The document discusses the distinction between data, information, and knowledge, emphasizing that knowledge provides value and meaning to information, while data alone does not constitute knowledge. It critiques the current education system's reliance on data manipulation, which undermines the true essence of knowledge, and introduces the concept of 'knowmatics' as a solution. Knowmatics aims to enhance the production, consumption, and marketing of knowledge, presenting opportunities for business and employment in the knowledge industry.

1. DR. RAJU M. MATHEW

2. DATA,INFORMATION & KNOWLEDGE
 Information Technology is a combination of Data
Processing and Data Communication Technologies. Quite
often, Data is called Information and many cases, Data is
even called ‘Knowledge’ out of widely prevailed
misconceptions.
 Data is made of ‘bytes’ , a combination of ‘1’s and ‘0’s. When
Data is processed, we can generate ‘Information’.
 Knowledge gives value, relevance and meaning to
Information. When knowledge is split or put into
application, we can generate Information. But a pile or
heap of Information never makes ‘Knowledge’

3. WHAT IS KNOWLEDGE ?
 Knowing ‘Knowledge’ is a complex task, compared to that
of Data or Information. People rich in Information may be
poor in Knowledge, as data rich need not be Information
rich.
 Most of the dictionaries treat Information as Knowledge
.Missing knowledge for Information is a common
phenomenon, a concern expressed by the poet Eliot in ‘The
Waste Land’.
 Knowledge is built upon ‘Concepts’. Concepts have their
own independent existence and meaning. Data or
Information cannot exist independently. Structure of
Knowledge is non-linear and dynamic.
Education, Research, Decision-making and Professional
Practices are ‘Knowledge-Based’.

4. DATA, KNOWLEDGE AND
HUMAN BRAIN
 Can we treat human brain as a Data Processing and Data Storing
mechanism ? Biologists and Brain Researchers tell us that the
major function of the Brain is collecting, processing, storing and
retrieving ‘Data’ or ‘Information’. Can we reduce ‘ dreams’
‘thoughts’, ideas, plans, decisions, learning, beliefs or
imaginations into mere Data or Information?
 Can we consider the Bible, the Quran or the Vedas as the books
of Data or as the books of Knowledge? Though we can find many
people who can recite the entire Bible or Quran or Vedas, we
cannot find many who can recite an entire telephone directory.
Why? Brain is essentially a concept or knowledge
processing, storing, recollecting and communication
mechanism. It facilitates direct access in stead of serial access.

5. KNOWLEDGE AND
INFORMATION TECNOLOGY
 Information Technology is built upon not on
‘Knowledge Structure’ but on ‘Data Structure’. On the
other hand, Education, consisting of
Learning, Teaching, Training and Research, is built
upon Knowledge Structure.
 As and when Education is reduced into Data or
Information manipulation, Information Technology
dictates the terms of Education and of course the
looser is the Humanity, especially the young
generation who misses Knowledge for Data. Data or
Information cannot empower anybody but
Knowledge.

6. IT and Education
 IT cannot enter deep in the heart of Education-
Teaching, Learning and Research in
Schools, Colleges and Universities.
 Such a realization lead to the birth of
Knowmatics- Mathematics and Engineering of
Knowledge, to study the
nature, structure, production, consumption and
marketing of Knowledge.
 Knowmatics is the basis of Knowledge Industry-
mass or industrial production and marketing of
Knowledge.

7. KNOWMATICS
 For more details about Knowmatics and Mathew’s Theories of
Knowledge and their Educational applications, please refer 1):
Mathew, R. M. and Mathew, R. R. Knowmatics- A New
Revolution in Higher Education, Journal of the World
Universities Forum 4,1,2011:1-11. Its video presentation is posted
in YouTube; 2) www.slideshare.net/drrajumathew
 Knowmatics-based Knowledge Industry offers very great
business and employment opportunities, besides attractive
additional income for the Best Teachers, Experts and
Professionals.
 System, Technology and Business Model for Knowmatics –based
Knowledge Industry have already been developed for the
potential investors and entrepreneurs.