Over 65 basketball teams and 300 players participated in the 2011 Rick and Bubba 3on3 basketball tournament in Birmingham, AL which had over 19,000 total page views on its website and over 100,000 printed marketing pieces distributed, along with 50 TV commercials and 200 mentions on The Rick and Bubba Show radio program, resulting in 1,000 people attending the event where $1,500 in cash prizes were awarded.