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Case Study _Education Times Chennai
http://telibrahma.com Follow us on http://www.facebook.com/PointARTApp
BUSINESS CASE
Education Times, Chennai brought out a special feature of college print advertisements
during the college admission time. There were few challenges that Education Times had to
address. The target audience was scattered and it was essential to reach out to the right
candidate on time, with not delivering information to any segment being as risky as losing
the candidates. Finding out the courses offered, admission protocol and facilities at the
campus have always been a tedious process for students and parents. Additionally,
considering the number of man hours put together for the entire admission process, the
institutions were seeking to derive quality response from the campaign.
Education times wanted make the admission process a simple affair by bridging the gap
between information required and available and help the students, parents and the
institutions alike.
SOLUTION
Users could capture any of the college advertisement from their mobile phones that
appeared in the newspaper to get a glance about the courses offered, take a brief walk-
through the college campus and also connect to social media websites where they could get
opinions and recommendations about the college from others.
Each engagement was designed to deliver a personal touch of the college to the interested
candidate. Users could also get a glimpse of life at each campus, even before enrolling. This
powered a superior extension to traditional media and brought a new strategy for leveraging
print ads to gain the much better effectiveness than events and exhibitions. Educational
Institutions found a new way to reach out to candidates in a better way than what they
could through the conventional ads.
RESULTS
 Candidates spent over 3 lakh seconds on the campaign which saved up to 8
working days of the college faculty in facilitating admission process
 The number of candidates who engaged with the advertisement were 400% more
than the regular enquires received by the college
LEARNINGS
 A strong correlation was observed in the user behavior, for institutions that offered
similar courses and fee structure
 The institutions observed an improved quality in the response received, showcasing
that the students were well informed about the course details even before they
contacted the colleges
Case Study _Education Times Chennai
http://telibrahma.com Follow us on http://www.facebook.com/PointARTApp
 The deeper analytics that was derived post integrating mobile with the print ad,
helped the educational institutions understand the kind of information that the
student seek while applying to any course

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Education Times

  • 1. Case Study _Education Times Chennai http://telibrahma.com Follow us on http://www.facebook.com/PointARTApp BUSINESS CASE Education Times, Chennai brought out a special feature of college print advertisements during the college admission time. There were few challenges that Education Times had to address. The target audience was scattered and it was essential to reach out to the right candidate on time, with not delivering information to any segment being as risky as losing the candidates. Finding out the courses offered, admission protocol and facilities at the campus have always been a tedious process for students and parents. Additionally, considering the number of man hours put together for the entire admission process, the institutions were seeking to derive quality response from the campaign. Education times wanted make the admission process a simple affair by bridging the gap between information required and available and help the students, parents and the institutions alike. SOLUTION Users could capture any of the college advertisement from their mobile phones that appeared in the newspaper to get a glance about the courses offered, take a brief walk- through the college campus and also connect to social media websites where they could get opinions and recommendations about the college from others. Each engagement was designed to deliver a personal touch of the college to the interested candidate. Users could also get a glimpse of life at each campus, even before enrolling. This powered a superior extension to traditional media and brought a new strategy for leveraging print ads to gain the much better effectiveness than events and exhibitions. Educational Institutions found a new way to reach out to candidates in a better way than what they could through the conventional ads. RESULTS  Candidates spent over 3 lakh seconds on the campaign which saved up to 8 working days of the college faculty in facilitating admission process  The number of candidates who engaged with the advertisement were 400% more than the regular enquires received by the college LEARNINGS  A strong correlation was observed in the user behavior, for institutions that offered similar courses and fee structure  The institutions observed an improved quality in the response received, showcasing that the students were well informed about the course details even before they contacted the colleges
  • 2. Case Study _Education Times Chennai http://telibrahma.com Follow us on http://www.facebook.com/PointARTApp  The deeper analytics that was derived post integrating mobile with the print ad, helped the educational institutions understand the kind of information that the student seek while applying to any course