Uber is introducing an upgraded app called Uber 2.0 to provide an improved customer experience during trips. Uber 2.0 will offer in-car entertainment like monitors with content, newspapers and magazines. It will integrate additional services like bill payments and travel booking. The app aims to address customer needs like boredom, stress and knowing their location by consolidating third-party apps. Uber 2.0 will have subscription plans starting at Rs. 249 monthly and will offer comfort features for senior citizens. The goal is to enhance customer engagement and generate more revenue to reinvest in research and development.
4. EXECUTIVE SUMMARY
Theirs is an imminent need for up
gradation of Cab Service.
Right now, consumers expect more
than just merely travel in a cab.
UBER capitalizes on this aspect and
introduces UBER 2.0 which can take
care of all the consumers’
preferences while they are on the
journey.
Modifying the existing cab service
and take it into a whole new level
UBER 2.0
6. Founded in 2009 as
UberCab by Garett Camp &
Travis Kalanick. r
Beta Launch was in May
2010.
UBER’s services and mobile
app were officially launched
in San Francisco in 2011.
In 2011, the company
changes its name from
UberCab to Uber.
During the initial stage,
Uber developed a “Think
Tank” to predict the
demand for private car
drivers
COMPANY OVERVIEW
7.
8. UBER is a leader in the Cab Service
Potential customers – All generations specially
the office goers who can’t make it in time for
not having proper transport immediately
Competitors – OLA, MEGACABS, TAXI FOR
SURE etc.
UBER has an huge advantage of having services
spread out across several continents across the
globe
Has been a target of cab drivers and cab
companies for its outstanding services
UBER MARKET REVIEW
28. UBER 2.0 is provided with a one month free
subscription
Once the free subscription has been elapsed, the
following will be the cost for different type of
subscriptions –
Monthly – Rs. 249/- or $3.88 USD
Quarterly (3 Months) – Rs. 699/- or $10.9 USD
Half Yearly – Rs. 1299/- or $20.25 USD
Annual – Rs. 2499/- or $38.95 USD
UBER 2.0
38. Uber wants to turn it into a “content
marketplace” — a feed of entertainment
and other features with potentially dozens
of third party content partners designed
to grow engagement in the Uber app itself
— going beyond the basics of ordering
rides and rating drivers.
UBER will consolidate a series of third-party
apps and provide you with more
information about the area or specific
place you are going, some entertainment
while you’re travelling
42. AT UBER, OUR PRIMARY OBJECTIVE IS TO DELIVER HIGH VALUED
SERVICE TO OUR CUSTOMERS. INTRODUCING THE NEW APP IS
ALSO A STEP FORWARD TO THAT WAY. WE HOPE THAT
CONSUMERS WILL LOVE THIS AND THE BOND WE SHARE WITH
OUR CUSTOMERS WILL BE STRONGER THAN EVER BEFORE IN THE
FUTURE.
WITH THE LAUNCH OF THE APP WE’LL GENERATE REVENUES AND
WE’LL INVEST THAT IN OUR R&D TO COME UP WITH NEW
INNOVATIVE WAYS TO SERVE.
UBER, BEING A POTENTIALLY STRONG BRAND IN THE CAB
SERVICE HOPES THAT ITS CUSTOMERS WILL GIVE IT THE
OPPORTUNITY TO SERVE THEM AGAIN AND AGAIN ……..