Effectiveness of promotional mix element in the plastic piping business

A
PROJECT
ON
“EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE
PLASTIC PIPING BUSINESS”
Submitted to Dr. APJ Abdul Kalam Technical University, Lucknow
For the fulfillment of the Degree
MASTER OF BUSINESS ADMINISTRATION
(BATCH-2015-2017)
Submitted to:
Dr. Anandita Tyagi Dr. Vishal Bishnoi
ProjectSupervisor HOD (Management)
Submitted by: Man Singh
Roll No.: 1503970022
INSTITUTE OF MANAGEMENT & RESEARCH
8 MILE STONE DELHIMEERUT ROAD, GHAZIABAD.

STUDENT DECLARATION
The research project on “EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE
PLASTIC PIPING BUSINESS” has been undertaken as a partial fulfillment of the requirement
for the award of the degree of Master of Business Administration of Dr. APJ Abdul kalam
Technical University, Lucknow. I hereby declare that this Project is my original work and the
analysis and findings are for academic purposes only. This project has not been submitted by the
any student earlier to any other institution/ university.
Signature of the Student :
Name: Man Singh
MBA- IIIrd sem.
Roll No. : 1503970022

ACKNOWLEDGEMENT
This project bears silent testimony to the positive efforts, patience and knowledge of all those
who guided me.
I take this opportunity to thank to all of people who helped me during my project with their
constructive criticism, helpful suggestions and overall support.
In particular I wish to thank Dr. AnanditaTyagi who has provided me the guidance in
conceptualizing and executing this project. She has been with me from the assigning of the
problem to the analysis phase and then later to the presentation. She has enriched me with
helpful suggestions on all matters. This project could never have materialized without his
constructive criticism and constant monitoring.
I would like to thanks everybody who had a role to play in the making of my project.
(Man singh)

PREFACE
The Research report on “EFFECTIVENESS OF PROMOTION MIX ELEMENTS IN THE
PLASTICE PIPING BUSINESS” has been successfully done at, DELHI NCR. It helped me
to gain lots of experience to motivate, to bring out the maximum efficiency of the various
Department of Human Resources. This report enlightens the management skills used for the
advancement of the employees. It bring out the lowest input and maximum output to give
maximum efficiency. I would gratefully acknowledge the contribution of the faculty members by
way of bringing to my attention the errors and printing mistakes that might have inadvertently
crept into the report.

TABLE OF CONTENTS
Sr. .no.
A
B
C
Chapter Title
Student Declaration
Acknowledgement
Preface
Page no
1 Introduction
i
ii
Introduction of the topic
Introduction to industry
6-12
13-16
Iii
Iv
Company profile
Literature review
17-50
51-54
V Purpose of the study 55-56
2 Objectives and Methodology
I Objectives of the study 57-58
ii. Scope of the study 59-60
Iii Research Design 61-63
Iv Sample Design 64-65
V Data Collection methods and tools 66
3 Data interpretation and Analysis 67-81
4 Findings 82-83
5 Suggestions 84-85
6 Conclusion 86-87
7 Limitations 88-89
8 Bibliography 90-91
9 Appendix (Such as questionnaire. Etc) 92-95

CHAPTER-1
INTRODUCTION OF THE
TOPIC

PROMOTION:
Promotion is an important part of the marketing-mix of a business enterprise. It is the spark plug
of the marketing-mix. Promotion is a process of communication involving information,
persuasion, and influence. It includes all types of personal or impersonal communication with
customers as well as middlemen in distribution. The purpose of promotion is to inform, persuade
and influence the prospective customers. Personal selling, advertising, publicity and sales
promotion are widely used to inform the people about the availability of products and create
among them the desire to buy the products.
Promotion is communication from sellers to buyers in the market in as much as it tries to instill
into consumer's minds images (through advertising, personal selling, sales promotion and
publicity) that make them buy the product. Thus, the promotion message (i.e., information,
advice or request) by the sender (i.e., marketer) to the receiver (i.e., consumer) must accomplish
three tasks to be effective:
PROMOTION-MIX
The term 'Promotion-mix' is used to refer to the combination of different kinds of
promotional tools used by a firm to advertise and sell its products. The main promotional
tools or activities which make-up the promotion-mix are personal selling, advertising, public
relations and publicity and sales promotion. These are also known as elements of promotion-mix.
.
The modern business cannot depend upon a single promotional tool. They have to make use of
all the promotional tools in different degrees depending upon the nature of product, nature of
competition and kinds of customers. The marketing manager is supposed to decide about the use
of various promotional activities and allocate budget for them. While taking a decision about
promotional-mix, two factors need adequate consideration.
1. A combination of promotional activities is to be used because any promotional tool, used
alone, may not prove fully effective.
2. All promotional tools are not of equal importance and their importance mar change with the.
Change in business environment.

ELEMENTS OF PROMOTION-MIX
Product promotion can take place in many ways: Advertising, Sales Promotion, Personal
Selling, Direct Marketing, and Public Relations and Publicity. Similarly, promotional tools may
have many mixes. First, various methods of promotion are discussed. Next, a review of their
mixes has been considered. Finally, factors that affect promotion have been listed for developing
right promotional strategies.
Promotional Tools
1. Advertising:
It is impersonal form of promotion that is directed towards masses and is paid for, with the clear
identification of the sponsors. Advertising is the most visible form of all promotional tools. The
media include TV, Radio Newspaper, Magazines, point-or-purchase displays, packaging,
sponsorship, billboards, banners, etc. The recent trend is towards sponsorships.
2. Sales Promotion:
“An activity designed to boost the sales of a product or service. It may include an advertising
campaign, a free-sample campaign, offering free gifts or trading stamps, arranging
demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price
reductions, door-to-door calling, telemarketing, and personal letters on other methods”.

3` Personal Selling:
It is the personal direct presentation of product to the customer or prospective customer for the
purpose of making sales. The tools include techniques like sales presentations, meetings,
incentive programmers, and samples.
4 .Direct Marketing:
It is the use of non-personal contact tools to solicit a trial or purchase. The tool includes
catalogue selling, mail-order, Tele-marketing, WWW marketing, TV shopping, etc.
5. Public Relations and Publicity:
It encompasses wide variety of communication efforts to contribute a generally favorable attitude
towards the organization and its products. Publicity is not paid for. The tool includes press
conferences, speeches, annual reports, events, publications, donations for public cause and
sponsorships. Sponsorship is covered here to include that part which is not paid for. For example
Pepsi paid for the sponsorship of the Independence Cup, 1997. But it generated news items in
Newspaper, studio, Television, Sports magazines, etc. First part is advertising and the, second
part is publicity.
SALES PROMOTION:
“An activity designed to boost the sales of a product or service. It may include an advertising
campaign, a free-sample campaign, offering free gifts or trading stamps, arranging
demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price
reductions, door-to-door calling, telemarketing, and personal letters on other methods”.
More than any other element of the promotional mix, sales promotion is about “action”. It is
about stimulating customers to buy a product. It is not designed to be informative – a role which
advertising is much better suited to.

Needof Sales Promotion:
Good sales promotions say something about your work and who you are. They can be an
inexpensive way of increasing awareness, of reaching new buyers or extending the buying
choices of existing audiences. As an essential part of your campaign they should be planned from
the beginning. While sales promotions can often be done cheaply, there should always be a line
item for this activity in your budget, no matter how small.
Because sales promotions often involve working with other organizations, they can open doors
into the wider community. By building mutually beneficial relationships, you could also be
paving the way for sponsorship. Remember never devalue your product. This is really easy to do
if you are desperate, which is why the best sales promotions are usually planned well in advance.
METHODS OF SALES PROMOTION
There are many consumer sales promotional techniques available, which are as follows:
 Price promotions:
Price promotions are also commonly known as “ price discounting”.
These offer either:
(1) A discount to the normal selling price of a product, or
(2) More of the product at the normal price.
Increased sales gained from price promotions are at the expense of a loss in profit – so these
promotions must be used with care. A producer must also guard against the possible negative
effect of discounting on a brand’s reputation.
 Coupons:
Coupons are another, very versatile, way of offering a discount. Consider the following examples
of the use of coupons:

 On a pack to encourage repeat purchase.
 In coupon books sent out in newspapers allowing customers to redeem the coupon at a
retailer.
 A cut-out coupon as part of an advertisement.
 On the back of till receipts.
The key objective with a coupon promotion is to maximize the redemption rate – this is the
proportion of customers actually using the coupon. One problem with coupons is that they may
simply encourage customers to buy what they would have bought anyway. Another problem
occurs when retailers do not hold sufficient stocks of the promoted product – causing customer
disappointment. Use of coupon promotions is, therefore, often best for new products or perhaps
to encourage sales of existing products that are slowing down.
 Gift with purchase:
The “gift with purchase” is a very common promotional technique. It is also known as a
“premium promotion” in that the customer gets something in addition to the main purchase. This
type of promotion is widely used for:
 Subscription-based products (e.g. magazines).
 Consumer luxuries (e.g. perfumes).
 Competitions and prizes:
Another popular promotion tool with many variants. Most competition and prize promotions are
subject to legal restrictions.
 Money refunds:
Here, a customer receives a money refund after submitting a proof of purchase to the
manufacturer. Customers often view these schemes with some suspicion – particularly if the
method of obtaining a refund looks unusual or onerous.

 Frequent user / loyalty incentives:
Repeat purchases may be stimulated by frequent user incentives. Perhaps the best examples of
this are the many frequent flyer or user schemes used by airlines, train companies, car hire
companies etc.
 Point-of-sale displays:
Research into customer buying behavior in retail stores suggests that a significant proportion of
purchases results from promotions that customers see in the store. Attractive, informative and
well-positioned point-of-sale displays are, therefore, very important part of the sales promotional
activity in retail outlets.

INTRODUCTION TO THE
INDUSTY

The first PVC pipes were introduced in the 1930’s for use in sanitary drainage systems.
Polyethylene was developed in 1933 and one of its first applications was cable protection for
radar insulation during WW2.
The 1950’s saw the first pressurised plastic drinking water pipes installed in the Netherlands and
production of the first plastic valve. Polyethylene was used to create ducting pipes for insulation
followed by the first use of the extrusion method in manufacture of HDPE to create drainage
pipes in the UK.
During the 1960’s rain water pipes, guttering and down pipes using plastic materials were
introduced into the housing development market. PVC soil systems were launched and the
introduction of ring seals increased the use of plastic sewerage pipes. After the first British
Standard was launched for soil systems, local authorities started to specify PVC systems.
By 1970 plastics in above ground drainage accounted for 50% market share, while plastic
rainwater systems accounted for over 60% of new installations. The 1970’s also saw the
introduction of plastic pipes being used in highway drainage, the introduction of plastic cable
ducts and the introduction of the first yellow HDPE pressure pipe for gas supply introduced in
conjunction with British Gas. This required development of a yellow pigmented product. There
was rapid growth of Polyethylene used by the water and gas industries and the use of CPVC in
hot and cold plumbing systems was launched.
The 1980’s saw the introduction of HDPE pressure pipes for water and the use of blue pigmented
MDPE material for potable water for the UK water industry. A change in the manufacturing
techniques of drainage pipes occurred and twinwall and multi-wall pipes were launched. The late
1980's saw the introduction of spirally wound pipes signifying a major advance in technology
allowing bespoke pipes to be created and customised to individual requirements.
Plastics began to increase their penetration of new markets including commercial buildings and
multi-occupancy buildings up to 20 storeys. Polybutylene was chosen for the manufacture of
push fit

systems in hot and cold water plumbing. Polybutylene pipe was introduced in 1982 where its
flexibility, speed of installation and resistance to bursting was ideal for the use in caravans.
In the 1990’s plastic plumbing pipework was first used in underfloor heating systems. The
flexibility of plastic pipe systems manufactured from PB and PEX provides easy handling and
installation for Underfloor Heating circuits. Growth in these systems benefited the use of flexible
systems in main H&C water applications as well as Underfloor Heating. Throughout the 1990’s
plastics manufacturers worked with housing developers to convert build practice from traditional
copper to plastic. As products became more widely available through builders and plumbing
merchants the uptake of the new plastic systems grew. The benefits of plastic plumbing systems
are ideally suited to the new build market. Many utilities companies introduced and favoured the
use of chemically modified PVC. The use of HDPE rainwater systems offered very high
performance of products for high rise and commercial applications utilising fusion weld
jointing.
During the early 2000’s engineered joists or I-beams were introduced into the New House Build
market for intermediate floor constructions. I-beam joists cannot be notched at the top, which is
the traditional route through floors for copper pipe. Therefore threading flexible plastic systems
through these joists is a much easier installation practice on site. This change in practice
stimulated rapid growth in use of plastics in the new housing market. In 2001, 7% of new
domestic properties were built using plastic pipework for the hot and cold plumbing systems and
by 2007, this had increased to 90%. The plastic pipe industry heavily invested in making plastic
pipework products sustainable and reducing their carbon footprint. Soil systems with high
acoustic performance properties were developed which increased their usage in multi-occupancy
buildings where noise from sanitary installations needs to be kept to a minimum. Polyethylene
became a major material of choice for many gas and water utilities worldwide for new lines and
renovation

In more recent years the cost benefits of using a plastic system have come to the fore as
traditional metal raw material costs have escalated. The benefit of lower and more stable pricing,
combined with reduced number of joints on site and reduced time to joint can deliver an overall
reduction in installed cost of over 30% for the installation of a radiator central heating system.
Plastic systems also have no scrap value so do not carry the same risk of theft as traditional
copper systems. Flexible plastic plumbing systems are ideal for RMI applications as the pipe can
be easily cabled around existing fixtures, floorboards do not need removing and furniture do not
have to be moved. Plastic systems are therefore being adopted more and more for day to day
H&C plumbing use.

COMPANY PROFILE
Supreme Industries Ltd.
Type Public company
Traded as BSE: 509930
NSE: SUPREMEIND
Industry Plastic Processing
Founded 1942[1]
Founder Kantilal Mody[2]
Headquarters Mumbai, Maharashtra,
India
Key people M. P. Taparia , Chairman[3]
Products polystyrene & polymer
Revenue ₹29.58 billion
(US$440 million) (2016)[4]
Number of employees 15,000
Subsidiaries Supreme Petrochem
Website www.supreme.co.in

Supreme Industries Ltd is India's largest plastic processor based in Mumbai, Maharashtra,
India.The Supreme Industries Limited, founded in 1942, is the leading &largest plastics
processor in the country with current group
turnover approximately of ` 50,000 Million (Over US $1 billion).Plastic Piping Systems
manufacturing unit located at Jalgaon and
Gadegaon, Maharashtra to the east of Mumbai manufacturing PVCU,CPVC, HDPE and PPR
Piping Systems.
An ISO 9001:2000 certified plant having prestigious ‘Watermark License’ to produce and export
pipes to Australia/New Zealand.
License to use BIS certification mark for various products.Twenty advanced manufacturing units
of various polymers.
Installed Capacity 150,000 for Pipes & 50,000 MT for Fittings,meeting various Indian &
International standards.
A unit at Kanpur to effectively service North Indian market.Leading exporter of Plastic Piping
System from India with presence in over 25 countries.
For world class technology & customer oriented products, we are having technical agreement
with world leaders in piping and fittings“Wavin Overseas” of Netherland.
A separate Innovation and Technology Department to provide pre and after sales services to
customer with representatives all over India.
Wide dealer network across the length and breadth of the country
we also offer the widest and most comprehensive range of plastic products in India. Our 25
advanced plants are powered by technology from world leaders, and complement our extensive
facilities for R & D and new product development. In fact, Supreme is credited with pioneering
several products in India. These include Cross- Laminated Films, HMHD Films, Multilayer
Films, SWR Piping Systems and more.
Supreme Industries Limited is India's leading plastic processing company with seven business
divisions. The company has forayed into different types of plastic processing in Injection

Moulding, Rotational Moulding (ROTO), Extrusion, Compression Moulding, Blow Moulding
etc.
Supreme Industries limited offers wide range of plastic products with a variety of applications in
Mulded Furniture, Storage & Material Handling Products, XF Films & Products, Performance
Films, Industrial Moulded Products, Protective Packaging Products, Composite Plastic Products,
Plastic Piping System & Petrochemicals.
2018-19 will see The Supreme Group turnover cross a projected Rs.125 billion (USD 2billion).
A mega project at Gadegaon, Dist.: Jalgaon (MS)

BUREAU OF INDIAN STANDARDS LICENCES
PVC-U Pipe And Fittings
S.L.NO. PRODUCT RANGE
LICENCE
NO.
1
‘UPVC Pipes for potable
water supplies-IS 4985-
2000
1. Solvent Weld Pipes
Cl-1-2.5kg/cm2 90-400 mm
Cl-2-4.0kg/cm2 63-400 mm
Cl-3-6.0kg/cm2 40-355 mm
Cl-4-8.0kg/cm2 25-315 mm
Cl-5-10.0kg/cm2 20-315 mm
Cl-6-12.5kg/cm2 20-50 mm
………………………………
2. Elastomeric sealing Ring
Type:
Cl-2-4.0kg/cm2 63-315 mm
Cl-3-6.0kg/cm2 63-315 mm Cl-
4-8.0kg/cm2 63-315 mm
Cl-5-10.0kg/cm2 63-315 mm
CM/L-1235335
2
PVC Fittings for potable
water supplies-IS 10124-
1988 (Part II)-1988
Cl-1-2.5kg/cm2 : 90-400 mm
Cl-2-4.0kg/cm2 63-400 mm
Cl-3-6.0kg/cm2 63-355 mm
Cl-5-10.0kg/cm2 63-250 mm
CM/L- 7049974
3
Injection Moulded PVC
socket fittings with
solvent cement joints
IS 7834-1987
90*elbow cl-2: 63-160 mm
90*elbow cl-3: 40-125 mm
90* Tee cl-2: 63-160 mm
90* Tee cl-3: 40-160 mm
CM/L-7385484

4
UPVC pipes for soil,
waste discharge system
inside buildings including
ventilation and rain
water systems with plain
and grooved socket ends
IS 13592-92
Type A 63 - 160 mm
Type B 63 - 160 mm CM/L-7158777
05
UPVC injection moulded
fittings for soil, waste
discharge system inside
buildings including
ventilation and rain
water systems with plain
and grooved socket ends
IS 14735-1999
1.Coupler 40mm to 110 mm
2. Bend 87.5* without
inspection door 40-110 mm
3. Bend 87.5* with inspection
door 40-110 mm
4. Tee with & without
inspection door 50-110mm
5. Vent Cowl 50mm-110mm
CM/L-7351569
06
‘uPVC Screen & Casing
Pipes for Bore/ tube well
IS 12818-1992
1.Type CS 150, 175, & 200 mm
2. Type CM 100,125,150,175, &
200 mm
CM/L-7170666
07
Unplasticised non pressure
Polyvinyl Chloride (PVC-U)
pipes for use in
underground Drainage &
Sewerage Systems
IS 15328-2003
110-250 MM
SDR-34 SN-8
SDR-51 SN-2
SDR-41 SN-4
CM/L-7589097

HIGH DENSITY POLY ETHYLENE (HDPE) PIPE
SL.NO. PRODUCT RANGE LICENCE NO.
08 Pipes for potable water
IS 4984-1995
Grade -PE 63, PE 80, & PE 100
Pressure–PN2.5 to 16
CM/L-7789412
09 Pipes for Sewerage
IS 14333-1996
PN 6, PN 8 (63 mm to 400 mm) CM/L-7789513
10 Sprinkler Pipes
IS 14151 (Part 1):1999
Class 4 (90 mm) CM/L-7832989
11 Quick Coupled P.E
Sprinkler Pipes
IS 14151 (Part 2):1999
Class 1 & II (40mm to 140 mm) CM/L-7979518
12 Irrigation Equipment – PE
pipes for irrigation
laterals.
IS 12786:1989
Class 2 (12 mm to 16 mm) CM/L-7963604
POLY PROPYLENE - RANDOM COPOLYMER (PP-R) PIPES AND
FITTINGS
SL NO. PRODUCT RANGE LICENCE NO.
13
Pipes for hot and cold
water supply
IS 15801:2008
SDR 5- 16 MM - 110 MM
SDR 6- 16 MM - 110 MM
SDR 7.4- 16 MM - 110 MM
SDR 11- 20 MM -110 MM
CM/L-7983919

CHLORINATED POLY VINYL CHLORIDE (CPVC) PIPES AND
FITTINGS
SL.NO. PRODUCT RANGE LICENCE NO.
14 Pipes for hot and cold
water supply
IS 15778:2007
ASTM D 2846:2006
SDR 11 – 15 MM TO 50 MM
SDR 13.5 – 15 MM TO 50 MM CM/L-3684475

HISTORY OF SUPREME INDUSTRIES LTD.
YEAR EVENTS
1942 - The Company was Incorporated at Mumbai. The Company manufacture Industrial and engineering
moulded products, storage and material handling crates, multilayer sheets, multilayer films,
packaging films, expanded polyethylene foam, PVC pipes and fittings,moulded furniture,
sataranj mats, disposable EPS containers, etc.
1943 - 2,000 Right Pref. shares issued (prem. Rs 20 per share; prop. 1:1) to Pref. shareholders.
1945 - Issued 3,000 No. of Equity shares.
1947 - 296 Bonus Equity shares issued in prop. 1:20. 622 Bonus Pref.shares then issued to Equity Pref.
shareholders in prop. 1:10.
1960 - 3,110 Rights Equity shares issued at par in prop. 1:2.
1972 - In May, 1972, 1,865 Bonus Equity shares issued in prop. 1:5 in Dec. 1972, 11,271 Right Equity shares
issued at par in prop. 1:1.
1978 - 13,426 Bonus Equity shares issued in prop. 3:5 in May 1978.
1980 - 14,321 Bonus Equity shares issued in prop. 2:5.
1985 - A new factory was established at NOIDA (Delhi) with a capacity to manufacture 1500 tonnes of
industrial products/components etc. to cater to the North Indian Markets. All the machines were
installed in January 1988.
- The Company issued 15% non-convertible debentures for Rs 100 lakhs to UTI on private placement
basis to meet working capital requirements.
- 40,099 Bonus Equity shares issued in prop. 4:5, during February 1986.
1987 - The working of the packaging and multilayer film division, however, was affected by hike in raw
material costs and prevailing excess capacity in the industry.

With a view to upgradation of technology and introduction of new products, the Company
entered into a collaboration agreement with Bdr. Schur International, Denmark.
- The PVC pipes and fittings division introduced cable ducting and bore well pipes during the year.
- The Company converted its existing 4,620 - 6 1/2% Preference shares of Rs 100 each into
4,620 - 13 1/2% unsecured non-convertible debentures of Rs 100 each at par on 15th October.
These debentures are redeemable at the end of 7 year from the date of allotment.
- As on 1st July, plant and machinery, moulds and dies were revalued and the net surplus of
Rs 18,42,17,354 arising out of it was credited to revaluation reserves.
- The Company issued non-convertible debentures (C-Series) worth Rs. 150 lakhs as Rights to augment
long term working capital requirements.
- Pref. shares redeemed on 15th October by allottin non-con. debs.in lieu. Equity shares subdivided.
9,02,220 bonu shares then issued in prop. 1:1.
1988 - The Company embarked upon setting up of the following projects.
(i) expansion of the injection moulding capacity and launching of moulded furniture at Noida;
(ii) expansion of PVC pipe and fittings capacity at Jalgaon;
(iii) debottlenecking of multilayer sheet capacity at Jalgaon
(iv) injection moulding unit at Pondicherry and
(v) multilayer sheet and products unit at Daman.
- During September-October, the Company offered 4,73,666-14% secured partly convertible
debentures (D-Series) of Rs170 each as follows:
(i) 4,51,110 debentures on rights basis in the proportion 1 deb: 4 equity shares held (only 4,40,937
Debentures taken up) and
(ii) 22,556 debentures to the employees`Under the Employees' Stock option scheme (all were taken up)
Additional 10,173 debenture being the unsubscribed portion of the shareholders quota were
allotted to the employees.

Rs 70 of the face value of each debenture was converted into 1 equity share of Rs 10 each at a
Premium of Rs 60 per share on the expiry of six months from the date of allotment of debentures.
- The non-convertible portion of Rs 100 of the face value of each debenture would be redeemed at par
at the end of 7 years from the date of allotment of the debentures.
1989 - Steps were taken to put up a new multilayer sheet unit at Daman. New range of products were
introduced catering to the demands of high tech plastic products required by various industrial
customers engaged in the manufacture of electronic, automobiles,air-conditioning and office
equipments.
- The Packaging and multilayer films division entered into a technical collaboration agreement with
M/s. Schur International a/s of Denmark, a manufacturer of packaging film.
- The PVC pipes and fittings division entered into a collaboration with M/s. Uponor, Finland for
manufacture of Ultra Rib pipes in longer diameters. These pipes are to replace the conventional
drainage and sewerage system pipes.
- The setting up of new projects include
(i) Expansion of SWR fittings range at Jalgaon
(ii) Manufacture of speciality plastics products at Malanpur industrial area near Gwalior and
(iii)Speciality products in co-extruded and multilayer film division.
- The Company is a co-promoter of Supreme Petrochem, Ltd.,which has taken up a project to
manufacture 80,000 tonnes of styrene monomer and 40,000 tonnes of polystrene per annum.
1990 - The loading on the machines at Andheri and Noida units was low due to unrest in Northern India.
An injection moulding facility was installed at Pondicherry to cater to its customers in Southern
India. The Company launched moulded furniture and a variety of crates.
- Another unit of 1000 tpa. capacity was to be put up a Gwalior. The demand in PVC pipes declined
due to steep rise in the price of PVC resin. Various new types of pipes for different applications were
launched.
1991 - The following projects were proposed to undertaken:

(i)expansion of the installed capacity of flexible packaging materials atTaloja and Noida
(ii) installation of injection moulding machines with the capacities of 2,200 tonnes and 1200 tonnes
At Talegaon and Noida respectively
(iii) increasing injection moulding capacity at Pondicherry and Calcutta
(iv) installation of air bubble film manufacturing capacity at Gwalior
(v)launching of foam polystyrene products at Gwalior
(vi) increasing the range of thermoformed polyestyrene products at Daman
(vii)expansion of the capacity of PVC pipes and fittings at Jalgaon and
(viii)expansion of capacity at the technology centre.
- The Company proposed to set up a new industrial component manufacturing unit at Salt Lake
area, near Calcutta.
- In February, the Company offered 11,39,053 - 14% secured redeemable partly convertible
debentures of Rs 200 each on Rights basis in the proportion 1 debenture: 2 equity shares held.
- Another 56,953 - 14% partly convertible debentures of Rs 200 each were issued to employees
under the Employees' Stock Option Scheme.
- Pursuant to the terms of the debenture issue, a portion of Rs 100 of the face value of each
debenture was converted into one equity share of Rs 10 each at a premium of Rs 90 per share on the
expiry of 12 months from the date of allotment of debentures.
- The remaining of Rs 100 of the face value of each debenture would be redeemed at the end of 7
years from the date of allotment of debentures.
- 11,96,006 shares issued on part conversion of debs. at apremium of Rs 90 per share (11,79,153
shares on 1.4.1992 and 16,853 shares on 27.4.1992).
1992 - The PVC pipes division introduced a new range of plumbing pipes and fittings which was well
received in the market. The Company has become a regular supplier of crates to Coco Cola.
- 34,74,112 shares issued as bonus shares in prop 1:1.

1993 - A.K. Structural Foam Ltd., was merged with the Company as per the formalities of
amalgamation, the Company offered to the erstwhile shareholders of AKSF Ltd. shares on
rights basis in the ratio of one SIL share for 35 AKSF Shares and also partially and on the
same terms and conditions.
- The Company allotted 8,78,110 No. of equity shares of Rs 10 each at a premium of Rs 190 per
share and 17,41,254 - 15% secured partially Convertible Debenture (`H' series) of Rs 450 each for
cash at par on Rights basis to employees.
1994 - The profit margins were however affected due to fire in the Andheri godown adjacent to
manufacturing facility and due to hike in raw material costs in the furniture division.
- The injection moulded products group entered into tie-up with M/s. Manducher of France for
upgradation of auto components business. This would lead to introduction of a large number of
plastic components.
- From the Hosur plant, cross linked polyethylene foam products were launched. In PVC
pipes, the Company launched 355mm/400mm pipes. Also pipes with DIN/BIS/ASTM
specification were introduced to cater to the export market.
- The Company launched new varieties of fabricated products to complete the piping system.
- 13,393 No. of equity shares issued 26,786 shares issued in part conversion of A and H series
debentures. Preference shares issued during 1996.
1995 - The has tied up with Schoeller International of West Germany for its technology of new
generation bottle crates. In furnitures,the Company launched one piece moulded two seater sofa
in the market.
1998 - The company intends to introduce 15 more new models to the already
existing 55 models of furniture.
- During the year several new products viz. Hygience Quality Products were launched in the
food service products division.
- Premier Lighting Industires Ltd. has become the subsidiary of the company.
- Pondy II Plant to manufacture furniture was commissioned in August 1997.

The company acquired the assets of M/s Camphor & Allied Products Limited at Nandesari
manufacturing Protective Packagin Products.
- The business of Andheri Moulding shop has been shifted to various other units of the
company. Taloja capacity has been shifted to Khopoli.
- Entire Flexible Packaging Division is relocated at Khopoli. Manufacturing facilities of
Packaging Films at Noida,Malanpur and Taloja have been shifted to Khopoli.
- Multilayer Sheet Division at Daman has been closed and the entire production capacity of
Multilayer Sheet Division is converted to Manufacture Food Serviceware products i.e. FSW
products.
- The existing facilities of Noida and Talegoan to manufacture moulded furniture have been
relocated at Pondy II.
- Taloja premises have been partly converted into a Private custom bonded warehouse. It is partly
also used for stocking raw material to give the benefit of logistics in distributing imported as
well as local raw material to various manufacturing units.
- The company has converted 59,945 MT of various types of Polymers into products against
46,513 tons in 1996-97 showing a growth of nearly 28% in volume terms. - The profit margin
was affected due to loss on account of Foreign Exchange borrowings, compensation on VRS for
closure of Andheri and Taloja units, loss of production due to shifting of machines from one plant
to another plant and inventory losses due to continuous fall in raw material prices throughout the
year.
- Margins were also affected due to lock out at Nandesari unit during the month of April/May
1998 for 33 days and due to fire at Pondy II unit on 27th May 1998. This fire resulted in loss of
production for 4 days.
- Commissioning of Pondy Unit II for manufacture of furniture and relocating Noida and Talegaon
furniture facilities at Pondy have given economies of scale and faster service to our customers.
- The industrial components business has suffered a set back mainly due to slowing down of
automobile sector.
- The complete closure of Multi layer Sheet business and conversion of capacity to

Thermoformed Food Serviceware products has been completed.
- There was a fire at Pondicherry Unit II on 27th May.
1999 - The Company is the largest supplier of bottle crates to various soft drink and beverages
manufacturers.
- The Company has successfully launched PVC plumbing systems in the country during the year
under review.
- Shri S.R. Taparia and Shri N.N. Khandwala, Directors of the Company retire by rotation and
being eligible offer themselves for re-election.
- Consequent to acquisition of shareholding from collaborator M/s. Kalle Pentaplast GmbH,
M/s. Supreme Vinyl Films Ltd. (Formerly Klockner Supreme Pentaplast Ltd.) has become
subsidiary of the Company w.e.f. 7.9.1997.
2001- Board approves merger of its Group Companies M/s Supreme Oriented Films Limited (SOFL)
and M/s Supreme Vinyl Films Ltd (SVFL) into Supreme Industies Ltd. (parent company)
w.e.f. April 01, 2001
2002- High Court approves scheme of amalgamation of M/s Supreme Oriented Films Limited (SOFL)
and M/s Supreme Vinyl Films Ltd (SVFL) with Supreme Industries
2003 - Siltap Chemicals Limited merged with Supreme Industries Limited
2005 - Board has recommended payment of dividend @ 90% i.e. Rs 9/- per equity share.
2006- Supreme Industries signs MoU with the Government of Maharashtra
-Supreme Industries has given the Bonus in the Ratio of 1:1
2007- Board has recommended final dividend @ 50% .
2008 - Board has recommended Final Dividend @ 45%.

Khushkhera plant Won Award for incoming Quality Improvement from Maruti During Vendor
Conference for 2008-09.
- Pondy Unit won Best Delivery Performance Award 2008, from Whirlpool of India Ltd.
2009- Export Award to fittings for pipes & hoses (of Plastics) from The Plastic Export Promotion
Council, mumbai for the year 2008 - 2009.
- Board has recommended Dividend 120% i.e. Rs 12/- .
2010- Export Award to fittings for pipes & hoses (of Plastics) from The Plastic Export Promotion Council,
mumbai for the year 2009 - 2010.
- Export Award for Tarapulin from The Plastic Export Promotion Council, mumbai for the year
2009 - 2010.
- Best Kaizen Award for Sept 2010 From Whirlpool Cluster for Pondy Unit.
- Khushkhera unit Won 1st Award for 7th ACMA Northern Region Quality Circle Competition,
at PHD House, New Delhi on 9th July 2010.
- Khushkhera plant Obtained Vendor Performance Award for 2009-10, for Manufacturing
Excellence from Maruti Suzuki I. Ltd.
-Company has splits its Face value of Shares from Rs 10 to Rs 2
2011 - Board has recommended Final Dividend @ 150%.
- Export Award for Tarapulin from The Plastic Export Promotion Council, mumbai for the year
2010 - 2011 .
- Talegaon plant has been honored with a Trophy towards 'Excellence in Quality' for the year 2010-11.
2012- Board has recommended Final Dividend @ 225%.
- Shri Rajendra J. Saboo has been appointed as Sr. General Manage (Corporate Affairs) &
Company Secretary of the Company.
- Khushkhera unit bagged The ACMA Award for Excellence in Quality and Productivity in Silver
category.

2013- Supreme Industries has announced a final dividend of 275 per cent,i.e. Rs 5.50 per share for
shareholders.
-Supreme Industries has been awarded to fittings for pipes & hoses from the The Plastic Export
Promotion Council.
2014- Supreme Industries Ltd has been appointed Smt. Rashna Hoshang Khan as an Additional
Director of the Company.
2015 - Supreme Industries bags two prestigious awards at 6th National Awards for Technology
Innovation
-National Energy Conservation for Durgapur
-Puducherry Unit won Quality Circle Award 2015, from Whirlpool of India Ltd.
-Gold Category Award to Durgapur Unit

Complete piping solution for building industry
Operating needs and maintenance aspects are currently receiving greater attention than ever. In
view of this and to overcome the diffculties associated with conventional piping products the
solution.The Supreme Industries ltd; has evolved as an undisputed leader in India’s plastics
industry, with valuable experience in providing innovative and cost effective piping solution.
Supreme is synonymous with Quality, Innovation and Service and is a trend setter in plastic
piping system in India. Company’s objective is to meet the growing needs of the customers in
water, waste management and infrastructure sector through specially developed high
performance piping range. Comprehensive and exclusive range of Supreme plastic piping
systems are designed and manufactured to meet and please practically - the highest standards set
by the building and construction industry across the world.Complete piping solution for building
industryMCGM

High pressure uPVC plumbing syste
THE SYSTEM : Supreme “lead free” aqua gold high pressure uPVC solvent weld plumbing
system is the most suitable, easy and economical solution for transportation and distribution of
potable water. It is technically superior, cost effective and offers many advantages over
conventional G.I. piping system. This system is very easy to install and functionally most
suitable for plumbing application like terrace looping, down-take and up-take lines in building
industry. Apart from more than 40% cheaper to GI piping system, it has many more years of
service life. This hygienic system is endowed with
many good features and hence now approved by MCGM. It is a value added long term plumbing
solution for building industry. Aqua gold pipes as per ASTM D-1785 and wide range of fittings
in SCH 80 as per ASTM D-2467 are available in ½" (21.34mm) to 8" (219.08mm) sizes. In
addition to this, SCH 40 fittings in ½" (24.34mm) to 1" (33.40mm) as per ASTM D- 2466 are
available. Pipes are 3 m long and are available in SCH 40 and SCH 80 pressure class.
FEATURES AND BENEFITS
Stronger, Resilient and Longer Lasting - This system is highly resilient, tough and durable
with high tensile and impact strength. Moreover it is free from weaknesses caused by rusting,
weathering and chemical action, and hence lasts for a life time.

Mechanical properties - The PVC pipes are relatively more flexible. They have adequate tensile
strength and even burst strength to withstand the operating pressures encountered in almost all
service conditions within the acceptable range of temperature for the system. External shocks or
impacts that could cause failure in more rigid materials can be absorbed by the system with little
or no damage.
Excellent chemical and corrosion resistance - This system is free from corrosion and has
excellent resistance to various chemicals like strong mineral acids.
Light weight - Being light in weight (1/6th the weight of metal piping), these pipes are easy to
handle, transport and install.
Simple and leak proof joints - Jointing can be done speedily with the special solvent cement
supplied by the company which ensures 100 % leak proof joints.
Most suitable for carrying drinking water - Being non metallic, this system is free from
corrosion, chemical action, and negative biological effects, hence absolutely safe for carrying
potable water.
Optimum flow rates - Mirror-smooth inside surface ensures high flow rate and low frictional
losses. This system is free from rusting, pitting and offers good resistance to scale formation.
Piping system integrity - Supreme aqua gold offers pipes with a large range of fittings. This
implies a complete system solution made of the same material.
Overall Economy - Due to light weight and simple joining technique, it saves cost not only on
material but also on transportation and installation.

Based on World’s Best Japanese Material and Technology
The latestand reliable plumbing system
for Hot and Cold water
THE SYSTEM : Supreme Lifeline C-PVC plumbing system is another long lasting and cost
effective solution for the hot and cold water. This system is suitable for all plumbing and potable
water application. The pipes and fittings are made of chlorinated polyvinyl chloride and it is
available in complete range from 15mm to 50mm (i.e. ½" to 2") sizes as per copper tube sizes
(CTS). The pipes are available in SDR 11 and SDR 13.5 pressure class. Heavy duty
SDR 9 pipes and fittings are also available in 20mm and 25mm (i.e. ¾" and 1") size. Threaded
inserts in the transition fittings are made from brass. Supreme Lifeline C-PVC CTS pipes and
fittings are manufactured according to IS15778 and ASTM D-2846 respectively. Pipes and
fittings in 2½", 3" and 4" (i.e. 73.02, 88.90 and 114.30mm) are also available in IPS pipe size
(inch series similar to aqua gold) as per ASTM F441 and F439 respectively. The choice of the
raw material, the structural accuracy and the quality assurance gives the Supreme Lifeline C-
PVC system a high degree of reliability. As a result Lifeline C-PVC is now approved by MCGM.

Excellent resistance to corrosion and chemical attacks -Lifeline is absolutely free from
corrosion and offers excellent resistance to various chemicals like strong mineral acids and
bases.
Ideal system for carrying drinking water - Lifeline is an absolutely free from corrosion and
negative biological effects. It does not break down under the harshest water condition hence the
quality of water never deteriorates.
Light weight, easy and quick assembly - together with simple solvent cement jointing method
results in extensive saving on time and labour.
Tough and Rigid material - C-PVC has a much higher strength/modulus than other
thermoplastics used in plumbing applications. This material can withstand high pressure and
temprature. Due to its tough and rigid material property it requires less supports with minimum
offsets/looping.
Simple and leak proof joints - Jointing can be done speedily with special solvent cement
supplied by the company which ensures 100% leak proof joints.
Low thermal expansion - Lifeline C-PVC has a lower coefficient of thermal expansion
reducing expansion due to temperature variations and thereby reducing unsightly looping of the
pipe.
Superior insulation property - Lifeline has better insulation properties than metal pipes, thus
reducing heat loss and insulation requirement.
Fire Resistance-Lifeline C-PVC does not support combustion.
Maintenance free - Being free from rusting, pitting or scaling and galvanic or electrolytic
corrosion, maintenance is minimal.
Overall Economy - This system is most cost effective than any other plumbing system.

The most reliable plumbing system for Hot and Cold water
THE SYSTEM : Supreme indo green PP-R is designed for hot and cold water application and it
is the latest and most suitable system for all plumbing applications. The specific chemical
structure of indo green PP-R provides the well balanced mechanical properties and superior long
term heat resistance. More importantly, the water flowing through it does not have any negative
biological effect and hence remain most hygienic. Indo green pipes are approved and listed by
W.R.A.S.,UK,thus endorse its suitability for potable water. Indo green PP-R is the most suitable
and ideal solution for housing sector. Indo green PP-R is now approved by MCGM.
RAW MATERIAL: The Supreme indo green pipes and fittings are made of polypropylene
random copolymer type - 3 (PP-R), supplied by reputed companies which have Bodycote
certification. Bodycote is an independent International testing body certifying the raw material. It
has high molecular weight and excellent creep resistance, which are fundamental characteristics
for the transportation of hot fluids under pressure

Light weight, easy and quick assembly - which results in extensive saving on time and labour.
Most suitable for carrying drinking water - PP-R is absolutely free from corrosion, and
negative biological effects.It does not break down even under the harshest of water conditions,
hence the quality of water never deteriorates. It is in full compliance with the International
standards on the use of plastic materials for the transportation of potable water. It is endorsed
with the most prestigious W.R.A.S. (UK) certification.
Excellent corrosion and chemical resistance - PP-R offers a considerable resistance to various
chemicals, aggressive soils and fluids in the external environment.
Low thermal conductivity - which results in much saving on insulation costs thereby reducing
overall operational costs.
Mirror smooth inside surface - This ensures high flow rates and very low frictional losses.
High impact strength - Indo green PP-R has a very good impact strength and hence no
possibility of breakage.
Safe and watertight joints - Joint formed by polyfusion welding are homogeneous, integral,
watertight and long lasting.
Free from scaling - Due to unique properties of indo green PP-R,it is free from scaling and the
resultant blockage in the pipelines.
Long operational durability - Indo green system ensures a minimum 50 years of trouble free
performance.

Overall Economy - This system is more cost effective than any other plumbing system.
Moreover, due to savings in installation and insulation costs, this system is even comparable with
standard make G.I., B class piping system.
UV-Resistance - Indo green PP-R pipes are made UVstabilized with special exterior UV-
resistant layer and hence fully safe against ultra-violet rays.
PRODUCT SPECIFICATIONS AND RANGE :
Supreme indo green pipes are manufactured according to IS 15801 whereas fittings are
manufactured as per ISO 15784 standard. Supreme indo green pipes and fittings are available in
the dimensions 20 mm to 160 mm. Pipes are supplied in 3m lengths in SDR-11, SDR-7.4 and
SDR-6 pressure class where as fittings are available in PN 20 and/or PN 25.
All the threaded inserts in the transition fittings are in duly nickel plated brass to withstand
chemical corrosion at elevated temperatures.

uPVC SOIL, WASTE AND RAINWATER
(S.W.R.)DRAINAGE SYSTEM
THE SYSTEM : Supreme is the pioneers in introducing this efficient S.W.R. drainage system to
India. It has created an identity of its own due to continuous development and by assuring
consistent quality. The Supreme S.W.R. drainage system is designed for quick and efficient
removal of waste without leakage.
It is highly resilient, tough and durable with high tensile strength and high impact strength. More
ever it is free from scale formation, rusting, weathering and chemical action. It is virtually
immune to attack by bacteria, fungi and other microorganisms and insects. The system is suitable
for outdoor application as it is uv-stabilized and hence lasts for life time. Thus the system is a
long term solution for building drainage with minimum estimated life of 50 years. In addition to
various benefits this system is more cost effective than any conventional drainage system.
Supreme S.W.R. drainage system is approved by MCGM.
High quality standards and wide range :
Pipes are available in 75mm to 160 mm and fittings are available in 40mm to 160mm. Pipes
conforms to IS 13592:92 and fittings conforms to IS 14735:99 and are made as per international
standards. Unique click ring type fittings are most suitable to be used in combination with Type
B pipes for high-rise buildings.

The system consists of pipes and wide range of fittings with various traps, which makes the
system complete in all respect and hence customer need not to depend on conventional system
for any reason.
Stronger and Long Lasting –
This system is highly resilient, tough and durable with high tensile strength and high impact
strength. Moreover it is free from problems caused by scale formation, rusting, weathering and
chemical action, and hence lasts for lifetime.
Excellent chemical and corrosion resistance –
Being nonmetallic, this system is completely free from corrosion and offers very good resistance
to wide range of chemicals.
UV resistance- which eliminates the adverse effect of sunlight and weather and can therefore be
safely used for outdoor installations.
Quick and convenient installation - Being extremely light in weight and provided with special
rubber jointing technique, installation of this system becomes much easier.
Quick and efficient removal of waste without leakage - Superior flow characteristics are
ensured by the mirror smooth, restriction free inner surface of pipes and fittings,thus the system
is free from problems of clogging and drain choke-up. System is completely leak-proof and
designed to maintain high standards of hygiene.
Adequate and easy access for cleaning and clearing obstructions.
Least maintenance –
Once installed Supreme S.W.R.drainage system needs minimal maintenance.
Cost Effective - Supreme S.W.R. drainage system is more cost effective than any conventional
drainage system.
A comprehensive range of products are offered in 75,90,110 and 160 mm in rubber ring, click
ring and pasting type. Various traps and special fittings makes the system complete in all respect.
Pipes conforms to IS:13592:92 where as the fittings conforms to IS:14735:99 and are made as
per international standards.

Underground Drainage and Sewerage system
with readymade Ultra inspection chambers and manhole
THE SYSTEM : Supreme proudly offer Nu-drain Underground Drainage System (UDS). It is
one of the latest and unique product development, which is a breakthrough in underground
drainage and sewerage system giving several advantages over erstwhile underground sewerage
products made from conventional materials. Conventional products are associated with several
problems which can be broadly classified into Leakage, Blockages and Breakages. Installation of
these conventional products is also cumbersome and time consuming. On the other hand the
Supreme Nu-drain underground drainage system is not only free from these problems but
equipped with many outstanding features resulting in an effective advance option to traditional
products. Nu-drain underground drainage system with readymade inspection chamber is now
approved by MCGM.
Great flexibility - Due to availability of readymade inspection chambers and manhole, long
lengths of lighter weight pipes and different components, installation of this system is very
convenient and fast.
Perfect hydraulic properties - Mirror smooth inside surface of the pipes and streamline design
of the chambers, greatly reduces the possibility of blockages and maximize flow characteristics.
As a result, carrying capacity of these pipes can be increased by 40% over concrete pipes.

Great strength - System is sufficiently durable to meet siteloading requirements.
Watertight system - Pipe and riser/shaft connection with the chamber base is absolutely
watertight and unique design of pipe joints with click ring and sealing ring, hence makes the
system completely leak proof.
Hygienic and safe - Trouble free performance of the joints without blockage and leakage
ensures high standards of
Minimum excavation cost - Because of simple jointing technique, trench width can be kept
minimum and smoother bore of the pipe allow high flow rates at relatively flatter gradients.
Different flow profile designs - Inspection chambers and manholes are available in different
flow profiles/configurations of inlet(s) and outlet in different sizes to suit the site requirements.
Unwanted inlets if any can be closed with the help of blanking plugs.
Minimal Maintenance - Optimum functional qualities and good hydraulic properties plays an
important part in reducing the need for jetting and other forms of maintenance, and therefore
operational costs are considerably reduced.
Longer life and overall economy - Being free from problems like corrosion and susceptibility
to chemical reactions and as designed to carry soil and traffic loads, it is sufficiently durable, and
offers long and trouble free service life.

Components of Nu - Drain System :
Inspection chambers - Following different sizes of chambers and manhole along with covers
are available in the range.
1. Ultra 250 with and without trap provision with 110 mm inlet(s) and outlet. (size of the trap is
75 mm)
2. Ultra 315 mm with 110 mm inlet(s) and outlet is available in seven different flow profiles/
configurations .
3. Ultra 355 mm with 160 mm inlet(s)/ outlet in 5 different configurations.
4. Ultra 450 mm multiple inlet(s) with two 110 mm inlets at 45° and two 160 mm inlets at 90°
with main inlet/outlet in 160mm. Ultra 450mm chamber in different flow configurations
with200mm main inlet(s)/ outlet and 160, 200 mm branch inlet(s).

5. Ultra 600 mm with 200 and 250 mm inlet(s) and outlet in six different configurations.
6. Ultra 1000 mm manhole with 160, 250, 315 inlet(s) / outlet in different configurations.·
Ultra 250 :
This unique inspection chamber of 250 x 110 mm in uPVC is featured with provision of 75 mm
trap and hence one can directly combine soil and waste lines to reduce the cost. This is also
available without trap and hence customer has choice to use this chamber as per site
requirements. This small version of inspection chamber is recommended for small bungalows/
houses where maximum invert depth is up to 600 mm.
Ultra 315, Ultra 355 and Ultra 450 :
Ultra inspection chambers in different sizes comprise chamber base, riser(s) in specially
designed polypropylene/PE grade whereas cover and frame is in uPVC. Entire assembly
provides a completely sealed system up to ground level. It offers a wide variety of flow profiles,
giving you an option for all 110-200 mm drainage applications. A choice of different
configurations provides a comprehensive, level invert system with excellent flow characteristics.
Ultra 450 inspection chamber is designed to provide the method of collecting 110/160/200 mm
drains at invert depth up to 1280 mm by the use of Ultra 450 risers. Maximum five risers are
recommended. In addition to the risers, shaft pipe in different lengths are also made available
which gives maximum invert depth 1295 mm. Based on number of risers or
shaft length used, invert depth can be obtained. Concentric grooves are given on the exterior face
of the riser which acts as cutting guides and shallower depths can be achieved by cutting the
riser.
Ultra 600 :
The Ultra 600 inspection chamber consists of the base, corrugated shaft and adjustable telescopic
adapter which provides proper seating base for GRP/SFRC ring and cover. Use of telescopic
adapter is not mandatory. The Ultra 600 base is available in 6 different flow configurations.
All flow configurations are provided with specially designed swivel adaptor which allow a free
angular deflection of 7.5º from the center line in each direction. This robust type of chamber is
suitable for installation depths from 0.8 to 5 meters. The shaft provides excellent resistance to

ground movement and heavy traffic loads. Ultra 600 is suitable for 250 mm pipe and eccentric
reducers are available to connect 160 mm and 200 mm size pipes.
Ultra 1000 :
Access to the sewer system for inspection, cleaning or maintenance is obtained either through
inspection chamber or manhole. Unlike conventional drainage system the entry of man in
advanced plastic drainage / sewer system comprising readymade chamber or manhole is almost
not required. In most cases modern technology CCTV inspection cameras for inspection and jet
cleaners for cleaning are available. Supreme make small diameter inspection chamber facilitate
such remote cleaning and inspection without entry of man.Most of sewer requirements are met in
Ultra 600 chambers. However for the circumstances where man entry is essentially required,
Supreme has introduced Ultra 1000 mm manhole.The Ultra 600 chamber as well as Ultra 1000
manhole offer advantages like water tightness, easy and fast installation and less maintenance
resulting in effective solution. The Ultra 1000 manhole consists a base, a shaft and a cone (at the
top). Shaft is available in different lengths and can be placed one on the other for increased
depth. The complete set is suitable upto 6m invert depth. The advanced cone and shaft design
with ribs and corrugation and shape of cone makes the assembly strong enough and stable to
withstand heavy traffic loads. It has spacious 600 mm entrance and is provided with ladder. The
ultra 1000 manhole base is available in different flow profiles and suitable for pipe connection
from 160 to 400 mm.
In-situ Adapter :
Specially designed in-situ adapters are available for accessing any line at any height (through
shaft) or angle other than the inlets of available or selected configuration of the chamber /
manhole. This adapter can be used for assessing any line even in post installation condition.
Cover solution :
Ultra 315 and Ultra 450, frame and cover is available which can tilts and rotate to suit site
conditions. Cover is designed for installation in light traffic and a pedestrian area is made in
uPVC with loading capacity of 35 KN i.e. for 3.5 tone wheel load. Light duty cover is also made
available in Ultra 250, 315 and 355 for pedestrian areas where traffic load is not expected. For
internal use, sealed cover are also available. Frame and cover is designed to be push-fitted into

either a riser or a base. Each cover supplied with 4 screw holes suitable for self tapping screws
provided with frame and cover. For heavy traffic condition, GRP/SFRC frame and cover is also
available for Ultra 450, Ultra 600 chamber and Ultra 1000 manhole. (Covers with grating are
also available.)
Hi-tech pipes, High performance joints :
Specially designed hi-tech Eco-drain pipes are noticeably lighter and less expensive than any
existing PVC pipe of similar stiffness and many times lighter than a concrete pipe with
equivalent load carrying capacity. These pipes are made as per EN-13476 standard and offered in
6 m length. Beside Ecodrain pipes, solid wall PVC pipes conforming to IS 15328 and marked
with ISI mark are available in 3 m and 6 m lengths in different sizes. Separate coupler with
unique design of click ring and rubber sealing rings are available which makes the system
absolutely watertight.
PE Pipes :
HDPE pipes are also available in 63 to 450 mm in PN2.5 to PN16 pressure class. These pipes are
manufactured as per IS 14333:1996 and are available in 6 meter length. The pipes are jointed
either by click ring type fittings or by butt welding, thus absolutely watertight. These pipes are
most advantageous for undulating terrains.
Accessories :In addition to the chambers and pipes, accessories like coupler, tee, bend, blanking
plug, and reducing bush, reducers and various traps along with covers makes the system
complete with all respects.

THE SUPREME INDUSTRIES LTD. (Plastic Piping Division)
1161/1162, Solitair Corporate Park, Building No. 11,167,
Guru Hargovindji Marg, Chakala, Andheri Ghatkopar Link Road,
Andheri (East) Mumbai - 400 093. India.
Tel: 91-22-6771 0000, 4043 0000
n Works: Unit No.3, Gat No.47-48, at post Gadegaon,
Tal.Jamner Dist., Jalgaon.
n Works : D-101/102, MIDC, Jalgaon - 425 003 India.
n Website : http://www.supreme.co.in
n e-mail:pvc-pipes@supreme.co.in
n Export Division : 91-22-6771 0126 / 4043 0126 Fax : 6771 0130
Branch Offices & Tel. 7 Fax
Ahmedabad : 079 - 2768 1361 2768 0064
Bangalore : 080 - 2667 3175 2667 3014
Chennai : 044 - 4203 0934, 4203 0960 4213 2809
Cochin : 0484 - 2385 346 2385 345
Hyderabad : 040 - 6646 9558 2322 1120
Indore : 0731 - 2432 684 2432 684
Jaipur : 0141 - 3206 123 2332 134
Jalgaon Gadegaon : 0257 - 3050 541,42,43 3050 611
Kanpur : 0512 - 2332 27 6 2332 276
Kolkata : 033 - 2485 8837, 2485 8839 2585 8838
New Delhi : 011 - 4654 2023, 2641 3174 2641 3174
I & T SIL Gadegaon, Dist-Jalgaon=PC/BPP/MKG/28=REV.09-12/2011

LITERATURE REVIEW
In this literature review, The vital reasons why pipes are now such an important parts lie in
many geographical regions. Increasing income and paucity of time means that customers
are now willing to pay more for supreme pipes which provides `convenience' value to
piping products; an increase in self-service markets and related impulse buying means that
pipes must be distinctive and eye-catching as well as scream their brands; and
improvements and innovations in technology have come as a boon for pipe industries,
especially `ready to use,' which have really come into their own now.
Bunty kumar from IME college (2014) did a study titled “A Study Report, to customer
perception on supreme industries ltd. in Delhi NCR. also to know about the customer
perceptions and attitudes towards supreme pipes. They found in research that many consumers
are preferred the supreme pipes. Because it has good quality and customer’ belief.
Supreme has also realized that losing a customer means losing more than a single sale. It
means losing the entire stream of purchases that the customer would make over a lifetime
of patronage. Because supreme pipes are costly. Thus, working to retain and grow
customers makes good economic sense. A Company can lose money on a specific
transaction but still benefit greatly from a long-term relationship.
.Supreme’s modern promotional theory and practice have focused on attracting new
customers rather than retaining existing ones. Today, however, although attracting new
customers remains an important promotional task, the emphasis has shifted toward
relationships with customers and company. Beyond designing strategies to attract new
customers and create transactions with them, Supreme is going all out to retain current
customers and build profitable, long-term relationships with them.

So I have found that many company is competing with supreme. Because they are selling
the pipes at affordable prices ,good quality etc. So Supreme should focus in this issue.
Supreme company provide promotional scheme for increasing the sales volume so, it is
provided that 60% gift offer and 15% discount offer , and other 25% other offer, gift offer is
more effective because 60% of the respondents said gift offer is effective ,15% of the
respondents said discount offer is effective and 25% of respondents said other offer is effective.
As we know that Promotional mix consists of advertisement, publicity, personal selling
and others who connect the company to its buyers. Supreme industries ltd. Today are
strengthening their connections with customers all along the promotional strategy. They
know that their fortunes rest not only on how well their entire strategy performs against
competitors in the market. It treats to its dealers in delivering value to consumers. In this
direction supreme works with its dealers to streamline and reduce joint distribution costs,
resulting in lower prices to.
The Supreme Industries played a vital role in the development of many innovative plastic piping
products. Supreme is credited with pioneering several path breaking piping products and
remained instrumental in transformation from conventional to advance plastic piping system in
the country. Supreme understands and appreciate the various needs of its customer, as a result it
now becomes benchmark of advance and innovative quality piping products. Plastics Piping
Division: Supreme is the renowned leader of India's plastic industry having valuable experience
in providing innovative and cost-effective piping solution.
The company's objective is to meet the growing needs of its clientele in water, waste
management and infrastructure sector. Supreme's wide range of piping products caters almost
every application segment. Each product has been custom-designed to match the specific needs
of a specific application, which makes it practically sound. Whether the requirement is for
buildings and installations, or for civil construction and infrastructure, that is, whether the
requirement is for above-the ground or for underground applications, the ground reality is that,
Supreme is the one-stop shop for everything in plastic piping products.

The current product portfolio of Supreme comprises around 6,000 different types of pipes and
fittings and they are manufactured as per various national and international standards. It can be
proudly stated that Supreme products are being exported to more than 20 countries across the
globe including quality conscious markets like U.K, & Australia. Supreme is consistent winner
of national awards for its outstanding export performance.
Innovation: A key to success Product development and continuous upgradation of quality is
our endeavor. Supreme was the first to bring S.W.R. drainage system in uPVC to India which
has successfully replaced the conventional C.I. system, at a reduced cost. Similarly, aqua gold
uPVC high pressure plumbing system, Indo green PP-R - hot and cold water system, Eco- drain
structured-wall hi-tech pipes and now Nu-drain Underground Drainage System with "Ultra"
inspection chambers and manholes are some of the path- breaking piping products pioneered
indigenously by the company.
Meeting the highest quality standard: Supreme is at the forefront of continuous quality
improvement and is known for continuously seeking to reduce adverse environmental impacts.
Systematic quality planning in the development of processes and products, quality assurance in
the selection and procurement of raw materials, use of latest testing equipments and
comprehensive quality control in production, processes etc. ensures consistently superior quality
and makes them highly dependable. Supreme is deeply committed to excellence in product
design and development, processing etc. with the purpose of offering world class products.

Purpose of the Study
Today’s scenario in the piping industry is a highly competitive one. In the time of liberalization
as the economy opens up more and more brands of pipe are entering into the Indian Market
giving to are coming the competition to capture the Indian Market. Once are the days when the
pipe were considered. The purpose of the study to know the sales growth of supreme’s pipe in
Delhi and know about effectiveness of promotional mix element in plastic piping business &
how much consumer prefer supreme’s pipe compare with other brand this is my purpose of
study.

CHAPTER-2
OBJECTIVE OF THE
STUDY

OBJECTIVE OF THE STUDY
1. To determine the effectiveness of promotional mix element at Delhi NCR.
2. To Know about the customer satisfaction level associated with the Supreme’s sproduct .

SCOPE OF THE STUDY
This study covers customer about Supreme pipes in the area of Delhi NCR.
The study makes efforts to know the effectiveness of promotional mix element in plastic piping
business in Delhi NCR through survey so that company would be able to come up to the
expectation level of its customer.
The company can come up to the expectation level of the customer towards the pricing, sales
promotion etc..
The subject has been taken for the research as plays key role in the success of supreme for pipes.
Basically this research has been conducted in the area of Delhi NCR to know sales volume of
supreme pipes as well as market share in Delhi NCR. I have conducted a research through
questionnaire and collected the information with 650 sample units survey and collected the data
from the secondary sources such as newspapers ,internet that I found the consumer have a
positive review regarding Supreme pipes in the area of Delhi NCR.

RESEARCH METHODOLOGY
Research design: Research design is the frame work that has been created to seek answer to
research questions. Research design is the plan, structure and strategy of investigation conceived
so as to obtain answers to research questions and to control variance. A research is the document
of the study defines the study type(descriptive, co relational, semi experimental, review, meta
analytic) and the sub type ( e.g. descriptive longitudinal case study), research question,
hypothesis, dependant and independent variable, experimental design, and, if applicable, data
collection methods and a stastical analysis plan.
Research design
Research design used in the study: Descriptive research
Reasons for using the Descriptive research design: The main reason for using this
research design is that it gives the depth knowledge of the research and determine
the best research design, data collection method and selection of subject.
EXPLORATORY RESEARCH: Exploratory research is research conducted for a
problem that has not been clearly defined. It often occurs before we know enough to make
conceptual distinctions or posit an explanatory relationship. Exploratory research helps
determine the best research design, data collection method and selection of subjects.
It should draw definitive conclusions only with extreme caution. Given its fundamental nature,
exploratory research often concludes that a perceived problem does not actually exist.

DESCRIPTIVE RESEARCH: Descriptive research is used to describe characteristics of
a population or phenomenon being studied. It does not answer questions about how/when/why
the characteristics occurred. Rather it addresses the "what" question (what are the characteristics
of the population or situation being studied?)The characteristics used to describe the situation or
population are usually some kind of categorical scheme also known as descriptive categories. For
example, the periodic table categorizes the elements. Scientists use knowledge about the nature
of electrons, protons and neutrons to devise this categorical scheme. We now take for granted the
periodic table, yet it took descriptive research to devise it. Descriptive research generally
precedes explanatory research. For example, over time the periodic table’s description of the
elements allowed scientists to explain chemical reaction and make sound prediction when
elements were combined.

SAMPLE DESIGN:
It refers to the techniques as the procedure the researcher would adopt In selecting item for the
sample. For collecting data, I have been using non-probability sampling design.
Sample Design Types.
Probability Sampling Non-Probability Sampling
Simple random sampling Availability sampling
Stratified sampling Judgement sampling
Systematic sampling Purposive sampling
Cluster sampling Convenience sampling
Quota sampling
Sampling design used in the study -Non probality sampling
 Non probality sampling – non probability sampling or convenience sampling, refers to
when researchers take whatever individuals happen to be easiest to access as participants
in a study. We can divide non probability sampling methods into two broad types:
accidental or purposive. Most sampling methods are purposive in nature because we
usually approach the sampling problem with a specific plan in mind. The most important
distinctions among these types of sampling methods are the ones between the different
types of purposive sampling approaches.

convenience sampling- A statistical method of drawing representative data by selecting people
because of the ease of their volunteering or selecting units because of their availability or easy
access. The advantages of this type of sampling are the availability and the quickness with
which data can be gathered
Reasons for using convenience sampling.
The main reason for using this research design is that it is the convenient for collecting
the data. So that I can easily get the data from the survey place.

Data collection and analysis
Sample size – Retailer size is 650.
Sources of Data-There are two sources of collection of data:-
Primary: - primary data I have collected through questionnaire and interview. And for the data
collection I have been visited in Ghaziabad ( Mohannagar, Shalimar Garden, Maliwara,
Vasundra,) and North Delhi ,South Delhi market.
Secondary data: - -The secondary data is collected through the internet news paper and books.
Books which I will prefer for the study is C R KOTHARI’s Research technique from which I
have taken research design and technique. I have been used marketing strategies and plan from
the PHILIP KOTLER ‘s book.

DATA ANALYSIS &
INTERPRETATION

Table-1. For how many years you have in this business? (in years)
SAMPLE SIZE-650
Time in business (in years) % of respodents in business
1-2 years 15%
2-5 years 35%
5-10 years 30%
More than 10 years 20%
Analysis & Interpretation:
According to the above analysis it is concluded that 15% of retailer have 1-2 years in this
business, 35% of retailer have 2-5 years in this business,30% of retailer have 5-10 years in this
business and 220% of retailer have more then 10 years in this business.
15%
35%
30%
20%
1-2 years
2-5 years
5-10 years
More than 10 years

Table-2. How many brand of pipes do you sell? (volume).
Sr.
No.
Company
Name Plumbing Pressure
Product
SWR
Type
ppr Cpvc Total
1. Supreme 12% 10% 3% 4% 6% 35%
2. Prince 8% 3% 2% 5% 7% 25%
3. Astral 2% 0% 0% 2% 16% 20%
4. Metro 5% 4% 1% 2% 3% 15%
5. Other 2% 1% 1% 1% 0% 5%
According to the above analysis it is concluded that I have surveyed 650 respondents 35% of the
customer to prefer the Supreme’s pipes buy,25% of customer purchase Prince product,20% of
customer prefer Astral pipe ,15% of customers prefer metro pipe and few of the respondent
buy Other pipe.
35%
25%
20%
15%
5%
Sales
Supreme
Prince
Astral
Metro
Other

Table -3. Where do you purchase from?
channels of purchase % of respodants
Manufacturer 30%
Dealer 70%
Analysis & Interpretation
According to the above analysis it is concluded that 30% of the retailer purchase from
manufacturer and 70% of the retailer purchase from dealer.
30%
70%
Manufacturer
Dealer

Table -4. The awareness level of supreme’s pipe.
the awareness level of
retailer
Number of the respondents % of the respondents
Yes 520 80%
No 130 20%
According to the above analysis it is concluded that 80% of the respondents are aware about the
Supreme brand and 20% of the respondents are not aware .
80%
20%
Awarenesslevel of brand
YES
NO

Table -5. Which are the major preference criteria for customers to purchase?
Preferences criteria of customer % of respondents preference
Brand 35%
Quality 30%
Price 25%
Scheme 10%
According to the above analysis showing that various reason to preferring pipes. it is concluded
that 35% of the customer preferring branding pipe,30% of customer preferring quality
product,25% go with the price, and rest of the customer considered scheme factor. Majority of
the customer go with the quality .
35%
30%
25%
10%
Brand
Quality
Price
Scheme

Table -6. How many customers purchase supreme’s pipe?
% No. of respondents % of purchase
Less then 25% 22 6.04%
25-50% 73 20.05%
50-75% 255 70.05%
More then 75 14 3.84%
According to the above analysis it is concluded that I have surveyed 650 respondents Less then
25% retailer said 6.04% customer purchase the Supreme’s pipes, 25-50% retailer said 20.05%
customers purchase supreme’s pipes, 50-75% retailer said 70.05% customers purchase supreme’s
pipes and few of the retailer said 3.84% customers purchase supreme’s pipes.
6.04%
20.05%
70.05%
3.84%
Less then 25%
25-50%
50-75%
More then 75%

Table-7. If customer prefer Supreme’s pipes, then which factors .
The reason to prefer Number of the respondents % of the respondents
Quality 300 82.41%
Price 9 2.47%
Availability 35 9.61%
Can’t say 20 5.49%
According to the above analysis showing that various reason to preferring Supreme pipes. it is
concluded that 82.41% of the customer like the quality of supreme,2.47% go with the
price,9.61% customers considered availability factors rest of the customers can’t say. Majority
of the customer go with the quality that’s why preferring supreme pipes.
82.41%
2.47%
9.61%
5.49%
Quality
Price
Availability
Can't say

Table- 8. If customer is not preferring Supreme’s pipes, then which factors .
The reason for not
preferring
Number of the respondents % of the respondents
Price 108 69.23%
Availability 40 25.64%
Can’t say 8 5.12%
According to the above analysis showing that various reason to not preferring Supreme pipes
and it is concluded that those who did not like supreme pipes because of 69.23% of the
respondents considered price factor,25.64% availability factor, and rest of the customer did not
give review.
69.23%
25.64%
5.12%
Price
Availability
Can't say

Table-9. What are the facilities provided by Supreme company / Distributer?
Facilities provide by company % of facilities
Shop Branding 40%
Promotional stationary 35%
Credit 10%
Transportation 15%
According to the above analysis showing that supreme company provided facilities for
increasing the sales volume so, it is provided that 40% shop branding and 35% promotional
stationary , 15% Transportation and other 10% .credit facility.
40%
35%
10%
15%
Shop branding
Promotional stationary
Credit
Transpotation

Table -10. What is the promotional scheme provided by the supreme pipe segments?
Supreme’s promotional scheme % of respondents
Gift offer 60%
Discount 15%
Other offer 25%
According to the above analysis showing that supreme company provided scheme for increasing
the sales volume so, it is provided that 60% gift offer and 15% discount offer , and other 25%
other offer.
60%15%
25%
Sales
Gift offer
Discount offer
Other

Table-11. Is the promotional schemes effective of supreme pipes?
Response % of respondents
Yes 70%
No 30%
According to the above analysis it is concluded that 70% of the respondents said promotional
scheme is effective and 30% of the respondents said promotional scheme is not effective.
70%
30%
Yes
No

Table-12. Which scheme is most effective of supreme pipes?
Scheme of supreme’s pipes % of respondents
Gift offer 60%
Discount offer 15%
Other offer 25%
According to the above analysis it is concluded that 60% of the respondents said gift offer is
effective ,15% of the respondents said discount offer is effective and 25% of respondents said
other offer is effective.
60%15%
25%
Gift offer
Discount offer
Other offer

Table -13. Which brand is demanded more in the market?
Brand Name % of respodants
Supreme 70%
Prince 13%
Astral 10%
Other 7%
According to the above analysis it is concluded that supreme’s pipe demand is 70% , 13% of
prince , astral’s demand is 10% and other brand’s demand 7% .
70%
13%
10%
7%
Supreme
Prince
Astral
Other

Table -14. Why this brand is demanded more in the market?
Reasonfor more demand % of respondents
Quality 80%
Price 4%
Availability 9%
Can’t say 7%
According to the above analysis showing that various reason to more demand of Supreme pipes
and it is concluded that those who did like supreme pipes because of 80 % of the respondents
considered quality factor,9% availability factor,4% of respondents considered price factor and
rest of the respondents can’t give review,
87%
4% 9%
7%
Quality
Price
Availability
Can't say

Findings:
Supreme is more emphasizes is engaged in promotional activity in terms of
Advertisement because its considered that advertisement is convenient sources to struck
the customer mind & easy to provide information about supreme.
 Supreme company provided Promotional scheme for increasing the sales volume so, it is
provided that gift offer and discount offer .
 Most of the respondents found promotional scheme is more effective.
Most of the customer are aware about Supreme brand because of Supreme is a big player
in the market in terms of piping and furniture products.
Majority of the customers prefer to buy Supreme pipe because its demand is very high in
the area of Delhi NCR.
There are certain reason for preferring the supreme that most of the customer considered
that it has quality and other of customer considered availability is the another reason to
preferring supreme and available at every locations.
If not, preferring to buy supreme because of price factor than any other brand. people
wanted the pipes in cheap or lower price but its price are high.
According to the analysis and surveyed I found that the prince is the main competitor of
Supreme and astral is also the competitors .
I have found that the supreme brands prices in pipes segments is high but prince price
little bit low .

CHAPTER-4
RECOMMENDATIONS
&
SUGGESTIONS

Recommendations & suggestions
 The Company should show focus more on advertisements for all pipes brand.
 The company should perform a detail demand survey at regular interval to know about
the unique needs and requirements of the customer.
 Supreme can also capture a large market by lowering its price. By some price reduction
and keeping some small gifts likes shirt,cap pen to plumber etc.
 Supreme can improve on their brand by adding some new scheme .
 Supreme should awareness because more customers are not aware, supreme’s marketing
team should go all market & advertising .
 The claims of the consumer should properly be handled.
 Supreme should improve quality their CPVC pipe & change their color because its color
is very dark.
 Supreme’s distributer should not direct selling to customer, distributer should selling to
retailer.
 Supreme should make distributer who go to every market for sales promotion & give
good service to customer.

Conclusions
From the analysis of the data collected and from the experiences I have reached the following
conclusions
During the course of the project I realized that the customer willingly answered the closed end
questions. Supreme is most popular amongst its users mainly because of its QUALITY, BRAND
NAME, INNOVATIVENESS Thus it should focus on quality & promotional scheme so that it
can capture the major part of the market.
We come to the conclusion that visibility affects the sales of project in a very special way.
Because of the frequency of add and brand ambassadors, creativity.
Through survey we come to know that Supreme has a good name and reputation because of its
existence in the market for so many years and has a very good potential in the market.
Supreme has an excellent quality and its future path is very bright. Supreme pipe is easily
available to consumers and it has maximum market share in pipe business.

LIMITATIONS
There are some problems which I faced during my research study and listed few problems
1. The first problem which I faced is unable to getting the co-operation of the customers.
Many of the respondents did not agree to the need and utility of the project and hence not
agreed to provide the information.
2. The behavior of the customer is unpredictable which may result in the lacking of
accuracy in the data.
3. Study accuracy totally based upon the respondents response.
4. Stipulated short span of time for survey.
5. Many customers have misconception about Supreme industries ltd.

In this report, while finalizing quality problem in details the following Books, Magazines & web
sites have been referred. All the material detailed below provides effective help and a guiding
layout while designing this text report.
BOOKS
 Principles of Marketing (12th
Edition)– Kotler Philip & Gary Armstrong, prentice
hall of India,(2007)
 Research Methodology–C.R. Kothari, New age international pvt. Ltd,(2004)
 Marketing Research (3rd Edition)-Rajendra Nargundkar, McGraw hill education India
pvt. Ltd.(2008)
 Managing Customer relations- Ruth N. Bolton & Crina o. Tarasi (2006)
INTERNET
www.supreme.co.in

QUESTIONNAIRE
Retailer based questions
PERSONALINFORMATION
Name:
Address:
District:
Contact No:
Email ID:
Date of Birth:
GENERAL INFORMATION
1.For how many years you have in this business? (in years):
(a) 1-2 (b) 2-5
(c) 5-10 (d) more than 10
2. How many types of brands of pipes do you sell (volume)?
Sr.
No.
Company
Name Plumbing Pressure
Product
SWR
Type
PPR CPVC Other
1. Supreme
2. Prince
3. Astral
4. Metro
5. Other

3.Where do you purchase from?
(a) Manufacturer (b) Dealer
4. Do you aware about supreme’s pipe?
(a) Yes (b) No
5. Which are the major preferences to purchases?
(a) Brands (b) Price
(c) Quality (d) Scheme
6. How many percents customers purchase supreme’s pipe?
(a) Less then 25% (b) 25-50%
(c) 50-75% (d) More then 75%
7. If customer prefer supreme’s pipes , then why supreme?
(a) Quality (b) Price
(c) Availability (d) Other
8. If customer is not preferring supreme’s pipes then which factor?
(a) Price (b) Availability
(c) Can’t say (d) Other
9. What are the facilities provided by companies / Distributor?
Sr.
No.
Company
Name Credit
Lead
Time Transportatio
n
Promotional
Stationary
(leaflet)
Shop
Branding
(Flex Board)

10.What is the Promotional scheme provided by the Supreme pipe segment?
(a) Gift offer (b) Discount offer
(C) Other offer (d) None of these
11. Is the promotional scheme effective of supreme pipes?
(a) Yes (b) No
12. Which scheme is most effective of supreme pipes?
(a) Gift offer (b) Discount offer
(c) Other offer
13. Which brand is demaned more in the market?
(a) Supreme (b) Prince
(c) Astral (d) Other
14. Why this brand is demanded more in the market ?
(a) Price (b) Quality
(c) Availability (d) Other
15. Inputs and Suggestions for supreme & its product range:
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