Education Times Chennai wanted to make the college admissions process simpler by bridging the information gap between students and colleges. They included interactive print ads that allowed students to use their phones to access more details about courses, campus tours, and social media opinions of colleges. This engaged students more with the ads than traditional exhibitions. Colleges received 400% more inquiries and saved over 8 days of faculty time spent on admissions. Analyzing user behavior provided insights into the information students seek during applications.