The annual conference focused on implementing cutting-edge technologies to develop products that improve daily life by making it simpler, safer, and more comfortable. The keynote speaker, Roberto Siagri, discussed Eurotech's vision of ubiquitous computing and their mission to provide sophisticated computer and communication technologies to deliver a competitive advantage for customers. The document also summarized Eurotech's strategy of continuous innovation to drive growth through both incremental and disruptive innovations.

1. ANNUAL CONFERENCE
Implementing cutting‐edge technologies
to develop products to improve daily life,
making it simpler, safer and more
comfortable.
Roberto Siagri
Cannes , May 26, 2011
EIRMA
Cannes 2011

2. Finding a pattern: it's easy... afterwards!
EIRMA
Cannes 2011 2

3. Meta-Trends in Technological Acceleration
 Moore's Law Miniaturization ‘65
 Transistors increase 2 times over 18 months
 Metcalfe's Law Interconnection ‘93
 Value of a network increases with the square of the
number of connections
 Gilder's Law Quantization ’00
 Bandwidth increases 3 times faster than computer power
IDEAS are the new “ultimate” raw material
EIRMA
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4. Exponential vs Linear view
history of technology
shows that
technological change KNEE
where
exponential
is exponential, growth
becomes
noticeable
contrary to the
common-sense
intuitive-linear view
EIRMA
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5. EUROTECH in 3 statements and 9 words
Start Think
Small
Big
Global
Be
Less is More
EIRMA
Cannes 2011
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6. The beginning
•1992: Eurotech S.r.l. is born
A Personal Computer
on the palm
of your hand
EIRMA
Cannes 2011

7. The Ubiquitous Computers (*)
“The most profound
technologies are those that
disappear. They weave
themselves into the fabric of
everyday life until they are
indistinguishable from it.”
Mark Weiser "The Computer for the 21st Century",
Chief Technologist, Xerox PARC Scientific American, Vol. 265 No.9, pp. 66-75, ‘91
(*) UbiComp is coined at PARC in the ‘90s

8. “All progressions are from
material to abstract…”
“The principle of doing R. Buckminster Fuller
1895 - 1983
ever more with ever less
weight, time and energy
per each given level of
functional performance”
EIRMA
Cannes 2011
8
Nine Chains to the Moon:
An Adventure Story of Thought (1938).

9. Technological “Cephalization” of the Earth
“…a network (a world network) of
economic and psychic affiliations is being
woven at ever increasing speed
which envelops and constantly penetrates
more deeply within each of us.
Pierre Teilhard de Chardin
(1881-1955)
With every day that passes it becomes a
little more impossible for us to act or think
otherwise than collectively."
Le Phénomène Humain, 1955
EIRMA adapted from John Smart
Cannes 2011 Accelereting.org

10. STEM compression :
the Engine of Innovation
Space
Time Information
Energy
Matter
Computation
EIRMA
Cannes 2011

11. COMPANY VISION MISSION
ROI PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS
MARKETS
CATALOGS TCO DAAS
PRODUCT OFFER NANOPC HPC
ESF TECHNOLOGY
INNOVATION MIDDLEWARE
STRATEGY GLOBAL VALUE EDC VPX
COMPLEXITY EXTREME DATA BOARDS EMBBEDDED
COMPANY GROWTH VALUE STACK HW SW FW
SYSTEMS SOLUTIONS COMPETITIVENESS
EUROTECH PC/104 CPCI VME
PLATFORM SAAS AURORA EDGE
END-TO-END SENSORS BUSINESS INTEGRATION
R2U IMAGINE-BUILD-SUCCEED NETWORK
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12. Group Global Footprint
EUROPE ASIA
USA HC = 142 HC = 163
HC = 150 19.7% of Rev 30.8% of Rev
46.9% of Rev
RoW
2.6% of Rev
(as at 31 Dec 2010)
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13. The Vision
Computers will be smaller and smaller,
and more and more interconnected.
They will weave themselves into the fabric of
everyday life until they are indistinguishable from it,
improving
our abilities, our senses and our perceptions.
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14. The Mission
With attention to the customer,
Eurotech presents
sophisticated computer and communications technologies
to deliver a competitive advantage.
By relying on our expertise in modular hardware, software and services,
our customers are free to focus on their core competencies
for successful realization of their leading-edge business applications.
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15. COMPANY VISION MISSION ROI
PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS
CATALOGSMARKETS TCO DAAS
PRODUCT OFFER NANOPC HPC
INNOVATION MIDDLEWARE ESF COMPRESSION
STRATEGY GLOBAL VALUE EDC VPX
COMPLEXITY EXTREME DATA BOARDS EMBBEDDED
COMPANY GROWTH VALUE STACK HW SW FW
SOLUTIONS COMPETITIVENESS
SYSTEMS
EUROTECH PC/104 CPCI VME
PLATFORM SAAS AURORA EDGE
END-TO-END SENSORS BUSINESS INTEGRATION
R2U IMAGINE-BUILD-SUCCEED NETWORK
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16. Reducing TCO:
SW vs. HW
TCO
SW
-$
PC-TCO
PC-SW
Cost
x86
HW
Time
Wirth’s law: “Software gets slower faster than hardware gets faster”
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17. Minimize Size in the loosely coupled
NanoPC
16Mhz-1MB
’92:
A Personal Computer
on the palm
of your hand
800Mhz-512MB
’07: A Netbook
Computer
on half the palm
of your hand
NOW: 1,6Ghz – 2GB RAM
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18. Minimize Size in the tightly coupled
Aurora HPC
40TFLOP in 3,3 m3
LESS IS MORE as driving principle
Less Energy, Less Space
better TCO and better Performances
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19. Pervasive Computers & Massive Data Collection
"By the year 2015, you can
expect
15 billion devices”
Justin Rattner - CTO - Intel
Dealing with the
complexity of
Extreme Data
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20. Communication Overcomes Computing
The framework is changing now.
The Internet is redefining software.
The Internet is redefining the role of
computing and communication ………
I still don’t understand the framework.
I don’t think any of us really do. Andy Grove
former INTEL CEO
But some aspects of it are pretty clear.
It’s proven not to be computing based
but communication based. from : “Decisions Don’t Wait”,
Harvard Management Update. 2003
EIRMA
Cannes 2011

21. THE PLANETARY COMPUTATIONAL EXOSKELETON
Computers are becoming pervasive and ubiquitous
Ubiquitous high bandwidth connection to the Internet at all times
Massive computation available on demand through the CLOUD
Tiny Computers embedded in
– the environment,
– our clothing,
– our body
Augmented real reality
EIRMA
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22. Complexity of
collecting data y
is growing l
l
i a
n t
n e
Ex po
EIRMA
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23. Addressing Software Complexity
and a new way to create Distributed Systems
Cloud based apps
Multitenant
Mesh-up
Scalable
PC –Programming
Easy
A lot of available programs
Backward compatible
Productivity
Assembly
Limited reuse
of written code
Complexity and Size
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24. POWER IS THERE, AND YOU
DON’T NEED TO CARE
EDISON 1.0:
Electric Power Distribution
EDISON 2.0:
Computation Power Distribution
EIRMA
Cannes 2011

25. Transforming Bits of Data at
the Edge of the Network into
Actionable Information in the Users’ Hands
Everyware™ Device Cloud
Cloud based
Device Firmware / Business Application
Sensors & Device Device Data Management
Application Integration
Hardware and Delivery
Eurotech
End-To-End
Solution
Devices running the Everyware™ Device Cloud Client
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26. Encapsulating complexity:
HW, Systems, R2U, Daas, PaaS
Company
Space
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27. COMPANY VISION MISSION ROI
PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS
CATALOGSMARKETS TCO DAAS
PRODUCT OFFER NANOPC HPC
INNOVATION MIDDLEWARE ESF COMPRESSION
STRATEGY GLOBAL VALUE EDC VPX
COMPLEXITY EXTREME DATA BOARDS
COMPANY GROWTH VALUE STACK HW SW FW
SYSTEMS SOLUTIONS
COMPETITIVENESS
EUROTECH PC/104 CPCI VME EMBBEDDED
PLATFORM SAAS AURORA EDGE
END-TO-END SENSORS BUSINESS INTEGRATION
R2U IMAGINE-BUILD-SUCCEED NETWORK
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28. Invention vs. Innovation
Invention:
New idea, design, model of a new device.
An idea is something that it is not yet inside the
economic system and it may never enter it.
Innovation:
All the development process of a new product,
that bring the product inside the economic system.
According to Schumpeter
EIRMA
Cannes 2011

29. Sustainable Growth vs. Saturation
S curves get old
New Evolution,
New Development phase
Performance
Return reduction New technology
Evolution
Development phase
Take-off
Existing
technology
Research,
Invention phase
Time
Each new TECHNOLOGICAL substrate is more efficient than the previous one
EIRMA
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30. Punctuated Equilibrium (in Biology, Technology, Economics, Politics…)
Pareto’s Law : “The 80/20 Rule”
~ 20% Punctuation (Disruption)
~ 80% Equilibrium (Evolution)
Stabile environment
evolution
Vilfredo F. D. Pareto
1848 ‐ 1923
Rapid changing
environment
time
EIRMA
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31. Are we really willing to innovate?
Innovation fails, because organizations
unwittingly strip the disruptive potential
from new ideas before they ever see the
light of day C.M. Christensen, M. E. Raynor
EIRMA
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32. The organization model: standard vision
Markets / Customers
Mercati di Oggi
It goes like
Mktg “CIVILIZATION
Operative
Operativo
Mktg & BARBARITY” ! Sales
Research Sales
Sales
centres /
Universities It doesn't
work...
Research & Industri- Catalog/
Production
Development alization Products
EIRMA
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33. The 3 How To:
• 1 : bring the right technological innovation inside
the company (at a moderate cost…)
• 2: shift the innovation from research to market. In
other words, how to pass from ideas and prototypes
to turnover and large sales volumes
• 3: avoid destroying the company, that is, how to
balance change and stability
EIRMA
Cannes 2011

34. The organization model: pushed by continous innovation
Markets
Tomorrow’s Customers Today’s Customers
Strategic
Planning
INCREMENTAL INNOVATION Sales &
Market pull Mktg
Foresight
Studies
DISRUPTIVE INNOVATION
Technology push
Research Development Engineering Production Product
Portfolio
Universities and Research Centres
EIRMA
Cannes 2011

35. INNOVATION, MARKETS & BUSINESS MODELS
DEVELOPMENT
Products’ Performance
STRATEGIC
PLANNING
RESEARCH
Inspired to Christensen’s innovation model
Time
EIRMA
Cannes 2011

36. The Paradigm shift in Knowledge
from the
Know-How
to the
Know-Who
and the
Know-Where
EIRMA
Cannes 2011

37. Business Process Pillars using an 80/20 ROT
–Fabless production model  stay flexible
–Innovation within the standards  stay open
TECH PUSH: 20% Prod IN
Univ Direct
CONCEPTS
SALES
PRODUCTS
Dev IN
>80%
Labs Prod
OUT Reps /
>80% Agents
Dev
OUT
Distributors
MARKET PULL: 80% 37
EIRMA
Cannes 2011

38. Technology evolution and
Insource-Outsource relation
VISIBILITY Gartner Hype Cycle
EDGE Technologies STABLE Technologies
External
External
Development
Research
20%
80%
Internal
Internal
Development
Research
80%
20%
Technology Peak of Inflated Trough of Slope of Plateau of MATURITY
Trigger Expectations Disillusionment Enlightenment Productivity
EIRMA
Cannes 2011

39. The many faces of innovation
process
innovation
technology
innovation
business model
innovation DaaS
PaaS
IaaS
product & service
innovation
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40. A new approach in strategic management
Strategy based on dynamic equilibrium driven by innovation:
- High adaptability capacity
- Management of many business models
-Incremental Innovation
-Disruptive Innovation
-Knowledge network
Dynamic Balancing
Strategy
Disruptive
1 Innovation
(10%-20%)
2
Incremental
Innovation
(80%-90%)
Poised
Organization
(wide range of dexterities)
EIRMA
Cannes 2011 40

41. Be ready to catch the wind of change
be distinct … or extinct
Tom Peters
change is the process by which the future
invades our lives
Alvin Toffler
EIRMA
Cannes 2011

42. Thank you for your attention
"On résiste à l'invasion des armées;
on ne résiste pas à l'invasion des idées.“
Victor Hugo, Paris 1877
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