The IMC campaign aimed to increase attendance of East High School's musical "Nights of Broadway" by creating an advertising campaign. The goal was to reach the maximum audience capacity of 530 people per night by targeting multiple demographics, including middle school students, artsy adults, older adults, and college students. Evaluation found the campaign was successful, with performances selling out on Friday and Saturday nights after increased awareness through tactics like distributing flyers, radio interviews, and assemblies at local middle schools.

1. IMC Campaigns Fall 2008 Cyndi Jennings, Cecilia Martinez, Daphne Sierra, Ricki Williams, and Emily Wilson

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