Here's a perfect example of a well-orchestrated employer branding activity, designed to attract the best talent, using social media tool. CH2M Hill is one of the top 100 best companies to work for in the US.
I hope you’ve learned something today, and have a broader understanding of the online world.I’ll make my slides and notes available – please email me if you’re interested..If you’d like me to help you build your online strategy, and help with implementation – please don’t hesitate to call me.My contact methods are listed here.. Choose anyone of them.Thank you for coming.
Recruiting using social media - Case study - CH2M Hill
Raz Chorev<br />MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING<br />Recruiting <br />using <br />Social Media<br />Case Study<br />
Reason to choose @ CH2M Hill as an employer</li></li></ul><li>Why DID it work?<br />ATTRACTING EMPLOYEES<br />Customised header<br />Comfort in numbers<br />Company overview<br />Call to action<br />Careers snapshot<br />Employee video testimonial<br />Projects overview<br />Employee benefits<br />
Why DID it work?<br />ATTRACTING EMPLOYEES<br />100% complete personal profile <br />Company advertising on every employee’s profile page<br />Free job posting! Using LinkedIn apps<br />
Why DID it work?<br />ATTRACTING EMPLOYEES<br />Using LinkedIn groups for employee retention AND acquisition. <br />
Why DID it work?<br />TARGETING EMPLOYEES<br /><ul><li>Ever evolving 100,000,000 CV’s database
50 direct emails to best matching potential employees
Elimination process, before the candidates are aware of the position
Posting jobs to targeted individuals (not “post & Pray” strategy)</li></li></ul><li>The Bottom line<br /><ul><li>98% of all US recruits where directly approached and sourced.
95% of all global recruitment were also a result of direct recruitment activities
As a result, significant saving on recruitment agency fees
Awarded the only Construction company in the 100 top companies to work for (Fortune magazine)</li></li></ul><li>THANK YOU!<br />0410 660 107<br />My Linkedin profile: <br />www.linkedin.com/in/razchorev<br />My website:<br />www.razchorev.com<br />Follow me on Twitter:<br />www.twitter.com/RazChorev<br />RAZ CHOREV<br />Digital & Online Marketing <br />