SlideShare a Scribd company logo
Elephant Water
www.elephantwater.com
Jamerus Payton | Baxter Smith | Torrence Reed
Confidential, July 2013
“I really believe that your platform has
enormous potential. It will really be relieving
“pain” that entrepreneurs in college like myself
have dealt with for years – the pain not having
time to commit to sales.”
– Michael Coscino, Bryant University student
and CEO of Precision Imaging
The Testimonial of Potential
Team (Need a headshot)
• Jamerus Payton, CEO and Cofounder
– BS in Electronics and Computer Technology from North
Carolina A&T State University
– MS in Management from Southern Methodist University
– 5+ years of Leadership experience
• Baxter Smith, COO and Cofounder
– Dafed
• Torrence Reed, CTO and Cofounder
– Adadad
• Ning Zhueong, Software Intern
– BS from
– MS from George Washington University
Company & Mission
• Elephant Water is….
• Our mission:
• Our vision:
• Our promise:
• Our values:
Problem
• 30 Million college students
• Corporate America continues to downsize
making it harder for these 30 millions to get
jobs
• Student loan interest rates increasing making
it less affordable to sustain
• part time job is not covering your basic needs?
loans/scholarships/federal aid not covering
the bills? Saving to get that first car? etc.
Solution
• Online platform that fosters entrepreneurial
thinking amongst students.
• Help part-time and full-time students get started in
business using a more “first step” focused approach
• Help connect with other business-minded
students (entrepreneurs, investors,
partnerships, etc.)
Screenshots/Demo
Size of Market
• 30 Million college students in the US and XX
world-wide
• XXX have reportedly started a business or XXX
wanted to start a business but do not know
how
• 72% of students use social media platforms
• XXX purchase items and services online
• Available Market Size:
Business Model
• Transactional (Generate)
– Fremium model with
• Advertising (Connect)
– Charge local and larger (non college businesses)
for premium/sponsored listings
• Supplies and Resources (Become)
– Workshops/Seminars
– Coaching sessions
Competitors
– Volusion
– Shopify
– Store Envy
Marketing Plan
• Partner with notable entrepreneurship, business
and Tech blogs
• Generate SEO via….
• Order Discounts for reviews and referrals
– “Get 10% of post if you write a review”
• Partner with college and university
Entrepreneurship and Technology Departments
• WaterReels
– An Elephant Water Mobile App for students to submit
videos of their business and business idea to compete
for a startup grant
Traction
• Under30CE0 30 under 30 finalist
– www.under30ceo.com
• Partnered with 2 Universities to offer internships
– George Washington & NC A&T SU
• Official vendor for College Fair with avg 1000
attendees
• eMinutes Finalist
– www.elephantwater.com/vote
• Yahoo News feature
• NewMe PopUp Atlanta Participants
• Raised $2,000 from family and friends
• Won $2,500 from eMinutes from contest
Financing
Funding Needs
• Marketing and Customer Acquisition
• Product/Market fit
• Hire a full-time Developer
– personnel (UI engineer / Communications Lead /
product manager)
– Mobile platform
– Prod Mgr
Elephant Water
Elephant Water

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Elephant Water

  • 1. Elephant Water www.elephantwater.com Jamerus Payton | Baxter Smith | Torrence Reed Confidential, July 2013
  • 2. “I really believe that your platform has enormous potential. It will really be relieving “pain” that entrepreneurs in college like myself have dealt with for years – the pain not having time to commit to sales.” – Michael Coscino, Bryant University student and CEO of Precision Imaging The Testimonial of Potential
  • 3. Team (Need a headshot) • Jamerus Payton, CEO and Cofounder – BS in Electronics and Computer Technology from North Carolina A&T State University – MS in Management from Southern Methodist University – 5+ years of Leadership experience • Baxter Smith, COO and Cofounder – Dafed • Torrence Reed, CTO and Cofounder – Adadad • Ning Zhueong, Software Intern – BS from – MS from George Washington University
  • 4. Company & Mission • Elephant Water is…. • Our mission: • Our vision: • Our promise: • Our values:
  • 5. Problem • 30 Million college students • Corporate America continues to downsize making it harder for these 30 millions to get jobs • Student loan interest rates increasing making it less affordable to sustain • part time job is not covering your basic needs? loans/scholarships/federal aid not covering the bills? Saving to get that first car? etc.
  • 6. Solution • Online platform that fosters entrepreneurial thinking amongst students. • Help part-time and full-time students get started in business using a more “first step” focused approach • Help connect with other business-minded students (entrepreneurs, investors, partnerships, etc.)
  • 8.
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  • 10. Size of Market • 30 Million college students in the US and XX world-wide • XXX have reportedly started a business or XXX wanted to start a business but do not know how • 72% of students use social media platforms • XXX purchase items and services online • Available Market Size:
  • 11. Business Model • Transactional (Generate) – Fremium model with • Advertising (Connect) – Charge local and larger (non college businesses) for premium/sponsored listings • Supplies and Resources (Become) – Workshops/Seminars – Coaching sessions
  • 13. Marketing Plan • Partner with notable entrepreneurship, business and Tech blogs • Generate SEO via…. • Order Discounts for reviews and referrals – “Get 10% of post if you write a review” • Partner with college and university Entrepreneurship and Technology Departments • WaterReels – An Elephant Water Mobile App for students to submit videos of their business and business idea to compete for a startup grant
  • 14. Traction • Under30CE0 30 under 30 finalist – www.under30ceo.com • Partnered with 2 Universities to offer internships – George Washington & NC A&T SU • Official vendor for College Fair with avg 1000 attendees • eMinutes Finalist – www.elephantwater.com/vote • Yahoo News feature • NewMe PopUp Atlanta Participants
  • 15. • Raised $2,000 from family and friends • Won $2,500 from eMinutes from contest Financing
  • 16. Funding Needs • Marketing and Customer Acquisition • Product/Market fit • Hire a full-time Developer – personnel (UI engineer / Communications Lead / product manager) – Mobile platform – Prod Mgr