Omnific provides website optimization consulting services to help drive more traffic to customers' websites. There are three main drivers of internet traffic: search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SMO). Omnific takes a strategic approach to determine which channels to focus on and where to spend resources to maximize return on investment. They implement and manage SEM campaigns to deliver measurable monthly results. Omnific also optimizes websites for organic, non-paid search results through ongoing analysis and keyword/content management. Additionally, they manage clients' online images on social media platforms to influence customer perceptions and get brands back into purchase conversations.