EduServeIndia aims to provide comprehensive assistance services to foreign students coming to India for education. It will help students with visa assistance, course registration, accommodation, travel, and cultural adaptation. EduServeIndia plans to partner with top Indian universities and establish offices in major cities while being incubated at IIT Bombay. It will expand through strategic partnerships and growing its team over time to serve a large market of foreign students in India.

1. EduServeIndia

2. Dhawal Vasavada, COO, Finance and Core Business Dev. Sanket Parekh, CEO, Business Growth and Marketing Prathamesh Chaudhari, President( Admin. And HR)

3. Background Market Size Services & Business Model Timelines Business Development Financials Competition SWOT Structure 1 2 3 4 5 6 7 8

4. Background

5. India has suffered from the Brain Drain post independence We have lost thousands of students to Better Education and Research facilities abroad In order to become a global super power, we must become a be able to attract young talent from across the globe. Diverse students would give institutes access to students from diverse profiles thus developing the institute and other stake holders. The Need

6. Govt. of India announced the opening up of the education sector for foreign investment This would allow Foreign Universities to invest in India and partner Indian Universities. Foreign universities can set up campus in India Same with Indian Universities going abroad-IITB and IIMA have taken the initiative. Exposure to Indian standards of learning would compel students abroad to look towards India Inspite of our underdeveloped status and episodes like ‘Slumdog Millionaire’ The Policy Change

7. Number of Indian Universities- 267 Universities growing at the Rate of 10/yr Over 12000 Colleges growing at the Rate of 460/yr for the last 5 yrs . Most of them could be flash in the pan and can dupe the students at foreign education fairs as observed in cases of VIT-Pune and LPU-Chattisgarh . There is need for Central Regulatory Authority apart from UGC to monitor this. This can also be done thorough private Foreign Student Assistance Organizations . Foreign Students Associations ’ – Around 50 universities and about 140 colleges have such a structure in existence. These are managed by singular staff representatives and are of little real assistance to students. South Asia, South-East Asia, Central Asia, Africa and Europe account for over 80% of students coming to study in India. Present Status

8. Problems : Low Growth of Foreign Students in India. Problem of funds for growth of international campuses of Indian universities International competitiveness of Indian Universities Answer : EduServeIndia…. Serve the Nation …. Serve the World We plan to change the Indian Education System Business Proposition

9. MARKET SIZE & MARKET SURVEY

13. The survey was sent as an email-attachment to over 2000 respondents in USA and UK from the following universities: University of Warwick (UK) Northumbria University (UK) Rensselaer Polytechnic Institute (USA) University of Virginia (USA) BITS, Pilani, Dubai Campus Findings from the Market Survey

15. And it's hard to think of anything like IIT anywhere in the world. It is a very unique institution . Bill Gates, Microsoft Per capita, IIT has produced more millionaires than any other undergraduate institution. Salon Magazine The combination of rigorous thinking, hard work and fundamentals is what you ( Graduating Students ) have got from these great Indian institutions and they will be building blocks in whatever career you may choose. Victor Menezes, CEO Citibank Inc. Indian Education will be a crucial component in the transformation of relationship between INDIA and US. Robert D Blackwell This is IIT Bombay. Put Harvard, MIT and Princeton together, and you begin to get an idea of the status of this school in India. Lesley Stahl, co-anchor on CBS 60 Minutes Education in India-the World View

16. Cost Benefits *Annual Fee Structure *Monthly Expenses Country Bachelors’ Masters’ USA Tier I $15,000 $20,000 Tier II $10,000 $15,000 UK Tier I $10,000 $12,000 Tier II $8,000 $10,000 India Tier I $2500 $3000 Tier II $4000 $3000 Country All other Living Expenses* USA $1500 UK $2000 India $200-400

17. Service and Business Model

18. Overall Assistance for foreign students coming to India -from visa to course registration and settlement. Advisory on Indian Life - Preparation for the ‘Indian Life’ before coming to India Life restructuring- Accommodation, Travel, Food, Language, etc… We estimate the time spent per case should be around 50-60 hrs per team associate . For every additional hr, client would be charged on same rate. Core Business Team Cost Revenue Total cost per project Total revenue per project 1 Discipline Associate $15 per hr $50 per hr $750 $2500 2 Secondary Associates $9 per hr $30 per hr $900 $3000

19. To inform students, Indian and international, about internationally oriented engineering education and help them pursue the same. To identify outstanding programs and universities in the country. To conclude cooperative agreements for the award of joint degrees. To train engineers, speaking 3 languages, proficient in the latest technology. To make available detailed profiles of top students and applications , thoroughly vetted for accuracy and completeness, to member institutions. To offer students a unique cultural experience . To develop student-business partnerships for financial aid, internships, traineeships, and career opportunities. To centralize and manage financial aids. What We Plan To Do

20. Biannual assistance for a 2 yr education stay in India Annual assistance for 2-4 yr education period. Assistance for relocation, lease renewals, advisory of future course of action Each secondary clients would be assisted for a period of 25-30 hrs . The Client would be assisted by 2 associates . For every additional hr, client would be charged on same rate. Post Settlement Assistance(PSA) Team Cost Revenue Total Cost Per Project Total Revenue Per Project 1 Discipline Asso. $15 per hr $50 per hr $375 $1250 1 Secondary Asso. $9 per hr $30 per hr $225 $750

21. We plan to incubated at IITB to gradually glide into market conditions under the best guidance and facilities available. This would save us on costs of infrastructure in a city like Mumbai and would also associate us with the number 1 incubation center in India with the most varied international contacts Our venture would get credibility due to association and recognition by IITB Showcasing our products and services to the number of foreign students and organizations that visit the campus would help us grow exponentially. After a period of 2 yrs we plan to exit the incubation set-up and move to the free market. Incubation

23. Spread awareness about Indian Education through Edu-Fairs held in Dubai, Australia and France and Argentina. Through associations with embassies - gives credibility to venture Workshops about Indian culture and India’s growth story … remove misconceptions about our people and way of life Training team to train employees on aspects of interaction with foreigners-they may be clients but still we must stick to the adage of “ Atithi Devo Bhava ” All these is part of advertising expense and accounted for in the operating expenditure Growth and Capacity Building

24. Corporate policy across the world to train and educate employees form time to time about latest trends and advances in technology and also through MDP’s. India being the growth focus of most MNC’s – best opportunity to train workforce in Indian Conditions. Will assist in establishment of exchange programs between foreign universities and Indian Companies as well as MNC’s and Indian Universities . EduServeIndia Would play the role of mediator and broker deals mutually beneficial to all 3 parties involved. The Unknown Client

25. Timeline

26. TIMELINE Setup and incubation –in months Growth in mumbai and delhi Smaller ciites multiple offices to cater to domestic martket Grow in multiple cities in BRIC…. Time Frame Primary Objectives Team Growth Location(s) From July 2010-Dec 2010 Internal Training and Adv. Market Research 3 founders + 2 teams SINE, IITB Nov 2010-Dec 2010 Marketing and First Cases for the session in June 2011 Addition of 1 new Team SINE, IITB Jan 2011-Dec 2011 Business Expansion through MOU’s and Strategic Tie-ups Addition of 3 new teams for session in 2012 SINE, IITB and establishment of new CCC in New Delhi Jan 2012-June 2012 Establishment of IT Services Division Addition of 5-7 new teams SINE IITB July2012 onwards Permanent Offices in Mumbai and New Delhi

27. Business Development

28. Marketing –print media, physical media and web/mass media. 2. Strategic tie-ups -Foreign education agencies, embassies, foreign universities. 3. PR -firms such as Saffron Chase and Labour Friends Of India that work to improve image of India in Gulf Region and UK. 4. Word of mouth - Indian students and teachers going abroad on short term projects. Multi-Pronged Approach

29. Financials and Growth Graph

30. All figures in Rs. Lakhs

31. No big players in this sector . Only competition is from Online foreign education service providers like Tutor Vista Space for many more players -developing education market in India. Nobody gives personal assistance. Govt wants its hands off education - any involvement by private sector is welcome. Gives cost advantage - so very exiting prospect for saving in these turbulent recessionist times. Competition

33. Association with two leading Universities in the world IITB and IITR 2. Incubation at India’s most successful incubator Low capex and medium opex due to usage of local manpower 4. First big time integrated 360deg. services firm in education 5. No Existing Competition 6. Cost advantage will always be there-low cost of living India Strengths

34. Unknown commodity in the Education sector -Wont be able to convince people easily. 2. Terrorist Threats in India -issues of safety cannot be addressed alone 3. Policy dependent - Govt policy may change with pressures form communists to close down a traditionally closed sector. 4. Education is also a state subject - may lead to problems in provision of Pan-India services 5. Intense competition - Foreigners are not trained to handle such low seat/applicant ratios Weaknesses

35. 1.Expansion to full time educational funding and services house 2.Reverse brain drain would lead to improvement in Govt. support for such service providers 3.Provision of IT solutions for Distance Learning. 4.Move to adult and charitable education services thus serving the society Opportunities

36. 1.Non-Cooperation from Educational Institutions 2.Sudden mushrooming of similar services. 3.Competition with Foreign Education Consultants 4. Lack of large corporate Clientele from Foreign Shores 5. Lack of establishment of a lean network among various ancillary service providers. Threats

37. India becomes the Asian Education Hub with the 25 IIT’s and over 75 central universities Over 100 large Corporate Educational Institutions providing world class facilities. Education sector booms due to a gradual influx of global citizens. At least 25 universities have campuses Abroad with exchange programs with their Parent Campus. EdServeIndia would have successfully assisted in all the above milestones. Ed Serve intends to change Indian Education -Service Industry the way Apple Changed Digital Music. 10 Yrs Down the Line....