Eettiset yt:t – voiko niitä käydä?: Pekka Pesonen: Nokia Bridge Program

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Nokian Bridge-ohjelman Program Manager Pekka Pesonen jakoi Tieturin aamiaisseminaarissa kokemuksiaan Bridge-ohjelmasta ja sen tuomista eduista niin työntekijöille kuin yrityksellekin.

Technology

NOKIA BRIDGE
PROGRAM
NEW THINKING IN CORPORATE
SOCIAL RESPONSIBILITY
PEKKA PESONEN 10.12.2013

BRIDGE PROGRAM

PRIORITIES
1st

Assist individuals and teams to utilize
their capabilities to the fullest

2nd

Continue to build the local economies
where Nokia plays a driver role

3rd

Support Nokia’s renewed strategy
and ecosystem

BRIDGE PROGRAM

SCALE

London
Vancouver
New York

Oulu, Salo, capital region, Tampere
Copenhagen
Ratingen, Ulm, Berlin
Komarom

Cluj

Beijing

Malvern

Masan

San Diego

Bangalore

Singapore

BRIDGE PROGRAM

FIVE PATHS TO TAKE THE NEXT STEP

RESULTS

BRIDGE IN 2011–2013
• Almost 18 000 employees have been eligible for the Bridge program
globally, 5 000 in Finland
• Cumulatively 60% have found their next step by the end of Nokia
employment.
• Over 1.000 new companies established globally, over 400 in Finland
• Overall satisfaction rate (satisfied/very satisfied) related to the Bridge
offering is 85%.

RESULTS

OVER 400 NEW BUSINESSES IN FINLAND
ICT start-ups: Consumer business & B2B 40%
Professional services and consulting 30%
Other 30%

RESULTS

KEY BENEFITS TO NOKIA
1 Smooth R&D transitions
2 No delivery stops at the factories

3 External reputation
4 Support for Nokia ecosystem
5 Testament of values to Nokia’s employees

KEY LEARNINGS

BRIDGE PROGRAM
1

Implementation needs to be
genuinely based on core values

2

Working tightly with partners but the
core of Bridge cannot be outsourced

3

Globally consistent frame, local
implementation

4

Local leader selected from the
impacted people, sufficient seniority

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