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ELASTICITY OF DEMAND
Law of Demand - If all other factors remain equal, the
higher the price of a good, the less people will demand
that good.
Elasticity - is an economic concept used to measure the change in the
aggregate quantity demanded of a good or service in relation to price
movements of that good or service.
It asks how much less or how much more the consumers buy.
Demand can be classified as:
Elastic - When an increase in price reduces the quantity demanded by a lot.
Inelastic - When the increase in price reduces the quantity demanded just a
little.
Unitary – When the quantity demanded changes as the same rate as price.
PRICE ELASTICITY OF DEMAND
 It is a measurement of the change in consumption of a product in relation to a
change in its price. Expressed mathematically, it is:
 If the Price elasticity of demand comes out as greater than one, then it is considered
as elastic demand.
 If the Price elasticity of demand comes out as less than one, then it is considered as
inelastic demand.
 If the Price elasticity of demand comes out equal to one, then it is considered as
unitary elasticity.
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Elasticity of demand

  • 2. Law of Demand - If all other factors remain equal, the higher the price of a good, the less people will demand that good.
  • 3. Elasticity - is an economic concept used to measure the change in the aggregate quantity demanded of a good or service in relation to price movements of that good or service. It asks how much less or how much more the consumers buy.
  • 4. Demand can be classified as: Elastic - When an increase in price reduces the quantity demanded by a lot. Inelastic - When the increase in price reduces the quantity demanded just a little. Unitary – When the quantity demanded changes as the same rate as price.
  • 5. PRICE ELASTICITY OF DEMAND  It is a measurement of the change in consumption of a product in relation to a change in its price. Expressed mathematically, it is:
  • 6.  If the Price elasticity of demand comes out as greater than one, then it is considered as elastic demand.  If the Price elasticity of demand comes out as less than one, then it is considered as inelastic demand.  If the Price elasticity of demand comes out equal to one, then it is considered as unitary elasticity.