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Simply having a mobile strategy is no longer enough. Marketers need a mobile strategy that understands, targets and engages their most valuable mobile customers: the mobile elite.
This presentation explains how consumers are using devices today and how to identify the most profitable mobile segments.
Based on findings from the 2014 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this presentation will give valuable insights into:
• Preferred mobile channels and spending habits
• How to deliver and optimise targeted, engaging mobile experiences
• How to personalise in real time through the use of geo-location
This presentation will guide your formation of a high-value mobile strategy.