NPA October 2019 - Creating a better parking experience is all about providing more convenience for the consumer.

1. Consumer Experience
Management: The Key
to Growth in Parking
NPA
October 2019
Jeff Perkins, CMO
ParkMobile

2. 2
Keep in Touch
Email: jeff.perkins@parkmobile.io
LinkedIn: https://www.linkedin.com/in/jeffperkins1/
Twitter: @jeffperkins8

3. 3
16 Million+
USERS NATIONWIDE
400+
CITIES &
MUNICIPALITIES
125+
UNIVERSITIES
20+
AIRPORTS
9 Million+
MONTHLY
TRANSACTIONS
84%
OF THE TOP 100
METRO AREAS
• Ranked #3 in the Navigation category of the app store only behind
Waze and Google Maps
• Adopted by over 1 in 14 U.S. drivers
• 27% of users engage with the app as they travel to different markets
PARKMOBILE BY THE NUMBERS

4. 4
Part of a Global Mobility Company
Parking | Charging | Ride Sharing | Ride Hailing | Transit

5. 5
Stop by booth #913!

6. 6
ParkMobile 360
Analytics, Rate & Policy Management Solution
Webinar
October 30th at 2pm EST
Register Here:
https://business.parkmobile.io/webinar_parkmobile360

7. 7
The ParkMobile Pulse Newsletter
Register for the Pulse here:
https://business.parkmobile.io/pulse

8. 16 Million Users
WITH MORE THAN
PARKMOBILE HAS A LOT OF KNOWLEDGE ABOUT PARKERS

9. PARKING TRIVIA

10. 10
What one word would you use to
describe “parking”?

11. 11
PainHardExpensiveHeadache Convenient Great
HassleTediousNecessary Painful
AnnoyingInconvenient EasyParking
FrustratingNecessity Stressful DifficultHectic
Challenging

12. 12
What is the top factor when it comes to parking?
• Safety
• Convenience to my location
• Cost
• Amenities
• Attendant on duty

13. 13
Convenience, Price and Safety are the top 3 factors when it
comes to parking
Other (please specify)
Attendant on duty
Amenities (covered garage, handicapped
accessible, security cameras)
Cost
Convenience to my location
Safety
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: Parking Behavior Survey, September 2018: What are the key factors when deciding where to park?

14. 14
What do type of parking do people prefer?
• On-street
• Open surface lot
• Gated garage
• Valet

15. 15
Most prefer on-street parking to lots and garages
In a spot on the
street
In an open
surface parking
lot
In a gated
garage
Valet parking Other (please
specify)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Source: Parking Behavior Survey, September 2018: When you are in a location where you have to pay for parking, where do you prefer to park?

16. 16
What is the biggest frustration
with parking?

17. 17
Everything about parking sucks
Technical difficulties at the meter
Having to run back and feed the meter
You can only pay with cash or coins
Getting a parking ticket
The price is too high
Parking time limitations
Being able to find an open spot
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
But, finding on-street parking is also one of the
biggest frustrations
77%
Being able to find
open parking is
the biggest
frustration
Source: Parking Behavior Survey, September 2018: What are your top 3 biggest frustrations with parking?

18. 18
People are very interested in an app that would show them
where the available spots are nearby
Source: Parking Behavior Survey, September 2018: How interested would you be in an app that showed you where available on-street parking spots are in your area?
Not at all interested
Not so interested
Somewhat interested
Very interested
Extremely interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
80%
are “very” to
“extremely”
interested

19. 19
What percentage of people would
park more than ¼ mile away from
their destination to save money?

20. 20
People aren’t willing to park far away from their destination
to save money
Source: Parking Behavior Survey, September 2018: How far would you park away from your destination in order to save money on parking?
Over 1 mile
1 mile
3/4 of a mile
1/2 of a mile
1/4 of a mile
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
70%
Would walk only
¼ mile at most

21. 21
Tip: Have good lot/garage signage

22. 22
How long have people had a mobile parking app on their
phone?
• Less than 1 year
• 1-2 years
• 3-4 years
• 5+ years

23. 23
Mobile Parking Apps are still relatively new to consumers
Source: Parking Behavior Survey, September 2018: How long have you been using a mobile app to pay for parking?
+5 years
3-4 years
1-2 years
Less than 1 year
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
of mobile parking app
users have only been
using the app for 2
years or less

24. 24
What percentage of mobile parking
app users are over the age of 50?

25. 25
17 or younger
18-20
21-29
30-39
40-49
50-59
60 or older
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Mobile Parking Apps are not just for “young people” anymore
Source: Parking Behavior Survey, September 2018: What is your age?
38%
of mobile app
users are 50+

26. 26
How often do people use a mobile parking app?
• Every day
• A few times a week
• Once a week
• A few times a month
• Once a month
• Less than once a month

27. 27
People use the mobile app frequently
Source: Parking Behavior Survey, September 2018: How many times a month do you pay for parking?
Every day
A few times a week
About once a week
A few times a month
Once a month
Less than once a month
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
75%
Use an app to park
at least a few times
each month

28. 28
Do people prefer to pay at the
kiosk/meter or with the parking app?

29. 29
People who have used a mobile app to pay for parking,
generally prefer it…
Source: Parking Behavior Survey, September 2018: What is your preferred method of paying for parking?
Calling an 800 number
Other (please specify)
Paying an attendant
Cash/coins at a meter
Credit card at a meter or kisok
Mobile app
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
Prefer to pay for
parking with a
mobile app to other
methods

30. 30
100% - I pay with an app every time I park
75% - I pay with an app most of the time
50% - I pay with an app half of the time
25% - I don't pay with an app very often
0% - I almost never pay with an app
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
…And pay with the app most of the time.
Source: Parking Behavior Survey, September 2018: How often do you pay for parking with an app versus paying at a meter or kiosk?
81%
Pay for parking
with a mobile
app at least half
of the time

31. 31
Not using the app is usually caused by situations where the
app is not accepted
Source: Parking Behavior Survey, September 2018: What is the main reason you would NOT pay with an app, but would pay at the meter or kiosk?
Sometimes I just prefer to pay at the meter
I get nervous paying with the app and I worry
that I will get a ticket
Other (please specify)
I did not have the correct parking app on my
phone and I didn't want to download a new one
Paying at the meter was less expensive
My app was not working at the time
Paying by app was not accepted at the location
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

32. 32
People have confidence paying by app
Source: Parking Behavior Survey, September 2018: What is the main reason you would NOT pay with an app, but would pay at the meter or kiosk?
Sometimes I just prefer to pay at the meter
I get nervous paying with the app and I worry
that I will get a ticket
Other (please specify)
I did not have the correct parking app on my
phone and I didn't want to download a new one
Paying at the meter was less expensive
My app was not working at the time
Paying by app was not accepted at the location
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Only 4% of
respondents were
nervous about getting
a ticket when using a
mobile app

33. 33
What is the #1 feature of a mobile
parking app?

34. 34
Why people use mobile apps for parking
1. Extend time remotely
2. Don’t have to worry about coins for the meter
3. Skip the meter
4. Alerts that let you know when your parking session will expire
5. Find your way back to your car
6. See the streets around you where you can use the app to park
7. Avoid standing in line at a parking kiosk
8. Track all your recent parking activity
9. Save your favorite locations in the app

35. 35
People are extending time frequently
Source: Parking Behavior Survey, September 2018: When you park with a mobile app, how often will you extend the time of your parking session from the app?
Always
Usually
Sometimes
Rarely
Never
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
81%
Will extend at least
”sometimes”

36. 36
How many mobile parking apps do
people have on their phone?

37. 37
While there are multiple parking apps, most only have one
on their phone
Source: Parking Behavior Survey, September 2018: How many different parking apps do you have on your phone?
1
2
3
4
5+
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
63%
Only have 1
parking app on
their phone

38. 38
Do people know they can make a
parking reservation?

39. 39
Most people are not aware that you can make parking
reservations with an app
Source: Parking Reservations Survey, July 2018: Did you know ParkMobile lets you make parking reservations in garages in your area?
No
Yes
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

40. 40
But they are very interested in making a reservation
Source: Parking Reservations Survey, July 2018: Would you be interested in making a parking reservation using ParkMobile?
Extremely interested
Very interested
Somewhat interested
Not so interested
Not at all interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
are at least “Somewhat
Interested” in parking
reservations

41. 41
ACME GARAGE
1107 Peachtree Avenue
13:12:01
25:09:2018
Space: 2381
Paid: 5.00
PARKING TICKET
Now Accepting
ParkMobile
Reservations!
Garage Signage Garage Parking Ticket

42. 42
What percentage of ParkMobile
users are also using other mobility
services?

43. 43
ParkMobile users are using a
range of mobility services
Source: ParkMobile Mobility Survey, April 2019
55%
are using
public transit
54%
are using
ride-hailing
services
40%
are using
scooters
and e-bikes
31%
are using
car sharing
services

44. 44
What percentage of ParkMobile
users are using multiple mobility
services in a given day?

45. 45
And they use them together…
Source: ParkMobile Mobility Survey, April 2019, 561 respondents
use multiple mobility
services in a given day
Use or would use multiple mobility
services when navigating to a single
destination

46. 46
Key Takeaway
Creating a better parking experience is
all about providing more convenience
for the consumer

47. 47
Things You Can Do
• Effectively communication: Good signage
at the parking location and provide
information online
• Leverage new technologies like mobile
apps to provide more convenience

48. 48
Pro Tip: Manage Your Locations on Google Maps

49. 49
Gameday Parking Convenience: Mercedes-Benz Stadium
• Stadium that holds 75,000 people was
only built with 4000 parking spots
• We formed partnerships with 50 parking
facilities around the stadium to sell
gameday inventory
• Fans can buy single game and full
season parking passes
• Waze directs parkers to the ramp of the
parking location, reducing congestion
around the stadium
• Stadium also promoted alternative forms
of transportation – Lyft, MARTA, bicycles

50. 50
Effective Communication of Mobility Options

51. 51
Mercedes-Benz Parking Website

52. 52
Map View of Parking Options
Rings show the
walking distance
to the stadium

53. 53
Filtering Options
Filter by price,
proximity or location

54. 54
Lot Details
Full lot description
Amenities
Link to Waze
directions

55. 55
Results
70% of people who
drive to a game,
reserve parking in
advance
#2 in arrival experience
for the NFL/MLS

56. THANK YOU!
JEFF PERKINS
JEFF.PERKINS@PARKMOBILE.IO