The WestWork Group is a strategic marketing and graphic design company founded by Yolanda Davis-Overstreet that services corporate, nonprofit, and emerging businesses. The company specializes in brand development, project production, and final print and delivery. Yolanda has over 15 years of experience working with clients such as Fortune Magazine, UCLA, USC, and more. The WestWork Group provides services including marketing, graphic design, website development, and specialty advertising.

1. www.thewestworkgroup.comTheWestWork GroupA strategic marketing & graphic design companyCompany Overview

2. About the WestWork GroupThe WestWork Group is a Strategic Marketing & Graphic Design Company servicing corporate, non-profit and emerging businesses founded by entrepreneur Yolanda Davis-Overstreet. WWG specializes in the total package of strategic marketing and brand development, project conceptualization and production, to final print and delivery, providing our clients with professional, creative and cutting edge services.

3. Our ExperienceYolanda Davis-OverstreetFounder & Creative Director / DesignerOver 15 years of design and creative direction experience Specializing within the areas of education, wellness & business empowermentWorking with such clients as:Nonprofits & EducationUCLA, USC , Tougaloo University, Phillips Graduate Institute, Educating Young Minds, Rebuild LA, LAAAWPPI, United WayCorporate, Private & GovernmentFortune Magazine, Sempra Energy, LAX, Blue Cross of California, Nestle USA, AT&T, Los Angeles Convention and Visitors BureauPrivate and Small Businesses

4. Our ApproachTo never lose sight of our client’s needsTo engage in working partnerships To always seek to understand the bigger pictureTo create strategies that makes good “cents,” while pushing for excellence in all that we doCommunication is our motivation!

5. The WestWork GroupOur WorkFortune Magazine “The Renaissance of Los Angeles: Rebuild LA”Special Advertising Section

6. The WestWork GroupOur WorkRebuild LA “Community Partnering” Poster Campaign – distributed throughout the Los Angeles area.

7. Case Study Rebuild LA Awareness CampaignBackground To raise awareness about Rebuild LA partnerships. The WestWork Group executed an awareness campaign utilizing both small businesses and corporations as the point locations to promote this city-wide effort.Target Audiences Los Angelesresidents and small business owners.Objective To promote the rebuilding process within Los Angeles; to encourage diverse partnerships and civic harmony during a time when the city was in a major crisis.Implementation Developed and produced a creative communications package that presented the newly developed Rebuild LA brand logo and promotional collateral. Worked in collaboration with the Rebuild LA communication department – and produced /covered the story on Rebuild LA in Fortune Magazine – Special Advertising Section.Results International media coverage and numerous businesses became involved in the rebuilding process.

8. The WestWork GroupOur WorkFortune Magazine “Diversity: A Global Business Issue” Special Advertising SectionCreative Direction and editorial development on numerous Special Advertising sections.

9. The WestWork GroupOur WorkUCLA Mechanical and Aerospace EngineeringProgram Booklet – 16 pages

10. The WestWork GroupOur WorkUCLA Mechanical and Aerospace EngineeringProgram Booklet – inside page layout

11. The WestWork GroupOur WorkCalifornia African American Museum (CAAM)“Peter Magubane: Deconstructing Apartheid / Resurrecting Culture”Conceptual on Exhibition Book

12. The WestWork GroupOur WorkCalifornia African AmericaMuseum (CAAM)“Peter Magubane: DeconstructingApartheid / Resurrecting Culture”Conceptual on Exhibition Book – inside page layout

13. The WestWork GroupOur WorkCalifornia African AmericaMuseum (CAAM)“Peter Magubane: DeconstructingApartheid / Resurrecting Culture”Conceptual on Exhibition Book – inside page layout

14. The WestWork GroupOur WorkLos Angeles World Airports (LAX) “Passenger Welcoming Campaign”Campaign positioned throughout the 8 arrival terminals

15. The WestWork GroupOur WorkAdditional marketing support collateral

16. The WestWork GroupOur WorkLos Angeles World AirportsConceptuals

17. The WestWork GroupOur WorkLos Angeles World AirportsConceptuals

18. The WestWork GroupOur WorkLos Angeles World AirportsConceptuals

19. The WestWork GroupOur WorkSempra EnergyCommunication and Marketing Development Corporate Diversity AffairsSempra Energy created the Office of Corporate Diversity Affairs. This group is a vital part of Human Resources and the company's strategic business-planning process.

20. The WestWork GroupOur WorkLos Angeles Convention and Visitors Bureau“Cultural Kaleidoscope: Guide to Los Angeles Attractions” Guide Booklet – inside page layout

21. The WestWork GroupOur WorkAngeles for Sight Branding and Marketing Development Angels for Sight is a nonprofit 501(©)(3) agency that provides free vision screening and glasses for the uninsured and underserved in the greater Los Angeles area.

22. The WestWork GroupOur Work Los Angeles African American Women’s Public Policy Institute(LAAAWPPI)Branding and Marketing DevelopmentLAAAWPPI is an organization that prepares women for leadership at all levels of government and public affairs.

23. The WestWork GroupOur WorkLos Angeles African American Women’s Public Policy Institute (LAAAWPPI) Branding and Marketing Development Website Design

24. The WestWork GroupOur WorkPhillip’s Graduate InstituteMA Leadership ProgramMarketing and Branding Development - Direct mail campaigns

25. The WestWork GroupOur WorkPhillip’s Graduate InstituteMA Leadership ProgramBrochures & Outreach Campaigns

26. The WestWork GroupOur WorkPhillip’s Graduate InstituteMA Leadership ProgramAdvertising & Radio Spots

27. The WestWork GroupOur Work We explore the use of color, images and symbolic usage of each element.

28. The WestWork GroupOur Work We don’t hold back our passion to create! We explore the possibilities.

29. The WestWork GroupOur Work Our creative direction formula is one of understanding of the client needs + unstoppable talent – backed by competent marketing research.

30. The WestWork GroupOur WorkOur approach aims to take your marketing and branding needs to the next level. We do this by:Strategizing

31. Integrating

32. Exploring

33. Listening & LearningSimply put – just being thereTo fulfill your marketing needs