The document provides an overview of Dubai's growth and development over time from the 1960s to present. It discusses how Dubai has transformed from a small trading port to a modern metropolis and global business and tourism hub through strategic investments in infrastructure like ports, airports, and buildings. It highlights Dubai's continued economic growth and diversification away from oil, as well as its popularity as a tourist destination receiving over 16 million visitors in 2016. The document argues that Dubai's strategic location, political stability, and business-friendly policies make it well-positioned for ongoing investment opportunities.

2. W H Y D U B A I ?
W H Y E L L I N G T O N?

3. D U B A I
A CITY THAT IS ALWAYS EVOLVING
The United Arab Emirates is founded. Emirates Airline is born
and Dubai is finally on
the international scene
Dubai’s hospitality experiences significant
growth with 44,000 rooms added across an
additional 180 establishments in just 10 years.
Today the number reached more than
100,000 rooms across 681 establishments
around the city
Burj Khalifa, the tallest tower in the world puts
Dubai on the Global Map increasing the number
of tourists visiting Dubai to 47.2 million
Dubai Airport opens to the public. Inauguration of Dubai Cable,
Dubai Dry Docks, Jebel Ali Port,
Dubai Aluminium and the Dubai
World Trade Centre.
Dubai turns into a modern metropolis
with two state-of-the-art ports, an international
airport, the flagship carrier Emirates and a
world-class free trade industrial zone in Jebel Ali.
The real estate market is
now open to foreigners.
Dubai’s ranks as the world’s busiest for
international traffic, with International
Passengers nearly doubled by end of
2016 to over 83.6 million.
2000 onwards
201620041960s 1979s 1990s
20101971s 1985s

4. U A E & D U B A I
- UAE Population: 9,477,886 [average growth of 1.5%-2% year on year]
- The total land area is 83,600 Km2
- Dubai Population: 2,983,000 [average growth of 5%-8% year on year]
- The total land area is 4,114 Km2
- Population mix – 10% UAE Nationals – 90% foreigners coming from 200 nationalities
A NEVER-ENDING GROWTH

5. W H Y I N V E S T I N D U B A I ?
A C I T Y O F O P P O R T U N I T I E S.

6. S T R A T E G I C A L L Y L O C A T E D :
Located at the crossroads of Asia, Africa and Europe, geography has helped transform
Dubai into a platform for these markets and a destination for both investment and tourism.
2.1 billion within 4-hour flight
4-hour Air-Sea connectivity
249 million passenger’s capacity per
year on completion of airport expansion
5.6 billion within 8-hour flight

7. A SAFE HAVEN
FOR INVESTORS
Dubai is a politically stable environment and a safe city
for citizens, residents and visitors alike. According to Interpol,
Dubai is one of the safest cities in the world in terms
of crimes and health, making it a reassuring ground for all.

8. STATE-OF-THE-ART
INFRASTRUCTURE
In the last 10 years AED90 billion was spent on
road improvement. Nowadays Dubai is rated No.
1 in Quality of Roads by the World Economic
Forum Rankings and Dubai Metro is the world's
longest driverless metro network, as recognized
by Guinness World Records in 2012.

9. A STRONG CURRENCY
The UAE dirham being pegged to the long-
established and globally recognized
US dollar means the value of the currency
has enjoyed balance and growth, as well
as stability to the import and export trade.

10. ECONOMY EVOLUTION – THE MYTH
Though Dubai moved away from traditional trading and looked to its
natural resources for sustenance in the latter half of the 20th century,
revenue from oil was soon complemented and later almost replaced
with a knowledge-based and services driven economy. Nowadays oil
exports account for only six per cent of Dubai’s revenue.
“Stronger non-oil growth to drive UAE GDP growth in 2018” Gulfnews
“LOOK-AHEAD 2018: Bright outlook for UAE economy” Khaleej Times
“Dubai economy to ride Expo demand in 2018-19” Khaleej Times
“UAE economy to grow at 3.9% in 2018” Gulfnews
GDP
2015 2016 2017
4%
2.3%
1.6%

11. EASE OF DOING
BUSINESS
UAE has maintained its position
as the leading country in the Arab
world in ‘Ease of Doing Business’,
Dubai specifically was ranked 18th
in the September 2017 and 6th
worldwide in terms of reputation. *
MOST PREPARED
FOR CHANGE
Dubai is rated the most prepared for
change in the MENA region, and the
3rd most prepared globally**, and
climbed to 16th place worldwide on
the World Economic Forum’s Global
Competitiveness Report 2016-2017.
MOST POPULAR
DESTINATION
Dubai ranked 4th most popular
destination in the works according
to ninth annual MasterCard Global
Destinations Cities Index, Dubai
offers a rich diversity of attractions,
entertainment and lifestyle
opportunities.
MOST ATTRACTIVE FOR
THE ULTRA-WEALTHY
The metropolis is also a magnet
for the ultra-wealthy, bagging
16th place in Knight Frank’s latest
global City Wealth Index.
.
RANK ENDORSEMENTS
[*The Global Financial Centres Index (GFCI) is a ranking of the competitiveness of financial centres published twice per year by Z/Yen Group in London and the China Development Institute in Shenzhen since 2015] * [**according to The KPMG Change Readiness Index]

12. THE FREE ZONES SYSTEM
Having pioneered economic free zones with 100% foreign
ownership, low tax policies, full repatriation of profits, low-cost
set up and renewal structures, Dubai’s trade-conducive
environment has regularly evolved to offer dedicated zones for
segmented industries and their specific requirements.
THE IMPORTANCE OF SME
Attracting 56% of the world’s Fortune 500 companies, and
with over 200,000 registered companies, Dubai has also seen
an influx of Small Medium and Micro Enterprises.
A THRIVING ENVIRONMENT FOR BUSINESS

13. Dubai Expo
2020
Connecting Minds, Creating the Future
Being the first Arab country to host the World Expo, the Dubai Expo 2020 is set to create significant opportunities.
International
exposure
More visitors
expected
Increase in
jobs and in
revenues
New business
generation and
GDP growth

14. A TOP TOURISM DESTINATION
Tourists in 2015
Tourists in 2016
Population
Tourists in 2020
Thanks to Dubai’s rich diversity of attractions,
entertainment and lifestyle opportunities, tourism is on the
rise. Based on data from DTCM, 2017 meant a substantial
increase in tourist arrivals from Russia (96%), China (53%),
Iran (23%), India (21%) and Jordan (21%).This is why Dubai
was ranked the 4th most visited city in the world by the
ninth annual MasterCard Global Destinations Cities Index.
16 million
14.2 million
20 million
2.98 million

15. TOURISM ATTRACTIONS
Dubai is home of many attractions and adventures that are truly special and unique

16. BURJ KHALIFA VIEW FROM “AT THE TOP”
THE TALLEST TOWER IN THE WORLD

17. THE DUBAI MALL AQUARIUM
THE BIGGEST SHOPPING MALL WITH AN INDOOR AQUARIUM

18. SKI DUBAI
THE FIRST INDOOR SKI SLOPE IN MALL OF THE EMIRATES

19. THE GREEN PLANET
THE FIRST RAIN FOREST IN THE MIDDLE EAST

20. DUBAI FOUNTAIN
THE WORLD’S TALLEST PERFORMING FOUNTAIN

21. DINNER IN THE SKY
THE WORLD’S MOST UNIQUE DINING CONCEPT

22. SKY DIVE DUBAI
SOAR LIKE A BIRD OVER ONE OF
THE MOST SPECTACULAR DROP
ZONES IN THE WORLD

23. DUBAI EYE
THE FIRST FERRIS WHEEL IN
THE MIDDLE EAST WITH AN
UNANNOUNCED HEIGHT

24. BURJ AL ARAB
THE FIRST 7-STAR HOTEL IN THE WORLD

25. PALM JUMEIRAH
THE FIRST MAN-MADE ISLAND

26. DUBAI FRAME
THE BIGGEST FRAME IN THE WORLD

27. LOUVRE ABU DHABI
A THIRTY-YEAR AGREEMENT BETWEEN THE CITY
OF ABU DHABI AND THE FRENCH GOVERNMENT

28. YAS MARINA CIRCUIT
ANNUALLY HOSTING THE GRAND PRIX

29. FERRARI WORLD
THE FIRST FERRARI-BRANDED THEME PARK
AND LARGEST SPACE FRAME STRUCTURE EVER BUILT

30. DUBAI CANAL
AN ARTIFICIAL BUILT CANAL OPENING A NEW RETAIL AREA IN DUBAI.

31. T H E S K Y S C R A P E R R A C E
In terms of the number of buildings standing at over 150m, Dubai ranks
third in the world after Hong Kong and New York. Some of the world’s
greatest architects have helped Dubai achieve this but the city has also
called on the architectural and engineering talents of the region.
Toward the end of the decade, it will also be home to the world’s highest
structure named The Tower. The Tower will surpass the Burj Khalifa and
will mainly serve as an architectural structure. It is also expected to include
space for a hotel, restaurants, an observation deck and more.

32. A R E A L E S T A T E M A R K E T
O N T H E R I S E
2016
2017
2015
285 billion
259 billion
267 billion
Total sales in Dubai

33. T H E I M PO R T A N C E O F R E R A
Dubai Real Estate Regulatory Agency (RERA) was founded in 2007 and being
a government body, their role is to regulate all real estate transactions.
The process of RERA is to ensure that if a developer wants to sell than he has
to meet the following regulations
100% ownership of the
land being developed
50% of the construction
as a bank guarantee
10% performance bond
by the contractor
10% advance guarantee to the
contractor by the developer
Open an Escrow Account
in the project name
All funds in the escrow account
are regulated by RERA and any
outgoings is only based on
milestones achieved by the
developer while retaining 5% for
12 months post-handover for the
warranty period to investors.

34. DUBAI PROPERTY PRICES AND RENTALS COMPARED:
Gross rental Yield
[city centre]
DUBAI
New York, USA
London,UK
Delhi, India
Mumbai, India
Shanghai, China
Beijing, China
Hong Kong
Gross rental Yield
[Outside of city centre]
Currency Rent per month 1 br
[city centre]
Rent per month 1 br
[Outside of city centre]
Price per sq.ft to buy
apartment in City Centre
Price per sq.ft to buy
apartment Outside of city centre
Mortage Interest Rate In Percentages (%),
Yearly, for 20 Years Fixed-Rate
10.83%
5.28%
2.82%
2.17%
2.32%
1.95%
1.40%
1.92%
11.61%
5.92%
3.56%
2.97%
2.80%
1.81%
1.65%
1.90%
AED
USD
GBP
INR
INR
RMB
RMB
HKD
1,896.93
3,107.84
2,296.82
239.96
576.13
1,103.11
899.87
2,115.44
1,302.76
1,893.20
1,643.38
141.79
291.28
566.71
423.30
1,412.81
370.44
1,237.13
1,689.18
274.15
635.65
1,450.20
1,517.37
2,509.83
242.05
639.91
903.71
114.56
243.80
685.95
720.98
1,619.69
4.03%
3.85%
3.19%
9.84%
9.57%
4.86%
4.93%
2.34%

35. WHAT IS THE FUTURE OF DUBAI?
- The creation of a Future Endowment Fund worth Dhs1 billion
to invest in innovation
- 25% of the vehicles on Dubai roads will be driverless by 2030
- The Museum of The Future will be located on Sheikh Zayed Road
which will open up more innovation and startups and developments.
- The World’s first 3D printed office being built in Dubai
- $32 billion for Al Maktoum International Airport expansion
- Emirates airlines, the world’s largest airline announced a $ 15.1 billion
commitment for expansion.
- $6 billion deployed to Theme Parks new projects expansion.
- $4.1 billion committed to the expansion of DIFC - Dubai International
Financial Centre
- The completion of the model of future global cities, Dubai Creek
Harbour, a $1 billion project.

36. SO WHY INVEST IN DUBAI?
Readily available
financing options
Residence visa
Highly Liquid real
estate market
Ease of
business
set up
Consistently
growing economy
0% tax on
residential
real estate
Consistently growing
population
Safe and Secure
place for your
investment
Consistent
innovation and
development
Stable currency
Some of the
highest rental
yields in the
world
Multi-sector economy –
not oil dependent

37. D I S C O V E R E L L I N G T O N

38. W E A R E A
B O U T I Q U E
D E V E L O P E R

39. V I S I O N
We build residences for people who truly appreciate design -
from first principles to last detail
Our homes are not “machines for living in”, but expressions
of their owners’ taste, refinement and aspirations. Classic in
feel, but contemporary of vision.
Because living well is an art to be savored.

40. OUR CORE
BUSINESS
Property Development
Development Advisory
Rental Portfolio
CUSTOMER
FOCUSED
Ellington envisions a new way of living for discerning
customers in Dubai and beyond.
BENCHMARKED AGAINST
THE WORLD’S BEST
We benchmark ourselves against well-versed and
skilled international developers that place the
customer at the center of their way of thinking.
A COMBINED DUBAI EXPERIENCE
OF OVER 75 YEARS
With over 75 years of regional and international
property development and real estate experience,
Ellington was founded in 2014 to offer unique living
solutions within the competitive landscape that bring
a new level of sophistication to the city of Dubai.
T H E
S T O R Y

41. DESIGN FOCUS
Award winning designs building high
quality, cost efficient and technically
proficient projects.
DEVELOPMENT
Development Team was instrumental
in development of Downtown Dubai
and the Burj Khalifa.
T H E E D G E
Ellington is one stop shop to design, develop, sale,
lease and manage a portfolio of Dubai real estate assets.
MANAGE
In-house asset management team
Managing multiple
Maintaining high asset quality
LEASE MANAGEMENT
In-house sales and marketing team
Client handling expertise for leasing

42. EXPERTISE
Our properties are benchmarked
against the world’s most prestigious
addresses – many of which were
designed and built under the auspices
of Ellington’s team members.
DYNAMISM
We believe hat a home should express
the passions and aspirations of its residents.
Our size affords us the luxury of forging our
own path in the competitive emirate, of
following our intuitions and refined
sensibilities rather than fleeting trends, and
of nimbly adapting to customer needs. With
focus on compelling design and meticulous
attention to detail, Ellington properties are
developed to inspire – well in to the future.
EMPATHY
The utmost precision and care inform
not only the aesthetics pf Ellington
homes, but also the way we do business.
We respond to the needs to each client
as they arise, allowing us to offer highly
personalized, individual service. Clientele
can take comfort in the considered
attention of a truly customer-focused
developer.
DISCERNMENT
Ellington develops unique, classically beautiful
homes for individuals and families that appreciate
good design – from first principles to last details.
We always invest the time to craft residences of
truly exceptional quality.
P R I N C I P L E S
Beautiful properties are built on strong foundations.
All of our work is supported by four key pillars.

43. I N T R O D U C T I O N
Ellington possesses a 17.5 mn sq ft land bank with 25 projects under
development spread across 6 unique locations in Dubai that target
investors and middle income residents (via build to rent model).

44. Z
LAND BANK
Projected 17.5 million sq ft.
TARGET CUSTOMER BASE
Targeting investors & Middle–High
Income residents.
Ellington adopts a build to sell and
build to rent models.
Built to rent model targets affluent
middle income/ high middle income
demographic by providing quality,
luxury properties in area’s they are not
readily available.
PROJECTS
With 25 projects in the pipeline
Projects under development
include (but not limited to):
Belgravia Community (JVC)
Belgravia 2 (JVC)
Eaton Place (JVC)
Somerset Mews (JVC)
Belgravia Heights (JVC)
Sobha Hartland 1 & 2 (Wilton Terraces)
RP Heights (Downtown)
DT 1 (Downtown)
Ellington Collection (Palm)
Emirates Hills Dev. (Emirates Hills)
Dubai Village
Sobha Hartland 3 & 4
Arjan 1 & 2
Palm Jumeirah N11, N32, N34, N35
Majan 1 & 2
E L L I N G T O N
P O R T F O L I O
PROJECT LOCATIONS
Spanning 6 unique locations.

45. $35bn
RESIDENTIAL REAL
ESTATE DEVELOPED
40,000
HOMES
$50bn
TOTAL REAL ESTATE
DEVELOPED
M A N A G E M E N T
A COMBINED GLOBAL EXPERIENCE
OF OVER 75 YEARS

46. R O B E R T D B O O T H
A property industry veteran, Robert Booth has developed, marketed and sold
some of the world’s largest projects across five continents. A well known and
respected figure in UAE’s property and real estate market, Robert is known for
his drive and passion in creating highly desirable residential ecosystems.
Embarking on his career from his native Canada, he developed the country’s
largest master-planned urban community, Vancouver’s Concord Pacific Place,
for the legendary Hong Kong magnate and philanthropist Li Ka-Shing. From
there he moved to Concord Adex Development Corporation where, as Director
of Development, he oversaw a $2 billion development scheme in Toronto that
became his stepping stone to the world.
Moving to Dubai in 2001, he joined EMAAR Properties PJSC, holding various
senior roles, including CEO of its North America region and CEO of the
overall Real Estate division. He was instrumental in the development of Arabian
Ranches, Emirates Living, Emirates Hills, The Greens, and The Dubai Marina,
bringing 40,000 residential units onto the market.
His crowning achievement was his involvement with the flagship Downtown
Dubai project, where from day one he oversaw everything from hiring
master-planners to launching the hotel, retail and residential components,
including the iconic Burj Khalifa. Having defined international build standards,
he maintains his role at Emaar as advisor to the Chairman.
Robert holds a Master’s degree in Real Property Development & Planning from
the University of British Columbia in Canada, as well as a BA in Political Science,
and is a regular speaker at real estate conferences around the world.

47. J O S E P H T H O M A S
Joseph Thomas is a highly respected name within the Arabian Gulf region’s realty sector.
A first-generation entrepreneur, Joseph has a passion for creating new avenues for growth
and the development of unique projects which have been a huge success with investors
from around the world. His keen insight of the regional and local property sector and sharp
business acumen has seen him ride the top of the wave and continues to do so through
continuous innovation.
Joseph came to the Gulf and gained valuable experience of the then burgeoning property
sector in Dubai. His initial years in Dubai provided him with the entrepreneurial spirit as the
city grew in global stature and fame.
In 2000, he started his first business venture, before moving on to the real estate industry
in 2006 which he has been a leading force now for over a decade. Joseph’s expertise lies
especially in complex transactions and the structuring of major mixed-use projects and
world-class developments both residential and commercial.
Ellington group was established to provide bespoke, design-led homes with a penchant
for community living.
He earned his post-graduate degree in Business Management from the prestigious Xavier
School of Management (XLRI), India’s oldest Business Management school.

48. O U R F O O T P R I N T

49. B E L G R A V I A , J V C
NUMBER OF UNITES
181 modern one, two, and three bedroom units
BUILDING CONFIGURATION
4 Floors + Ground + Basement
STATUS
Sold Out

50. B E L G R A V I A I I , J V C
NUMBER OF UNITES
188 spacious studios, one, two, and three bedroom units + Townhouses
BUILDING CONFIGURATION
Ground + Podium + 4 Floors
STATUS
Sold Out

51. B E L G R A V I A I I I , J V C
NUMBER OF UNITES
260 modern studio, one and two bedroom units
BUILDING CONFIGURATION
Ground + Podium + 4 Floors
STATUS
Sold Out

52. E A T O N P L A C E , J V C NUMBER OF UNITES
110 modern studios, one and two bedroom units
BUILDING CONFIGURATION
Ground + Podium + 4 Floors
STATUS
Sold Out

53. D T 1 , D O W N T O W N
NUMBER OF UNITES
130 modern studios, one, two, and three bedroom units
BUILDING CONFIGURATION
Ground + 16 Levels

54. W I L T O N T E R R A C E S , M B R C I T Y
NUMBER OF UNITES
283 modern one and two bedroom units
BUILDING CONFIGURATION
Ground + 14 Levels

55. P A L M V I L L A S

56. E M I R A T E S H I L L S V I L L A S

57. T H A N K Y O U