Over the past year Amazon had drastically increased their paid media investment across Google Shopping, driving up CPCs and controlling impression share across the SERP – until this past week. Although unclear why Amazon has decided to change course, our PPC experts decided to jump on a live open forum Q&A, to explain their thoughts & predictions, and what this means for Ecommerce companies today. Topics Covered: Why did Amazon decide to pull back from Google PLAs? How will this affect Google advertisers today? Is this temporary or long-term for Amazon? Which category’s were most impacted by Amazon’s presence? What this means for Amazon Sellers & Vendors?

1. BREAKING NEWS
Amazon Closes the Door on Google
Shopping Product Listing Ads

2. Overview
Founded in 2007
Google Premier Partner
600+ Active Retail Clients
Top 50 Fastest Growing Company San Diego
D E L I V E R I N G
L A S T I N G
R E S U L T S F O R O U R
C L I E N T S
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Facebook Performance Marketing
Creative Services
About CPC Strategy

3. Solutions

4. Stuart Dooley
Marketplace Channel Analyst
Anthony Artuso
Retail Search Manager
Today’s Speakers

5. ● Live Q&A Forum
● Session Recording + Slides Will Be Sent Out
● Submit Questions to Our Panelists
Today’s Logistics

6. Why did Amazon decide to pull back
from Google PLAs?

7. How will this affect Google
advertisers today?

8. Week prior to 4/28 -
Since 4/28 -

9. Week Prior to 4/28 Since 4/28

10. Week Prior to 4/28
Since 4/28

11. Which categories were most impacted
by Amazon’s presence?

12. How will this affect Amazon Sellers
and Vendors today?

13. Home Improvement products
Men’s Essentials Products

15. Is this temporary or long-term
for Amazon?

16. Stuart Dooley
Marketplace Channel Analyst
Anthony Artuso
Retail Search Manager
Questions for Today’s Speakers?