The document provides guidance on how to write an effective editorial, including its key characteristics and structure. An editorial is an opinion piece that presents a newspaper's viewpoint on an issue and aims to influence public opinion. It should have an introduction, body, and conclusion like a news story, as well as an objective explanation of the issue, timely news angle, opposing viewpoints, and alternative solutions. There are four main types of editorials: those that explain or interpret, criticize, persuade, or praise. When writing an editorial, one should pick a significant topic, research all sides, state their opinion, refute opposing views factually, concede valid counterpoints, and conclude powerfully.