This document outlines a public relations campaign plan for the Performing Arts Series at the University of Jamestown. The plan includes background research on the target audience and competition, goals to increase subscriptions and attendance, and proposed tactics like creating a promotional CD mailer. The implementation section describes the media strategy using radio, TV, and newspaper ads, as well as staff roles and a timeline. Evaluation will track subscription and attendance numbers compared to the previous season.
A funding proposal written for The Young Americans, a 501(c)3 based in California. The funding proposal asks for support for a music outreach program. This document was written by me and three other students for an assignment.
CHAPTER NINE Sample ProposalsThis chapter presents seven actual .docxchristinemaritza
CHAPTER NINE Sample Proposals
This chapter presents seven actual proposals that successfully won federal, state, and foundation grants. The first proposal was submitted by the Midwest Music Fest to the Winona Fine Arts Commission in Minnesota. The second was submitted by the Winona Dakota Unity Alliance to the Elizabeth Callender King Foundation in Minnesota. The third was submitted by the Gundersen Lutheran Medical Foundation to the Will Rogers Institute-Variety Children’s Charity of Wisconsin. The fourth proposal was submitted by the Winter Park Day Nursery to the Winter Park Health Foundation in Florida. The fifth proposal was submitted by the Mentor Parent Program in Pennsylvania to the U.S. Department of Education. The sixth was submitted by the La Crosse Medical Health Sciences Consortium to the Strategic Prevention Framework State Incentive Grant Program in Wisconsin. The seventh proposal was submitted to the U.S. Department of Homeland Security Assistance to Firefighters Grant Program by Lancaster Emergency Medical Services Association in Pennsylvania.
You will note that the last three grants, all submitted to either a federal department, federal agency, or state program, tend to have longer narratives and are more complex than the other four grants. The Winona Fine Arts Commission application is relatively short and took far less time to write than the others.
These seven examples were chosen to illustrate the vast differences between the formats of proposals and funder specifications. They are concrete, real examples of proposals that combine the art of proposal writing with the technical aspects of what the funders were looking for.
These proposals are not perfect—they never are! However, the reviewers felt that each applicant responded clearly to the RFP or guidelines and presented a project they felt was worthy of being funded.
PROPOSAL #1
Form name:
On-line grant application
Date Submitted:
03/01/2010
Form type:
Email
Contact Name
Samuel Brown
Address
Phone
E-mail
[email protected]
Title of Project
Mid West Music Fest
Project Location
throughout downtown Winona
Amount Requested from the Fine Arts Commission $
$4,000
Will the FAC receive any funds from the project?
Yes
Approximate amount of funds the FAC will receive.
40% of profits generated
Please check the deadline you are submitting this application for:
March 1
Please provide a brief description of your project. (150–200 words)
Mid West Music Fest (MWMF) is a music festival scheduled for JULY 30–31, 2010. MWMF will be a fundraiser for both the WFAC (pending approval) and Semcac Head Start in Winona. This event will serve as a platform for musicians, artists and their fans to celebrate the diversity of music in the Winona community. The event will encompass multiple venues in local businesses downtown Winona. Along with live music the event will feature music workshops, hands on demos, arts and crafts and musical programming for both children and adults. It will feature l ...
A WITF presentation and request for corporate support for a national initiative, with Central Pennsylvania content, to help students stay on the path to graduation.
A funding proposal written for The Young Americans, a 501(c)3 based in California. The funding proposal asks for support for a music outreach program. This document was written by me and three other students for an assignment.
CHAPTER NINE Sample ProposalsThis chapter presents seven actual .docxchristinemaritza
CHAPTER NINE Sample Proposals
This chapter presents seven actual proposals that successfully won federal, state, and foundation grants. The first proposal was submitted by the Midwest Music Fest to the Winona Fine Arts Commission in Minnesota. The second was submitted by the Winona Dakota Unity Alliance to the Elizabeth Callender King Foundation in Minnesota. The third was submitted by the Gundersen Lutheran Medical Foundation to the Will Rogers Institute-Variety Children’s Charity of Wisconsin. The fourth proposal was submitted by the Winter Park Day Nursery to the Winter Park Health Foundation in Florida. The fifth proposal was submitted by the Mentor Parent Program in Pennsylvania to the U.S. Department of Education. The sixth was submitted by the La Crosse Medical Health Sciences Consortium to the Strategic Prevention Framework State Incentive Grant Program in Wisconsin. The seventh proposal was submitted to the U.S. Department of Homeland Security Assistance to Firefighters Grant Program by Lancaster Emergency Medical Services Association in Pennsylvania.
You will note that the last three grants, all submitted to either a federal department, federal agency, or state program, tend to have longer narratives and are more complex than the other four grants. The Winona Fine Arts Commission application is relatively short and took far less time to write than the others.
These seven examples were chosen to illustrate the vast differences between the formats of proposals and funder specifications. They are concrete, real examples of proposals that combine the art of proposal writing with the technical aspects of what the funders were looking for.
These proposals are not perfect—they never are! However, the reviewers felt that each applicant responded clearly to the RFP or guidelines and presented a project they felt was worthy of being funded.
PROPOSAL #1
Form name:
On-line grant application
Date Submitted:
03/01/2010
Form type:
Email
Contact Name
Samuel Brown
Address
Phone
E-mail
[email protected]
Title of Project
Mid West Music Fest
Project Location
throughout downtown Winona
Amount Requested from the Fine Arts Commission $
$4,000
Will the FAC receive any funds from the project?
Yes
Approximate amount of funds the FAC will receive.
40% of profits generated
Please check the deadline you are submitting this application for:
March 1
Please provide a brief description of your project. (150–200 words)
Mid West Music Fest (MWMF) is a music festival scheduled for JULY 30–31, 2010. MWMF will be a fundraiser for both the WFAC (pending approval) and Semcac Head Start in Winona. This event will serve as a platform for musicians, artists and their fans to celebrate the diversity of music in the Winona community. The event will encompass multiple venues in local businesses downtown Winona. Along with live music the event will feature music workshops, hands on demos, arts and crafts and musical programming for both children and adults. It will feature l ...
A WITF presentation and request for corporate support for a national initiative, with Central Pennsylvania content, to help students stay on the path to graduation.
1. University of Jamestown
Department of Communication
Public Relations Campaigns – Spring 2014
CLIENT/PORTFOLIO CAMPAIGN PLAN – DRAFT 3
I. PLANNING
A. Background
1. Preliminary fact-finding
a) In our initial client interview with Dr. Richard Walentine we
discussed the expectations of the campaign, the starting materials that we
would need, and what all the campaign would need to be accomplishing.
We also received a detailed history of the Performing Arts Series.
b) In looking through the archives of the PAS we found that there was
not a lot of information that had been saved. We received the posters and
flyers from the last two years of the Performing Arts Series.
2. Secondary research
a) We consulted the United States Census Bureau for information on
our target audience here in Jamestown North Dakota. We found the basic
demographics and psychographics.
b) We consulted the Bloomsburg University Performing Artist series
for information on what a large university does with a program like the
PAS here in Jamestown. Some of the things we learned included what
types of benefits the members of their organization receive for being a
subscribing member.
B. Priority Audiences
The target audience that we want to be targeting with our campaign would be members of the
Jamestown area that are above the age of 35. These individuals will have disposable income and
time that they can spend on becoming subscribers to the PAS. The current majority of the
subscribers that are already part of the PAS are much older, around 50 years old or older. We
want to create a much more diverse audience and increase overall membership due to having a
broader targeted audience. The target audience we are targeting also has a college degree and is
considered the “White Collar” members of the Jamestown society. The estimated household
income of these target individuals is $45,012.
C. Proposed primary research methods and research objectives
On February 14th we conducted a survey during the Performing Arts Series event that was
held in the Reiland. We had 50 surveys be completed out of 75 that we handed out. Below is a
copy of that survey.
2. From that survey we discovered that of the 50 people that filled out a survey, 43 of them had
been to a Performing Arts series even before. 28 of the 50 people were already subscribers to
the PAS, with 22 stating that they were not subscribers. The most given reason for not being
a subscriber was “they had never thought about it.” We received 9 surveys with this reason
given. The types of music preferred and the types of music that they would like to see
brought in varied, but most people that filled out a survey said that any type of music was
good.
Competition
Valley City
Valley City North Dakota has a population of 6585 and is located in Barnes County
It’s the 12th largest city and was founded in 1874
Known for its many bridges over the Sheyenne River including the Hi-line Railroad
Bridge
Home to Valley City State University
Home to North Dakota High School Activities Association
There are several parks in VC. These include Chautauqua Park, Pioneer Park, City Park,
Medicine Wheel Park, and Veterans Memorial Park.
Fort Ransom State Park offers facilities for hiking, mountain biking and camping. Canoe
and kayak rental and scenic picnic areas are also available
The Bjornson Park Public Golf Course provides excellent facilities for golfers
Local festivals include the Americana Festival, the Rally in the Valley, North Star Classic
and the Snowball Festival
Sky Lanes Bowling Alley
Movie theatre - Cinema Flix
Coffee shop called the Vault Coffee Shop and Bakery
4 Bars
12 Restaurants
Jamestown, North Dakota
County: Stutsman County, Population: 15,472, Founded: 1872
Jamestown Reservoir
Hillcrest Golf Course
Jamestown Country Club
Jamestown Arts Center
World’s Largest Buffalo
The Buff Bowling Alley
Ice Skate Rink
Bison Cinema
3. Buffalo City Mall
Close to 20 Restaurants
12 Bars
Organizations:
Lions Club
Knights of Columbus
Elks Lodge
American Red Cross
YMCA
Jamestown Community Action
Disabled American Veterans
Anne Carlson Center
Various Church groups
TargetAudience Research
Average age:
Under 18: 19.7%
65 years and older: 17.3%
Median resident age: 39.9 years
Income:
Estimated household income in 2011 $45,012
Estimated per capita: $23,949
Disposable Income:
Educational level:
High school graduate or higher % of persons age 25+: 84.8%
Bachelor’s degree or higher, % of persons age 25+: 25.4%
Fine Arts Events in Jamestown
March 22nd: The Arts Center will host Gordy Pratt, a guitarist of variety (classical,
contemporary, blues, and more!) Call 701-251-2496 for more information.
March 22nd-24th: Jamestown High School will present Rodgers and Hammerstein’s
“Cinderella” at the Reg Lenna Civic Center at 7:30 PM
March 23rd: After a tour through North Dakota and Minnesota, the University of
Jamestown returns home to perform at the St. James Basilica, March 23 at
2:00 p.m.
March 27th-29th: "Relative Values" by Noel Coward will be presented at The Arts Center
March 27-29 as a dinner theater. The show starts at 6:00 p.m.
4. April 10th-12th: The University of Jamestown Theater presents "Once in a Lifetime" by
George S. Kaufman and Moss Hart, a satire about a down-and-out
vaudeville trio.
April 24: Jamestown High School Concert Orchestra Spring Concert - 7:00 PM
May 1st: The University of Jamestown Theater hosts an Evening of One-Acts at the
Reiland Fine Arts Center at 7:30 PM.
D. Goals and objectives (action, measurable, deadline)
1. Short-term
Our short term goals for this campaign are to increase the number of subscriptions to the
Performing Arts Series.
2. Long term
Our long term goals for the campaign are to increase general awareness of the Performing Arts
Series through appearances and promotional advertising of flyers and posters.
a) Our informational goals will be to educate our target audience
with promotional and informational flyers and posters that will give
detailed facts about the Performing Arts Series.
b) Our motivational goals for the campaign would be to motivate
people to subscribe to the Performing Arts Series and to regularly attend
events put on by the PAS.
c) Our financial goals for the campaign will be to increase the overall
income of the PAS by finding cost effective means of advertising, while
increase the amount of money that is taken in by the organization.
E. Messages and themes
That the Performing Arts Series is a fun and unique way for members of the community and
their families to enjoy musical performances that they might not have access to otherwise.
F. Communication strategies and channels
Implement a fundraising package on a CD that will be sent out to members of the Jamestown
Community that will persuade them to donate and become subscribers.
II. IMPLEMENTATION
Media Tactics
5. We plan to use radio, TV, and newspaper for our media implementation. We will be writing
radio commercial, TV commercials, and newspaper ads to be shown to the public over the course
of the next year. These ads will create awareness of the PAS and help spread our message. The
Jamestown Sun will be the newspaper we focus on giving content to. Ingstad Family Media
owns a number of radio stations that we will be submitting content to. The TV station will be one
that Daktel provides.
We also plan to look into submitting content to the University of Jamestown Student Media
Center to be featured in the Collegian newspaper, KJKR 88.1FM radio station, and JCTV
Channel 16.
Non-media Tactics
Our chief non-media outlet will be the CD that members of the Jamestown community will be
receiving. The CD will contain pictures, video of concerts, interviews with performers, and
donation/subscription information for prospective patrons to view. The hope is that after
watching the videos and interviews, and looking the pictures and information provided that the
patrons will then fill out a subscription and mail it in to the PAS.
A. Logistics
1. Budget (personnel costs, program costs and administrative costs) and
(funding from internal sources, external sources, additional funding including
grants)
2. Staffing
Our staffing of the campaign will be as follows:
Account Supervisor: Josh Knutson
o Will handle all direct communication with the client (PAS/Richard
Walentine) and assign projects to other team members.
Communications Coordinator: Tracy Ortman
o Will be in charge of communication between media outlets and the team.
She will also be in charge of assigning projects.
Copy Writers: Mark Lybeck, Susan Margrave, Renee Samano
o Will be in charge of generating media content and PR documents for the
media listed above and for the CD mailer as well as the overall campaign
plan document.
3. Timetable
Our timetable for the campaign is to gather research and resources for the first two months of the
spring semester until spring break, which falls on March 8th.
When spring break is over, March 17th, we will begin to create promotional documents for the
PAS and begin to assemble the CD mailer.
6. The deadline for the Campaign will be April 31st. At this time all materials will be completed and
turned into Tracy or Josh.
III. Evaluation
A. Ongoing – Our ongoing evaluation will be watching the number of people who
subscribe to the PAS in the next season. Another form of ongoing evaluation will be
cataloging the number of people who do not subscribe to the PAS, but still come to
events. If we can increase both of those numbers from the 2013-2014 season to the 2014-
2015 we will have accomplished our goal for the campaign.
.