nationalities working out of offices in Amsterdam, London, and San Francisco. Benefits of working at eBuddy include competitive salaries, stock options, free meals and snacks, flexible work hours, gym membership, and a fun work environment in the heart of Amsterdam.
Why you should monitor social media as a healthcare/pharma brand? There are 143 million patients online today looking for healthcare information. They are comparing drungs, treatments, doctors and hospitals. Learn more here.
IGNITION: How to Build a $1B Content Business in Three Years or Less by Linda...Babbel
This document provides an overview and summary of digital content history and the changing landscape. It discusses:
1) How digital content consumption has evolved from 2005 to focus more on social media, engagement and new forms of entertainment.
2) Common themes in large digital content deals from 2005-2010, including a focus on monetizing user generated content and experimentation with new models.
3) Key factors that have contributed to the rise of billion dollar digital content businesses like social engagement and business model innovation.
4) Emerging digital content models that integrate commerce, curation and community.
5) Advice for digital content sellers and traditional media buyers to focus on loyalty, engagement, distribution and innovation
This document summarizes the results of a survey about social gaming habits. Some key findings include:
- 50% of online US residents aged 18-44 play social games daily, with higher rates among males, tablet owners, and smartphone owners.
- The top reasons for playing social games are related to boredom and passing time. Females are more likely to play due to boredom, while males prefer competition.
- Multiplayer gaming and trivia challenges are the most popular types of social challenges, though interest exists for scavenger hunts and guessing games as well.
- Discounts and social/loyalty rewards are seen as the most compelling incentives for winning challenges. Status in
Thank you for the presentation. I learned several strategies for attracting conventions that may not be the geographic center, including working with locals, accentuating differences, providing better service, cooperation with other CVBs, pursuing large groups, and financial incentives. I will consider how we can better partner with local organizations in our community.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
This document provides guidelines for using Facebook's Like button and Open Graph to promote web content in 3 sentences:
The Facebook Like button allows users to share content which then appears in their news feed and provides publishers ways to send future updates to those who liked their content. Websites should optimize content for sharing by using Open Graph meta tags to provide key information about shared content. Implementing a Like button and enabling an Open Graph site structure allows sites to tap into the large Facebook user base and social graph to drive referral traffic and engagement.
The document discusses planning for a successful holiday email campaign. It recommends starting planning now because consumers are already holiday shopping. It suggests reviewing last year's campaigns to see what worked well and developing a schedule for the upcoming campaign while avoiding sending too frequently. Specific tactics that worked well last year included early bird specials, creating urgency close to holidays, exclusive subscriber deals, abandoned cart emails, and gift recommendations.
The document provides best practices for email marketing, discussing how email is desired, data-driven, builds social connections, relationships and trust, and supports the entire sales cycle. It recommends segmenting lists, sending a variety of message types like welcome, nurture, awareness and conversion emails, and monitoring key metrics such as delivery, open and clickthrough rates.
The document discusses how to use social media for B2B marketing. It notes that B2B social media is different than consumer social media and outlines how to build awareness and generate leads through social channels. Specifically, it recommends listening for opportunities on sites like Google Reader, building a presence on networks like LinkedIn and SlideShare, and integrating social media into existing work flows like turning presentations into SlideShare posts or podcasts.
Mobile trends for the next 10 years according to experts:
1. Experts predict increased integration of mobile devices, sensors, and online services which will enable new personal and public applications.
2. Tablet devices are expected to become the primary way people consume content like magazines, books, newspapers and attend live events.
3. Some phone makers may offer free basic phones supported by transaction fees instead of network fees.
4. Content will increasingly be bundled into mobile plans starting with music and expanding to other media.
5. Augmented reality, mobile payments, and "green tech" phones are also areas that may see growth.
The document discusses email retargeting, which is a strategy that uses display advertising to target consumers who opened an email but did not complete a desired action, such as purchasing a product. It works by tagging emails so that when a recipient opens one, a cookie is dropped allowing their online behavior to be tracked. Retargeted display ads can then reinforce the original email's message. The strategy benefits marketers by extending campaign reach and driving conversion rates and customer lifetime value. An example of an airline successfully using email retargeting to increase online conversions is provided.
This document provides guidance on writing summaries for academic purposes. It defines what a summary is and explains that a summary should be brief, include only the main ideas of the original text in the author's words, and leave out minor details and opinions. The document lists various types of academic writing that typically include summaries, such as critique papers, research papers, and literature reviews. It also explains that writing summaries helps with understanding and discussing what one has read. Guidelines are provided for how to read critically and take notes in order to accurately summarize a text.
The document discusses principles for creating effective graphics to support written documents. It explains that graphics can catch a reader's attention, communicate difficult information clearly, and convey information to diverse audiences. Some key principles covered include that graphics should serve a clear purpose, present a manageable amount of information simply and clearly labeled, and be integrated properly in the text by introducing, explaining, and making the graphic visible. The document also provides guidance on using color effectively in graphics through contrast, emphasis, and established patterns.
The document discusses the different uses and punctuation of the adverb "however". It can be used:
1) As a conjunctive adverb to join two independent clauses with contrasting meanings. It is usually preceded and followed by a comma.
2) At the beginning of a sentence to mean "in whatever way", "to whatever extent", or "nevertheless". In this case it is not preceded by a comma.
3) As an aside within a sentence. In this case it takes a comma before and after.
The document provides examples of correct punctuation for sentences using however in different ways and discusses the relationship between however and the conjunction "but".
This document provides guidance on revising documents for coherence. It discusses checking that all necessary elements are included in a draft, that the organization is logical, and the content is strong. It also provides tips for writing coherent headings, titles, and paragraphs through techniques like avoiding long strings of nouns in headings, separating headings from text, and turning paragraphs into lists.
The document discusses various style concerns related to using a personal voice in writing. It states that a personal voice does not require using first person pronouns or being informal, but rather means using natural language. The document provides examples of passages with and without a personal voice. It also discusses using quotations, paraphrasing, and summarizing and the differences between those techniques.
This document discusses narrative inquiry and narrative research. Some key points:
1. Narrative inquiry views stories and narratives as the primary way humans make meaning and understand the world. Reality and human experience are seen as socially constructed and fluid.
2. Narrative research uses stories - written, oral, personal and collective - as data. The story itself is the focus of analysis rather than being a means to other data. Analysis looks at the whole story and patterns of meaning within.
3. Narrative inquiry encompasses three spheres - the scientific, symbolic, and sacred. The scientific examines the natural world, symbolic interprets human experience through symbols, and sacred addresses existential questions. Inquiry across these realms
The document discusses techniques for writing effective sentences. It provides guidelines for choosing an appropriate level of formality, emphasizing important information, using parallel structures, and employing active and passive voice appropriately. The document also discusses how to avoid ambiguities and be precise when writing sentences.
El documento explica que la historia estudia los sucesos importantes de la humanidad y las relaciones entre ellos para comprender el pasado y prepararnos para el futuro. La historia utiliza diversas fuentes primarias y secundarias como documentos, restos materiales e historias orales para reconstruir los acontecimientos de manera científica mediante la observación, formulación de hipótesis, búsqueda de datos y conclusiones. El estudio de la historia nos da identidad y permite participar en la construcción de un mejor presente.
África es el tercer continente más grande del mundo y el segundo más poblado. Se encuentra en el hemisferio norte y está bordeado por el mar Mediterráneo, el mar Rojo, el océano Índico y el océano Atlántico. El continente alberga una gran diversidad de ecosistemas como el desierto del Sahara, la selva del Congo y los grandes lagos del Rift, así como importantes ríos como el Nilo y el Congo.
La evolución humana ha tomado millones de años, comenzando con los primeros hominoideos en el Mioceno hace entre 5-24 millones de años. Especies tempranas como Australopithecus fueron bípedas pero no podían hablar ni fabricar herramientas. Homo habilis hace 2 millones de años tenía manos aptas para agarrar y fabricaba herramientas de piedra. Homo erectus hace medio millón de años mejoró las herramientas y cazaba animales medianos. Homo sapiens evolucionó hace 200,000 años con un gran cere
This document from Blue Sky Factory presents strategies for integrating email marketing and social media. It discusses encouraging content sharing on social platforms to expand email lists. It also recommends using email to promote social media presences through awareness campaigns and blog updates. General best practices include including social links in all communications, encouraging valuable sharing, maintaining an online presence across all channels, and identifying objectives for each social platform.
Calling all B2B email marketers: this webinar is just for you! From email design tips and list building tactics to deliverability must-dos and social media integration, this presentation helps B2B marketers plan and execute successful email marketing campaigns
Online Marketing Summit: Email Marketing - The Digital Glue of Social MediaDJ Waldow
This document discusses how email marketing and social media are interdependent and should be cross-promoted. It argues that while email is seen as "old school" and social media as new and exciting, social media needs email to capture leads and drive conversions, and email needs social media for greater reach and engagement. The document recommends including social sharing buttons in emails, asking email subscribers to follow social profiles, and providing incentives to cross-pollinate the channels. When done effectively, this strategy makes both email and social media messages more powerful by extending their reach and identifying brand ambassadors.
This document discusses how email marketing and social media are interdependent and should be cross-promoted. It argues that while email is seen as "old school" and social media is new, email provides the "digital glue" to bind social media strategies together. The author advocates connecting email lists to social networks by making it easy for subscribers to share content and follow brands on social media. When email and social media campaigns cross-promote each other, it extends the reach of both and engages more influential brand ambassadors.
Wildfire is the key for all businesses to generate value from social media. We make it easy to create branded interactive campaigns and simultaneously publish them to Facebook, Twitter, and your website.
The document discusses key concepts related to social media. It defines social media as the use of electronic tools to consume, interact with, share and discuss information and experiences. It then provides definitions for common social media terms like content, social networks, blogs, micro-blogs, podcasts, mashups, tags, friends/followers/fans, and tweets/statuses. The document aims to explain the basic vocabulary used for social media.
A intro to Social Media Marketing. We cover:
1. What is social media?
2. How did we get here?
3. Why use social media?
4. The 4 types of social media
Then, 5 steps to success with your social media campaign.
Finally, a social gift from Grady Britton.
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
The document discusses how Facebook has become a social phenomenon and cultural force that both challenges traditional brands and organizations, as well as presents new opportunities for brands to engage consumers. It notes Facebook's incredible growth over the past few years and how it has become one of the top websites for user engagement and time spent. The document also outlines how brands are shifting their marketing strategies on Facebook to focus more on earned and owned media through content creation and social interactions with consumers.
This document discusses best practices for B2B social media engagement. It emphasizes that social media should focus on public engagement rather than advertising. It also stresses building trust through real conversations and using social insights to spot trends. The document contrasts outbound and inbound marketing, noting that inbound using content and engagement on social platforms can generate leads at lower costs. It provides examples of how companies can connect with networks by sharing valuable content and engaging in ongoing discussions. Tools and strategies are presented for listening to conversations and developing a content and event calendar for social channels.
Cisco umi: Driving Awareness through Social MediaZoya Morrison
The document discusses Cisco's social media strategy for promoting its new video communication product called Cisco ūmi. Some key aspects of the strategy included leveraging partners, influencers and celebrities on platforms like Facebook and Twitter to drive awareness. Aggressive social media marketing led to over 1 million trial experiences, 500,000 website visitors and strong initial interest. The strategy also involved listening to fans and engaging with them on social media to build relationships and gather feedback.
Clearvale is an enterprise social networking solution from BroadVision that allows companies to create internal social networks. It provides tools like blogs, forums, documents sharing and collaboration communities to facilitate knowledge sharing and collaboration across organizations. Clearvale offers benefits like improved collaboration, stronger team relationships, and a more engaged culture. It also helps disseminate collective knowledge and surface hidden expertise throughout companies. BroadVision sees opportunities to use Clearvale to connect employees through internal social networking as well as connect companies to customers and partners through external social networking applications.
Brightcove - Video Marketing Trend Across Customer LifecycleJames Yoon
This deck was presented at IDG Digital Marketing Conference 2013 which was held @ Conrad Seoul on Feb. 6, 2013. It includes best practices of video marketing across customer lifecycle. Local examples are also showcased as well.
Webjam: Ignore the Hype, Listen to Real Social Media GuidanceWebjamMark2
Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social publishing and engagement. Our enterprise social media solutions allow you to create your own social intranet, share ideas and insights, and connect your employees.
http://www.webjam.com
1) The document discusses the growth of Facebook and how it presents opportunities and challenges for brands.
2) Some key statistics are presented showing Facebook's massive growth from 500 million users in 2010 to over 1 billion users currently.
3) The document also discusses how users' engagement on Facebook is very high compared to other digital platforms like Google and Yahoo.
4) It suggests that brands are shifting their focus from owned media like websites, to earned media through user-generated content on Facebook.
The document discusses Facebook and brands. It notes Facebook's incredible growth from 2004-2010, reaching over 500 million users and becoming the 3rd largest "country" in the world. It also discusses how Facebook challenges brands' traditional places and organizations. The document analyzes Facebook users' demographics, behaviors, and engagement with brands on Facebook. It finds that Facebook users highly engage with brands and advocacy/purchase intent increases after following brands on Facebook. However, some users do unsubscribe from brands, so maintaining engagement is important.
The document discusses Facebook and brands. It notes Facebook's incredible growth from 2004-2010, reaching over 500 million users and becoming the 3rd largest "country" in the world. It also discusses how Facebook challenges brands and organizations, and represents both a social phenomenon that accelerates change as well as a business opportunity. Brands are driving consumers from their websites to their social platforms like Facebook, where content can be liked, commented on, and shared, leading to greater engagement and advocacy.
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010Sustainly
B. Bonin Bough, head of social media, PepsiCo., presented at Social Media Influence's SMI10 conference on the thinking and execution behind the Pepsi Refresh project and the Mountain Democracy campaign.
See video of B. Bonin Bough's talk on the video page at www.socialmediainfluence.com
Follow us on Twitter @socialinfluence
Similar to So metourism presentation email & social (20)
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
So metourism presentation email & social
1. Blue Sky Factory Presents
Email + Social Media:
So Happy Together
Baltimore, Maryland
2. About Blue Sky Factory
BlueSkyFactory.com
Social Media Baltimore
Self-Service
Strategy Full-Service
Ranked Top ESP Since 2004 1
1
2
Copyright Blue Sky Factory 2010
3. About Blue Sky Factory
The Offices: The Team:
Cheat Sheet: Baltimore, San Francisco, Boston, Salt Lake City, Charlotte
3
Copyright Blue Sky Factory 2010
4. Social Media Explosion
Over 400 million users
752% growth in 2008
30.1 million users & growing
100 million videos viewed daily
3 billion images uploaded
4
Copyright Blue Sky Factory 2010
11. Agenda
1. Develop Your Objectives
2. Encourage Content Sharing
3. Use Social to Build your Email List
4. Use Email to Grow your Social Media Presence
5. Blog Updates Through Email
6. General Best Practices
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13. Common Objectives
1. Connect with your audience.
2. Engage your subscribers.
3. Build & grow relationships.
4. Become a resource for your subscribers.
5. Generate loyalty, retention & mindshare.
14. 1 2
Encourage Content Use Social To Build
Sharing Your Email List
3Use Email to Grow 4 Updates Through
Blog
your Social Email
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24. Share via Facebook Like
Facebook Like
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25. Share via Forward to a Friend
Don’t forget the original social tool: Forward to a Friend
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26. Use Social To Build Your Email List
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27. Social >> Email
Use social media to build your email subscriber base
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28. Email Subscriptions via Social
Use social media site updates to promote your email subscription.
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29. Facebook Opt-in Form
Use an email opt-in form on your Facebook page to grow your
email list, build your brand and spread your awareness.
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44. Social Media Growth/Reach Campaign
• Email sent to over
178,000 customers on
May 25, 2010
• Within one week, their
Facebook fan count grew
65%
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46. Easily Push Your Blog Updates
With RSS To Email
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47. Corporate Blogging
Companies with blogs gathered 68% more leads than companies
without blogs.
Research by Hubspot 2010
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48. Corporate Blogging
46% of companies with a blog acquire customers through this
channel!
Research by Hubspot 2010
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49. Create a Blog
Develop a blog to share a different voice/angle with your
consumers.
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50. RSS to Email
Send blog updates to your audience via email
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52. Email + Social Media: Best Practices
Include links to your social media
pages in all email communications
(even transactional emails).
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53. Email + Social Media: Best Practices
In your email communication, encourage sharing with valuable,
share-worthy content.
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54. Email + Social Media: Best Practices
Mention your email and social presence in all marketing channels.
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55. Email + Social Media: Best Practices
Identify your objective for each social channel, and tailor your
message on that channel to your audience there.
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56. Email + Social Media: Best Practices
Where are your customers
communicating? Be aware of
conversations that are relevant to
customers.
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57. Email + Social Media: Best Practices
Be a friend and a resource; don’t always try to sell.
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58.
59. Interested in learning more?
Lindsay Clark
Sr. Client Services Manager
Blue Sky Factory
lclark@blueskyfactory.com
http://www.blueskyfactory.com/sometourism
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