This document discusses social media monitoring and its importance for brands. It covers key topics like the goals of social monitoring, challenges brands face, quantitative and qualitative metrics to measure, tools that can be used, best practices, and how to track social return on investment. The overall goal is to help brands effectively engage online communities and improve their reputation through a strategic social monitoring process.
The Social Nature of Engineering + InnovationKristin Halpin
More and more, organizations in the science, technology, and engineering industry are using social media as a tool to reach their audiences. They are successfully positioning their organizations and employees as thought leaders to advance industry knowledge and drive innovation. These organizations that have taken the plunge into the world of social media are learning that the tool enhances the efficiency of internal and external communications needs in the industry. Messages shared through social media channels are quicker than traditional communication forms and allow for real-time interaction and outside feedback that drive ideas and innovation further and faster than ever. Like any tactic, social media is most effective when integrated into an overall communications strategy, connected to business objectives, and informed by research, planning, and measurement.
Business Growth Strategist, Bosco Anthony gives presentation on Content Curation and Strategies Management
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
A presentation for OMG Attendees | Step by step strategies to develop an effective content strategy | Digital Storytelling and Content Research. Tips on to build and effective web authority.
Business Growth Strategist, Bosco Anthony gives presentation on partnerships.
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
Business Growth Strategist, Bosco Anthony gives outlook on what was hot in 2011/2012 http://www.boscoanthony.com http://www.meetup.com/internetmarketingthinktank
Social Media presentation by Business Growth Strategist, Bosco Anthony.
2011 where it was, 2012 where its going
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
The Social Nature of Engineering + InnovationKristin Halpin
More and more, organizations in the science, technology, and engineering industry are using social media as a tool to reach their audiences. They are successfully positioning their organizations and employees as thought leaders to advance industry knowledge and drive innovation. These organizations that have taken the plunge into the world of social media are learning that the tool enhances the efficiency of internal and external communications needs in the industry. Messages shared through social media channels are quicker than traditional communication forms and allow for real-time interaction and outside feedback that drive ideas and innovation further and faster than ever. Like any tactic, social media is most effective when integrated into an overall communications strategy, connected to business objectives, and informed by research, planning, and measurement.
Business Growth Strategist, Bosco Anthony gives presentation on Content Curation and Strategies Management
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
A presentation for OMG Attendees | Step by step strategies to develop an effective content strategy | Digital Storytelling and Content Research. Tips on to build and effective web authority.
Business Growth Strategist, Bosco Anthony gives presentation on partnerships.
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
Business Growth Strategist, Bosco Anthony gives outlook on what was hot in 2011/2012 http://www.boscoanthony.com http://www.meetup.com/internetmarketingthinktank
Social Media presentation by Business Growth Strategist, Bosco Anthony.
2011 where it was, 2012 where its going
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
Many organizations are currently using social media to connect with their customers and achieve marketing and sales goals. However, there are many risks and compliance issues that must be considered and managed to ensure that the social media strategy is aligned with the organization’s goals.
The presentation will allow the attendees to understand how to:
Ø Monitor and Assess Social Media Objectives
Ø Identify Risks related to Planning and Executing Social Media Strategies
Ø Develop Social Media policies and procedures
Ø Establish Internal Controls related to Social Media
Ø Plan and Conduct an audit for Social Media activities
Unlike unicorns and leprechauns, social media measurement DOES exist and CAN be tracked. Nichole Kelly will bust the common myths of social media measurement and share the keys to defining metrics that truly impact your business. The discussion will focus on actionable tips to define your metrics, simple ways to apply them to bottom line results, and concrete tactics to analyze their impact on your business objectives. This will be an extremely informative discussion, followed by a Q&A segment that will turn your social media measurement strategy from legend to reality.
Canada Media Marketplace, Tim Marklein, April 12, 2010Tim Marklein
This was my professional development presentation on "Evaluating & Measuring Online Media Coverage," presented April 12, 2010 to the travel PR and marketing leaders at Canada Media Marketplace in San Francisco, hosted by the Canadian Tourism Commission (Weber Shandwick client)
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Social media presentation in under 2 hoursRajesh Menon
Social Media - definition, 10 rules of success, marketing and strategy, channels, best practices, trends 2018.
Yammer (from ideation to implementation), other tools like Slack, Confluence and Sharepoint.
Activity time
Security.
Recap
The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively.
The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to support each topic.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
Many organizations are currently using social media to connect with their customers and achieve marketing and sales goals. However, there are many risks and compliance issues that must be considered and managed to ensure that the social media strategy is aligned with the organization’s goals.
The presentation will allow the attendees to understand how to:
Ø Monitor and Assess Social Media Objectives
Ø Identify Risks related to Planning and Executing Social Media Strategies
Ø Develop Social Media policies and procedures
Ø Establish Internal Controls related to Social Media
Ø Plan and Conduct an audit for Social Media activities
Unlike unicorns and leprechauns, social media measurement DOES exist and CAN be tracked. Nichole Kelly will bust the common myths of social media measurement and share the keys to defining metrics that truly impact your business. The discussion will focus on actionable tips to define your metrics, simple ways to apply them to bottom line results, and concrete tactics to analyze their impact on your business objectives. This will be an extremely informative discussion, followed by a Q&A segment that will turn your social media measurement strategy from legend to reality.
Canada Media Marketplace, Tim Marklein, April 12, 2010Tim Marklein
This was my professional development presentation on "Evaluating & Measuring Online Media Coverage," presented April 12, 2010 to the travel PR and marketing leaders at Canada Media Marketplace in San Francisco, hosted by the Canadian Tourism Commission (Weber Shandwick client)
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Social media presentation in under 2 hoursRajesh Menon
Social Media - definition, 10 rules of success, marketing and strategy, channels, best practices, trends 2018.
Yammer (from ideation to implementation), other tools like Slack, Confluence and Sharepoint.
Activity time
Security.
Recap
The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively.
The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to support each topic.
Similar to Social Monitoring, Intelligence and Brand Chatter (20)
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
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Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How libraries can support authors with open access requirements for UKRI fund...
Social Monitoring, Intelligence and Brand Chatter
1. WELCOME TO #SMWVAN
SOCIAL MONITORING,
INTELLIGENCE AND BRAND
CHATTER
#smwbosco @boscoanthony
Presented by Bosco Anthony
Monday, September 24, 2012
2. Social Monitoring
Process of evaluating
editorial content of
media and social
outlets on a consistent
basis with the purpose
of taking action or
making an impact.
Origin - Offline 1800 Press
clippings Online Cyberalert 90’s
Monday, September 24, 2012
3. WHY THE STRUGGLE
Use of old school tactics
Put out fires
Bragging rights
Press releases
No content plan
Push Product
Expect immediate results
Monday, September 24, 2012
4. Why should you monitor?
Trends, news, research
Content Bank
Keyword Research
Competition analysis
Analytics, Reporting
PR Management /
Brand Reputation
Monday, September 24, 2012
5. SOCIAL MONITORING
COMPLEXITY / TIMELINE
What is social media and why should we be social?
What platform should we be on?
Waste of time and resources!
Cant measure anything, whats the ROI?
What should we measure?
Monday, September 24, 2012
6. Monitor
The 3 M Mingle
Approach Measure
Monday, September 24, 2012
7. Quantitative Vs Qualitative
Quantitative Measure Qualitative Measure
Data of community, Sentiment, emotional
actions and traffic component.
Use of google and social Consumer reviews and
analytics reaction to product
Example Traffic Example Ratings
Monday, September 24, 2012
8. Quantitative Tools
Spiral 16 - monitors web and presents findings in
unique 3D virtualization.
Radian 6 - analytics dashboard tunes into
conversations
Bit.ly - Shortens and tracks URL’s
Visible Technologies - analyzed data on brand chatter
SWIX - shows performance over 70 different audience
and engagement metrics
Monday, September 24, 2012
9. Qualitative Tools
People Browser - Identifies positive, negative or neutral
sentiment towards a brand
Social Mention - Provides in depth analysis on
sentiment
BrandsEye - Allows you to protect your online rep
Heartbeat - Engagement Platform
Alterian - user behaviors, demographics, location and
sentiment
Monday, September 24, 2012
10. Stages of social monitoring!
Build platforms
Use Engagement platforms (hootsuite, tweetdeck, co-
tweet)
Identify Customer Lifetime Value
Review and test Monitoring tools then launch
Engage, drive traffic and conversions
Effectiveness of program and ROI
Monday, September 24, 2012
11. Fact about Social Monitoring
Monitoring is a daily routine that requires time, effort
and resources.
Engagement requires a team of service providers that
converse and drive traffic.
Reporting of data is process on its own.
Not every platform works for every industry!
Statistics show many brands are still in the stone age
when it comes to this process!
Monday, September 24, 2012
12. Selection of Tools
Free Tools
Subscription Tools
Hybrid Enhanced Tools
(deliver news,
broadcast and social
media)
Monday, September 24, 2012
13. Social Monitoring Best Practises
Create Filters ( Market Intelligence VS Chatter)
Pay attention to trends and set keywords
Start by searching brand names, complaints, questions
and compliments to promote engagement
Start with free tools then move to big tools as you grow
Create templates and responses.
Fill vacuum with your perspective or others will
Monday, September 24, 2012
14. Social Terminology
Influence
Sentiment
Volume
Workflow
Dashboard
Insight
Monday, September 24, 2012
15. Tools Making An Impact!
Radian 6(Marketcloud), Trackur and Actionly, Sysomos,
lithium, ubervu,
Raventools,
Bringshare,Cyfe,
Pinerly, Engagio
hootsuite, seesmic, tweetdeck, cotweet, viralheat
Monday, September 24, 2012
16. PR - BRAND REPUTATION!
Learn and change from negative responses
Silence is not always recommended
Do not aim at getting personal
Keep it professional | You are being viewed at all times!
Timing is everything
Have templates and documents ready
Implement content strategy to flush out crap
Monday, September 24, 2012
17. What to pick?
Product features, workflow, insights, engagement etc
Reporting Platforms, Visual engagement and export
Monitoring Tools, Social platform reach, filters keyword
Visitor influence, demographic and details
Help, support and real time guidance
Training platforms
Engagement consoles and social/web integration
Monday, September 24, 2012
18. SOCIAL CRM PROCESS
The overall process of social monitoring
Monday, September 24, 2012
19. Tracking Social ROI!
Examining Referring Traffic
Quality and Review of
content
Sentiment
Track Size of community
and engagement
Share of Voice
Monday, September 24, 2012
20. Anyone notice Social Analytics?
Google Analytics has a new social analytics
feature
Monday, September 24, 2012
21. Metrics by Avinash Kaushik!
Conversion Rate
Amplification Rate
Applause Rate
Economic Rate
Monday, September 24, 2012
22. Social Intelligence
Social Media compliments marketing
Create Social Media Strategy
The digital age of content creation and curation
Engage first and drive conversions!
Wow your audience!
Monday, September 24, 2012
23. Avoid #SMD
Push marketing by people who think they are
making progress with their marketing efforts
Monday, September 24, 2012
24. Brand Chatter!
Connect with people
Ask Questions
Relate
Solve Problems
Share and be social
Become an authority
Recommend!
Monday, September 24, 2012
25. Asante Sana - Thank you!
http://www.boscoanthony.com
Monday, September 24, 2012