The purpose of this plan is to provide investors with the information necessary to evaluate the scope and future growth of Payment Company in the market place.
The Click Pay Business Plan was a part of entrepreneurship course study in MBA. My plan was selected as the best plan for the year and it was later submitted to SMEDA (Small and Medium Enterprise Development Authority) for further checking and viability study.
This business plan provides details about establishing a payment gateway company in Pakistan. It includes details of financial planning with 3 years projected financial statements.
This presentation covers my marketing experience in FinTech, including the challenges of FinTech, growth hacking, product marketing and messaging, acquisition and retention.
I have showcased the growth hacks using the following FinTech companies:
Intuit QuickBooks
GoCardless
Revolut
TransferWise
Azimo
Atom
N26
Etoro
MarketInvoice
The Click Pay Business Plan was a part of entrepreneurship course study in MBA. My plan was selected as the best plan for the year and it was later submitted to SMEDA (Small and Medium Enterprise Development Authority) for further checking and viability study.
This business plan provides details about establishing a payment gateway company in Pakistan. It includes details of financial planning with 3 years projected financial statements.
This presentation covers my marketing experience in FinTech, including the challenges of FinTech, growth hacking, product marketing and messaging, acquisition and retention.
I have showcased the growth hacks using the following FinTech companies:
Intuit QuickBooks
GoCardless
Revolut
TransferWise
Azimo
Atom
N26
Etoro
MarketInvoice
Diving deep into literally millions of interactions and conversations with different networks such as Facebook, Twitter and Instagram, blogs, forums and news sites in order to bring you analytical info about how social media affects different sectors like:Sharing Economy, Banking and Finance, Ecommerce, Telecom and Fintech.
Stripe automates the payout process by offering a controlled flow of funds with Stripe Connect API. It can be integrated with eCommerce marketplaces to facilitate payments automatically. It is highly compliant, secure, and provides instant split payments charging a fixed percentage of money per transaction. To know more about split connect for marketplaces please visit our website.
Mobile Wallet is a service that allows users to manage digitized values (offers, coupons, rewards within loyalty programs, ticketing, boarding passes, gift certificates, ID-cards or information about products and services) of different brands and makes it possible to make payments (with bank accounts, bank cards, and electronic money)
The banking and financial services industry is undergoing a period of unprecedented disruption, which is re-shaping the competitive landscape.
Criterium Group believes we’re experiencing a fundamental change in how people manage, save and spend their money –which means banks and credit unions will need to re-imagine how they deliver value to customers and members.
We’re experiencing a disintegration of the financial industry. But disruption is exciting, not scary. As our relationship with money evolves, there are endless opportunities to delight customers and deliver value. However, competing in a digital age takes a completely different approach.
Criterium Group has considered the changing landscape from a competitive, financial, technological and operational perspective to re-design the traditional banking business model to win in a digital world.
Is the Fintech ecosystem ready for breakout? Fintech is changing the way we do banking and finance, making it more intuitive and personalised. In this report, Deloitte India explains the growth of the Indian economy and the convergence of financial services and technology.
Stripe pitch deck designed by Zlides
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The Most Recommended Fintech Solution Providers 2020The Business Fame
"Welcome to The Business Fame’s exclusive edition, "The Most Recommended Fintech Solution Providers 2020" is our annual feature of the most Recommended Fintech solution providers in today's rapidly growing technology sector. Read on to meet these disruptors, innovators and prepare to be get inspired."
The OLB Group is a FinTech company offering a suite of product
solutions in the merchant services and payment facilitator verticals,
including a cloud-based omni-channel commerce platform for SMBs,
electronic payment processing, and crowd funding services for
issuers and broker/dealers.
Diving deep into literally millions of interactions and conversations with different networks such as Facebook, Twitter and Instagram, blogs, forums and news sites in order to bring you analytical info about how social media affects different sectors like:Sharing Economy, Banking and Finance, Ecommerce, Telecom and Fintech.
Stripe automates the payout process by offering a controlled flow of funds with Stripe Connect API. It can be integrated with eCommerce marketplaces to facilitate payments automatically. It is highly compliant, secure, and provides instant split payments charging a fixed percentage of money per transaction. To know more about split connect for marketplaces please visit our website.
Mobile Wallet is a service that allows users to manage digitized values (offers, coupons, rewards within loyalty programs, ticketing, boarding passes, gift certificates, ID-cards or information about products and services) of different brands and makes it possible to make payments (with bank accounts, bank cards, and electronic money)
The banking and financial services industry is undergoing a period of unprecedented disruption, which is re-shaping the competitive landscape.
Criterium Group believes we’re experiencing a fundamental change in how people manage, save and spend their money –which means banks and credit unions will need to re-imagine how they deliver value to customers and members.
We’re experiencing a disintegration of the financial industry. But disruption is exciting, not scary. As our relationship with money evolves, there are endless opportunities to delight customers and deliver value. However, competing in a digital age takes a completely different approach.
Criterium Group has considered the changing landscape from a competitive, financial, technological and operational perspective to re-design the traditional banking business model to win in a digital world.
Is the Fintech ecosystem ready for breakout? Fintech is changing the way we do banking and finance, making it more intuitive and personalised. In this report, Deloitte India explains the growth of the Indian economy and the convergence of financial services and technology.
Stripe pitch deck designed by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
The Most Recommended Fintech Solution Providers 2020The Business Fame
"Welcome to The Business Fame’s exclusive edition, "The Most Recommended Fintech Solution Providers 2020" is our annual feature of the most Recommended Fintech solution providers in today's rapidly growing technology sector. Read on to meet these disruptors, innovators and prepare to be get inspired."
The OLB Group is a FinTech company offering a suite of product
solutions in the merchant services and payment facilitator verticals,
including a cloud-based omni-channel commerce platform for SMBs,
electronic payment processing, and crowd funding services for
issuers and broker/dealers.
Our team members are Ross Markbreiter, Nancy Kelly, Miles Robinson, Ronnie Feuer, Kathy Ieland and kiww
We have partnerships with WorldPay, MVP Media Productions, Authorize.net First Data, Vantiv, WorldPay, Heartland as registered Agents to sell merchant accounts.
TechPay is a Mpos system and has many new Mobile Payment Systems in development worldwide.
TechPay can create a mobile Payment system for any retail business. Our system is based on QR codes so no new hardware, and can be used with any mobile device. Our system runs on AWS.
TechPay Mobile Payment Systems TM has invented SwiftPay TM
The first system is made for grocery stores and supermarkets.
This system took three and a half years and four and a half million dollars invested to build.
The OLB Group is a FinTech company offering a suite of product
solutions in the merchant services and payment facilitator verticals,
including a cloud-based omni-channel commerce platform for SMBs,
electronic payment processing, and crowd funding services for
issuers and broker/dealers.
Whether you are a retail store, restaurant, or e-commerce website, having a credit card merchant account opens doors to new opportunities and revenue streams. Visit us at: https://webpays.com/credit-card-merchant-account.html
Valuation Demystified How to Evaluate a Fintech Startup’s WorthMY Valuation
The term fintech is a portmanteau of two words: financial and technology. It describes an app, software, or technology that enables businesses and consumers to perform financial activities digitally.
Leverage Gartner’s Insight for Assessing the Total Cost of Fraud in Your Paym...TransUnion
As businesses transform to meet shifts in consumer behavior and fraud patterns taking place through digital channels, it has never been more important to understand and assess the comprehensive financial impact of your fraud solutions.
According to Gartner, “In order to build an effective fraud detection strategy, fraud leaders must attempt to quantify how much fraud is costing their organization. This cost will lead to informed discussions about how much to invest in detecting and preventing fraud, and how best to align a fraud strategy to organizational goals.”1
Watch now to learn how to:
- Optimize your fraud investments by developing a “total cost of fraud” model, aligned with overall business needs
- Understand how to calculate the costs of fraud that impact onboarding, account access, and payments
- Implement effective solutions for fraud detection and prevention that drive down your total cost of fraud
1 Gartner, How to Create a Payment Fraud Detection Strategy at the Organizational Level, Akif Khan, 21 January 2020
The Power of Commission Payment Choice - Fragmob Technology ConferenceHyperwallet
The direct selling industry is about to hit a critical moment in its evolution. Because, like it or not, the world of independent employment is changing rapidly. New economy companies, like Uber, Lyft, TaskRabbit, and Upwork, are challenging direct sellers for their human resources, attracting young, eager, independent workers in record numbers. Thankfully, advances in technology and improvements to commission payments platforms are making it easier for direct selling companies to adapt and provide their workforce with cutting-edge field tools.
Analyzing Chime's on-boarding user experience to see how they have user proceed through the application process. Listing what I love and hate about their flow.
The Ultimate Startup Pitch Deck Guide Plan WritersPlan Writers
A concise, visual pitch deck outlines a business plan to potential investors, summarizing the company's model, market, and competition across 10-20 slides to attract investment by demonstrating significant return potential and effective execution capability.
Top 10 Start Up Mistakes Lack of Market ResearchPlan Writers
1. Lack of Market Research: Not thoroughly understanding the target audience and market demand.
2. Ignoring Feedback: Failing to listen to customer feedback and adapt accordingly.
3. Poor Financial Planning: Mismanaging funds and underestimating expenses.
4. Team Misalignment: Not having a cohesive team with aligned goals and vision.
5. Premature Scaling: Expanding too quickly before establishing a solid foundation.
6. Overlooking Marketing: Neglecting to invest in effective marketing strategies.
7. Weak Differentiation: Failing to distinguish the startup from competitors.
8. Neglecting Legal Matters: Ignoring important legal and regulatory requirements.
9. Lack of Agility: Inability to pivot and adapt to changing market conditions.
10. Founder Burnout: Overworking without proper self-care and balance.
8 steps to create a complete marketing strategy in 2024Plan Writers
Crafting a robust marketing strategy in 2024 involves eight key steps. Begin with thorough market research to understand your audience and competition. Set SMART goals aligned with business objectives. Develop detailed buyer personas and select appropriate channels. Create engaging content tailored to your audience. Implement a multi-channel approach for maximum reach. Continuously measure performance and adapt strategies based on data insights.
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
Certain documents accompany the L-1 business plan, but knowing how to assemble them is a crucial task. The supporting documents for an L-1 business plan can take various forms. The documentation proving specialized knowledge can be anything showing the employee’s work, products, or services, or anything that proves knowledge, such as patents or certificates of accomplishment.
Differences Between L1A and L1B Visas: Managerial vs. Specialized Knowledge R...Plan Writers
Explore the key differences between L1A and L1B visas, including eligibility, roles, and paths to permanent residency. Understand which suits your career goals.
How to Franchise a Business A 6-Step Guide to Expansion Success.pdfPlan Writers
Franchising your business is an exciting pathway to growth, enabling you to expand your brand's reach while leveraging the capital and enthusiasm of entrepreneurs who share your vision. This process, however, involves careful planning and execution to ensure success. Here is a distilled guide on how to franchise your business in six critical steps, aiming to set you on a path of fruitful expansion.
How to Create a Home Bakery Business Plan.pdfPlan Writers
Embarking on the journey of turning your home bakery dream into a reality can seem daunting at first, but with a well-crafted business plan in hand, you're setting the foundation for success. From understanding your market and designing your product line to planning your operations and financials, each step you take brings you closer to sharing your passion with the world. Remember, the most successful businesses start with a vision, a plan, and the determination to make it happen. So, take that first step today, armed with this comprehensive guide and template, and bake your way to success. Let your home bakery business be a testament to where passion, planning, and perseverance can take you. Here's to your success, one delicious bite at a time!
7 Top Applications of AI Business Plan.pdfPlan Writers
The "7 Top Applications of AI Business Plan" explores cutting-edge uses of artificial intelligence to revolutionize business strategies. It delves into predictive analytics for data-driven decision-making, personalized customer experiences through machine learning, automation of routine tasks, enhanced cybersecurity, intelligent supply chain management, innovative product development, and real-time market trend analysis. This plan outlines how AI can drive efficiency, innovation, and competitive advantage in the modern business landscape.
How to Generate Business Plan With the Help of AIPlan Writers
Generating a business plan with the help of AI involves leveraging artificial intelligence tools and technologies to gather, analyze, and generate relevant information.
REAL ESTATE | Investor Business Plan (Sample))Plan Writers
This file was created by redacting an actual business plan The Plan Writers wrote
for a client. All client information and proprietary content has been removed. As
such, the business model, managers and financial pro forma herein are entirely
theoretical – only the structure of the plan itself and portions of the market and
industry research remain “real”.
Are you passionate about baking and dream of sharing your delicious creations with the world? Starting a bakery business can turn that dream into reality. Imagine a warm and inviting space filled with the aroma of freshly baked bread, decadent cakes, and irresistible pastries. Your bakery will be a haven for those seeking delectable treats and a delightful experience. From the moment customers walk through the door, they will be greeted by a display filled with mouthwatering goodies, carefully crafted with love and expertise. Your menu will feature a wide array of baked goods, including artisan bread, delicate pastries, custom cakes, and specialty desserts. With a focus on using high-quality ingredients and providing exceptional customer service, your bakery will become a beloved destination for locals and visitors alike. So roll up your sleeves, follow your passion, and embark on an exciting journey as a bakery owner, creating sweet memories and satisfying cravings one delicious bite at a time.
A business plan is a detailed document that focuses on the operational aspects of a business, while a strategic plan sets the direction and vision for the organization as a whole. Both plans are essential for business success and often complement each other, with the strategic plan providing the context and guiding principles for the development of the business plan.
This is a template for a financial pitch deck that you can use as a starting point. Remember to customize it with your specific information and adjust the content to match your business or investment opportunity.
Twelve Must-Have Slides For Your Pitch DeckPlan Writers
Introduction
The Problem
The Solution
The Opportunity
The Market
Competitive Landscape
Team
Business Model
Financials
Traction
Fundraising Requirements
Thank You (With CTA)
7 Elements of Effective Strategic PlanningPlan Writers
Vision and Mission
Environmental Analysis
Setting Objectives and Goals
Strategy Development
Implementation Planning
Monitoring and Evaluation
Create your Mission
The restaurant industry is highly competitive, and a well-prepared business plan is critical for success. The plan should provide a clear and concise overview of the restaurant's vision, target market, products and services, marketing strategies, management and staffing, and financial projections. This statement should define the restaurant's values, mission, and long-term objectives. The business plan should also include a description of the restaurant's location, target market, and competitive landscape. It should also detail the restaurant’s products and services, including the menu, pricing strategy, and quality assurance protocols.
Starting a coffee shop can be a challenging and rewarding experience. With careful planning and attention to detail, you can create a successful coffee shop that attracts and retains customers.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. 1 | P a g e
EXECUTIVE SUMMARY
The ecommerce industry has two problems; the cumbersome checkout process and the increase of cyber crime. More people
are using mobile devices for online purchases and the current experience is not aligned with expectations for a fast and user-
friendly checkout. The poor desktop experience of tedious form-filling is worse on a mobile device with checkout
abandonment topping 90%. Additionally, 3 out of 5 shoppers have five or more online passwords and adding credentials is
difficult to manage.
The Company’s mobile payment app solves both problems by offering retailers and consumers a simpler, faster and more
private way to shop online. With Payment Company, the typical transaction is completed in under 12 seconds, achieved
through numeric PIN-based authentication and a streamlined user interface for selecting payment methods and shipping
addresses. The long checkout process becomes the simple ‘swipe card, enter pin, hit OK’ experience everyone knows from
in-store checkout. The Company has also devised an ingenious process where all financially sensitive information is encrypted
and stored on the phone. The Company reduces risk by encrypting the user’s sensitive information and storing it locally in
the app on their mobile device, not on servers or the cloud where it is at risk. The encrypted information, passed securely to
the payment gateway, is never shared with retailers, 3rd parties or even the Company.
The Company’s fully-functioning mobile app is available for iOS and Android. Eleven small retailers have already agreed to
integrate Payment Company and discussions with several enterprise retailers are in process.
Ecommerce sales will reach $500 billion by 2018. In 2014, an estimated 110,000 eCommerce websites worldwide generated
over $1M and Forrester estimates that alternative payments platforms will be adopted by 45% of shoppers by 2017
representing $6.43B. The Online Payment Software Developers industry has grown tremendously the last five years.
Revenues earned by developers has been growing at average of 17.6% annually, totaling $14.3BN in 2014. The accelerated
pace of revenue growth has led to high profit margins for the industry’s major players and lured a large amount of new
entrants. During the past five years, the number of enterprises in the industry has grown to 1,459.
The Company will monetize its software by licensing Payment Company to online retailers. With a small, medium and large
retailer-based solution, the Company will charge its accounts a flat fee based upon a price band that fits within these
spectrums. Specifically, these are $150, $5,000 and $15,000 per month, respectively. The product is completely free for
consumers and retailers can incorporate their own payment processor thus avoiding additional processing fees. Retailers
also benefit from partnering with Payment Company by incurring a lower shopping cart abandonment rate, thus enabling
retailers of all sizes to earn a direct return on their investment.
The Company anticipates that their primary customers will be online retailers that generate at least 40,000 orders a month
or approximately $25M a year. According to Internet Retailer Top 500 and Second Top 500, there are at least 1,000 e-tailers
in the US that meet this profile. The Company will employ its own direct sales force to reach these potential accounts. The
Company also holds strategic partnership with BlueFin Payment Systems and Comodo, who has agreed to promote Payment
Company to smaller retailers. The minimum monthly order size for these small accounts is at least 1,225 orders a month or
$730K a year. It is unknown how many accounts meet this profile. Payment Company will utilize mass marketing branding
efforts to develop top-of-mind awareness for its services.
Payment Company faces competition from other payment technologies. The most notable services are: Visa Checkout,
Google Wallet, and Apple Pay. Despite a competitive field, such services are still in the early stages of adoption and the
Company has a significant advantage over other technologies in the market due to its unparalleled ease of use and ability to
pay without usernames or passwords. This technology is protected by a pending patent and allows Payment Company to
break into the market with a service that sets itself apart from existing technologies.
Mike Marenick and Robert McHugh are the founders of Payment Company, and are leading a team of seasoned industry
professionals who are well connected and attuned to the needs of the market. The work ethic and business acumen of this
team will be the key drivers that propel this venture towards a position of lasting success.
3. 2 | P a g e
OBJECTIVE
The purpose of this plan is to provide investors with the information necessary to evaluate the scope and future growth of
Payment Company in the market place. In addition to serving as a road map for management, the plan will show that: 1) a
significant market opportunity exists when analyzing the current market demands and competitive landscape; 2) the
management team in place is qualified to execute on a well-thought-out operational, marketing and sales strategy; and 3)
the correct capital structure will allow for a long lasting, profitable business.
To achieve the Company’s objectives,
Payment Company is seeking $2,250,000 in
seed plus funding. The funding will be
allocated in a variety of ways including
staffing, product development, operations,
and marketing initiatives. The investment
risk is minimal based on the management
experience and industry growth rates.
Payment Company’s financial model shows
consistent growth for the brand over the
next 3 years. By year 3, plans call for the
Company to achieve $22.8MM in annual
gross revenue with a net profit of $2.8M or
12.34%.
STARTUP SUMMARY
The total start-up funding needed to successfully implement this venture is $2.25M. To date, the founders have raised $500K
in developing a functional product and the Payment Company brand. Once the additional capital is raised, $800K will be used
for start-up expenses. The remaining balance of $1.45M will be used for working capital.
Legal $100,000
Prelaunch Marketing $120,000
Application Development $368,000
Website Development $30,000
Consulting $60,000
Rent Deposit $2,500
Computer and Office Equipment $60,000
Other $59,500
Total Startup Expenses $800,000
Cash Required $1,450,000
Startup Inventory $0
Other Current Assets $0
Long-term Assets $0
Total Assets $1,450,000
Total Requirements $2,250,000
Startup Expenses
Startup Assets
Startup Requirements
Startup Expenses to Fund $800,000
Startup Assets to Fund $1,450,000
Total Funding Required $2,250,000
Non-cash Assets from Startup $0
Cash Requirements from Startup $1,450,000
Additional Cash Raised $0
Cash Balance on Starting Date $1,450,000
Total Assets $1,450,000
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Owner $0
Investor $2,250,000
Additional Investment Requirement $0
Total Planned Investment $2,250,000
Loss at Startup (Startup Expenses) ($800,000)
Total Capital $1,450,000
Total Capital and Liabilities $1,450,000
Total Funding $2,250,000
Liabilities and Capital
Assets
Capital
Planned Investment
Startup Funding
4. 3 | P a g e
THE PAYMENT COMPANY APPLICATION
Payment Company is a disruptive mobile payment platform that
enables users to shop online without the need for a username and
password. Users simply download the application, scan their credit
card and driver’s license and select a PIN. In less than 60 seconds this
information is entered, users can shop at any store that accepts
Payment Company.
The checkout process is extremely minimal, fast and easy. Users simply
verify their PIN and Payment Company facilitates a seamless
transaction. Consumers benefit as they never have to use their device’s
QWERTY keyboard throughout the entire process, nor are they asked
to create a new username/password or share financially sensitive data
with another company.
With Payment Company, consumers store their financial data locally;
such data is never shared with the retailer, Payment Company or any
other third-parties. Retailers also benefit immensely as the solution
reduces shopping cart abandonment and thus improves their bottom
line. Retailers do not need to add or change any internal process to
utilize Payment Company. Payment Company passes encrypted
financial data directly to the retailer’s existing payment gateway or
merchant processor.
On the following page is a detailed feature list for both consumers and
retailers.
5. 4 | P a g e
USER PRIVACY
Complete privacy and control
All of the Payment Company user's personal and financial information is stored
locally on their device, protected by the latest encryption technology. As part of
the Company’s commitment to privacy, all information is completely invisible to
Payment Company, third-parties and even the user. Furthermore, the risk
associated with having multiple accounts with different companies is eliminated.
This brings control back to the user and provides him or her with peace of mind.
Two and three-pass parameters
Users must have a Payment Company PIN, Phone and Phone PIN to confirm
checkout. This multi-layer security parameter reduces the risk of fraud.
PIN-based Authentication and Transaction Authorization
Payment Company leverages a PIN to authenticate users and approve
transactions, eliminating the need for usernames and passwords, which can be
forgotten so easily. Instead, users are presented with a fast, familiar and secure
experience similar to checking out in a retail store – swipe card, enter PIN and
press OK.
Application Locking
Users have the ability to lock the app at their discretion. This feature adds an
additional level of security to the app as it prevents unauthorized users from
accessing personal information by automatically locking once the app is closed or
minimized. Non-sensitive menu options remain available when the app is in a
locked state.
6. 5 | P a g e
USER EXPERIENCE
Scan-based Onboarding
Scan-based onboarding allows for expedient account setup. All required personal and
financial information can be entered in less than 60 seconds, without use of the keypad.
QWERTY Keypad Input Eliminated
Fast PIN-based checkout reduces the chance of typing errors and the time needed to
check out. These features are particularly valuable for mobile device users.
Access and Availability
Payment Company is integrated into the merchant's cart page, providing users with
convenient access no matter where the user is or what device they are using.
Device Compatibility
Payment Company is available for both iOS and Android devices. User base is not
segmented or prioritized by device type or operating system and is backwards
and forward compatible. This allows Payment Company the greatest exposure to
users.
7. 6 | P a g e
ACCOUNT MANAGMENT
Simple Payment and Shipping Selection
Payment methods and shipping addresses can easily be selected from a
single screen by intuitively swiping through a proprietary card carousel.
Quick Payment Method and Address Editing
Users can easily manage their account to add, edit or delete credit cards
and shipping addresses through a main dashboard home screen.
Recent Transactions
Users can quickly and easily view recent transactions information,
including date, credit card used, retailer name, checkout amount and
authorization statuses.
Default Payment Settings & Personal/Business Toggle
Users can designate a credit card to be the default payment method when
making a purchase. Quick toggle makes it simple for users to separate
business and personal expenses.
Simple Address Import
Users have the option to import shipping address information directly
from their native contacts list on their mobile device to the Payment
Company platform with just one touch.
Bluetooth Data Transfer
Users can transfer their account to a new device via near field Bluetooth
technology (future release).
Additional
Costs
•Hardware, fees,
changes in coding
•Must meet security
standards
Consumer
Trust at Stake
•Brand name
importance
•Brand loyalty at risk
Liability Shift
•Losses from Card
Not Present
transactions are
merchant liability
75% of merchants view payment security and/or customer data
security as primary concerns
8. 7 | P a g e
RETAILER/MERCHANT FEATURES
Reduces PCI Compliance Responsibility
By creating a fully secure end-to-end payment channel, Payment Company
eliminates the need for retailers to store their customers' personal and
financial information. This reduces the costs associated with PCI compliance
and audits.
Simple Integration into Existing Ecommerce Website
Integration with the Payment Company API can be completed in hours,
allowing retailers to quickly benefit from Payment Company's checkout
experience without significant cost or time requirements.
Improved Checkout Experience
The required steps for checkout are significantly reduced. Total checkout time
is decreased to just 12 seconds.
QWERTY Keypad Input Eliminated
Intuitive swipe navigation reduces the steps, time and ultimately the
frustration of checking out on a mobile device.
Works With Existing Merchant Account
Unlike PayPal, which requires a separate merchant account, Payment Company
integrates with the retailer's existing account. This reduces overhead, payment
holds and managerial oversight.
Orders Are Completed on the Merchant's Website
Customers never leave a retailer's site to checkout, allowing them to quickly be
reengaged with targeted marketing.
THE PAYMENT COMPANY EXPERIENCE
9. 8 | P a g e
INDUSTRY ANALYSIS SUMMARY: ONLINE PAYMENT
PROCESSING SOFTWARE1
The Online Payment Processing Software Developers industry has experienced rapid growth during the five years to 2014,
with revenue expanding an average 17.6% annually over the period. The accelerated pace of revenue growth has led to high
profit margins for the industry’s major players and lured a large amount of new entrants to the industry. During the past five
years, the number of enterprises in the industry has grown at an average annual rate of 20.8% to 1,459 operators, and is
expected to grow, albeit more slowly, at an annualized 4.4% during the next five years. Some acquisition activity has taken
place, such as eBay’s acquisition of the mobile payment platform developers Zong and Braintree and its sister’s company,
PayPal’s recent acquisition of Paydiant. In addition, LoopPay was also recently acquired by Samsung in their efforts to develop
a digital wallet platform. Acquisition activity will increase during the next five years, slightly tempering the flood of industry
entrants.
During the next five years, mobile payment processing systems are expected to become a prominent part of the industry.
These systems will enable small businesses and merchants to receive payments via their mobile phones. The new technology
has already gained a foothold in some industries, particularly taxi companies, but will become more widespread over the
next five years as developers improve their interfaces, consumers grow comfortable with the new technology and industry
players prove they are more efficient and convenient than their many alternatives. Over the long term, the industry will look
to develop a payment-as-a-platform model, a system that would create an all-encompassing layer to connect disparate
methods of payment. These two new product types will encourage continued rapid revenue growth, with the industry
expected to grow at an annualized rate of 4.4% during the five years to 2019 to reach $17.8 billion.
MARKET TRENDS: MERCHANTS WILL PROCESS PAYMENTS DIRECTLY2
PayPal and other services gained their industry footholds during the past 10 years because they offered the safety of an
intermediary in online purchases. Consumers felt comfortable setting up one account with the payment processing platform,
sharing credit card or bank account information, and then using that account to interact financially on the internet. This trend
has started to reverse, primarily due to the reduction in fees charged to process credit card payments. As a result, it is cheaper
for merchants to allow only the direct use of credit cards and refuse to accept payment from payment processing platforms.
In addition, credit card companies have strongly increased their online fraud prevention capabilities since the inception of
the internet. Consequently, merchants are not looking to add payment processors but more so value added solutions to their
existing processors.
1
“Online payment processing software developers.” IBISWorld. 2014. Obtained at www.ibisworld.com.
2
IBID
10. 9 | P a g e
PRODUCTS AND SERVICES
SEGMENTATION3
The industry essentially provides one service – facilitating
online payments. At the heart of this service are the
processing networks that form the principal routes for the
electronic movement of money and financial data. Some firms
may have direct access to this network while others must
access it through intermediaries. Thus, it is useful to segment
the industry’s one service into several different services that
are differentiated from one another by the proximity the
payment processing firm has to this underlying financial
network.
RETAILERS WORK DIRECTLY WITH MERCHANT ACCOUNTS
Payment Company business model does not add any intermediary into the payment processing ecosystem. The company
solutions enables retailers to use their own payment processor and thus plays in the merchant accounts segment of the
market. The data suggest that merchants prefer to manage their own fraud prevention, chargebacks and settlements rather
than pay a premium for a third-party processor.
MAJOR MARKETS4
The industry’s primary market is merchants that conduct business over the internet. These businesses can be segmented
into small firms and medium-to-large firms. Additionally, a small portion of industry revenue comes from consumers that
transfer money using payment processing software. Over the next five years, no market segment is expected to significantly
change its percentage of industry revenue.
3
IBID
4
IBID
11. 10 | P a g e
TARGET: SMALL, MEDIUM AND LARGE RETAILERS5
Payment Company will largely target medium to large ecommerce accounts. The Company will also sell its services to smaller
businesses, however not focus its internal resources to target such accounts. Instead, the Company will leverage a strategic
partnership with Comodo to sell to these smaller accounts. Below is a segment summary of the small and medium-to large
enterprise accounts.
Small business
Small businesses are estimated to account for about 46.3% of industry revenue. Due to the small sales volume of most small
businesses, pricing agreements with firms that take a percentage of each transaction are the most cost-effective way for
these businesses to implement payment processing platforms on their sites. Payment Company has taken into account such
needs and will offer a low flat monthly fee that is in range of a small sized retailer’s budget.
Medium-to-large enterprises
Medium-to-large enterprises account for about 48.4% of industry revenue. While there are many more small businesses than
there are large ones, large businesses have a high volume of sales transactions, which generates significant revenue for the
industry. While many payment processing firms offer discounted percentage rates for high sales volumes, large businesses
may find pricing agreements that involve an initial setup fee and recurring monthly fees more attractive.
POTENTIAL ENTERPRISE ACCOUNTS
The management team has personal ties to a number of key executives in the enterprise segment. Enterprise is defined as
internet sales in excess of $1B annually. These potential accounts have expressed interest in the Payment Company services
and are willing to entertain a proposal to integrate Payment Company into their internet storefront and make introductions
to other Fortune 500 companies. While the business plan does not account for enterprise level sales, there is a significant
likelihood that the management team will close a number of these accounts after its launch date. References will be furnished
upon request.
5
IBID
12. 11 | P a g e
PRICING
While Payment Company is free for users, the Company’s pricing model calls for a flat monthly licensing fee based upon the
retailer’s order volume. The management team has thus segmented potentials accounts into small, medium and large sized
and has priced Payment Company to meet everyone ROI requirements. See below:
Assumes 1) average shopping cart abandonment rate of 60%. 2) AOV of $50 3) Expected Margin of 10%
Market size
Payment Company operates within the
merchant account sector of the industry. The
Company focuses primarily on medium and
large sized businesses. This intersection
accounts for 15.5% of total industry sales.
Furthermore, it is estimated that the maximum
adoption for alternative payment systems to
reach 45% in the future6
. Given the industry
research, the management team estimates the
total addressable market to be $6.43 BN.7
MARKET NEEDS
The market is in need of a payment platform such a Payment Company. With the status quo, consumers risk their security
and suffer an inconvenience from registrations when shopping online. In the face of increased cyber-attacks, shoppers are
not safe, exposing their credit card and personal information with highly vulnerable retailers. A news study reports that,
“eCommerce sites were found to be the number one targeted asset accounting for 48 percent of all data breaches
investigated, a 15 percent increase from the previous year.”8
At the same time, consumers do not want to change their
behavior or deal and an extra layer of security protocols to protect themselves. Currently, 3 out of 5 shoppers report having
5 or more unique online passwords.9
Adding any additional credentials is difficult to manage. Retailers are also leaving money
on the table as this phenomenon causes many consumers to shop at a brick and mortar or not shop at all. Business news
daily reports that “Security issues top the reasons why consumers are hesitant to shop on their smartphones or tablets”.10
6 “Us Mobile Payments Forecast, 2013 To 2017” Forrester Research, Inc. 2013
7 “US Ecommerce growth” Forbes, 2014 Obtained at http://www.forbes.com/sites/forrester/2014/05/12/us-ecommerce-grows-
reaching-414b-by-2018-but-physical-stores-will-live-on/
8 https://www.thawte.com/about/news/?story=387720
9 https://www.secureworldexpo.com/identity-crisis-within-social-networks
10 http://www.businessnewsdaily.com/7756-online-shopping-preferences.html
Small Sized Companies Value Medium Sized Companies Value Large Sized Companies Value
Annual Sales $734,694 Annual Sales $24,489,796 Annual Sales $73,469,388
AOV $50 AOV $50 AOV $50
Expected Margin $5 Expected Margin $5 Expected Margin $5
Orders / Month 3000 Orders / Month 10,000 Orders / Month 100,000
Estimated Abandoned Orders 5000 Estimated Abandoned Orders 16,667 Estimated Abandoned Orders 166,667
Base Line Conversion 2% Base Line Conversion 2% Base Line Conversion 2%
New Conversion 2.45% New Conversion 2.45% New Conversion 2.45%
Estimated Order with Paydunk 3675 Estimated Order with Paydunk 12,250 Estimated Order with Paydunk 122,500
Orders recaptured 675 Orders recaptured 2,250 Orders recaptured 22,500
Sales by Paydunk $33,750 Sales by Paydunk $112,500 Sales by Paydunk $1,125,000
Gross Profit made by retailer $3,375 Gross Profit made by retailer $11,250 Gross Profit made by retailer $112,500
Licensing Fee $150 Licensing Fee $5,000 Licensing Fee $15,000
Net Profit $3,225 Net Profit $6,250 Net Profit $97,500
ROI 2150% ROI 125% ROI 650%
New Orders / Month to breakeven 30 New Orders / Month to breakeven 1000 New Orders / Month to breakeven 3000
Monthly baseline 1224 Orders / Month baseline 40,816 Orders / Month baseline 122,449
$6.43B in alternative
online payments
$14.3B in payments
fees from online
merchants
$294B in e-commerce
transactions in the US
(2014)
110,000 e-commerce
websites generating
+$1M online revenue
13. 12 | P a g e
As such, the need for services that can transact and store information locally without the need for new credentials is greater
than ever. This is precisely the area that Payment Company will address.
COMPETITIVE ANALYSIS
Payment Company was selected for a graduate research project by Kellogg School of Management’s Analytical Consulting
Lab. In this project, MBA candidates dedicate a semester working on Payment Company’s customer acquisition strategy,
competitive analysis and financial modeling.
Payment Company is keenly aware that it must consistently analyze the competitive landscape to accelerate its position in
the marketplace. Any business that operates with a similar model serves as a direct or indirect competitor. The identified
competitors are described below.
Paypal – Acquired by eBay
eBay operates in this industry through its payments segment that includes the core payment
brand PayPal, which enables individuals and businesses to send and receive payments online
and through mobile devices. eBay has a related consumer credit business, Bill Me Later, which
enables US merchants to offer credit to US consumers at the point of sale for eCommerce and
mobile transactions. The majority of revenue for the payments segments comes from a take
rate on the net TPV, the total dollar volume of payments, net of payment reversals, completed
through the PayPal payments networks, including Bill Me Later.
Visa Inc. - Estimated market share: 4.9%
Visa is an American multinational financial services company that facilitates electronic payment
systems throughout the world. The company operates the world’s largest retail electronic
payments network through the transfer of value and information among financial institutions,
merchants, consumers, businesses, and government entities. It has made 4 related acquisitions
in this space.
Google Inc. - Estimated market share: N/A
Google Wallet was the mobile wallet pioneer in the US in using NFC technology. However
due to lack of partnerships and the telecom providers unwillingness to install the wallet as
part of the new phones being sold, it did not see early mainstream adoption. Estimates
indicate approximately 50,000 to 100,000 downloads with few consumers actually using it.
After the launch of Apple Pay, Google did a major reboot to their wallet initiative and was
able to broker a partnership with Softcard (who is now defunct) to acquire some of its IP, and
is planning to re-launch the wallet and the Payments API platform.
Apple Pay: - Estimated market share: 1.7% Market share
Apple Pay is Apple's mobile payment solution for the iPhone 6 and Apple Watch. Payments
made through Apple Pay accounted for between 0.1%-1.6% of transactions at five top
retailers in the month following the launch of the feature. According to a report released
today by ITG Market Research, Apple Pay has gained a 1.7% market share as of six weeks
after its release
14. 13 | P a g e
COMPETITIVE ADVANTAGES
What follows is a listing of the primary competitive advantages of the Company upon entering the market.
Consumers do not require any new credentials to use. Just a one-time set up, their phone number and PIN
Setup is completed in less than 60 seconds.
No new payment processor required. Merchants can use an existing one
Minimal streamlined integration into eCommerce platforms
Data is stored encrypted locally on the user’s device within the app. Payment Company is immune from cyber
breaches
Outstanding support and service for the product
Knowledge and leadership of founders
BARRIERS TO ENTRY11
The increasing competition and expected consolidation makes it challenging for new entrants in the industry to enter. New
entrants must have a fundamental knowledge of website development, online financial transactions and securing sensitive
information on the internet. This necessitates a workforce of highly skilled employees and an investment in an infrastructure
to provide online payment services. Payment Company’s unique model allows it to overcome these challenges by shifting
the storage of sensitive information to local devices.
Furthermore, regardless of how secure a new entrant’s payment platform is, lesser-known companies may struggle to gain
the trust of merchants and consumers. This barrier to entry reinforces itself: Firms cannot gain the trust of businesses and
consumers without establishing a well-known brand name, and firms cannot establish a well-known brand name without
attracting a large user base of consumers and merchant partners. Despite these challenges, the management team is
confident it can overcome such obstacles as Payment Company differentiates itself with an unparalleled shopping
experience. With its innovative mobile, secure and easy payment system, it will quickly earn the trust of merchants and
consumers alike and be able to defend its positions from new entrants as it scales. The Company also holds a patent pending
to protect itself from copycats.
SWOT ANALYSIS
The following is a listing of the key strengths and weaknesses of Payment Company, as well as the opportunities and threats
that exist within the marketplace.
Strengths Weaknesses
Knowledge and network of founders
Patent pending technology
Fastest, simplest payment method in the
market
Customer service commitment
Commitment to privacy
Scope of services to various sized retailers
Company needs funding and working capital for
a successful launch
As a new business, the Company must build its
credibility
Opportunities Threats
Applications in the brick and mortar market
Consumer behavior shifting to mobile
payments
Increased burden on compliance will shift data
warehousing solutions to local devices
Growth in international eCommerce market
Larger players can replicate Payment Company
Larger retailers may promote their own
payment method
11
“Online payment processing software developers.” IBISWorld. 2014. Obtained at www.ibisworld.com.
15. 14 | P a g e
BRANDING AND MARKETING
Payment Company recognizes that maintaining a sterling, well-regarded brand is essential to propagating a strong standing
amongst both retailers and consumers. The objective is to raise brand awareness on both fronts that will emphasize a user
friendly user platform. The Company’s branding will aid in fueling word-of-mouth exchange and building a loyal customer
following. The Company will also fervently track any direct or indirect competition in the marketplace to ensure it stays on
top of cutting-edge industry trends and opportunities. Moving forward, Payment Company will strive to meet the following
objectives as it accomplishes specific keys to success:
OBJECTIVES
Become a recognized leader in the online payment industry
Develop a strong customer service model that fits the needs of different sized retailer
Remain flexible in product offerings and offer custom suites that meet the needs of sellers
Remain attuned to the marketplace and integrate products into the business mix that meet the needs of the
targeted audience
MARKETING CAMPAIGN
Marketing for Payment Company will be done through a variety of channels including the direct sales to medium
and large sized retailers, internet marketing, social media, press releases, and word of mouth. Internet efforts
will be driven through a user friendly website and mobile application. In addition to the web and mobile presence,
plans also call for developing an extremely strong social media campaign. Word of mouth will round out the
marketing model and has the potential of providing the most marketing push as it will allow the organization to
deliver an authentic, trusted marketing message.
DIRECT SALES:
Payment Company will employ a dedicated sales team for
sales and promotional efforts to medium and large sized
retailers. Key decision makers will be VP of eCommerce,
director level marketing roles and senior IT influencers.
All sales efforts will involve informational discussions and
presentations.
PARTNERSHIPS:
Payment Company will engage in strategic partnerships to
promote its service to smaller retailers. One such
partnership is Comodo, whose salesforce sells and renews
SSL certificates to tens of thousands of retailers annually.
A commission structure will be offered to promote
Payment Company.
SOCIAL MEDIA:
Payment Company will allocate a large portion of its
marketing budget to generate brand awareness and
manage its brand on social media sites, such as Facebook
and Twitter. Social media has the potential to reach
millions of potential consumers.
PRESS RELEASES:
Press releases will alert relevant media channels of the
Company’s offerings, business updates, and other
newsworthy items. Media coverage will increase the
Company’s credibility and recognition among the public
and key industry decision makers.
WEBSITE AND MOBILE:
A well-optimized web and mobile site with proper site
structure, page layout, and clear and easy navigation,
along with targeted keywords embedded throughout the
site has been constructed and will ensure proper search
engine placement and saturation.
GOOGLE ADWORDS:
AdWords offers pay-per-click (PPC) advertising, cost-per-
thousand (CPM) advertising, and site-targeted advertising
for text, banner, and rich-media ads.
16. 15 | P a g e
EXIT STRATEGY
After careful consideration, the Company has developed the following scenarios for the investors and
management to recover their investments.
SCENARIO ONE: REPAYMENT
Payment Company chooses to remain a privately owned enterprise. The Company repays its investors in full,
consolidating ownership in the Founders.
SCENARIO TWO: BUYOUT
Payment Company, as a successful income-generating operation, experiences growth and sees the opportunity
to expand its brand into additional markets. This opens the door for additional product offerings and revenue
streams. Due to its substantial market growth and industry recognition, major competing brands begin to take
notice of the Company. These businesses approach Payment Company with attractive buyout offers, and the
Company negotiates and sells to the best deal.
SCENARIO THREE: MERGER
Payment Company merges with another company to expand its market reach and development capabilities.
Potential merger partners include companies that can offer a more diversified market reach or provide expanded
resources for product or service research and development. Payment Company’s management would maintain
majority control of the Company and combine its operational and sales efforts with its merger partner.
SCENARIO FOUR: IPO
The Company sells its interest in itself through the sale of stocks on the open market. Going public is an arduous
and challenging journey for a Company but, if achieved, is highly rewarding. As a public company, or IPO, Payment
Company will enjoy increased exposure and prestige, helping it to attract and retain the most talented executives
and employees. Payment Company’s ownership and management may also liquidate its equity in the Company
through the sale of its ownership shares. If the ownership sells, the new stockholders will own the brand and will
be responsible for its operation and future activities.
CONCLUSION
Payment Company may entertain merger or acquisition scenarios by a major company upon the realization of anticipated
operating results and favorable market conditions. Aside from merger or acquisition, the Company may instead strive to sell
its interest in through the sale of stocks on the open market, likely reaping outstanding reward for investors if IPO-status is
achieved and potentially handing control of the brand over to the new majority stockholders. The Company may also choose
to liquidate its assets, repay its investors and debtors, and close the business. A final option would be repaying investors and
remaining a privately owned enterprise. The Company will entertain all scenarios that could be lucrative for the Company
and investors. The final decision will depend on market forces and the wishes of the Company’s owners and investors.
17. 16 | P a g e
INVESTMENT ANALYSIS
The Company is seeking a cash infusion of $2.25M in seed plus funding in exchange for a 15% equity stake in
Payment Company. Upon hitting’s its milestones, the company anticipates a round 1 of financings at the end of
year 3 and an exit in 6 years. Below are the projected investment scenarios.
Investment Offering Seed Round 1 Round 2 Exit
Proposed Year: 1 2 3 7
Investment Amount $500,000 $2,250,000 $0
Equity Share Offering Percentage 16.67% 15.00% 0.00%
Valuation $3,000,000 $15,000,000 $0 $89,600,000
Investor Exit Payout $12,693,333 $13,440,000 $0
Investor Years Until Exit 6 5 4
Investor IRR 71.44% 42.97% 0.00%
Share Ownership Year 1 Year 2 Year 3 Year 7
Founders' Shares 10,000,000 10,000,000 10,000,000 10,000,000
Stock Split Multiple 0 0 0
Stock Options Issued 0 0 0 0
Investor Shares Issued 2,000,000 2,117,647 0
Price per share $0.25 $1.06 $0.00 $6.35
Options Holders' Shares 0 0 0 0
Year 1 Investors' Shares 2,000,000 2,000,000 2,000,000 2,000,000
Year 2 Investors' Shares 2,117,647 2,117,647 2,117,647
Year 3 Investors' Shares 0 0
Total Shares Outstanding 12,000,000 14,117,647 14,117,647 14,117,647
Equity Ownership Percentage Year 1 Year 2 Year 3 Year 7
Founders' Equity 83.33% 70.83% 70.83% 70.83%
Option Holders' Equity 0.00% 0.00% 0.00% 0.00%
Year 1 Investors' Equity 16.67% 14.17% 14.17% 14.17%
Year 2 Investors' Equity 15.00% 15.00% 15.00%
Year 3 Investors' Equity 0.00% 0.00%
Total Equity 100.00% 100.00% 100.00% 100.00%
Investors' Equity 16.67% 29.17% 29.17% 29.17%
Founders' & Employees' Equity 83.33% 70.83% 70.83% 70.83%
Valuation, Investment, Shares
18. 17 | P a g e
MANAGEMENT
JOHN DOE - COFOUNDER
Mr. Doe has over 30 years’ experience in management and technology consulting. He achieved a 31-year career with
Accenture (formerly Andersen Consulting), where he served in a number of management positions, including global
management responsibility for human performance service offerings, global change management for communications and
high tech industries, Americas change management, Ohio consulting practice head and worldwide head for the distribution
industry practice. He has extensive experience in strategic initiatives and operational responsibilities grounded in information
technology and performance management.
Mr. Doe continues in an active role with both private and public companies. He has been an investor, advisor and board
member for early-stage and public companies providing a wide range of technology solution offerings including eLearning,
compliance and corporate governance, employee sourcing and recruiting, and home networking. Mr. Doe serves on the
board of Agilysys, Inc. ( NASDAQ), a leading distributor of computer hardware and provider of software solutions.
During his business career in Cleveland, Mr. Doe was involved with a number of civic and charitable organizations. He served
on the Achievement Centers for Children board, Playhouse Square board, Boy Scouts of America board, and held various
leadership roles in United Way campaigns.
Mr. Doe holds a B.S. in Industrial Engineering and an M.B.A. from The Ohio State University.
JOHN SMITH – CO-FOUNDER
Mr. Smith has over 11 years of experience as an investor, entrepreneur, operational executive and investment banker within
the technology space. Prior to Payment Company, John worked at Payment Ventures where he pursued investment
opportunities in mobile, internet, gaming, software, and e-commerce. Before joining Payment Ventures, John served as the
Director of Corporate Development & Analytics at PlayPhone. In this role he was responsible for M&A sourcing and execution,
strategic partnerships, and improving operational metrics. John also worked as an investment banking analyst in the TMT
group at Cowen and Company where he completed a number of M&A and equity transactions in the digital media and
communications equipment sectors. Chris began his career at Intel as an operations financial analyst within the Flash
Products Division. In addition, John has consulted for several technology startups including Gilt Groupe and ngmoco.
John earned a B.A. with a double major in Economics and Political Science from the University of California, Davis and an MBA
from IESE Business School in Barcelona. John was selected as a Kauffman Finalist in 2012.
JOHN MILLER – BUSINESS DEVELOPMENT
John brings far more than 17 years of experience in business development, human resources, training and consulting to
his role as a Business Development Manager. He brings a vitality, professionalism and warmth, and a mindset of service
and advocacy to his work with clients.
John’s primary focus is to build awareness to prospective clients, and develop and maintain relationships with current and
past clients. As an advocate of the company's vision to enrich the spirit and performance of organizations, and its purpose
to positively impact the world by creating thriving organizational cultures, John finds his work rewarding and fulfilling.
Prior to joining Payment Company, John spent seven years in the staffing/executive placement industry where he held
roles as a business development manager, national training manager and executive search consultant.
John graduated from Chicago College of Commerce where he studied court and convention reporting.
19. 18 | P a g e
PERSONNEL FORECAST
The personnel forecast below shows the staffing needs for the next five years.
Personnel Plan Year 1 Year 2 Year 3
Co-Founder $75,000 $75,000 $75,000
Co-Founder $75,000 $75,000 $75,000
COO $60,000 $60,000 $60,000
CFO $0 $0 $160,000
Operations and Onboarding managers $0 $90,000 $180,000
Operations $120,000 $120,000 $240,000
Sales / Account Managers $25,000 $50,000 $200,000
Sr. Developer $0 $300,000 $300,000
Junior Developer $0 $150,000 $150,000
Analyst $0 $70,000 $70,000
Customer Service $45,000 $180,000 $180,000
IT Support $75,000 $150,000 $300,000
Total People 8 19 31
Total People $475,000 $1,320,000 $1,990,000
20. 19 | P a g e
SALES FORECAST
The following is a three-year sales forecast:
Sales Forecast
Unit Sales Year 1 Year 2 Year 3
Small Companies 321 5,080 800
Medium Companies 81 1,664 264
Large Companies 6 192 31
Total Unit Sales 408 6,936 1,095
Unit Prices Year 1 Year 2 Year 3
Small Companies $150 $150 $1,800
Medium Companies $5,000 $5,000 $60,000
Large Companies $15,000 $15,000 $180,000
Sales Year 1 Year 2 Year 3
Small Companies $48,195 $761,940 $1,440,488
Medium Companies $403,500 $8,322,000 $15,841,682
Large Companies $90,000 $2,880,000 $5,526,168
Total Sales $541,695 $11,963,940 $22,808,338
Direct Unit Costs Year 1 Year 2 Year 3
Small Companies $10.00 $10.00 $120.00
Medium Companies $500.00 $500.00 $6,000.00
Large Companies $1,500.00 $1,500.00 $18,000.00
Direct Cost of Sales Year 1 Year 2 Year 3
Small Companies $3,213 $50,796 $96,033
Medium Companies $40,350 $832,200 $1,584,168
Large Companies $9,000 $288,000 $552,617
Subtotal Direct Cost of Sales $52,563 $1,170,996 $2,232,818
Assumptions
AvgAbandonrate 60%
Medium Companies 80%
Large Companies 20%
Unique Meetings / rep 100
Sales Cycle (months) 8
Deal closed per month 5
Close rate 5%
Months of selling in a year 6
Annual Retention 95%
Salesreps(direct)
Year 1 1
Year 2 2
Year 3 8
Year 4 15
Year 5 22
Comodo
Smalled Size Companies 85%
Medium Sized Companies 15%
Clients reached per month 300
Close rate 2%
Deals closed per month 6
Sales Cycle (Months) 2
Months of selling in a year 10
Agents
Year 1 3
Year 2 10
Year 3 15
Year 4 20
Year 5 25
Direct SalesChannel
21. 20 | P a g e
BREAK-EVEN ANALYSIS
The following break-even analysis shows the revenue necessary to break-even in the first year of operation. As
shown below, the Company is expected to incur average monthly costs of $57,767 in Year 1. On Average, the
Company’s pays out $129 in commission to per account per month. The contribution margin of each account is
$1,328 per account per month. At this rate, the Company needs to hold at least 48 retailers in its sales portfolio.
Assumes a ratio of 74% small retailers, 22% medium retailers and 2% large retailers
Monthly Units Break-even 48
Monthly Revenue Break-even 63,974$
Average Per-Unit Revenue 1,328$
Average Per-Unit Variable Cost 129$
Average Percent Variable Cost -$
Estimated Monthly Fixed Cost 57,767$
Assumptions:
Break-even Analysis
22. 21 | P a g e
PROJECTED INCOME STATEMENT
Pro Forma Profit and Loss Year 1 Year 2 Year 3
Sales $541,695 $11,963,940 $22,808,338
Direct Cost of Sales $52,563 $1,170,996 $2,232,818
Production Payroll $0 $0 $0
Other Costs of Sales $0 $0 $0
Total Cost of Sales $52,563 $1,170,996 $2,232,818
Gross Margin $489,132 $10,792,944 $20,575,521
Gross Margin % 90.30% 90.21% 90.21%
Operating Expenses
Payroll $0 $1,320,000 $1,990,000
Marketing/Promotion $575,000 $9,675,000 $14,000,000
Depreciation $0 $0 $0
Rent $15,000 $15,000 $60,000
Internet $6,000 $9,000 $10,000
Utilities $5,400 $5,400 $7,000
Hosting Fees $1,800 $3,000 $5,000
Liscenses and Subscriptions $3,000 $6,000 $10,000
Supplies $2,400 $6,600 $10,000
Maintainence $8,400 $8,400 $8,400
Insurance $7,200 $8,400 $10,000
Professional Fees $60,000 $60,000 $120,000
Payroll Taxes $0 $198,000 $298,500
Other $9,000 $12,000 $25,000
Total Operating Expenses $693,200 $11,326,800 $16,553,900
Profit Before Interest and Taxes ($204,068) ($533,856) $4,021,621
EBITDA ($204,068) ($533,856) $4,021,621
Interest Expense $0 $0 $0
Taxes Incurred $0 $0 $1,206,486
Net Profit ($204,068) ($533,856) $2,815,135
Net Profit/ Sales -37.67% -4.46% 12.34%
24. 23 | P a g e
PROJECTED CASH FLOW
Pro Forma Cash Flow Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $0 $0 $0
Cash from Receivables $381,879 $10,786,500 $21,596,218
Subtotal Cash from Operations $381,879 $10,786,500 $21,596,218
Expenditures
Expenditures from Operations
Cash Spending $0 $1,320,000 $1,990,000
Bill Payments $548,207 $9,933,773 $17,965,067
Subtotal Spent on Operations $548,207 $11,253,773 $19,955,067
Net Cash Flow ($166,328) ($467,273) $1,641,151
Cash Balance $1,283,672 $816,398 $2,457,549
25. 24 | P a g e
PROJECTED BALANCE SHEET
The balance sheet is a snapshot of Payment Company’s financial condition. The balance sheet has three parts: assets,
liabilities and ownership equity.
Pro Forma Balance Sheet
Assets Year 1 Year 2 Year 3
Current Assets
Cash $1,283,672 $816,398 $2,457,549
Accounts Receivable $159,816 $1,337,256 $2,549,376
Inventory $0 $0 $0
Other Current Assets $0 $0 $0
Total Current Assets $1,443,488 $2,153,654 $5,006,926
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $1,443,488 $2,153,654 $5,006,926
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $197,556 $1,441,578 $1,479,715
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $197,556 $1,441,578 $1,479,715
Long-term Liabilities $0 $0 $0
Total Liabilities $197,556 $1,441,578 $1,479,715
Paid-in Capital $2,250,000 $2,250,000 $2,250,000
Retained Earnings ($800,000) ($1,004,068) ($1,537,924)
Earnings ($204,068) ($533,856) $2,815,135
Total Capital $1,245,932 $712,076 $3,527,211
Total Liabilities and Capital $1,443,488 $2,153,654 $5,006,926
Net Worth $1,245,932 $712,076 $3,527,211
26. 25 | P a g e
APPENDIX: YEAR ONE FINANCIALS
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Direct Channel
Medium Companies 4 4 4
Large Companies 1 1 1
Total 5 5 5
Comodo
Small 15 15 15 15 15 15
Medium 3 3 3 3 3 3
Total 18 18 18 18 18 18
Total Accounts Closed
Small 15 15 15 15 15 15
Medium 3 3 3 7 7 7
Large 0 0 0 1 1 1
Accumulated Accounts
Small 15 31 46 61 77 92
Medium 3 5 8 15 22 28
Large 0 0 0 1 2 3
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24
Direct Channel
Medium Companies 8 8 8 8 8 8 8 8 8 8 8 8
Large Companies 2 2 2 2 2 2 2 2 2 2 2 2
Total 10 10 10 10 10 10 10 10 10 10 10 10
Comodo
Small 51 51 51 51 51 51 51 51 51 51 51 51
Medium 9 9 9 9 9 9 9 9 9 9 9 9
Total 60 60 60 60 60 60 60 60 60 60 60 60
Total Accounts Closed
Small 51 51 51 51 51 51 51 51 51 51 51 51
Medium 17 17 17 17 17 17 17 17 17 17 17 17
Large 2 2 2 2 2 2 2 2 2 2 2 2
Accumulated Accounts
Small 143 194 245 296 347 398 449 500 551 602 653 704
Medium 45 62 79 96 113 130 147 164 181 198 215 232
Large 5 7 9 11 13 15 17 19 21 23 25 27
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