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Como aplicar productos aislantes.pdf
Este documento proporciona instrucciones para aplicar productos bituminosos en techos. Explica los materiales necesarios como escobas, rodillos y guantes. Detalla cómo aplicar una nueva capa de impermeabilización o reparar pequeñas áreas, incluyendo limpieza, capas previas y acabados. También cubre la colocación de placas onduladas y tejas asfálticas, y ofrece consejos sobre pendiente, musgo y reparaciones bajo la lluvia.
Tinamen mountains
Tianmen Mountain in Hunan Province, China is known for its 99 sharp turns to reach the summit by road and 999 steps to climb at the end. Alternatively, a cable car rises over 4,200 feet in 7.5 km. At the top are stunning views and structures like a natural stone arch formed by a cave collapse in 263AD, a temple, and the world's highest natural water-eroded cave running through the mountain. In modern times, pilots have flown planes through the large arch opening for stunts televised around the world.
Staying Positive
This document provides tips for staying positive in a tough work environment through changing one's attitude, thinking, and behavior in 3 steps or less:
1. Change your attitude by accepting responsibility for who you are and what you do, and taking control from the inside out.
2. Change your thinking by observing situations logically and managing your self-talk.
3. Change your behavior through true assessment, determination, discipline, and choosing responsible responses over reactive ones. Replace bad habits with positive contributions to influence your environment.
New advertising units - presentation at ACES
Banner ads - no one likes them, no one clicks on them. What are the alternatives in the digital space? Here's a look at native ads, influencer programs and affiliate programs.
Social Media at adolescence
This document discusses trends in social media marketing and best practices for using social media. It notes that peer-to-peer social platforms like Snapchat and WhatsApp are rising in popularity, especially among adolescents, and that content on social media is becoming more visual with photos and videos. The document provides some case studies of successful social media campaigns and recommends that companies go where their target audiences are on social media, start by listening to conversations, and create content for their audiences rather than just promoting themselves.
PRSA Kansas analytics presentation
This document provides tips and techniques for making the most of analytics. It recommends a three-step model of determining what data to analyze, understanding its significance, and deciding what actions to take. Specific tips include extending the time frame and number of data rows examined, treating referral traffic like media relations, tagging URLs, setting goals in analytics, and using tools like HotJar to gather qualitative user feedback beyond the clickstream. The document aims to help users get more insights from their analytics data.
ICA presentation - disclosure of material connections in social media
This document discusses disclosure of material connections in social media channels. It summarizes FTC guidelines requiring disclosure of paid endorsements and reviews. The document then analyzes a study of top style blogs which found that almost three-fourths did not properly disclose paid partnerships or sponsored content in blog posts. It concludes by advising influencers and advertisers to always disclose connections, even if in doubt, to avoid confusing consumers.
Corruption of Digital Discourse: presented to PRBI
This document discusses corruption of digital discourse and provides an action plan to address issues of trust online. It notes that as communication has moved increasingly online, issues have arisen including information overload, declining trust in institutions, and the commercialization of online reviews and social media. Recommendations include becoming a transparent company, listening to online discussions, using owned media to control messaging, disclosing relationships, and following ethical standards to build trust.
Recommended
Como aplicar productos aislantes.pdf
Este documento proporciona instrucciones para aplicar productos bituminosos en techos. Explica los materiales necesarios como escobas, rodillos y guantes. Detalla cómo aplicar una nueva capa de impermeabilización o reparar pequeñas áreas, incluyendo limpieza, capas previas y acabados. También cubre la colocación de placas onduladas y tejas asfálticas, y ofrece consejos sobre pendiente, musgo y reparaciones bajo la lluvia.
Tinamen mountains
Tianmen Mountain in Hunan Province, China is known for its 99 sharp turns to reach the summit by road and 999 steps to climb at the end. Alternatively, a cable car rises over 4,200 feet in 7.5 km. At the top are stunning views and structures like a natural stone arch formed by a cave collapse in 263AD, a temple, and the world's highest natural water-eroded cave running through the mountain. In modern times, pilots have flown planes through the large arch opening for stunts televised around the world.
Staying Positive
This document provides tips for staying positive in a tough work environment through changing one's attitude, thinking, and behavior in 3 steps or less:
1. Change your attitude by accepting responsibility for who you are and what you do, and taking control from the inside out.
2. Change your thinking by observing situations logically and managing your self-talk.
3. Change your behavior through true assessment, determination, discipline, and choosing responsible responses over reactive ones. Replace bad habits with positive contributions to influence your environment.
New advertising units - presentation at ACES
Banner ads - no one likes them, no one clicks on them. What are the alternatives in the digital space? Here's a look at native ads, influencer programs and affiliate programs.
Social Media at adolescence
This document discusses trends in social media marketing and best practices for using social media. It notes that peer-to-peer social platforms like Snapchat and WhatsApp are rising in popularity, especially among adolescents, and that content on social media is becoming more visual with photos and videos. The document provides some case studies of successful social media campaigns and recommends that companies go where their target audiences are on social media, start by listening to conversations, and create content for their audiences rather than just promoting themselves.
PRSA Kansas analytics presentation
This document provides tips and techniques for making the most of analytics. It recommends a three-step model of determining what data to analyze, understanding its significance, and deciding what actions to take. Specific tips include extending the time frame and number of data rows examined, treating referral traffic like media relations, tagging URLs, setting goals in analytics, and using tools like HotJar to gather qualitative user feedback beyond the clickstream. The document aims to help users get more insights from their analytics data.
ICA presentation - disclosure of material connections in social media
This document discusses disclosure of material connections in social media channels. It summarizes FTC guidelines requiring disclosure of paid endorsements and reviews. The document then analyzes a study of top style blogs which found that almost three-fourths did not properly disclose paid partnerships or sponsored content in blog posts. It concludes by advising influencers and advertisers to always disclose connections, even if in doubt, to avoid confusing consumers.
Corruption of Digital Discourse: presented to PRBI
This document discusses corruption of digital discourse and provides an action plan to address issues of trust online. It notes that as communication has moved increasingly online, issues have arisen including information overload, declining trust in institutions, and the commercialization of online reviews and social media. Recommendations include becoming a transparent company, listening to online discussions, using owned media to control messaging, disclosing relationships, and following ethical standards to build trust.
Webinar on corruption and commercialization online
The document discusses issues related to digital discourse and online influence. It notes that as communication has moved online, issues around attention, trust, and financial models have arisen. Specifically, it outlines challenges facing journalism, blogs, social media, and online reviews. It concludes by providing recommendations for an action plan to address issues of disclosure and transparency in order to build trust in the digital space.
Overloaded
This document discusses how people are overloaded with information and provides tips for managing information overload with technology. It suggests using email more efficiently by separating accounts, searching smarter using tools and operators, finding expert curators on social media, subscribing to RSS feeds, and using cloud apps and services. The key ideas are that greater access to information does not equal knowledge, multitasking is not the same as managing complexity, and technology can help filter information if used strategically.
Corruption of digital discourse: what you need to know, why you should care
This document discusses the issues around digital discourse and online reviews. It notes that as communication has increasingly moved online, ensuring trust and transparency is important. Several key challenges are outlined, including the decline of traditional media due to financial pressures, the rise of social media influencers and reviews, and issues around disclosure of paid relationships. The document provides recommendations for communicators, including embracing transparency, listening to feedback, and claiming spaces for reviews to build trust and credibility.
Disclosure of Material Connections
If you write about a product or service and receive compensation, you must disclose that relationship to readers. For example, if you receive a free meal from a restaurant for a blog post, you must disclose that you did not pay for the meal. Various organizations like PRSA and WOMMA have guidelines requiring clear and prominent disclosure of financial relationships to maintain transparency and trust with readers.
Presentation to Illinois College Press Association
This document provides tips for journalists to better utilize digital technologies such as RSS feeds, social media, crowdsourcing, public databases, and visualization tools to improve reporting and storytelling. It recommends learning from expert sites, using multimedia like video and audio, and exploring opportunities in specialized topics, local communities, new formats like tablets, and user-generated content. The future of journalism involves embracing new HTML5 and wireless technologies as well as platforms that blend personal and professional online identities.
CMUN 352 digital strategy
This document outlines a social media strategy for nonprofits that focuses on key digital areas including listening, identity, content, analytics, search, outbound communication, social media, blogs/podcasts, maps/locations, and donations. For each area, it provides example activities a nonprofit can do such as using tools like Google Alerts and analytics to listen and measure engagement, establishing an online identity through domain names and branding, creating optimized website content and forms, running search engine and social media advertising campaigns, and implementing donation processing tools. The overall goal is to help nonprofits better achieve their objectives through modern social media best practices.
Presentation to school communicators
KanSPRA talk on understanding social media, developing social media strategy, and using effective tactics.
Inside the social media triangle
This document discusses trends in social media and mobile technologies. It covers the growth of Facebook integration across other sites and apps, the rise of location-based services and check-ins, and the increasing importance of mobile strategies. It also notes concerns about information overload due to the growing number of notifications and demands on people's attention from various technologies.
Integrate your social networks
This document provides contact information for David Kamerer, including his title of PhD, APR, various social media profiles on sites like Friendfeed, Ping.fm, and Posterous, a Google profile, and Magnetize profile, as well as his social media blog and two email addresses.
Google Maps Presentation
How to mash up Google Maps to create location-based interactive media. By Daniella Peting, student in School of Communication at Loyola University Chicago.
Podcasts
The document provides instructions for creating a podcast in 3 steps:
1. Create and save an audio file in MP3 format
2. Upload the audio file to a server and generate XML code for the podcast feed
3. Test the podcast by playing the audio and XML feed and then submit it to services like iTunes and podcast directories to make it available to listeners.
Social Media Ethics
The document discusses principles for advocacy, communication, and social media engagement including honesty, expertise, independence, loyalty, and fairness. It outlines best practices such as adding value, being transparent, listening, respecting intellectual property, and avoiding deceptive tactics. Guidelines are provided around disclosure, conflicts of interest, copyright, and spam laws.
Pathways at Maplewood Park
- The Kansas Masonic Home was established in 1896 to provide relief for aged and infirm Masons, widows, and orphans. It originally served both seniors and children but now focuses only on seniors.
- In 2009, a marketing assessment recommended modernizing the home's brand through a new logo, mission statement, and names for its four buildings to move beyond seeming "threatening" or "overly worded".
- The research team proposed a new name of "Pathways at Kansas Masonic", renaming the buildings to reflect themes of independence, assistance, care, and dignity, and introducing a new logo and color scheme. The client ultimately chose "Pathways at Maplewood Park" as the new name
Research
The document provides a biography and bibliography of David Kamerer, including his educational background and publications. It also includes snippets of notes about various topics including Twitter, relationships formed through microblogging, and leveraging Twitter for different purposes like building relationships, elevating brands, and selling.
Upload Wichita presentation
Upload Wichita presentation from Comm 626 Campaigns class, Fall 2008, taught by David Kamerer, PhD, APR. Team members: Adrian Webb, Tyler Hill, James Heier, Alex Huckins, Jeremy Lee
Food Drive Presentation
The document outlines the planning and execution of an integrated marketing campaign for a nonprofit food drive. The campaign aimed to [1] unify local nonprofits by coordinating a collaborative food drive, [2] educate the public about growing food insecurity, and [3] collect food donations for those in need. Key elements included gaining nonprofit participation, media coverage, and communication through controlled media, interpersonal outreach, and a press conference. Evaluation found the campaign achieved its goals and the client was pleased, though there is room for starting planning earlier in future years.
Ehs Presentation
The IMC campaign aimed to increase attendance of East High School's musical "Nights of Broadway" by creating an advertising campaign. The goal was to reach the maximum audience capacity of 530 people per night by targeting multiple demographics, including middle school students, artsy adults, older adults, and college students. Evaluation found the campaign was successful, with performances selling out on Friday and Saturday nights after increased awareness through tactics like distributing flyers, radio interviews, and assemblies at local middle schools.
Sponsor Me Campaign
The document discusses the Kansas Humane Society's "Sponsor Me" program which aims to increase awareness and funding. It outlines the program's research phase including surveying other organizations. It then details the Society's plans to promote the program through social media like MySpace and Facebook, a basketball event, flyers, and website updates. It concludes by noting the program will be evaluated based on engagement on social platforms, event attendance, website traffic, and donations generated.
Communication Upward Bound
IMC Campaigns final presentation, Fall 2008, taught by David Kamerer, PhD, APR. Team members: Jennifer Regan, Kelli Davis, Allison Follin, Monica Salmeron, Callie Weber.
More Related Content
More from David Kamerer
Webinar on corruption and commercialization online
The document discusses issues related to digital discourse and online influence. It notes that as communication has moved online, issues around attention, trust, and financial models have arisen. Specifically, it outlines challenges facing journalism, blogs, social media, and online reviews. It concludes by providing recommendations for an action plan to address issues of disclosure and transparency in order to build trust in the digital space.
Overloaded
This document discusses how people are overloaded with information and provides tips for managing information overload with technology. It suggests using email more efficiently by separating accounts, searching smarter using tools and operators, finding expert curators on social media, subscribing to RSS feeds, and using cloud apps and services. The key ideas are that greater access to information does not equal knowledge, multitasking is not the same as managing complexity, and technology can help filter information if used strategically.
Corruption of digital discourse: what you need to know, why you should care
This document discusses the issues around digital discourse and online reviews. It notes that as communication has increasingly moved online, ensuring trust and transparency is important. Several key challenges are outlined, including the decline of traditional media due to financial pressures, the rise of social media influencers and reviews, and issues around disclosure of paid relationships. The document provides recommendations for communicators, including embracing transparency, listening to feedback, and claiming spaces for reviews to build trust and credibility.
Disclosure of Material Connections
If you write about a product or service and receive compensation, you must disclose that relationship to readers. For example, if you receive a free meal from a restaurant for a blog post, you must disclose that you did not pay for the meal. Various organizations like PRSA and WOMMA have guidelines requiring clear and prominent disclosure of financial relationships to maintain transparency and trust with readers.
Presentation to Illinois College Press Association
This document provides tips for journalists to better utilize digital technologies such as RSS feeds, social media, crowdsourcing, public databases, and visualization tools to improve reporting and storytelling. It recommends learning from expert sites, using multimedia like video and audio, and exploring opportunities in specialized topics, local communities, new formats like tablets, and user-generated content. The future of journalism involves embracing new HTML5 and wireless technologies as well as platforms that blend personal and professional online identities.
CMUN 352 digital strategy
This document outlines a social media strategy for nonprofits that focuses on key digital areas including listening, identity, content, analytics, search, outbound communication, social media, blogs/podcasts, maps/locations, and donations. For each area, it provides example activities a nonprofit can do such as using tools like Google Alerts and analytics to listen and measure engagement, establishing an online identity through domain names and branding, creating optimized website content and forms, running search engine and social media advertising campaigns, and implementing donation processing tools. The overall goal is to help nonprofits better achieve their objectives through modern social media best practices.
Presentation to school communicators
KanSPRA talk on understanding social media, developing social media strategy, and using effective tactics.
Inside the social media triangle
This document discusses trends in social media and mobile technologies. It covers the growth of Facebook integration across other sites and apps, the rise of location-based services and check-ins, and the increasing importance of mobile strategies. It also notes concerns about information overload due to the growing number of notifications and demands on people's attention from various technologies.
Integrate your social networks
This document provides contact information for David Kamerer, including his title of PhD, APR, various social media profiles on sites like Friendfeed, Ping.fm, and Posterous, a Google profile, and Magnetize profile, as well as his social media blog and two email addresses.
Google Maps Presentation
How to mash up Google Maps to create location-based interactive media. By Daniella Peting, student in School of Communication at Loyola University Chicago.
Podcasts
The document provides instructions for creating a podcast in 3 steps:
1. Create and save an audio file in MP3 format
2. Upload the audio file to a server and generate XML code for the podcast feed
3. Test the podcast by playing the audio and XML feed and then submit it to services like iTunes and podcast directories to make it available to listeners.
Social Media Ethics
The document discusses principles for advocacy, communication, and social media engagement including honesty, expertise, independence, loyalty, and fairness. It outlines best practices such as adding value, being transparent, listening, respecting intellectual property, and avoiding deceptive tactics. Guidelines are provided around disclosure, conflicts of interest, copyright, and spam laws.
Pathways at Maplewood Park
- The Kansas Masonic Home was established in 1896 to provide relief for aged and infirm Masons, widows, and orphans. It originally served both seniors and children but now focuses only on seniors.
- In 2009, a marketing assessment recommended modernizing the home's brand through a new logo, mission statement, and names for its four buildings to move beyond seeming "threatening" or "overly worded".
- The research team proposed a new name of "Pathways at Kansas Masonic", renaming the buildings to reflect themes of independence, assistance, care, and dignity, and introducing a new logo and color scheme. The client ultimately chose "Pathways at Maplewood Park" as the new name
Research
The document provides a biography and bibliography of David Kamerer, including his educational background and publications. It also includes snippets of notes about various topics including Twitter, relationships formed through microblogging, and leveraging Twitter for different purposes like building relationships, elevating brands, and selling.
Upload Wichita presentation
Upload Wichita presentation from Comm 626 Campaigns class, Fall 2008, taught by David Kamerer, PhD, APR. Team members: Adrian Webb, Tyler Hill, James Heier, Alex Huckins, Jeremy Lee
Food Drive Presentation
The document outlines the planning and execution of an integrated marketing campaign for a nonprofit food drive. The campaign aimed to [1] unify local nonprofits by coordinating a collaborative food drive, [2] educate the public about growing food insecurity, and [3] collect food donations for those in need. Key elements included gaining nonprofit participation, media coverage, and communication through controlled media, interpersonal outreach, and a press conference. Evaluation found the campaign achieved its goals and the client was pleased, though there is room for starting planning earlier in future years.
Ehs Presentation
The IMC campaign aimed to increase attendance of East High School's musical "Nights of Broadway" by creating an advertising campaign. The goal was to reach the maximum audience capacity of 530 people per night by targeting multiple demographics, including middle school students, artsy adults, older adults, and college students. Evaluation found the campaign was successful, with performances selling out on Friday and Saturday nights after increased awareness through tactics like distributing flyers, radio interviews, and assemblies at local middle schools.
Sponsor Me Campaign
The document discusses the Kansas Humane Society's "Sponsor Me" program which aims to increase awareness and funding. It outlines the program's research phase including surveying other organizations. It then details the Society's plans to promote the program through social media like MySpace and Facebook, a basketball event, flyers, and website updates. It concludes by noting the program will be evaluated based on engagement on social platforms, event attendance, website traffic, and donations generated.
Communication Upward Bound
IMC Campaigns final presentation, Fall 2008, taught by David Kamerer, PhD, APR. Team members: Jennifer Regan, Kelli Davis, Allison Follin, Monica Salmeron, Callie Weber.
More from David Kamerer (20)
Webinar on corruption and commercialization online
Webinar on corruption and commercialization online
Corruption of digital discourse: what you need to know, why you should care
Corruption of digital discourse: what you need to know, why you should care
Presentation to Illinois College Press Association
Presentation to Illinois College Press Association