Recruiting using social media - Case study - CH2M Hill


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Here's a perfect example of a well-orchestrated employer branding activity, designed to attract the best talent, using social media tool.
CH2M Hill is one of the top 100 best companies to work for in the US.

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Recruiting using social media - Case study - CH2M Hill

  1. 1. Raz Chorev<br />MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING<br />Recruiting <br />using <br />Social Media<br />Case Study<br />
  2. 2. Effective Landing Page<br /><ul><li>Descriptive images
  3. 3. Job search functionality
  4. 4. Social Media connectivity</li></li></ul><li> Effective Landing Page<br /><ul><li>Employee recommendation Video
  5. 5. Culture statement
  6. 6. Social Media connectivity
  7. 7. Welcoming smiling faces of senior execs
  8. 8. Job search (Call-to action)</li></li></ul><li> Effective Landing Page<br /><ul><li>Powerful search capability
  9. 9. RSS to job feeds
  10. 10. Sharing jobs </li></li></ul><li>Social Media Strategy<br /><ul><li> Attracting quality employees
  11. 11. Targeting quality employees
  12. 12. Creating a talent pool to allow </li></ul> future global expansion<br />
  13. 13. What didn’t work<br /><ul><li>Tweeting since 29.3.2008
  14. 14. General corporate twitter account
  15. 15. No interaction
  16. 16. Follower/Following ratio shows broadcasting tool.</li></li></ul><li>What didn’t work<br /><ul><li>Specific recruiting focused twitter account
  17. 17. Follower/Following ratio shows interaction, yet
  18. 18. The stream shows broadcasting tool.</li></li></ul><li>What didn’t work<br />Community building will take time…<br />
  19. 19. What DID work?<br /><ul><li>12,000 tuned-in professional community
  20. 20. Targeted advertising
  21. 21. Reason to choose @ CH2M Hill as an employer</li></li></ul><li>Why DID it work?<br />ATTRACTING EMPLOYEES<br />Customised header<br />Comfort in numbers<br />Company overview<br />Call to action<br />Careers snapshot<br />Employee video testimonial<br />Projects overview<br />Employee benefits<br />
  22. 22. Why DID it work?<br />ATTRACTING EMPLOYEES<br />100% complete personal profile <br />Company advertising on every employee’s profile page<br />Free job posting! Using LinkedIn apps<br />
  23. 23. Why DID it work?<br />ATTRACTING EMPLOYEES<br />Using LinkedIn groups for employee retention AND acquisition. <br />
  24. 24. Why DID it work?<br />TARGETING EMPLOYEES<br /><ul><li>Ever evolving 100,000,000 CV’s database
  25. 25. 50 direct emails to best matching potential employees
  26. 26. Elimination process, before the candidates are aware of the position
  27. 27. Posting jobs to targeted individuals (not “post & Pray” strategy)</li></li></ul><li>The Bottom line<br /><ul><li>98% of all US recruits where directly approached and sourced.
  28. 28. 95% of all global recruitment were also a result of direct recruitment activities
  29. 29. As a result, significant saving on recruitment agency fees
  30. 30. Awarded the only Construction company in the 100 top companies to work for (Fortune magazine)</li></li></ul><li>THANK YOU!<br />0410 660 107<br />My Linkedin profile: <br /><br />My website:<br /><br />Follow me on Twitter:<br /><br />RAZ CHOREV<br />Digital & Online Marketing <br />