Its a business plan of school with all the required content you needed. its original but some are just information. The name we suggested is Green Motive school. Will be given on request and can only be used for education purpose.

1. BUSINESS PLAN

2. Green Motive School
` 1, 2014
CREATED BY
SAQIB AHMAD
RAJA AWAIS ASGHAR
HAROON ARSHAD
TAHIRA YASMEEN
UME HABIBA

3. Green Motive School
Table of Contents
1-
` 1, 2014
Introduction: ................................................................................................................................................................... 5
Competitors: ........................................................................................................................................................................... 6
Market shares: ........................................................................................................................................................................ 6
Regulatory Authority:.............................................................................................................................................................. 6
Industry Analysis: ........................................................................................................................................................... 7
2-
Sales of Major Competitors: ................................................................................................................................................. 10
.............................................................................................................................................................................................. 10
Strength and Weaknesses of Competitors ............................................................................................................................. 10
Strength ................................................................................................................................................................................. 10
Weaknesses ........................................................................................................................................................................... 10
Location and Size .................................................................................................................................................................. 11
Medium size campus with small class .................................................................................................................................. 11
Quick flow of information .................................................................................................................................................... 11
Pick and Drop Facility for students....................................................................................................................................... 11
High salary Packages ............................................................................................................................................................ 11
Adaquate Text Books ............................................................................................................................................................ 11
Good landscape ..................................................................................................................................................................... 11
Parents wanting to get involved ............................................................................................................................................ 11
PTA willing to participate ..................................................................................................................................................... 11
Unskilled Staff ...................................................................................................................................................................... 11
Poor Education System ......................................................................................................................................................... 11
No Emphasize on English ..................................................................................................................................................... 11
Weak Infrastructure............................................................................................................................................................... 11
Inadequate Finance ............................................................................................................................................................... 11
Under Staffing....................................................................................................................................................................... 11
No Library............................................................................................................................................................................. 11
Unsafe Play Ground .............................................................................................................................................................. 11
Curriculum too stretched for additional ................................................................................................................................ 11
Profiles of Competitors: ........................................................................................................................................................ 12
Our Company Profile: ........................................................................................................................................................... 13
3- Marketing: ........................................................................................................................................................................ 15
1-
Target Market: .......................................................................................................................................................... 15
2-
Market Size and Trends: ........................................................................................................................................... 15

4. Green Motive School
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3-
Competition .............................................................................................................................................................. 16
4-
Estimated Market Shares: ......................................................................................................................................... 16
4- Marketing Plan: ................................................................................................................................................................ 17
- Marketing Strategy: ........................................................................................................................................................ 17
- Pricing ............................................................................................................................................................................. 17
-Advertising and Promotion: ............................................................................................................................................. 17
5-
Operations: ................................................................................................................................................................... 18
6-
Management: ................................................................................................................................................................ 19
7-
Finance: ......................................................................................................................................................................... 21
Financial Analysis Forecast:........................................................................................................................................... 21
....................................................................................................................................................................................... 21
.............................................................................................................................................................................................. 21
Profit and Loss:.................................................................................................................................................................. 21
Cash Flow: ......................................................................................................................................................................... 22
Critical Risks: ......................................................................................................................................................................... 22
1-
Potential Problems:................................................................................................................................................... 23
Competitors: .................................................................................................................................................................. 23
Continuity of Good Teaching: ...................................................................................................................................... 23
Implementation of advance Knowledge: ...................................................................................................................... 23
Emergency Procedures:................................................................................................................................................. 23
2-
Obstacles and Risk: ................................................................................................................................................... 23
Gradual Investing: ......................................................................................................................................................... 23
Government policies: ........................................................................................................................................................ 24
Alternative course of Action: ............................................................................................................................................ 24
Milestone: ............................................................................................................................................................................. 24

5. Green Motive School
` 1, 2014
EXECUTIVE SUMMARY
The following information present in this business plan is based on actual facts and figure. However some of
the required information is based on future aspects. This is a project of newly established school which is
situated in RAWALPINDI. A clean and clear view of our business is present here including financing,
managing and other aspects. We have also shown the trends of our current and past education system that is
prevailing in our country and those are absolute actual figure. We have mentioned our competitors which are
solely for strategically purpose and have conducted the industry analysis of education sector for which we have
used some information of Pakistan education authority. Regulation authority has been described different set of
rules are organized and also our marketing plan which was our main goal for improving our education is
described.
The years of finance that has showed is just the show case we cannot really estimate what and how much
finance is needed for our future aspects but just showed because to see if it possible to start the business with
available finance.Further all the information present here is confidential so nothing should be leak out or
transferred to anyone.

6. Green Motive School
` 1, 2014
1- Introduction:
The Business plan on which we are working is related to education sector, establishing the school with proper
available facilities. Basically, the main aim of this business plan is to make school in which we provide some
quality services to students. Beside education we will also promote some other activities.
The name of school which we have decided is GREEN MOTIVE SCHOOL SYSTEM. Basically the idea is
to give something fresh to the students in terms of knowledge, involving them to some activities like crafts
work, games, painting etc.
Besides involving our students to such programs we will also promote our Islamic value by educating right
paths.
Nature of Business:
So, it is service sector, providing modern educations to different levels of the students and also provides the
opportunity to the students for co-curricular activities.
Mission and Vision:
To provide modern knowledge with help of qualified teachers to rural and urban areas. And to become greatest
source of providing knowledge to students.
Product & Services:
Montessori Classes, Play group, English Medium, Science & Arts, Extra classes for the weak students.

7. Green Motive School
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Competitors:
As it will be newly based school so there will be our competitors on which we need to focus. Some of names
are following.

Lahore School System

Aakash Public School.

Al-naveed Public School

MNI Model School

Quaid-E-Azam Model Public School
These schools are located in the area close to urban areas providing education services to different
classes of the students.
Market shares:
Lahore School System
40%
Askash Public School
25%
Islamabad School System
20%
Al-Naveed Public School
8%
MNI Model School
7%
Regulatory Authority:
Private Educational Authority Islamabad is the authority who will be our main concerned for monitoring the
functions of the school. Only Green Motive School will be the institution, registered for the SSC level. All
others competitors are not registered for this level.

8. Green Motive School
` 1, 2014
Qualified Staff:
We hire the qualified staff for the our institution
Mr. Adil Mahmood
Mr. Naeem Akhter
Mr. Yasir Mehmood
Mr. Syed Yasir Shaha
Principal
Vice Principal
Teacher
Islamic Teacher
M.A, M.Ed.
BSC, B.ed
BSC
Islamic Certificate
Girls & Junior Section
Miss. Nigat Adil
Miss. Saqiba
Miss. Asia Javiad
Section Head
Teacher
Teacher
MSC, B.ED
BA, B.Ed.
BSC
2- Industry Analysis:
Following is the industry analysis of education sector.
Economic Trends:
Education is the key issue to improve living standards and to reduce social and income inequality. Different
Governments in Pakistan have taken numerous steps to improve the quality of education. According to the
Education Statistics of 2011-12 Shows that literacy rate was high in urban areas (74%) then the rural areas
(48%). Literacy rate in men are more the women's, as for men (69%) compared to women (45%). Province wise
literacy rate indicates, "Literacy rate in Punjab is (59 %), Sindh, (59%), Khyber Pakhtunkhwa (50%) and
Balochistan at (45%)". Total adult literacy rate show the figure of 57%. Pre‐Primary Education is a vital
element of Early Childhood Education.
Technological Trends:
If we take an example of Pakistan, we still prevailing the same old method of studies. Even in these modern
days we didn’t even allow our students to use the latest technology such as tablets, computer etc. But if we see

9. Green Motive School
` 1, 2014
This internationally we came to know that they are using very possible way to educate them. For example
following are the list of latest trend mf technology they are using in their education sector.
1- Tablets
2- social network
3- end of era PC, Laptops
Political and Legal Trend:
Political instability has become a serious and threatening problem especially in developing and underdeveloped
countries. It is creating massive problems and hindering the development of these countries.
we want to talk about the leadership in education sector. We have no leadership whatsoever in education sector.
You can see the situation of budget allocation for education. Every year the sizes of education budget decreases
despite of increasing population. Pakistan spent 2.06% of its GDP on education which should be 5%
Anticipated Growth of the Industry
Explanation:
As seen above that there is continuous growth in the education sector. The above table shows the growth till
2009. But as you can see there is no declined in the number. So, we can say that we have strong future aspects
of growth in the education Industry.

10. Green Motive School
` 1, 2014
Schools Entered in past 3 years:
There are many schools that have been established of secondary level in whole Pakistan. But, we have to see the
schools, education sector that has been open in last 3 year near to over school. Following are some new schools
that have been entered into education industry.
1- MNI Model School
2- APS Alam Public School
3- Mefooz Shaheed Public School
4- AL- Naveed School
5- Lahore School System
What are our nearest competitors?
Following are some schools that our closest competitors working in that area.
1- Akash Public School
2- Mehran Model School
3- Lahore School System.
The question arises that why they are our closest competitors that are because of some following
reasons.
1- Strength – According to number of Students
2- Quality Education
3- Qualified Staff
Our Education Operation/ Process:
1- Annual Session for board classes
2- Three Time exams
3- Rechecking System
4- Availability of Facility
5- Extracurricular activities

11. Green Motive School
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Sales of Major Competitors:
On the basis of students enrolled in the schools.
2011
2012
2013
Growth
Akash Public School
76
70
80
Stable
Mehran Model School
63
80
82
Steady Increase
Lahore School System
115
140
200
Increasing
School Name
Strength and Weaknesses of Competitors
Strength
Weaknesses

12. Green Motive School
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Location and Size
Unskilled Staff
Medium size campus with small class
Poor Education System
Quick flow of information
No Emphasize on English
Pick and Drop Facility for students
Weak Infrastructure
High salary Packages
Inadequate Finance
Adaquate Text Books
Under Staffing
Good landscape
No Library
Parents wanting to get involved
Unsafe Play Ground
PTA willing to participate
Curriculum too stretched for additional

13. Green Motive School
` 1, 2014
Profiles of Competitors:
Name
Akash public school
Address
Gala stop, haren mera (FA), Islamabad
No. Of Teachers
20
No. of students
500
Registration
Yes
Affliation
No
Levels
Middle
Market shares
33%
Principal
Rasib Mehmood
website
Nil
Name
Mehran Model School
Address
Biber Trar (F.A) Islamabad
No. Of Teachers
14
No. of students
200
Registration
Yes
Affliation
No
Levels
Higher Secondary
Market shares
13%
Principal
M. shawez
website
Nil

14. Green Motive School
` 1, 2014
Name
Lahore school system
Address
Pwd Society Islamabad
No. Of Teachers
25
No. of students
250
Registration
Yes
Affiliation
Yes
Levels
Secondary
Market shares
16%
Principal
Saeed Yasir Shahid
website
Nil
Our Company Profile:
Name
Green Motive School
Address
Malali Haren Mera (FA), Islamabad
No. Of Teachers
13
No. of students
70
Registration
Yes
Affliation
Yes
Levels
Secondary

15. Green Motive School
Market shares
` 1, 2014
5%
Principal
Naeem Akhtar
Website
www.greenmotive.com.pk
How Profile is Different from Competitors:
Based on above table we came up with some f following points.
Beginning:
As we know that our school has just been started and showing the clear views our company profile. Our share is
low but we know that it can increase with the passage of time. Since we are new to this area so we are still
focusing on some other aspects.
Website:
As we have seen that our competitors have no such websites on which students can get information. So it is
complicate to see privacy policy of school which causes in less development of interest in parents. So we have
provided the website on which they can get the information. We know that our target class has no knowledge of
internet. We want to tell other areas of that region that this school has quality.
Registration and Affliations:
The school is affiliated with the federal board of intermediate and secondary education Islamabad and our
school is registered with the private education authority.
Qualified Staff:
Unlike other school all of them are not qualified according to requirement. But, green motive school staff is
highly qualified.

16. Green Motive School
` 1, 2014
3- Marketing:
In marketing we observe the following things. However some of them we have discussed in Introduction.
1234-
Target Market.
Market Size and Trends.
Competition.
Estimated Market Shares.
1- Target Market:
Market Analysis
2014
Potential Customers
High School Students
Junior Sections Students
Total
2015
2016
2017
2018
25
30
55
26
33
59
27
36
63
28
40
68
29
44
73
Growth
5%
10%
7.33%
CAGR
3.78%
10.05%
7.33%
2- Market Size and Trends:
Since we have seen previously that there is gradual increase in the education sector, People are willing
to pay and new trends are coming. Let’s see Simple diagram showing of market growth below.

17. Green Motive School
` 1, 2014
3- Competition

Lahore School System

Aakash Public School.

Al-naveed Public School

MNI Model School

Quaid-E-Azam Model Public School
4- Estimated Market Shares:
5- Lahore School System
40%
6- Askash Public School
25%
7- Islamabad School System
20%
8- Al-Naveed Public School
8%
9- MNI Model School
7%

18. Green Motive School
` 1, 2014
4- Marketing Plan:
In marketing plan we have following things which are related to our project.
- Marketing Strategy:
It is important to the marketing strategy to develop an attractive image for the customer. This can be done in a
number of ways:
1. Participation in Expos. Another image-building marketing ploy is participating in expos. These show
houses are usually for the benefit. This would require time and effort, but not much in the way of
money.
- Pricing
-Advertising and Promotion:
Website:
Our website is an opportunity to offer current information on special events, students portal, announcements
and all the required information which needed by the customer.
Info:
The Green motive website will be initially developed with few technical resources. Host24 will host the site and
provide the technical back end. We will maintain a simple, classy, yet Internet focused site. The website logos
and graphics will be the same artwork found on business plan... As the website rolls out future development
such as newsletters and downloadable market research reports, a technical resource may need to be contracted

19. Green Motive School
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to build the traceable download and the newsletter capabilities. We will also look into pre-packaged solutions
through host24 and other Web hosting resources.
Website Template Preview:
Facebook Marketing:
Facebook marketing will be our main concern. We will make the page and advertise on same area with targeted
marketing. As we know that Facebook marketing Is viral so we don’t have to work any harder on that. And also
we will focus on printing marketing.
5- Operations:
Identify location:
As we have selected Malali Haren Mera location which is a perfect location because it can be accessed by not
only Rawalpindi customers but also attracts lots of people from Islamabad as is located between it. We know
that by selecting this area we will get lots of opportunities further some points are discussed below.
Advantages:
1- Ability to attract both rural based students and also some of urban.

20. Green Motive School
2- Sense of education importance increasing in that area.
` 1, 2014
Zooning:
The area that is covered is approximately 1 kanal.
Taxes:
The ax is based on annually still focusing whether to pay with legal charges or monthly or annually. But
focusing on yearly based.
Nearness/Priorities to Supply:
We will always give the priorities to our supplier. That’s why we have selected our nearest necessary supplier
like stationery, papers etc. because can be needed anytime. So we will always keep the direct relation with our
customer since they are important part of our business process.
Access to Transportation:
We are still focusing on this aspect since we are targeting most of local we don’t need any transport facility for
this however we do focus on teachers transport which will be our main prioritiesz
6- Management:
Management Team:
We have high level of dedicated management team. Following are our main team member according to their
responsibilities.

21. Green Motive School
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Legal Structure:
Mr. Adil Mahmood
(Head Teacher)
Mr. Naeem Akhtar
(Vice Principal)
Mr. Haroon Arshad
(Asisistent teacher)

22. Green Motive School
7- Finance:
Financial Analysis Forecast:
Expenses:
Fixed Assets:
Owners Contributions:
Profit and Loss:
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23. Green Motive School
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Cash Flow:
Critical Risks:
As we know has every company has to face some problems, risks and managing their activities. We will try to
add DRR, regulatory arrangements to ensure provision and use of school safety equipment to deal with natural

24. Green Motive School
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and human induced emergency situations. Structural and nonstructural measures help ensuring school safety by
putting in place the necessary DRR legal and regulatory arrangements and providing an enabling environment
for their implementation.
There may be risk of competitors, government polices etc. These are discussed below
1- Potential Problems:
Competitors:
Competitors are our main problem. As we are located in the area where lots of other school are also in working
so it will be tough for us to gain our customer confidence.
Continuity of Good Teaching:
A school does have this continuity and the commitment but it can never succeed unless it also has the teaching
skills and knowledge.
Implementation of advance Knowledge:
It will be problem for us because we know that all students do not have equal level of mental level. So what will
happen when we impose some modern knowledge? Do they able to get what we are trying to teach or not.
Emergency Procedures:
What will be our course of action in case of emergency? The procedures for school that has preplanned and how
can we overcome if some new problems generates.
2- Obstacles and Risk:
Gradual Investing:
Since, we are investing each and every year for improving our school different aspects so we are taking risk
because we don’t know the future just expecting that the growth will increase and our investment on green
motive school will help us to maintain high level of education.

25. Green Motive School
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Government policies:
Government and legal policies are already affected many education sector in Pakistan. Every day there is
change in law. We cannot work on current rules and regulation and other aspects said by our government but
to3only wait and see new policy.
Alternative course of Action:
We can only say that since all the above mentioned obstacles and risk can only be seen in future. Since the
government policies change we will try to adopt those new changes and also we also focus on our investment
policies in coming whether to invest or not.
And when we talk about problems we can say will hire some more professional teachers and will advise them
that these are our limitation and your responsibilities and you should work according to this and some other
aspects mentioned above.
Milestone: