The document discusses various topics related to digital media and technology including:
- Lists of the top 100 websites and search engines worldwide.
- Statistics on social media and internet usage in Sweden.
- Emerging trends and technologies like mobile usage, digital payments, applications and new platforms.
- Considerations for developing a marketing strategy in the digital space.
Presentation från en workshop där vi testar på verktyget kundresa. Innehåller även bilaga med fördjupande material om vår metod kundcentrerad servicedesign.
Kommunikationskoncept drivet av insikter från e-handelDaniel Chow
Vilka nya möjligheter erbjuder insikter från e-handeln din digitala kommunikation? Denna presentation visar på case där nya kommunikationskoncept tagits fram med hjälp av insikter från beteenden hos e-handelsanvändare.
A lecture I held at Berghs School of Communications evening course beginners course in marketing. The topic is mobile opportunities and talks about how mobile is eating the world and what you can do on the phone, and how communication needs to be tailored for that medium.
Kundcentrerad service design och transformation - en introduktionNicklas Lemon
Kundcentrerad affärs- och verksamhetsutveckling mha service design.
- vad är det?
- varför är det viktigt?
- vad kan det leda till?
- hur kan man göra?
- och hur kan man få med sig den egna organisationen?
Om du är nyfiken och vill veta mer så är det bara höra av sig så kan vi från Transformator Design komma och köra ett seminarium hos er :-)
Sophia och Erik berättar om vad som ligger bakom de designprojekt de tillsammans jobbar med på kommunikationsbyrån Valentin&Byhr. De kommer bland annat att beskriva några av utmaningarna som de tror kommer bli avgörande framöver. De vänder sig i detta samtal till dem som är intresserade av design, varumärken och Arduino.
Föreläsning 2 av 2 på utbildningen Digital Management på Berghs SoC om kommunikation och affären. Mekanismerna bakom och hur du driver trafik till och mellan dina kanaler.
Del 2 går igenom ROE och ROI, Hur du driver trafik till dina försäljningskanaler och går igenom Byggmax som case.
För del 1: http://www.slideshare.net/pavk/berghs-digital-management-del-1
Presentation från en workshop där vi testar på verktyget kundresa. Innehåller även bilaga med fördjupande material om vår metod kundcentrerad servicedesign.
Kommunikationskoncept drivet av insikter från e-handelDaniel Chow
Vilka nya möjligheter erbjuder insikter från e-handeln din digitala kommunikation? Denna presentation visar på case där nya kommunikationskoncept tagits fram med hjälp av insikter från beteenden hos e-handelsanvändare.
A lecture I held at Berghs School of Communications evening course beginners course in marketing. The topic is mobile opportunities and talks about how mobile is eating the world and what you can do on the phone, and how communication needs to be tailored for that medium.
Kundcentrerad service design och transformation - en introduktionNicklas Lemon
Kundcentrerad affärs- och verksamhetsutveckling mha service design.
- vad är det?
- varför är det viktigt?
- vad kan det leda till?
- hur kan man göra?
- och hur kan man få med sig den egna organisationen?
Om du är nyfiken och vill veta mer så är det bara höra av sig så kan vi från Transformator Design komma och köra ett seminarium hos er :-)
Sophia och Erik berättar om vad som ligger bakom de designprojekt de tillsammans jobbar med på kommunikationsbyrån Valentin&Byhr. De kommer bland annat att beskriva några av utmaningarna som de tror kommer bli avgörande framöver. De vänder sig i detta samtal till dem som är intresserade av design, varumärken och Arduino.
Föreläsning 2 av 2 på utbildningen Digital Management på Berghs SoC om kommunikation och affären. Mekanismerna bakom och hur du driver trafik till och mellan dina kanaler.
Del 2 går igenom ROE och ROI, Hur du driver trafik till dina försäljningskanaler och går igenom Byggmax som case.
För del 1: http://www.slideshare.net/pavk/berghs-digital-management-del-1
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Ulrika Rudqvist
Marknadsstrateg på Good Old.
Krönikör i Travel News.
Strategi, utveckling, form, utbildningar och
marknadsföring inom digitala medier.
Kunder: Dagens Nyheter, Berlingske, LTH,
Malmö Turism, Business Region Skåne, Plan,
Nordic Drugs.
fredag den 3 september 2010
3. Intro
http://www.flickr.com/photos/guerinjeanmarc/
4838105158/sizes/o/in/photostream/
fredag den 3 september 2010
4. Världens 100 största sajter
1. Google 27. 163.com 53. Google.com.mx
2. Facebook 28. Google.co.jp 54. Google.ru
3.Youtube 29. Myspace 55. Xvideos.com 79. Espn.go.com
4.Yahoo 30. Google.com.br 56. Google.ca 80. Megavideo
5. Windows Live 31. Craigslist 57. Mozilla 81. Google.com.tr
6. Baidu 32. FC2 58. Pornhub 82. Google.com.au
7. Wikipedia 33. Conduit 59. Adobe 83. hao123.com
8. Blogger 34. Mail.ru 60. CNN 84. Photobucket
9. MSN 35. Flickr 61. Mediafire 85. Imageshack
10. Twitter 36. Google.it 62. Orkut 86. Universo Online
11. QQ 37. IMDB 63. Blogspot 87. Livedoor
12. Google.co.jp 38.Vkontakte.ru 64. Hotfile 88. Google.cn
13. Google.co.in 39. Googleusercontent 65. Todou 89. Ifeng
14. Taobao.com 40. Google.es 66. Xhamster 90. Pirate Bay
15. Amazon 41. Livejasmin 67.Youporn 91. Google.pl
16. Sina 42.Sohu 68. Sogou 92. Orkut.co.in
17. Google.de 43. Apple 69. 4hared 93. Alibaba
18. Google.com.hk 44. Soso 70. About 94. Ebay UK
19. Wordpress 45. BBC 71. Livejournal 95. New York Times
20. Google UK 46. Rapidshare 72. Megaupload 96. Tube8.com
21. Ebay 47.Yoku 73. Ebay.de 97. Twitpic
22. Bing 48. AOL 74. Ameblo.jp 98. Google.com.sa
23. Google.fr 49. GO 75. Google.co.id 99. Amazon.de
24. Microsoft 50. Ask 76. Cnet 100. Go Daddy
25.Yandex 51. Doubleclick 77. Orkut
http://www.flickr.com/photos/
26. Linkedin 52. Paypal 78. Rakuten.co.jp
caveman_92223/3185534518/
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6. Sökmotorer
1. Google 27. 163.com 53. Google.com.mx
2. Facebook 28. Google.co.jp 54. Google.ru
3.Youtube 29. Myspace 55. Xvideos.com 79. Espn.go.com
4.Yahoo 30. Google.com.br 56. Google.ca 80. Megavideo
5. Windows Live 31. Craigslist 57. Mozilla 81. Google.com.tr
6. Baidu 32. FC2 58. Pornhub 82. Google.com.au
7. Wikipedia 33. Conduit 59. Adobe 83. hao123.com
8. Blogger 34. Mail.ru 60. CNN 84. Photobucket
9. MSN 35. Flickr 61. Mediafire 85. Imageshack
10. Twitter 36. Google.it 62. Orkut 86. Universo Online
11. QQ 37. IMDB 63. Blogspot 87. Livedoor
12. Google.co.jp 38.Vkontakte.ru 64. Hotfile 88. Google.cn
13. Google.co.in 39. Googleusercontent 65. Todou 89. Ifeng
14. Taobao.com 40. Google.es 66. Xhamster 90. Pirate Bay
15. Amazon 41. Livejasmin 67.Youporn 91. Google.pl
16. Sina 42.Sohu 68. Sogou 92. Orkut.co.in
17. Google.de 43. Apple 69. 4hared 93. Alibaba
18. Google.com.hk 44. Soso 70. About 94. Ebay UK
19. Wordpress 45. BBC 71. Livejournal 95. New York Times
20. Google UK 46. Rapidshare 72. Megaupload 96. Tube8.com
21. Ebay 47.Yokou 73. Ebay.de 97. Twitpic
22. Bing 48. AOL 74. Ameblo.jp 98. Google.com.sa
23. Google.fr 49. GO 75. Google.co.id 99. Amazon.de
24. Microsoft 50. Ask 76. Cnet 100. Go Daddy
25.Yandex 51. Doubleclick 77. Orkut
http://www.flickr.com/photos/
26. Linkedin 52. Paypal 78. Rakuten.co.jp
caveman_92223/3185534518/
fredag den 3 september 2010
7. Se Google och sociala
nätverk som er startsida.
http://www.flickr.com/photos/luc/1804295568/
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8. - 96 % av alla kvinnor i Sverige mellan 19 24
är med i Facebook.
- 90 % av alla svenska internetanvändare
googlar minst en gång i veckan.
http://www.flickr.com/photos/faceme/
2043938958/
fredag den 3 september 2010
9. Mest sökta orden 2009
1. Facebook
2. Youtube
3. Blocket
4. Google
5. Eniro
6. Aftonbladet
7. Lexikon
8. bdb (bilddagboken)
9. Tradera
http://www.flickr.com/photos/
soldiersmediacenter/
4092184039/
fredag den 3 september 2010
10. Behovet av att
samla och
sortera.
http://www.hittarecept.se
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11. Personligt sök
Dina sökresultat baseras på tidigare
sökningar genom ip-adress.
fredag den 3 september 2010
12. Realtid
Nytt sök
Specat
http://search.twitter.com
fredag den 3 september 2010
13. Mediekonsumtion
http://www.internetstatistik.se/content/1270-internet-lika-stort-som-tv-
bland-25-44-aringar.html
fredag den 3 september 2010
17. Sociala medier
http://www.flickr.com/photos/fstorr/168966590/
fredag den 3 september 2010
18. Sociala medier är...
Sociala medier betecknar aktiviteter som
kombinerar teknologi, social interaktion
och användargenererat innehåll
- Wikipedia
fredag den 3 september 2010
19. Exempel på sociala medier
Sociala nätverk: Facebook
Blogggar
Mikrobloggar: Twitter
Foto: Flickr
Video: Youtube
Positionering: Gowalla, Foursquare
fredag den 3 september 2010
37. Mobiltelefoni
http://www.flickr.com/photos/markhillary/514555513/
sizes/l/in/photostream/
fredag den 3 september 2010
38. Var femte svensk använde internet i
mobilen minst en gång i månaden.
400 000 svenskar äger en iPhone.
Facebook har 65 miljoner mobilanvändare.
95% av alla sms som skickas blir lästa inom
tre minuter.
fredag den 3 september 2010
39. Beteende
som
tonåring
http://www.flickr.com/photos/marcogomes/3300605792/sizes/l/
fredag den 3 september 2010
52. Marknadsstrategi
http://www.flickr.com/photos/
12453467@N00/2428767309/
fredag den 3 september 2010
53. Föranalys
1. Målgrupp (ålder, geografi, kön,
intressen, mediavanor)
2. Konkurrenter
3. Behov - värde
4. Specificera det unika
5. Läs, läs, läs.
http://www.flickr.com/photos/
55948751@N00/3968570948/
fredag den 3 september 2010
54. Marknadsstrategi - kanaler
Sökmotor
optimering Meta
Annonser
Social Social
optimering marknadsföring
Affiliates
E-post Sökmotor
marknadsföring
fredag den 3 september 2010
55. E-post
http://www.flickr.com/photos/lucianoalpes/4000854794/
fredag den 3 september 2010
56. Rätt målgrupp
http.//bloggingmebloggingyou.wordpress.com
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68. OBS:et
Vill ni starta ett priskrig?
Tjänar ni på ett priskrig?
http://www.flickr.com/photos/alyssafilmmaker/
3628914665/
fredag den 3 september 2010
69. Pris vs. koncept
http://www.bortabra.se
fredag den 3 september 2010
70. Social optimering
http://www.flickr.com/photos/geoftheref/3243353320/
fredag den 3 september 2010
71. Social optimering är...
Medel att optimera sida för att
den enklare ska spridas i sociala
medier.
http://www.flickr.com/photos/mikebaird/3520581061/
fredag den 3 september 2010
72. Hur gör man då?
1. Kommentarsfunktion
2. RSS
3. Dela-knapp
4. Widgets
5. Knuff /Twingly
http://www.flickr.com/photos/22240293@N05/3845692998/
fredag den 3 september 2010
73. Dela som strategi
http://www.addthis.com
fredag den 3 september 2010
74. Social marknadsföring
http://www.flickr.com/photos/intersectionconsulting/3469011188/
fredag den 3 september 2010
80. Sökmotoroptimering
http://www.flickr.com/photos/seven13avenue/2080281038/sizes/l/
fredag den 3 september 2010
81. Sökmotoroptimering är...
Sökmotoroptimering innebär att man med
hjälp av teknik och copy gör så att sidan
hamnar så högt upp som möjligt i Google.
http://www.flickr.com/photos/
hamedmasoumi/887185164/
fredag den 3 september 2010
83. Teknik
Innehåll
Inlänkningar
http://www.flickr.com/photos/normalityrelief/3075723695/
fredag den 3 september 2010
84. Sökmotormarknadsföring
http://www.flickr.com/photos/araswami/1057382329/
fredag den 3 september 2010
85. Sökmotormarknadsföring är
När man annonserar på sökmotorer i form av
sponsrade länkar.
http://www.flickr.com/photos/oddsock/60344273/
fredag den 3 september 2010
87. Övningar
http://www.flickr.com/photos/jeffmcneill/2642473292/sizes/
o/in/photostream/
fredag den 3 september 2010
88. Skapa en marknadsstrategi
✦ ICA ska lansera en klädeskollektion med stark ekologiskt
koppling. Skapa en marknadsstrategi för detta.
✦ Målgruppen är alla, men framför
allt kvinnor 25-45
✦ Pris ska ej vara
konkurrensfördelen
✦ Budgeten är 50 000 kr för
digitala medier
fredag den 3 september 2010
89. Skapa en applikation
✦ En möbelaffär vill skapa en alternativ inkomstkälla
genom applikationer till iPhone. Vad kan de göra? Hitta
på en applikation som är köpstark och hjälper deras
vanliga affär.
✦ Mål: sälja fler möbler.
✦ Priset på möbler är relativt högt.
fredag den 3 september 2010
90. Facebook Pages
✦ Travelpartner som är en internetbaserad resebyrå har en
Fan Page på Facebook men får den inte att fungera. De
behöver ett kommunikationskoncept för att få det att
fungera. Kom på koncept för hur de ska kommunicera.
fredag den 3 september 2010
91. Tack!
✦ ulrika@goodold.se
✦ goodold.se/blog/attention
✦ slideshare.net/ulrikarudqvist
✦ twitter.com/UlrikaRu
✦ tel: 0731-513154
✦ www.goodold.se
fredag den 3 september 2010