PR for Charities
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The document discusses how to effectively work with the media in the charity sector. It covers the changing media landscape, what constitutes news, and tips for developing relationships with journalists and pitching stories. The key points are: the media environment is rapidly changing as traditional print declines and online/social media rises; news priorities include exclusives, cultural relevance, and human interest stories centered around people; and the best ways to engage media include doing thorough research, thinking of unique angles, providing helpful resources to journalists, staying informed on current topics, and carefully planning story pitches and placement.
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Capitolo12
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Capitolo6
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LINPAC Packaging saw great success from investing in social media as part of a Fresh Thinking program. Their social media footprint helped LINPAC rank at the top of Google searches for "food packaging" and journalists now reference their blog before press releases. Their blog now has 17,000 subscribers, they have 748 Twitter followers as a packaging company, and 75,000 Facebook friends, giving them huge viral reach. All their pictures and latest news are now in one place through their expanded digital presence.
BARC Vets at Vesta Veterans 2012
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
David Smith - Global Futures and Foresight Part 2
This document discusses several trends related to food production and consumption over the coming decades:
1. Global meat production is expected to double by 2050 to meet rising demand, especially in developing countries, though artificial meat grown in vats may become an alternative.
2. Aquaculture production will need to increase 500% by 2025 to meet population needs as it has tripled over the past 15 years.
3. Halal food sales are projected to reach $850 billion by 2020 as Muslim populations grow in Europe, Asia, Africa, and other regions.
4. Personalized nutrition tailored to individuals' genetics and biomonitoring is seen becoming common by 2028 as technology enables inexpensive profiling and
Jim Armstrong - What's New in Recycling
Jim Armstrong from Wellman Recycling, offers an overview of emerging trends in the world of plastics recycling.
David Smith - Global Futures and Foresight: Part 1
This document discusses several key drivers of change that will impact the future, including technological advancements, globalization, climate change, resource depletion, changing populations, and urbanization. It provides historical quotes that have proven incorrect with the benefit of hindsight, highlighting how difficult it is to predict the future. The document also outlines many global trends related to these drivers of change, such as rising life expectancies, increasing urbanization and middle classes in developing countries, challenges around food and energy security, and demographic shifts.
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Wakefield Venues Wedding Brochure
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How Social Are You?
This document provides information about social media services offered by GREEN Communications to help businesses build their presence on social media platforms. The services include conducting social media audits, developing strategies for using Twitter, Facebook, LinkedIn, creating social media policies for staff, blogging, and managing an overall social media mix. Prices for individual services start at £150 and a full social media management package is £950. One satisfied client says GREEN's social media introduction transformed their communications strategy.
Twitter For Business Do And Don
The document provides best practices for using Twitter for business purposes. It recommends establishing a presence by following others with similar interests, using Twitter to start conversations, and engaging followers by asking questions and incorporating feedback. The document also advises being transparent, respecting others, and providing value to followers. It cautions against using Twitter solely for advertising or broadcasting everyday tasks and information without joining conversations.
Less is More
GREEN Communications offers advice and insight on how to up your marketing and communications from simple PR to word of mouth to social media. You can get more for less...
Less is More
This document provides an overview of PR and communications services offered by GREEN Communications including PR helpline support, crisis PR insurance, PR health checks, strategy reviews, social media audits, thought leadership programs, media training, word-of-mouth workshops, brand workshops, and testimonials from past clients praising GREEN's work. The services aim to help manage clients' reputations and public relations with affordable options ranging in price from £100 to £2,500. GREEN Communications is based in Wakefield, UK.
How Social
Green Communications is a UK social media agency that helps brands engage with customers through various online platforms like blogs, Facebook, Twitter, YouTube and Flickr. It offers services like social media audits to analyze brand conversations online, blog building and engagement, and developing a full social media strategy and ongoing community management.
About Green Communications
GREEN would recommend applying the principles of Barack Obama's 2008 presidential campaign to communications strategies. Obama's campaign kept its message simple and consistent, stayed focused on its objectives, and empowered people at the grassroots level to feel involved. It also integrated different forms of media and gathered extensive user data to engage voters. Applying these tactics could help businesses communicate effectively.
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https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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- 2. PR & the charity sector Ian Green, GREEN Communications
- 7. what is news these days?
- 8. it’s not all celebs though… is it? “ We have repeatedly confounded doom mongers who argue that, in the age of new media and dumbed-down celebrity culture, there is no place for intelligent, original, independent minded journalism.” David Green, Marketing Director, The Independent
- 12. where do journalists go for stories? Survey: 1999 “ Overall, 60% of journalists throughout the world ranked fax as the preferred choice for receiving information. One third preferred email, while post was the least favourite” Survey: 2002 “ Three quarters of UK press surveyed used the web as a preferential source of information ahead of e-mail, personal contacts and other media”
- 13. where do journalists go for stories?
- 22. the future
- 23. selling in ends