This document summarizes discussions from an e-Ethics webinar on various case studies. For the Starbucks case, participants discussed honoring the mistaken promotional offer and providing a formal apology. For the blogger case, experiences with bloggers requesting freebies in exchange for coverage were shared. Additional context was provided for the Marlboro case that indicated the company did not intend to violate laws with a planned concert. Participants discussed relying on conscience, empathy, personal values, and the golden rule as guides for ethics.
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Social Media Camp
ย
Ready! Fire! Aim!
No, social is not going to save the world of marketing โ no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.
What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. Itโs the stuff that sets you apart from, and above the competition.
So how do you build an effective brand, and then use social to amplify it properly? Thatโs what Iโm here to discuss.
This document discusses improving communications by making messages more relevant. It suggests focusing communications on specific target audiences and addressing what's in it for them, barriers they may face, and making messages timely. The document also recommends creating responsive messages by listening to audiences and being helpful, revealing new insights, and refreshing messages with personality, emotions, and opinions to drive action. The goal is messaging that is rewarding, realistic, real-time, revealing, responsive, and refreshing.
The market research industry is broken. We think spending more and real time with people, researching those never researched before and talking to people with a story tell might just save it.
This document provides training on using social media for marketing purposes. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram and Snapchat. For each platform, it explains how to set up profiles, what type of content works best, and how to engage audiences. It also covers topics like developing personas, setting goals, analytics, and automation tools. The overall document aims to educate users on utilizing different social media strategies for brand awareness, advocacy, traffic and conversions.
This document provides an overview of the Further&Further research agency and its approach. It summarizes the agency as focusing on going deeper with research participants, treating them as experts rather than respondents. It also emphasizes spending extensive real time with people to understand their authentic perspectives rather than curated identities. The agency is founded on principles of avoiding inauthentic approaches and delivering high-quality work through a small, experienced team.
Influencers prefer sharing content they find themselves. Here's how to break into their headspace with your brand and content without directly pitching them.
Cloak your online persona, you miscreant.Jonathan Hunt
ย
1) The document provides steps for becoming invisible online by removing traces of one's digital identity and past activities from search engines and social media profiles.
2) It discusses auditing what information is publicly available about oneself, deactivating or removing content from platforms like Facebook, LinkedIn, and criminal record sites.
3) The document also offers tips for cleaning up an individual's online reputation through search engine removal requests, running marketing campaigns against one's own name, and purging traces from old social networks and communities.
The document discusses mobile blogging and provides information on why and how to engage in mobile blogging. It outlines different mobile platforms that can be used for blogging like SMS, MMS, WAP, and camera phones. It also provides costs associated with different mobile platforms and safety tips for mobile blogging. Links and resources are included for various mobile blogging platforms and tools.
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Social Media Camp
ย
Ready! Fire! Aim!
No, social is not going to save the world of marketing โ no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.
What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. Itโs the stuff that sets you apart from, and above the competition.
So how do you build an effective brand, and then use social to amplify it properly? Thatโs what Iโm here to discuss.
This document discusses improving communications by making messages more relevant. It suggests focusing communications on specific target audiences and addressing what's in it for them, barriers they may face, and making messages timely. The document also recommends creating responsive messages by listening to audiences and being helpful, revealing new insights, and refreshing messages with personality, emotions, and opinions to drive action. The goal is messaging that is rewarding, realistic, real-time, revealing, responsive, and refreshing.
The market research industry is broken. We think spending more and real time with people, researching those never researched before and talking to people with a story tell might just save it.
This document provides training on using social media for marketing purposes. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram and Snapchat. For each platform, it explains how to set up profiles, what type of content works best, and how to engage audiences. It also covers topics like developing personas, setting goals, analytics, and automation tools. The overall document aims to educate users on utilizing different social media strategies for brand awareness, advocacy, traffic and conversions.
This document provides an overview of the Further&Further research agency and its approach. It summarizes the agency as focusing on going deeper with research participants, treating them as experts rather than respondents. It also emphasizes spending extensive real time with people to understand their authentic perspectives rather than curated identities. The agency is founded on principles of avoiding inauthentic approaches and delivering high-quality work through a small, experienced team.
Influencers prefer sharing content they find themselves. Here's how to break into their headspace with your brand and content without directly pitching them.
Cloak your online persona, you miscreant.Jonathan Hunt
ย
1) The document provides steps for becoming invisible online by removing traces of one's digital identity and past activities from search engines and social media profiles.
2) It discusses auditing what information is publicly available about oneself, deactivating or removing content from platforms like Facebook, LinkedIn, and criminal record sites.
3) The document also offers tips for cleaning up an individual's online reputation through search engine removal requests, running marketing campaigns against one's own name, and purging traces from old social networks and communities.
The document discusses mobile blogging and provides information on why and how to engage in mobile blogging. It outlines different mobile platforms that can be used for blogging like SMS, MMS, WAP, and camera phones. It also provides costs associated with different mobile platforms and safety tips for mobile blogging. Links and resources are included for various mobile blogging platforms and tools.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
ย
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Think like a startup: 5 tests to optimize and grow your ideasEsteban Contreras
ย
Startups are unique in that they must grow under extreme uncertainty. Whether you are in a startup, a big brand or a small business, thinking like a startup can help you optimize and grow your ideas.
10-17-11 Lunch and learn presentation by Kathy Sipple, Founder/CEO of My Social Media Coach. Sponsored by Business Women United Network, in conjunction with the
This document outlines 6 psychological triggers that can influence consumers to buy: reciprocity, commitment and consistency, liking, authority, social proof, and scarcity. It provides examples of how online retailers can leverage each trigger, such as offering free gifts, getting customers to sample products to create a feeling of commitment, building an authentic brand personality to create liking, displaying expert recommendations to assert authority, showing social endorsements as social proof, and creating a sense of scarcity through limited-time sales or low stock warnings. The goal is to use these psychological principles to subtly influence customers and increase the likelihood of a purchase.
Alลพbฤta Matฤjลฏ: Crisis communication na BabelCampuH1.cz
ย
Bฤtka Matฤjลฏ na zรกลijovรฉm BabelCampu pลednรกลกela o krizovรฉ komunikaci na sociรกlnรญch sรญtรญch. Podรญvejte se na jejรญ prezentaci What I learned about crisis communication from my relationships.
How to write emails that sell! - Ben Keighley | Routes4Media.comRoutes 4 Media
ย
Billions of marketing emails hit inboxes every day, yet just 1% make money. Here I dive into how you can become part of that 1%!
This is from a recent talk at the Festival of Enterprise 2019 at the NEC in the UK. Should you require more information, please do reach out - https://www.routes4media.com
The document provides guidance on personal branding and leveraging social media for job searching. It discusses moving away from traditional resumes and job searching, and instead focusing on personal branding, building an online presence through social media, conducting informational interviews, following companies, and seeking mentorship through connections. The key steps are to build a personal brand plan, craft a social media policy, build a support group, and tell your own story online rather than letting others define you.
1) Businesses need to position themselves uniquely and appeal to emotions rather than act as a commodity in order to succeed with social media.
2) It is important to create a structured sales process that generates leads, warms leads, asks for the sale, and provides follow up care rather than feeling guilty about selling.
3) Questions should be asked about why people are not buying, whether a connection is being made, if pricing is right, and if seeing the big picture for growth.
Entrepreneurship Skills - Dating Skills For Engineers (2015 version)iain.verigin
ย
I begin with "What Does A Project Look and Feel LIke?"
Then I focus on four fundamental personal skills of entrepreneurship โ Communicating (Heath Brothers), Listening (Marshal Goldsmith), Helping (Edgar Schein), and Donโt Be An Asshole (Robert Sutton). I also add in the Growth Mindset (Carol Dweck) as part of Donโt Be An Asshole.
I used to call this talk โEntrepreneurship Fundamental Skillsโ and the nickname that emerged was โDating Skills For Engineersโ.
This document provides an overview of a presentation on digital tools for personal brands. It discusses understanding personal brands and digital identity, appreciating social capital and trust, applying brand knowledge to online identities, and tools for establishing a personal brand such as Followerwonk and Canva. It also covers finding your voice, storytelling with words and pictures on social media, and tips for taking better photos with smartphones and selfies.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
This document summarizes 10 myths about getting into business school and applying for an MBA program. It discusses that the most important factors are going to the best school you can get into, focusing your essays on telling stories that show your experiences rather than just stating accomplishments, and having recommenders provide specific examples to support your application. Beyond the essays, applicants can improve their chances through interview preparation and developing a waitlist strategy. The document advocates focusing on how the MBA will help one's career rather than what will be learned in classes.
The document provides an overview of marketing concepts including needs, wants, demands, segmentation, targeting, positioning, and the marketing mix (4Ps).
It begins by defining needs, wants, and demands, using examples to illustrate how marketers can turn needs into demands by directing them at specific products. It then discusses segmentation, targeting, positioning, and the 4Ps framework as the core components of a "Go To Market" marketing strategy. Specific examples are provided for each concept. Finally, it covers distribution channels and challenges, the sales hierarchy, and factors to consider for designing an effective distribution network and social media marketing campaign.
The most important metric you WON'T find in Facebook InsightsRob Clark
ย
As presented at PodCamp Toronto 2014
Likes. Shares. Viral impressions. Organic reach. Clicks. Social media offers a wealth of analytic tools showing how people are interacting with your content. Tallies of eyeballs and counts of social gestures. Yet few brands or agencies are actually paying attention to the metrics that matters most in marketing and communications.
Come for a discussion as to what the most important thing that you're not likely tracking is, and walk out with some solid ideas and best practices of how to track it. Those with Math Anxiety, fear not. This is a session about getting answers and not crunching numbers.
The document provides 9 ways for businesses to light up their digital marketing. It discusses focusing social media efforts by targeting specific demographics on key platforms like Facebook, Instagram, etc. It emphasizes creating consistent online profiles, getting positive reviews, using video to engage customers, and humanizing the brand. The document also stresses turning clients into brand advocates by training them to post referrals on social media. The overall message is that businesses should focus their digital efforts, create engaging content, and leverage customer relationships to strengthen their online presence and drive referrals.
This document discusses social reputation and managing your online presence. It notes that the internet is permanent, so what you post online can impact your offline life and career. It recommends having a social media strategy that presents the image you want for your personal brand. It warns of potential pitfalls like oversharing details, inappropriate photos, or complaints that could be seen publicly. Employers and colleges often check social profiles, so the document provides tips for maintaining a clean, professional online reputation on platforms like Facebook, Twitter, and LinkedIn.
The document provides advice for marketing yourself during the job application process, including interview tips. It recommends addressing the specific requirements of the job posting, bringing relevant examples to demonstrate your skills, asking questions of the interviewers, following up professionally after the interview, and considering any potential red flags before accepting a job offer. The overall message is to thoroughly prepare for interviews and represent yourself as the best candidate through professional communication at every stage.
where do we go from here. -- a humble journey to rebuild human fellowshipfriendplace
ย
We as human are losing to machines. We are losing our fellowship, we are more and more morally isolated and became an ignorable piece in this technology connected world.
Industrial globalization, policy of having wealth trickle down from the rich, are they good or bad? They sure helped advance technology and GDP, but why we feel there is something wrong? Well, put them under the perspective of human fellowship, friendship, think what they have done to our community. Think where are we headed. Think. Don't google your soul from others. Don't follow.
This is our humble journey to rebuild human fellowship. Starting from step one, now and together.
This document provides information about recovering from a breakup. It discusses the typical stages of breakup recovery, including shock, pain, anger, depression, self-reflection, and acceptance. Participants are encouraged to identify which stage they are in and take action to move forward. The document promotes an upcoming seminar on December 10th called "You Can Be Happy Again" to help people struggling after a breakup. It shares stories of past clients who found the seminar helpful in better understanding themselves and becoming happier.
e-Government in the Philippines: Benchmarking against global best practices (...Coach Edwin Soriano
ย
E-Government refers to the use by government agencies of information and communication technologies (ICT) that have the ability to transform relations with citizens, businesses, government employees, and other arms of government in the delivery of services. For the World Bank, it is the use of ICT to improve the efficiency, effectiveness, transparency, and accountability of government.
E-Government is the use of electronic media in the facilitation of government processes. It covers a wide range of applications making use of multi-media broadcasting, radio networks, computer networks, mobile phone communication technologies, and other similar electronic devices.
Internal information systems of Government agencies, information kiosks, automated telephone information services, SMS services and other systems all comprise e-Government services. All these are applications of Information and Communications Technologies (ICT) to improve the services of the Government towards its primary clients: the citizens.
~~~~~~~
For e-Government updates, visit www.GabayPinoy.com
- Edwin Ka Edong Soriano
More Related Content
Similar to E-Ethics Webinar 2 - Cases of Starbucks Big Bad Blogger and Marlboro Red List (Dec 17, 2012)
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
ย
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Think like a startup: 5 tests to optimize and grow your ideasEsteban Contreras
ย
Startups are unique in that they must grow under extreme uncertainty. Whether you are in a startup, a big brand or a small business, thinking like a startup can help you optimize and grow your ideas.
10-17-11 Lunch and learn presentation by Kathy Sipple, Founder/CEO of My Social Media Coach. Sponsored by Business Women United Network, in conjunction with the
This document outlines 6 psychological triggers that can influence consumers to buy: reciprocity, commitment and consistency, liking, authority, social proof, and scarcity. It provides examples of how online retailers can leverage each trigger, such as offering free gifts, getting customers to sample products to create a feeling of commitment, building an authentic brand personality to create liking, displaying expert recommendations to assert authority, showing social endorsements as social proof, and creating a sense of scarcity through limited-time sales or low stock warnings. The goal is to use these psychological principles to subtly influence customers and increase the likelihood of a purchase.
Alลพbฤta Matฤjลฏ: Crisis communication na BabelCampuH1.cz
ย
Bฤtka Matฤjลฏ na zรกลijovรฉm BabelCampu pลednรกลกela o krizovรฉ komunikaci na sociรกlnรญch sรญtรญch. Podรญvejte se na jejรญ prezentaci What I learned about crisis communication from my relationships.
How to write emails that sell! - Ben Keighley | Routes4Media.comRoutes 4 Media
ย
Billions of marketing emails hit inboxes every day, yet just 1% make money. Here I dive into how you can become part of that 1%!
This is from a recent talk at the Festival of Enterprise 2019 at the NEC in the UK. Should you require more information, please do reach out - https://www.routes4media.com
The document provides guidance on personal branding and leveraging social media for job searching. It discusses moving away from traditional resumes and job searching, and instead focusing on personal branding, building an online presence through social media, conducting informational interviews, following companies, and seeking mentorship through connections. The key steps are to build a personal brand plan, craft a social media policy, build a support group, and tell your own story online rather than letting others define you.
1) Businesses need to position themselves uniquely and appeal to emotions rather than act as a commodity in order to succeed with social media.
2) It is important to create a structured sales process that generates leads, warms leads, asks for the sale, and provides follow up care rather than feeling guilty about selling.
3) Questions should be asked about why people are not buying, whether a connection is being made, if pricing is right, and if seeing the big picture for growth.
Entrepreneurship Skills - Dating Skills For Engineers (2015 version)iain.verigin
ย
I begin with "What Does A Project Look and Feel LIke?"
Then I focus on four fundamental personal skills of entrepreneurship โ Communicating (Heath Brothers), Listening (Marshal Goldsmith), Helping (Edgar Schein), and Donโt Be An Asshole (Robert Sutton). I also add in the Growth Mindset (Carol Dweck) as part of Donโt Be An Asshole.
I used to call this talk โEntrepreneurship Fundamental Skillsโ and the nickname that emerged was โDating Skills For Engineersโ.
This document provides an overview of a presentation on digital tools for personal brands. It discusses understanding personal brands and digital identity, appreciating social capital and trust, applying brand knowledge to online identities, and tools for establishing a personal brand such as Followerwonk and Canva. It also covers finding your voice, storytelling with words and pictures on social media, and tips for taking better photos with smartphones and selfies.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
This document summarizes 10 myths about getting into business school and applying for an MBA program. It discusses that the most important factors are going to the best school you can get into, focusing your essays on telling stories that show your experiences rather than just stating accomplishments, and having recommenders provide specific examples to support your application. Beyond the essays, applicants can improve their chances through interview preparation and developing a waitlist strategy. The document advocates focusing on how the MBA will help one's career rather than what will be learned in classes.
The document provides an overview of marketing concepts including needs, wants, demands, segmentation, targeting, positioning, and the marketing mix (4Ps).
It begins by defining needs, wants, and demands, using examples to illustrate how marketers can turn needs into demands by directing them at specific products. It then discusses segmentation, targeting, positioning, and the 4Ps framework as the core components of a "Go To Market" marketing strategy. Specific examples are provided for each concept. Finally, it covers distribution channels and challenges, the sales hierarchy, and factors to consider for designing an effective distribution network and social media marketing campaign.
The most important metric you WON'T find in Facebook InsightsRob Clark
ย
As presented at PodCamp Toronto 2014
Likes. Shares. Viral impressions. Organic reach. Clicks. Social media offers a wealth of analytic tools showing how people are interacting with your content. Tallies of eyeballs and counts of social gestures. Yet few brands or agencies are actually paying attention to the metrics that matters most in marketing and communications.
Come for a discussion as to what the most important thing that you're not likely tracking is, and walk out with some solid ideas and best practices of how to track it. Those with Math Anxiety, fear not. This is a session about getting answers and not crunching numbers.
The document provides 9 ways for businesses to light up their digital marketing. It discusses focusing social media efforts by targeting specific demographics on key platforms like Facebook, Instagram, etc. It emphasizes creating consistent online profiles, getting positive reviews, using video to engage customers, and humanizing the brand. The document also stresses turning clients into brand advocates by training them to post referrals on social media. The overall message is that businesses should focus their digital efforts, create engaging content, and leverage customer relationships to strengthen their online presence and drive referrals.
This document discusses social reputation and managing your online presence. It notes that the internet is permanent, so what you post online can impact your offline life and career. It recommends having a social media strategy that presents the image you want for your personal brand. It warns of potential pitfalls like oversharing details, inappropriate photos, or complaints that could be seen publicly. Employers and colleges often check social profiles, so the document provides tips for maintaining a clean, professional online reputation on platforms like Facebook, Twitter, and LinkedIn.
The document provides advice for marketing yourself during the job application process, including interview tips. It recommends addressing the specific requirements of the job posting, bringing relevant examples to demonstrate your skills, asking questions of the interviewers, following up professionally after the interview, and considering any potential red flags before accepting a job offer. The overall message is to thoroughly prepare for interviews and represent yourself as the best candidate through professional communication at every stage.
where do we go from here. -- a humble journey to rebuild human fellowshipfriendplace
ย
We as human are losing to machines. We are losing our fellowship, we are more and more morally isolated and became an ignorable piece in this technology connected world.
Industrial globalization, policy of having wealth trickle down from the rich, are they good or bad? They sure helped advance technology and GDP, but why we feel there is something wrong? Well, put them under the perspective of human fellowship, friendship, think what they have done to our community. Think where are we headed. Think. Don't google your soul from others. Don't follow.
This is our humble journey to rebuild human fellowship. Starting from step one, now and together.
Similar to E-Ethics Webinar 2 - Cases of Starbucks Big Bad Blogger and Marlboro Red List (Dec 17, 2012) (20)
This document provides information about recovering from a breakup. It discusses the typical stages of breakup recovery, including shock, pain, anger, depression, self-reflection, and acceptance. Participants are encouraged to identify which stage they are in and take action to move forward. The document promotes an upcoming seminar on December 10th called "You Can Be Happy Again" to help people struggling after a breakup. It shares stories of past clients who found the seminar helpful in better understanding themselves and becoming happier.
e-Government in the Philippines: Benchmarking against global best practices (...Coach Edwin Soriano
ย
E-Government refers to the use by government agencies of information and communication technologies (ICT) that have the ability to transform relations with citizens, businesses, government employees, and other arms of government in the delivery of services. For the World Bank, it is the use of ICT to improve the efficiency, effectiveness, transparency, and accountability of government.
E-Government is the use of electronic media in the facilitation of government processes. It covers a wide range of applications making use of multi-media broadcasting, radio networks, computer networks, mobile phone communication technologies, and other similar electronic devices.
Internal information systems of Government agencies, information kiosks, automated telephone information services, SMS services and other systems all comprise e-Government services. All these are applications of Information and Communications Technologies (ICT) to improve the services of the Government towards its primary clients: the citizens.
~~~~~~~
For e-Government updates, visit www.GabayPinoy.com
- Edwin Ka Edong Soriano
This presentation is a fully-customized program based on the expressed needs of our BPO client, one of the leading global BPO companies. We discussed for their leaders how to manage effective meetings. The participants created their email manifesto.
We also did a workshop on goal setting which helped all participants gain clarity in how they, as individuals and as leaders of their team.
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1) The document is a presentation by Edwin S. Soriano of Team Planu that promotes an innovation mindset and standing innovations.
2) It encourages embracing an innovation mindset to continually improve, references examples like Intel Academy and rescue organizations, and urges giving your "Standing InnOvation".
3) The presentation concludes by suggesting Maynilad could benefit from Team Planu's "Kick-Ass Innovations" and provides contact information for Edwin S. Soriano.
The webinar covered the topics of e-ethics and developing a code of ethics. It included an activity where participants shared one word to describe their day. There was also a discussion of the "Cookie Story" and lessons learned about making assumptions. Participants then drafted their own codes of ethics and discussed how to implement them in concrete ways. The webinar provided insights on determining ethics based on intention, perception, and results. It encouraged thinking about ethics from multiple perspectives. Participants provided one word feedback, with many calling the webinar inspiring, insightful, and thought-provoking.
This presentation provides case studies of how student journalists, professional journalists and citizen journalists can share their work through blogging. Case studies include: The Guidon - student paper of Ateneo de Manila University www.theguidon.com The Philippine Online Chronicles - www.thepoc.netJuanvote - www.juanvote.comCitizen Journalist Ka Edong - www.edwinsoriano.com ; www.qik.com/ka_edongThe presentation ends with a discussion on specific questions from students in Region 6 - questions that will help them take action towards blogging as a student journalist or as a citizen.
This presentation provides case studies of how student journalists, professional journalists and citizen journalists can share their work through blogging.
Case studies include:
The Guidon - student paper of Ateneo de Manila University www.theguidon.com
The Philippine Online Chronicles - www.thepoc.net
Juanvote - www.juanvote.com
Citizen Journalist Ka Edong - www.edwinsoriano.com ; www.qik.com/ka_edong
The presentation ends with a discussion on specific questions from students in Region 6 - questions that will help them take action towards blogging as a student journalist or as a citizen.
Presented by Edwin Ka Edong Soriano at the Basic Student Journalism Seminar Workshop hosted by PIA region 6, co-sponsored by Smart.
Earn from Airtime Load - LMSM Load Mo Sagot Mo Airtime Load BusinessCoach Edwin Soriano
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Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
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(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง ๐)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐๐ฎ๐ซ๐ซ๐ข๐๐ฎ๐ฅ๐ฎ๐ฆ ๐ข๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ญ๐ก๐ ๐๐๐ญ๐ฎ๐ซ๐ ๐๐ง๐ ๐๐๐จ๐ฉ๐ ๐จ๐ ๐๐ง ๐๐ง๐ญ๐ซ๐๐ฉ๐ซ๐๐ง๐๐ฎ๐ซ:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
5. In the News
โข Newtown, Connecticut shootout
โข Which portions/reports/aspects of this story did you share, if any?
โข I didn't share anything but I noticed a lot of people in my
network shared the story of one of the teachers named Victoria
who hid her students in the closet and they survived. - Catherine
โข I just "liked" some of the posts condemning it especially the fact
the small children were killed. - Joy
โข It just got me thinking about how this world has changed so
much, not only through climate change but also the psyche of
people - Stefano
โข Search terms: โTurn off the newsโ Morgan Freeman
10. Case 1: Starbucks promo gone wild
โข Dear CDM e-Ethics consultants,
Our group made a mistake in
our email promo.
What advise would you give?
Lovingly yours,
Starbucks CEO
Planu
@ka_edong
11. Case 1: Starbucks promo gone wild
What advise would you give?
โข Under the circumstances, if it was not for social media,
but if the world was still working on traditional
marketing then this would not have been a problem. -
Romson
โข We can write to the previous recipients, humbly
apologize and this time, give a real discount as a sort
of "gift" - Ai
โข Make a formal public apology explaining the situation
and clearly admitting their error. Not just sweep it
under the rug. - Catherine
Planu
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12. Case 1: Starbucks promo gone wild
What advise would you give?
โข Sometimes, keeping things traditional sometimes is the best
option. Possibly utilize real coupons where your staff can
hand out to favored customers would been highly
appreciated. Starbucks should have held the campaign as a
local campaign for that was exactly what it was.- Romson
โข Honor the offer, that's the best damage control they could
do. - Joy
โข My advise would be to KNOW exactly what your promos
are. Understand the consumer process. And then use this
problem to build upon the new promo as a sorry to the
consumers. - Stefano
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15. Case 1: Starbucks (Post Script)
Liza
Reading the case study, Starbucks was only working on a local market area
and the current deal was isolated to within just a few locations. All it was
was really a local markeing play. - Romson
I think they did the right thing by explaining the
situation and their error. - Catherine
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16. Post Script: Starbucks
Now, Caribou Coffee is willing to pick up Starbucksโ
slack โ literally. The company says it will honor the void
Starbucks coupons. If customers bring the coupon to a
Caribou store they will receive a free medium (drink) ....
For Starbucks, this incident serves as a lesson of how
backing out on an offer can damage your reputation
and can leave the door open to competitors!
Marketing
http://marketingmonster.wordpress.com/ Monster
2006/09/06/
Planu
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18. Case II: Big Bad Blogger
What questions do you have
about the Big Bad Blogger case?
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19. Q&A
โข Stefano: Does this actually happen nowadays? :)
โข I was in PR in the hotel and restaurant
industry and there could really be press
people who would push their way around
but as the PR practitioner, it is up to you if
you would give in to their requests in
exchange for a publicity of your company. I
just want to highlight that there are still
honest-to-goodness writers. - Joy
20. Q&A
โข In my previous job, I received an email proposal from
a blogger wanting a free room in exchange for a
feature however it was mentioned that it didn't
guarantee a positive review. It was just a little weird
considering the person's site wasn't one of the more
famous travel blogs. We opted to decline. - Catherine
โข Our hotel manager was a bit concerned that the
blogger wouldn't be objective in the sense of
presenting pros and cons. So to stay safe we opted to
decline. - Catherine
21. Thoughts
โข Universal law: You earn as much as the
value that you put out in the world.
โข Itโs your level of acceptance that allows you
to receive blessings.
22. Four Types of Bloggers
Journal, Hobby,
Value and Google/SEO
- Carlo Ople
Know your blogger. - edWIN
24. Given additional info,
do you have any new insights to the case?
โข Yes de๏ฌnitely. Because it shows that Malboro had no intent to
disobey the law during the early stages of the event prep. -
Catherine
โข I thought Malboro was trying to Jump the Law. But after the
insight, it is good to know that Malboro was honorable unlike
Starbucks - Romson
โข So prang nalugi yung marlboro sa concert kasi they didnt get
publicity tas they spent? :) Alright :) nalungkot ako for them pero
maybe they should improve on their social media policy for their
employees :) - Eli
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25. Given additional info,
do you have any new insights to the case?
โข Close to what I was had imagined. Initially, I thought it
was a private party for - stockholders, employees. -a
company event. - Romeo
โข I already mentioned in my assignment that it looks like
Marlboro isn't violating any IMMAP/ASC etc. regulations.
So in effect parang reverse sila ng Starbucks case? kasi
sa Starbucks things went out of hand and they pulled
the plug instead of honoring the vouchers? - Kimberley
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26. What is your ultimate guide for ethics?
โข Conscience - Ai โข personal values <if your values does
not answer/cover it, seek the guides>
โข Try to Empathize before Judgement - - Michelle
Romson
โข Treat others how you want to be
โข Trust your moral compass. - treated. - Cielo
Catherine
โข Experience and observation. And a
โข Do no harm and good will. - Romeo little bit of the Golden Rule. -
Kimberley
Lorenzo
โข gut feeling - Joy Gonzales โข Good Values and standards :) - Eli
โข Be of service to others. - edWIN
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