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Fitz Haile
    Director of Marketing, Public Relations & Web


1
Who we are...
    We are a non-profit organization
    supported by The City of Savannah,
    Chatham County and the Savannah
    Economic Development Authority (SEDA)
    that exists to help create, grow and
    attract higher-wage jobs and knowledge-
    based businesses in Savannah, furthering
    the development of an innovation
    economy.
2
What we do...
‣ Create and manage a leading Savannah website that helps attract new biz and
  supports local entrepreneurs.

‣ Manage a blog that generates relevant discussion and awareness of related issues.
‣ We run one of the most successful job and resume boards in Savannah, connecting
  talent to jobs and jobs to talent.
‣ Produce events that allow people, ideas and businesses to meet, connect and interact.
‣ Counsel entrepreneurs, and offer professional development and educational
  programs.
‣ Collaborate with other related agencies and organizations – ATDC, ASAP, SDRA, SBAC,
  SBDC.
‣ Measure, assess and analyze relevant local economic trends.
‣ Stay aware of new developments in the KBB community and get involved in civic
  issues that create a better environment for the growth and attraction of knowledge
  workers and businesses.
‣ Market Savannah externally as an ideal place for knowledge-based businesses, working
  the leads and managing the projects that get generated.

3
Why we do it...
‣ To help diversify the economy and highlight and maximize the
  area’s unique assets (talent, technology, quality of life, etc.)

‣ KBBs tend to be smaller, more agile businesses that create a more
  stable economic environment

‣ Increases the real average wage

‣ Provides a wage growth path for lower wage workers

‣ Helps retain graduates from local universities

‣ Attracts people who are smart, solution-oriented, and progressive
  and will invest those qualities in the community

‣ Makes Savannah better, not just bigger
2004 - 2009



     We’ve been sailing along doing...

 “Create. Grow. Attract.”


12
2009-2010-????



      As an organization...

     What comes next?

12
2009-2010


     “You need to generate
      your own revenue.”
            (Now.)
12
8
(Change.)


12
We’ve known this
      was coming...

10
(But not so soon.)
     And it’s our reality.

11
That’s why we’ve
     been “in the news.”

12
13
“Troubled waters?”
     We see opportunity.

14
But the gist is this:


15
How we are funded...


         City      County



                SEDA


12
How we will be funded...

                           County
        City
                TCCa Revenue
               •Membership?
               •Sponsorship?
               •Premium Services?




                            SEDA

12
So, now what
      do we do??

12
Is there an
app for
that?
Not really.
So, the question is...


     “How to change, when
       change is hard?”


10
10
The first step:


     Don’t Solve Problems.
        Copy Success.
     (Find a bright spot and clone it.)


10
Enter the
          “Transition Team”
       (Zelda Tenenbaum, Helen Downing, Brian Murphy, Susan
     Isaacs, Radford Harrell, Cathy Hill, Mike Polak, Letty Shearer)




10
They’re going to
     help us find the
       bright spots.

10
Speaking of which...


10
Our “bright spots”...



     Are things that help
             YOU.

10
For example...


10
Did you know...


 You can promote your business,
       on our website...
           for FREE?


10
Promote...
Post your press releases, news and events on our website.
‣ In addition to thousands of daily page views on the site, hundreds
  of locals subscribe to receive email updates when you do.

Add yourself to our online business directory
‣ Thousands of locals visit every month, and we list over 4,000 local
  businesses. You should be there.

Post your jobs/available positions
‣ Over 200 positions have been filled in the last year. Hundreds
  subscribe to receive email alerts each time a job is posted.

Add your community actions (new!)
‣ “Good deeds” - i.e. something new and meaningful you are doing
  that makes Savannah a better place to live, work and play.
  Actions Speak.
10
Did you know...


      You can receive email alerts
     for EVERY type of information I
               just mentioned?
        (And we have more than 30,000 subscriptions.)




10
Did you know...

      We have a dedicated staff
     person who is committed to
     assisting local entrepreneurs
       with a variety of issues.

10
Support & Assist...
Professional development
‣ We’ve hosted lectures & workshops on intellectual property, grants
  & funding, SEO/SEM, social media marketing, and more.

Funding
‣ We offer help and advice on angel financing (and how/if to get it),
  debt financing, and grant funding.

Resources and incentives
‣ We can tell you if and what you qualify for, or point you in the
  direction of someone who can.

Potential business development activities & contests
‣ We host or parter with organizations like GRA, TAG, CONNECT and
  Fast Pitch to host business competitions and mentoring that can
  help you gain valuable exposure, experience and even cash prizes.
10
Did you know...


     We host five different kinds
      of networking events for
        businesses like yours?


10
Network & Connect
Coffee & Conversation (every Tuesday morning @ 8am)
‣ A low-key and intimate opportunity to chat with TCCa staff and a
  handful of other locals who like to do the same.

The cSpot (last Wednesday of every month)
‣ In partnership w/ Clark Creative, cSpot provides a casual enviro for
  creatives to meet, and build relationships (over beer).

Business Open Houses (about every two months)
‣ We take the party on location to local KBB offices, co-hosting an
  event to showcase who they are what they have to offer.

Food for thought (every month)
‣ In cooperation with ATDC of GTS, the event offers small and
  medium-sized businesses a monthly place to talk shop, with lectures
  offered by expert speakers.
10
And of course...




10
Innovation Awards
     (Where we honor those of YOU who
     demonstrate bold innovation in business,
     non-profit, education, government &
     sustainability.)



10
So, to wrap up...


10
We are excited
     about the future.

10
We aren’t sure what
       it will look like.

10
But we have a
        guess.

10
While paying respects to manufacturing,
 the port, the military, hospitality and
 healthcare as the economic giants that
 sustain us, we think the next greatest
 economic opportunity for Savannah is
 the creation, growth and attraction of
 businesses based on local colleges and
 universities and the unique eco-systems
 of talent, resources, infrastructure,
 and industry-specific expertise that
 evolve around them.
10
And we think our
     mission is vital to
     this community.
10
We want to expand
        our reach to
      everyone and all
       walks of life.
10
(That means you.)


10
So, thank you for
           listening.
     (And we welcome your input.)


10
:)
10
Our Vision
 The Creative Coast Vision is for
 Savannah/Chatham County to become
 the economic hub of the most creative,
 innovative, and progressive region in
 Georgia (and perhaps one day, the
 Southeastern US), with continually
 increasing opportunity and prosperity for
 everyone.
10
Questions?


10

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Small Business Chamber Presentation

  • 1. Fitz Haile Director of Marketing, Public Relations & Web 1
  • 2. Who we are... We are a non-profit organization supported by The City of Savannah, Chatham County and the Savannah Economic Development Authority (SEDA) that exists to help create, grow and attract higher-wage jobs and knowledge- based businesses in Savannah, furthering the development of an innovation economy. 2
  • 3. What we do... ‣ Create and manage a leading Savannah website that helps attract new biz and supports local entrepreneurs. ‣ Manage a blog that generates relevant discussion and awareness of related issues. ‣ We run one of the most successful job and resume boards in Savannah, connecting talent to jobs and jobs to talent. ‣ Produce events that allow people, ideas and businesses to meet, connect and interact. ‣ Counsel entrepreneurs, and offer professional development and educational programs. ‣ Collaborate with other related agencies and organizations – ATDC, ASAP, SDRA, SBAC, SBDC. ‣ Measure, assess and analyze relevant local economic trends. ‣ Stay aware of new developments in the KBB community and get involved in civic issues that create a better environment for the growth and attraction of knowledge workers and businesses. ‣ Market Savannah externally as an ideal place for knowledge-based businesses, working the leads and managing the projects that get generated. 3
  • 4. Why we do it... ‣ To help diversify the economy and highlight and maximize the area’s unique assets (talent, technology, quality of life, etc.) ‣ KBBs tend to be smaller, more agile businesses that create a more stable economic environment ‣ Increases the real average wage ‣ Provides a wage growth path for lower wage workers ‣ Helps retain graduates from local universities ‣ Attracts people who are smart, solution-oriented, and progressive and will invest those qualities in the community ‣ Makes Savannah better, not just bigger
  • 5. 2004 - 2009 We’ve been sailing along doing... “Create. Grow. Attract.” 12
  • 6. 2009-2010-???? As an organization... What comes next? 12
  • 7. 2009-2010 “You need to generate your own revenue.” (Now.) 12
  • 8. 8
  • 10. We’ve known this was coming... 10
  • 11. (But not so soon.) And it’s our reality. 11
  • 12. That’s why we’ve been “in the news.” 12
  • 13. 13
  • 14. “Troubled waters?” We see opportunity. 14
  • 15. But the gist is this: 15
  • 16. How we are funded... City County SEDA 12
  • 17. How we will be funded... County City TCCa Revenue •Membership? •Sponsorship? •Premium Services? SEDA 12
  • 18. So, now what do we do?? 12
  • 19. Is there an app for that?
  • 21. So, the question is... “How to change, when change is hard?” 10
  • 22. 10
  • 23. The first step: Don’t Solve Problems. Copy Success. (Find a bright spot and clone it.) 10
  • 24. Enter the “Transition Team” (Zelda Tenenbaum, Helen Downing, Brian Murphy, Susan Isaacs, Radford Harrell, Cathy Hill, Mike Polak, Letty Shearer) 10
  • 25. They’re going to help us find the bright spots. 10
  • 27. Our “bright spots”... Are things that help YOU. 10
  • 29. Did you know... You can promote your business, on our website... for FREE? 10
  • 30. Promote... Post your press releases, news and events on our website. ‣ In addition to thousands of daily page views on the site, hundreds of locals subscribe to receive email updates when you do. Add yourself to our online business directory ‣ Thousands of locals visit every month, and we list over 4,000 local businesses. You should be there. Post your jobs/available positions ‣ Over 200 positions have been filled in the last year. Hundreds subscribe to receive email alerts each time a job is posted. Add your community actions (new!) ‣ “Good deeds” - i.e. something new and meaningful you are doing that makes Savannah a better place to live, work and play. Actions Speak. 10
  • 31. Did you know... You can receive email alerts for EVERY type of information I just mentioned? (And we have more than 30,000 subscriptions.) 10
  • 32. Did you know... We have a dedicated staff person who is committed to assisting local entrepreneurs with a variety of issues. 10
  • 33. Support & Assist... Professional development ‣ We’ve hosted lectures & workshops on intellectual property, grants & funding, SEO/SEM, social media marketing, and more. Funding ‣ We offer help and advice on angel financing (and how/if to get it), debt financing, and grant funding. Resources and incentives ‣ We can tell you if and what you qualify for, or point you in the direction of someone who can. Potential business development activities & contests ‣ We host or parter with organizations like GRA, TAG, CONNECT and Fast Pitch to host business competitions and mentoring that can help you gain valuable exposure, experience and even cash prizes. 10
  • 34. Did you know... We host five different kinds of networking events for businesses like yours? 10
  • 35. Network & Connect Coffee & Conversation (every Tuesday morning @ 8am) ‣ A low-key and intimate opportunity to chat with TCCa staff and a handful of other locals who like to do the same. The cSpot (last Wednesday of every month) ‣ In partnership w/ Clark Creative, cSpot provides a casual enviro for creatives to meet, and build relationships (over beer). Business Open Houses (about every two months) ‣ We take the party on location to local KBB offices, co-hosting an event to showcase who they are what they have to offer. Food for thought (every month) ‣ In cooperation with ATDC of GTS, the event offers small and medium-sized businesses a monthly place to talk shop, with lectures offered by expert speakers. 10
  • 37. Innovation Awards (Where we honor those of YOU who demonstrate bold innovation in business, non-profit, education, government & sustainability.) 10
  • 38. So, to wrap up... 10
  • 39. We are excited about the future. 10
  • 40. We aren’t sure what it will look like. 10
  • 41. But we have a guess. 10
  • 42. While paying respects to manufacturing, the port, the military, hospitality and healthcare as the economic giants that sustain us, we think the next greatest economic opportunity for Savannah is the creation, growth and attraction of businesses based on local colleges and universities and the unique eco-systems of talent, resources, infrastructure, and industry-specific expertise that evolve around them. 10
  • 43. And we think our mission is vital to this community. 10
  • 44. We want to expand our reach to everyone and all walks of life. 10
  • 46. So, thank you for listening. (And we welcome your input.) 10
  • 47. :) 10
  • 48. Our Vision The Creative Coast Vision is for Savannah/Chatham County to become the economic hub of the most creative, innovative, and progressive region in Georgia (and perhaps one day, the Southeastern US), with continually increasing opportunity and prosperity for everyone. 10