OAR Currency
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A Pakistan-based media company called MOVE has developed an outdoor advertising audience and ratings currency called OAR Currency that it will launch in four major Pakistani cities: Karachi, Lahore, Islamabad, and Rawalpindi. This is an achievement of the Pakistan Advertisers' Society that will improve the outdoor advertising business in Pakistan. MOVE plans to expand its measurement network to other major cities and the Pakistan Advertisers' Society has requested the formation of a regulatory authority for managing outdoor advertising content.
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OAR Currency
- 1. OAR Currency MOVE - “Measuring OOH Visibility & Exposure” - a Pakistan based media marketing and research company has successfully developed an OOH Audience and Ratings Currency. It will launch OAR Currency in Karachi, Lahore, Islamabad and Rawalpindi. Ad agencies will get insight by demonstrations. It is an achievement of Pakistan Advertisers’ Society that will definitely improve outdoor advertising business. MOVE will expand its network in other major cities like Peshawar, Multan, Faisalabad and Gujranwala. Daily 10 Minutes requests PAS to form regulatory authority for outdoor advertising content management. Sajid Imtiaz: Expert Member CDKN, Member Advertising Age, Member Harvard Business Review