TV and smartphone consumption in India has increased significantly during the COVID-19 lockdown. TV viewership was 31% higher in Week 16 of the lockdown than pre-COVID levels, with news and movies driving the growth. Consumption was higher in megacities compared to rural areas. Smartphone usage has also grown, with more time spent on gaming and video streaming. Advertising trends on both TV and digital are being analyzed.

1. 30TH APRIL 2020
HOW ARE MEDIA HABITS CHANGING AS
INDIA ENTERS 5TH WEEK OF LOCKDOWN
EDITION 6

2. AGENDA
TV Consumption
1. Global Landscape
2. Indian TV Landscape: Week 16
3. Audiences: Deep Dive Into Content
& Viewing
➢ - Megacities VS Rural Consumption
- Doordarshan : Change in Ramayan Series
➢ - What are IPL viewers watching
➢ - OTT Shows on TV
4. Advertising Trends & Deep Dive
Smartphone Consumption
1. A look at Global Trends
2. India Smartphone Behaviour
3. In the Spotlight
➢ - Evolution of Gaming
➢ - Sports Enthusiasts
4. What’s Happening in the Video Streaming
Space
5. Advertising on Digital

3. GLOBAL LANDSCAPE
Source: Nielsen, Kantar, BARB, Mediametrie, OzTAM, Mindshare
Based on consumer survey by Mindshare
1,000 person per market survey across 10 global markets (China, US, Germany, UK, Mexico, India,

4. CUSTOMER SENTIMENT POINTS TOWARDS OPTIMISM AND
RECOVERY IN A 12-MONTH TIMEFRAME
➢ Due to progress on flattening the curve across the globe, 48% respondents were optimistic about recovery within
6 months from the COVID-19 crisis while 70% felt optimistic about a 12-month recovery period
Source: Capgemini Research Institute, Consumer Behavior Survey, April 4–8, 2020, N=11,281 consumers
Consumer sentiment about recovery in the next six months – by country
4
30%
10% 11%
24%
30% 35% 35% 37% 40% 38%
31%
41%
22%
14% 14%
26%
22%
19% 22%
23% 21% 24%
30%
23%
48%
76% 75%
50% 48% 46% 43% 40% 39% 38% 39% 36%
OVE RA LL C H INA INDIA NORW A Y U NIT E D
S T A T E S
S P A IN F RA NC E NE T H E RLA NDS IT A LY S W E DE N GE RMA NY UNIT E D
K INGDOM
Pessimistic Neutral/Not Sure Optimistic

5. SOURCE:MINDSHARE NEW NORMAL TRACKER (This Report contains data from Wave 1 w/c 30th March and Wave 2 w/c 13th April 2020
and includes data for the following markets:China, US, Germany, UK, Mexico, India, Singapore, France, Spain, Italy With a 1,000 sample per market
Q.HOW DO YOU FEEL ABOUT CORONAVIRUS (COVID-19)?
*UK SENTIMENT DATA IS AN AMALGAMATION OF THREE QUESTIONS SO ISN’T DIRECTLY COMPARABLE VS OTHER MARKETS
CULTURAL DIFFERENCES ARE IMPORTANT IN CONTEXT OF THE LOCKDOWN

6. United Kingdom
Total TV average daily minutes grew by
4.4% in W16’20 over the previous week
and grew by 18% vis-à-vis pre-COVID
days.
India
The TOTAL TV viewership on TV was
31% higher than the Pre-COVID
period
France
The time spent on television in
France increased by 25% in
W16’20 w.r.t. pre-COVID
period (W10’20)
THE TELEVISION VIEWERSHIP CONTINUES TO GROW ACROSS THE GLOBE
Australia
BVOD minutes viewed (both live and on-
demand (‘VOD’)) dipped slightly during
W16’20 but are still up almost 36% on the
same time last year.
Bangladesh
TV viewership increased
52% (W16’20 vs W11’20)
Sri Lanka
Despite monsoon rains and heavy lightnings in the
evening hours, TV viewership during the nationwide
curfew has increased by 49% (W16’20 vs W’10’20
Sources: BARB, Nielsen, OzTAM, Mediametrie, Kantar
6
USA
Total TV usage was higher by
21% in W16’20 w.r.t. pre-
COVID period (W10’20)

7. Q.ARE WE FEELING CORONAVIRUS OVERLOAD?
DELIBERATELY CHOOSING MEDIA TO RELAX 55%
I HAVE LIMITED MY TIME ON MEDIA(E.G. ONLINE)
BECAUSE I DON’T WANT TO READ ANY MORE
NEWS ABOUT CORONAVIRUS (COVID-19)
29%
Q.COMPARING YOUR BEHAVIOURS BEFORE THE
CORONAVIRUS (COVID-19)OUTBREAK TO NOW, HAVE YOU
SPENT MORE TIME DOING THE FOLLOWING?
SOURCE:MINDSHARE NEW NORMAL TRACKER (This Report contains data from Wave 1 w/c 30th March and Wave 2 w/c 13th April 2020
and includes data for the following markets:China, US, Germany, UK, Mexico, India, Singapore, France, Spain, Italy With a 1,000 sample per market
CHANGES IN MEDIA CONSUMPTION
7

8. THE SCOPE OF OUR ANALYSIS: INDIA
Time Period:
Pre COVID-19: 11th Jan’20 - 31st Jan’20
COVID Disruption:
Edition 6: 18th Apr’20-24th Apr’20
Frequency: Weekly
Time Period:
Pre COVID-19: 13th Jan’20 - 2nd Feb’20
COVID Disruption:
Edition 6: 18th Apr’20-24th Apr’20
Frequency: Weekly
Market Coverage
All India (Urban + Rural)
2+ years
Television Behavior
Market Coverage
Urban 1 Lakh+,
NCCS ABC, 15-44 Years,
Android Smartphone Users
Passive Panel, 12000 user base
Aligned to Smartphone Universe
Smartphone Behaviour
8
We refer to Jan 2020 as the Pre Covid-19 period and compare it with recent weeks.

9. INDIAN TV LANDSCAPE
Key Highlights

10. Pre COVID-19 Week 15 Week 16
TOTAL TV VIEWERSHIP STOOD AT 1.16 TRILLION VIEWING MINUTES IN
WEEK 16
➢ The drop in week 16 compared to last week is driven by Rural India (Summer Impact)
& South India (week 15 was a festive week)
WEEKLY VIEWING MINUTES IN BN AVG. DAILY REACH IN MN
Pre COVID-19 Week 15 Week 16 Pre COVID-19 Week 15 Week 16
DAILY ATS/VIEWER (HH:MM)
10
1239887 560 627 03:46 04:42
Week 16 (week starting 18 April) & Week 15 (week starting 11 April) data as compared to Pre COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan )
1161 619 04:28
+31% +11% +18%
-6% -1% -5%

11. VIEWERS WATCHING TV ALL 7 DAYS IN A WEEK STANDS AT 46% IN
WEEK 16
Pre COVID-19 Week 15 Week 16 Pre COVID-19 Week 15 Week 16
WATCH 7 DAYS IN A WEEK NUMBER OF CHANNELS WATCHED/
PER VIEWER/WEEK
11
32% 48% 16 22
Week 16 (week starting 18 April) & Week 15 (week starting 11 April) data as compared to Pre COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan )
46% 21
+14% +33%

12. Region
Growth in Week 16
over Pre COVID-19
India 31%
HSM 37%
South 21%
TOTAL TV CONSUMPTION INCREASED BY 31% AT ALL INDIA IN
WEEK 16
Mah / Goa 34%
AP / Telangana
13%
TN/Pondicherry
32%
Karnataka 17%
39%
UP/Uttarakhand
31%
India
Guj /
D&D / DNH
42%
Pun / Har / Cha /
HP / J&K 40%
Assam/
NE/Sikkim
23%
Kerala
27%
43%
Bihar/Jharkhand
Rajasthan
62%
21%
West Bengal
10%
Odisha
MP/
Chhattisgarh
48%
12
Week 16 (week starting 18 April) data as compared to
Pre COVID-19 i.e.Week 2 to Week 4 (11 Jan to 31 Jan )
Growth based on Viewing Minutes
➢ Growth in Odisha is the lowest due to Hail and Thunderstorm last week which
impacted TV viewership

13. 13
WEEK 16 OPERATED AT LOWER LEVELS THAN LAST WEEK
➢ Prime-Time has shown growth in HSM while Non Prime-Time still shows strength across India
All Day
Non Prime
Time
Prime
Time
India 31% 67% 0%
HSM 37% 81% 3%
South 21% 48% -7%
Viewing Minutes Mn, India, 2+,
Week 16 (week starting 18 April), Week 15 (week starting 11 April), Pre Covid i.e. Week 2 to Week 4 (11 Jan to 31 Jan )
Growth in Week 16 (During COVID-19)
data as compared to Week 2 to Week 4
(Pre COVID-19)
0
20
40
60
80
100
120
140
2
to
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3
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to
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to
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to
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to
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to
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21
to
22
22
to
23
23
to
24
24
to
25
25
to
26
Pre COVID-19 wk 15 wk 16

14. ALL INDIA: NEWS & MOVIES DRIVING THE GROWTH
14
The analysis is based on Channel Genres
➢ At HSM Urban, GEC growth is higher as compared to All India level
164%
NEWS BUSINESS NEWS
85%
MOVIES
61%
54% 43% 41%
28% 7%
YOUTH KIDS INFOTAINMENT
LIFESTYLE GEC Hindi GEC grew by
31% in HSM Urban
Week 16 (week starting 18 April) data as compared to Pre COVID-19 i.e.Week 2 to Week 4 (11 Jan to 31 Jan )

15. GENRE-WISE SHARE : NEWS & MOVIES SHARE STARTED TO
TAPER FROM WEEK 12- STILL CONTINUE TO OPERATE AT 2X
SHARE COMPARED TO PRE COVID
52%
49%
39% 40% 40%
44% 43%
23% 24%
26%
29% 29% 27% 28%
7%
11%
21% 18% 17% 16% 15%
7% 8%
7% 7% 7% 7% 7%
0%
10%
20%
30%
40%
50%
60%
wk 2 to 4 wk 11 wk 12 wk 13 wk14 wk 15 wk 16
GEC Movies News Kids
Week 16 (week starting 18 April) ; Pre COVID-19 i.e.Week 2 to Week 4 (11 Jan to 31 Jan )
All India, 2+
15

16. Showcases the TV Viewership of affluent homes
in 6 Megacities
Further, we also look at how OTT shows have performed
on TV In these PrimaVU homes

17. 41%
53%
50%
30%
38%
21%
26%
49%
54% 55%
47%
51%
39%
30%
0%
10%
20%
30%
40%
50%
60%
Mega
Cities
Delhi Mumbai Chennai Bangalore Hyderabad Kolkata
Currency Panel *Premium Panel
*Premium Panel Growth is from BARC’s Product PrimaVU Individual data (measuring top 3% of Socio Economic Strata in 6 Megacities at 2+)
Currency Panel is at NCCS A, Megacities
Growth in Week 16 (week starting 18 April) data as compared to Pre COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan )
GROWTH OF 49% RECORDED IN MEGACITIES IN WEEK 16
➢ Individual viewership: Megacities grew by 41% in Currency Panel
➢ HD viewership is higher among Premium Audiences in PrimaVU
17
96% 87%
Currency Panel *Premium Panel
HD/SD Viewership Split
HD channels SD channels
HD/SD Split bases on Viewing Minutes, Megacities, 2+, Week 16

18. 37%
29%
21%
7%
6%
*Premium Panel
*Premium Panel Growth is from BARC’s Product PrimaVU Individual data (measuring top 3% of Socio Economic Strata in 6 Megacities at 2+)
Currency Panel is at NCCS A, Megacities
Week 16 (week starting 18 April) data; Share of Viewing Minutes, Megacities, 2+
GENRE-WISE SHARE: NEWS ENJOYS HIGHER SHARE IN
MEGACITIES IN WEEK 16 IN THE PREMIUM PANEL
➢ Comparable share of Kids and other Genres
18
42%
21%
24%
7%
6%
Currency Panel
GEC
News
Movies
Kids
Others

19. AUDIENCES : CONTENT & VIEWING
A Deep Dive Into
Megacities VS Rural Consumption
Doordarshan : Change in Ramayan Series
What are IPL viewers watching
OTT Shows on TV

20. Week 16 (week starting 18 April) data as compared to Pre COVID-19 i.e.Week 2 to Week 4 (11 Jan to 31 Jan )
VIEWERSHIP GROWTH IN MEGACITIES IS HIGHER THAN RURAL
➢ This is driven by higher Time spent
➢ In Prime-Time, Reach growth in Megacities is 2x of Rural
➢ ATS has declined in Prime-Time in Rural
20
27%
36%
11% 10%
15%
24%
India Rural Mega Cities
Full Day
Viewing Minutes Reach ATS
68%
57%
26% 21%
33% 30%
India Rural Mega Cities
Non Prime-Time
-6%
14%
6%
13%
-11%
1%
India Rural Mega Cities
Prime-Time
Viewing Minutes Reach ATS

21. Week 16 (week starting 18 April) data as compared to Pre COVID-19 i.e.Week 2 to Week 4 (11 Jan to 31 Jan )
NEWS & MOVIES GROW HIGHER IN MEGACITIES vs THE RURAL MARKET
21
5% 3%
55%
32%
55%
81%
141%
199%
India Rural Mega Cities
Full Day
GEC Kids Movies News
58%
35%
73%
38%
109% 100%
165%
203%
India Rural Mega Cities
Non Prime-Time
-25% -20%
17% 16%12%
58%
117%
200%
India Rural Mega Cities
Prime-Time
GEC Kids Movies News
➢ In Non Prime-Time, Rural growth is higher in GEC and Kids as compared to Mega Cities

22. 22
2+/Avg. Imp in Mn
PRIME-TIME OPERATED AT LOWER LEVEL IN WEEK 16 IN
RURAL MARKET
22
0
20
40
60
80
100
120
140
160
06-06:30
07-07:30
08-08:30
09-09:30
10-10:30
11-11:30
12-12:30
13-13:30
14-14:30
15-15:30
16-16:30
17-17:30
18-18:30
19-19:30
20-20:30
21-21:30
22-22:30
23-23:30
India Rural
Pre COVID-19 Week 16
0
5
10
15
20
25
30
35
40
06-06:30
07-07:30
08-08:30
09-09:30
10-10:30
11-11:30
12-12:30
13-13:30
14-14:30
15-15:30
16-16:30
17-17:30
18-18:30
19-19:30
20-20:30
21-21:30
22-22:30
23-23:30
Mega Cities
Pre COVID-19 Week 16
Week 16 (week starting 18 April), Pre Covid i.e. Week 2 to Week 4 (11 Jan to 31 Jan )
➢ Rural Market sleeps earlier than Megacities

23. 0
5
10
15
20
25
News : Rural
Pre COVID-19 Week 16
0
1
2
3
4
5
6
7
News : Mega Cities
Pre COVID-19 Week 16
NEWS: VIEWERSHIP DURING PRIME-TIME ACROSS MEGACITIES
IS AT HIGHER
➢ In Rural market, time-band 08:00PM-09:00PM is at significantly higher levels than Pre Covid
➢ The drop post 09:00 PM in Rural is due to movement of viewers to Ramayan and then
early wrap up of the day
Week 16 (week starting 18 April), Pre Covid i.e. Week 2 to Week 4 (11 Jan to 31 Jan )
2+/Avg. Imp in Mn
23

24. MOVIES & GEC: VIEWERSHIP FOR MOVIES DURING PRIME-TIME IN
MEGA CITIES IS OPERATING AT HIGHER LEVELS THAN PRE-COVID
PERIOD
0
10
20
30
40
50
Movies: Rural
0
2
4
6
8
10
Movies: Mega Cities
Week 16 (week starting 18 April), Pre Covid i.e. Week 2 to Week 4 (11 Jan to 31 Jan )
2+/Avg. Imp in Mn
24
0
20
40
60
80
100
GEC : Rural
0
5
10
15
20
GEC : Mega Cities
➢ IN GEC, Mahabharat has performed better in Mega cities than in Rural

25. RAMAYAN’S TRANSITION TO UTTAR RAMAYAN
9 AM: Launch
of Ramayan
9 PM: Launch of
*Uttar Ramayan
Week
13:Sat
Week
16:Sat
9 PM: Final
episode of
Ramayan
Week
16:Sun
ADVANCED
ANALYTICS
Powered
By
A BARC India product which provides actionable insights using advanced methods to
analyze data and provide insights similar to what respondent level data would give. The
product aims to do a deep dive to understand viewing behavior of audience and provide
competitive advantage to decision makers
*Uttar Ramayan has 1 original airing a day at 9PM unlike Ramayan with 2 original airings at 9AM & 9PM

26. 0
10
20
30
40
50
60
70
80
W13-Sat
W13-Sun
W13-Mon
W13-Tue
W13-Wed
W13-Thu
W13-Fri
W14-Sat
W14-Sun
W14-Mon
W14-Tue
W14-Wed
W14-Thu
W14-Fri
W15-Sat
W15-Sun
W15-Mon
W15-Tue
W15-Wed
W15-Thu
W15-Fri
W16-Sat
W16-Sun
W16-Mon
W16-Tue
W16-Wed
W16-Thu
W16-Fri
9 AM (morning) airing 9 PM (evening) airing
DROP OBSERVED AS RAMAYAN TRANSITIONED TO
UTTAR RAMAYAN
Market: HSM, TG: 2+/Imp’Mn
Repeat of morning episode
aired in evening
Week 16 (week starting 18 April), Week 15 (week starting 11 April), Week 14 (week starting 4 April), Week 13 (week starting 28 March)
Start of
Uttar Ramayan
➢ The 9 AM drop in Week 16 is due to repeat of Uttar Ramayan
ADVANCED
ANALYTICS

27. -12,849
4,717
-5,031 -6,690
-19,853.98
Prime Time 2100-2200 hrs
Common
Viewers
Shifted
Viewers
TV Off
Total DIff
New
Viewers
VIEWERSHIP HAS DROPPED BY 46% AS RAMAYAN
TRANSITIONED TO UTTAR RAMAYAN IN WEEK 16
54,657
18,493
Ramayan
WK15 (Mon - Fri)
Uttar Ramayan
WK16 (Mon - Fri)
Morning 0900-1000
Imp'000 (Avg)
Source: BARC Advanced Analytics || Channel Deep Viewing
68,407
48,553
Ramayan
WK15 (Mon - Fri)
Uttar Ramayan
WK16 (Mon - Fri)
Prime Time 2100-2200
Imp'000 (Avg)
HSM/2+
-36,164
-19,853
-20,952
2,021
-8,259 -8,973
-36,164.16
Morning 0900-1000 hrs
Common
Viewers
Shifted
Viewers
TV Off
Total DIff
New
Viewers
ADVANCED
ANALYTICS

28. MORNING VIEWERS MOVED TO NEWS, KIDS & MUSIC
WHILE EVENING VIEWERS MOVED TO OTHER GEC & MOVIES
Source: BARC Advanced Analytics || Channel Deep Viewing
26.0%
32.9%
Morning
0900-1000
Prime Time
2100-2200
Movies
23.7%
38.6%
Morning
0900-1000
Prime Time
2100-2200
GEC
23.1%
20.6%
Morning
0900-1000
Prime Time
2100-2200
News
12.1%
3.6%
Morning
0900-1000
Prime Time
2100-2200
Kids
11.4%
1.5%
Morning
0900-1000
Prime Time
2100-2200
Music
In the morning time band viewers tuned into
News, Kids and Music
In the Prime-Time, viewers preferred more GEC
and Movies. Most viewers who shifted to other
GEC channels preferred Mythological dramas
ADVANCED
ANALYTICS

29. 38%
21%
20%
9%
6%
4%
1% 1%
W13-16 2019
GEC
Movies
Sports
News
Kids
Music
Infotainment
Others
40%
28%
2%
19%
6%
3%
1%
1%
W13-16 2020
➢ During week 13-16, IPL core viewers had 20% viewership contribution from Sports
Channels which reduced to 2% in 2020
➢ Their viewership largely shifted to GEC, Movies and News
VIEWING BEHAVIOUR OF THE *HEAVY VIEWERS OF
IPL 2019
*Heavy Viewers : Top 33% audiences for the entire IPL season
SMH Analysis to find the heavy viewers of IPL-12 season, Advanced analytics to compare viewing
behaviour in current COVID period and last year same period
04:48
05:28
W13-16' IPL 2019 W13-16' CoVID 2020
Core Viewers of IPL-12
ATS on TV
India/2+
ADVANCED
ANALYTICS

30. 30
HSM / Imp’000 {Avg}/All days at 14:00-14:30
“CHHOTA BHEEM” ON DD NATIONAL IMPROVES SLOT
VIEWERSHIP
➢ Kids (2-14 years) contributed 38% of the slot viewership
Pre COVID-19
Week 16
154
1729
11x
Pre COVID-19
Week 16
34
662
20x
HSM/2+
HSM/2-14 yrs
Week 16 (week starting 18 April), Pre Covid i.e. Week 2 to Week 4 (11 Jan to 31 Jan )
30

31. IS OTT AUDIENCE DIFFERENT THAN TV

32. 32
PERFORMANCE OF WEB ORIGINALS IN HINDI GEC:HSM URBAN
Pre
COVID-19
Week 15-16
2987
Pre
COVID-19
Week 12-16
6650
Pre
COVID-19
Week 12-15
Pre
COVID-19
Week 12-16
255 837
Star Plus Zee TV
Zee TV Zee TV
HSM Urban / 2+/ Imp’000 {Avg}; Pre Covid i.e. Week 2 to Week 4 (11 Jan to 31 Jan)
Hostages:2230-2300 ; Karrle Tu Bhi Mohabbat: 2100-2200; Baarish: 2200-2230; Kehne ko Humsafar hain: 2230-2300
3898 750 1654 497
32
547
7293
3859 2228
Week 14 Week 11
Week 11
Week 11
➢ Web Originals have not worked well among HSM Urban Audiences
➢ All shows have dropped compared to immediate week as well as Pre COVID period

33. 33
PrimaVU/ HSM/ Megacities/ 2+/ Imp’000 {Avg}; Pre Covid i.e. Week 2 to Week 4 (11 Jan to 31 Jan)
Hostages:2230-2300 ; Karrle Tu Bhi Mohabbat: 2100-2200; Baarish: 2200-2230; Kehne ko Humsafar hain: 2230-2300
PERFORMANCE OF WEB ORIGINALS IN HINDI GEC:PRIMAVU
Pre
COVID-19
Week 15-16
19
Pre
COVID-19
Week 12-16
25
Pre
COVID-19 Week 12-15
11
Pre
COVID-19
Week 12-16
2
7 16
18
13
Star Plus Zee TV
Zee TV Zee TV
33
4
Week 14
24
Week 11
13
Week 11
10
Week 11
➢ Web Originals have been able to perform well among Premium Audiences
➢ Largely all shows have increased compared to previous week

34. ADVERTISING TRENDS

35. OVERALL FCT: AD VOLUME LARGELY STABLE IN THIS WEEK
35
FCT in Lacs
253
207
221 219
Week 13 Week 14 Week 15 Week 16
7%
-1%
Week 14 (week starting 4 April); Week 15 (week starting 11 April); Week 16 (week starting 18 April)

36. AD VOLUME BY GENRE: MOST OF THE GENRES ARE STABLE
36
➢ Movies increase FCT in Week 16
*Only a few Genres mentioned above
FCT in Lacs
82
49
36
14
5 3 2
86
49
42
16
6
3 2
84
48 44
16
6
2 2
0
20
40
60
80
100
News GEC Movies Music Kids Infotainment Business News
FCTinLacs
Week 14 Week 15 Week 16
Week 14 (week starting 4 April); Week 15 (week starting 11 April); Week 16 (week starting 18 April)

37. AD VOLUME IN NEWS BY LANGUAGE:
OVERALL NEWS GENRE GROW VS PRE-COVID PERIOD
37
FCT in Lacs
32
8.7
4.1
6.0
8.0
5.6
4.9
2.9
4.3
1.8
3.0
1.9
0.1
35
6.6
4.9
5.6
5.9
4.0
3.5
3.4
4.5
2.6
2.6
2.4
0.4
38
7.2
5.0
5.7
5.5
4.1
4.0
3.6
4.3
2.9
2.8
2.3
0.5
38
6.6
5.5
5.5
5.3
3.9
3.8
3.7
3.5
3.1
2.7
2.0
0.7
0
5
10
15
20
25
30
35
40
45
FCTinLacs
W 2-4 W 14 W 15 W 16
Pre Covid i.e. Week 2 to Week 4 (11 Jan to 31 Jan); Week 14 (week starting 4 April); Week 15 (week starting 11 April); Week 16 (week starting 18 April)
➢ Highest growth in Hindi, English, Gujarati Oriya

38. FILLS PER HOUR IN 8:00 – 24:00
Top Standard Definition Channels

39. 9.9
11.6
10.3
11.8
10.8
5.2
4.5 4.2
6.7
4.5
Hindi GEC Kannada GEC Malayalam GEC Tamil GEC Telugu GEC
Wk 2-4 WK 16
Time Band : 08:00-24:00
*Hindi GEC:-Top 8 Channels basis viewership & DD National and DD Bharathi considered
Rest regional GEC:- Top 5 channels considered
*GEC FILL LEVELS: HINDI AND TAMIL GEC DECLINED LESSER
DECLINE AS COMPARED TO PRE COVID PERIOD
Pre Covid i.e. Week 2 to Week 4 compared against Week 16
39
Fills in Mins/ Hr

40. 6.3
12.6
9.6
5.8
10.5
9.0
5.9
12.0
5.3
4.1
9.2
5.6
English News Hindi News Kannada News Malayalam News Tamil News Telugu News
Wk 2-4 WK 16
NEWS FILL LEVELS: MARGINAL DECLINE IN HINDI & ENGLISH NEWS
40
Fills in Mins/ Hr
Time Band: 08:00-24:00
Only top 5 channels basis viewership considered
Pre Covid i.e. Week 2 to Week 4 compared against Week 16

41. 12.0
10.2
9.8
8.2
11.1
9.6
6.4
7.1
5.1
7.3
Hindi Movies Kannada Movies Malayalam Movies Tamil Movies Telugu Movies
Wk 2-4 WK 16
Time Band: 08:00-24:00
Only top 5 channels basis viewership considered
MOVIES FILL LEVELS: HINDI MOVIES HAS LESSER DROP
41
Fills in Mins/ Hr
Pre Covid i.e. Week 2 to Week 4 compared against Week 16

42. INVENTORY LEVELS TOP 10 AND NEXT 40 (WEEK 16 VS WEEK 15)
29
13
10
4 5
3
1 1
4
1
46
27
20
9
5 5 5 3 4 4
2
51
26
19
7
6 6
4 4 3 3
1
46
0
10
20
30
40
50
60
HUL RB GOVT OF
INDIA
Colgate GSK GCMMF ITC LTD WIPRO GOVT OF
MADHYA
PRADESH
P&G Next 40
Wk 14 Wk 15 Wk 16
GSK – includes Horlicks & Boost Brands
Top 10 Advertisers basis Week 16
FCT in lacs
42
➢ Top 10 Advertiser inventory drops marginally by 4%
➢ While Next 40 drops by 10%
Week 14 (week starting 4 April); Week 15 (week starting 11 April); Week 16 (week starting 18 April)

43. TOP ADVERTISERS: GEC GENRE 43
➢ GSK, ITC & Colgate have increase FCT compared to last week
FCT in Lacs (Excluding Broadcaster inventory)
GSK – includes Horlicks & Boost Brands
10.8
3.6 3.4
2.0
1.8
0.8 0.9
0.4 0.2
0.6
10.3
3.3
3.0
2.6
1.4
1.1 1.1
0.4 0.4 0.4
0.0
2.0
4.0
6.0
8.0
10.0
12.0
HUL RECKITT GOVT OF INDIA GSK WIPRO (G) ITC LTD COLGATE ABBOTT (G) NATIONAL
INFORMATICS
CENTRE
RBI
FCTinLacs
Week 15 Week 16
Week 15 (week starting 11 April); Week 16 (week starting 18 April)

44. TOP ADVERTISERS: NEWS GENRE 44
➢ Reckitt, HUL, National Informatics Centre increase FCT
2.9
3.7
2.8
1.9 1.8
0.4
1.6
1.3
1.5
0.6
3.2
3.0
2.7
2.0 1.9 1.9
1.8
1.4 1.4
1.0
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
RECKITT GOVT OF MP GCMMF HUL PICCADILY
AGRO
INDUSTRIES
LTD
GOVT OF
DELHI
NATIONAL
INFORMATICS
CENTRE
COLGATE LIC INDIA AMAZON
ONLINE
FCTinLacs
Week 15 Week 16
FCT in Lacs (Excluding Broadcaster inventory)
GSK – includes Horlicks & Boost Brands
Week 15 (week starting 11 April); Week 16 (week starting 18 April)

45. TOP ADVERTISERS: MOVIE GENRE 45
9.8
6.3
1.7 1.5 1.8
1.0 1.1
0.8 1.1 1.2
9.7
5.2
2.1 2.0
1.7 1.7
1.4 1.2 1.0 0.9
0.0
2.0
4.0
6.0
8.0
10.0
12.0
HUL RECKITT GSK COLGATE GOVT OF
INDIA
AMAZON
ONLINE
ITC LTD NETFLIX INTL GCMMF WIPRO
FCTinLacs
Week 15 Week 16
➢ GSK, Colgate & Amazon have increased their FCT
FCT in Lacs (Excluding Broadcaster inventory)
GSK – includes Horlicks & Boost Brands
Week 15 (week starting 11 April); Week 16 (week starting 18 April)

46. TOP ADVERTISERS: KIDS GENRE 46
0.9
1.2
0.4
0.2
0.4 0.4
0.1
0.2
0.1
0.4
0.9 0.9
0.4
0.3 0.3 0.3
0.2 0.2 0.2
0.2
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
RECKITT HUL COLGATE ABBOTT (G) ITC LTD GSK FLIPKART GCMMF THINK & LEARN
PVT LTD
P&G
FCTinLacs
Week 15 Week 16
➢ ABBOTT, Flipkart and Think & Learn increase their FCT
FCT in Lacs (Excluding Broadcaster inventory)
GSK – includes Horlicks & Boost Brands
Week 15 (week starting 11 April); Week 16 (week starting 18 April)

47. 45%
32%
14%
9%
Week 16 FCT %
FCT CONSUMPTION FOR WK 16: ESSENTIAL AND SOCIAL CONTRIBUTE
TO ABOUT 77% OF THE OVERALL INVENTORY IN WEEK 16
47
Week 16 FCT %
46%
32%
13%
9%
Week 15 FCT %
Banking/Finance/Investment, Food & Beverages, Household Products, Personal Care/Personal Hygiene, Personal Healthcare, Telecom etc.
*Essential Products considered from current scenario:
101 Lacs
70 Lacs
29 Lacs
20 Lacs
99 Lacs
70 Lacs
30 Lacs
20 Lacs

48. 3206
2051
2013
1947
0
500
1000
1500
2000
2500
3000
3500
Wk 2-4 Week 14 Week 15 Week 16
CountofBrands
TOTAL BRANDS ON TV:
MARGINAL DROP IN WEEK 16 vs PREVIOUS WEEKS
48
Brand Count Week wise
Pre Covid i.e. Week 2 to Week 4 (11 Jan to 31 Jan); Week 14 (week starting 4 April); Week 15 (week starting 11 April); Week 16 (week starting 18 April)

49. 280
265
258
0
50
100
150
200
250
300
Wk 14 Wk 15 Wk 16
CountofBrands
NEW BRANDS WEEK ON WEEK:
MARGINAL DECLINE IN NEW BRANDS THIS WEEK
49
New Brands – Brands present in Current week and not in previous week
Brand Count Week wise
Week 14 (week starting 4 April); Week 15 (week starting 11 April); Week 16 (week starting 18 April)

50. 2.0
3.5
1.2
3.2
0.8
1.9 2.0
0.2
2.9
0.1
0.2
0.01
0.47
0.33
0.25
0.15
0.15
0.06
0.04
0.04
1.5
0.02
0.47
0.46
0.24
0.17
0.13
0.06
0.04
0.02
1.6
0.02
0.50
0.37
0.22
0.12
0.10
0.06
0.04
0.04
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
SOFTDRINKNONAERATED
SOFTDRINKAERATED
SQUASHES/CORDIALS/SYRUPS
ICECREAM/FROZENDESSERTS
FANS
AIRCONDITIONERS
RETAILOUTLETS-
ELECTRONICS/DURABLES
CONSUMERDURABLES/HOME
APPLIANCES
PRICKLYHEAT
POWDERS/LOTIONS
MINERALWATER
2019 Wk 14-16 Wk 14 Wk 15 Wk 16
INVENTORY LEVELS OF ‘SUMMER SKEWED’ CATEGORIES
FCT in lacs
50
➢ Most of the categories sustained FCT levels in Week 16
➢ Soft Drinks & Squashes have marginally grown
*Only a few Categories mentioned above
Week 14– 16 2019 Avg FCT Excluding IPL compared with Week 14 (week starting 4 April); Week 15 (week starting 11 April); Week 16 (week starting 18 April)

51. SMARTPHONE CONSUMPTION LANDSCAPE

52. SMARTPHONE HIGHLIGHTS FROM TODAY’S SESSION
SMARTPHONE BEHAVIOUR
52
1. Covid saliency in search waning, Down to 32% now, in Top 100 Google Searches..
2. From the Peak increase of 3 hrs 48 mins/ day in W3 on their Smartphone, W6 saw 3 hrs 41 mins /day
3. Gaming, Education & Video Conference apps , the Biggest Gainers during Covid lockdown.
4. Covid Lockdown leads Audiences to their interests - Increase for Cooking Apps / Fitness / Self Dev Apps
5. News Continues to evoke Massive Interest among Audiences.
6. Strong gains for Movies & Original Series within OTTs continue.
7. Social Media continues to ride High on a large user base.
8. Lack of Sports pushes the Sports Audiences to more Virtual Connectedness & Gaming Apps.
9. Digital Video Ad Spends (select platforms studied) - Between W 3/4/5 > W5 was the lowest across most
catg.

53. A LOOK AT SOME TRENDS SEEN
GLOBALLY

54. 9%7%
15% 12%
34%35%
19%
21%
23%
24%
2019 WEEK OF...
76.4
69.8
US : STREAMING TIME ON CONNECTED TELEVISION SEES A MASSIVE
SPURT
Source: Nielsen, Custom Streaming Meter Report, Sum of Daily Streaming Minutes (weighted), P2+, Total Day, Others calculated
as the difference between total streaming and the sum of the major 4 digital publishers
161.4
29%
19%
33%
12%
7%
2020 WEEK OF...
TotalStreamingMinutesP2+
(Billions)
WEEKLY VS. YEAR AGO
Weekly,Persons 2+, Percent of Total Streaming Minutes
54
OTHERS
YOUTUBE
NETFLIX
HULU
AMAZON
168.7
28%
21%
32%
12%
8%
121%
131%
% Increase v/s
same period in
2019
Om

55. INCREASES ALL OVER, SPECIALLY NEWS.
55
COVID-19 AND THE STATE OF MEDIA IN THAILAND
ZERO COVID
PROPERTY
ADS

56. PHILIPPINESMALAYSIA
OVERALL EXPANSION OF TV VIEWING
SOME INCREASE IN TRUST FOR ONLINE NEWS IN MALAYSIA
56

57. INDIA
SMARTPHONE BEHAVIOR
57

58. COVID RELATED SEARCHES SEEN TO WANE IN WEEK 6
PRE COVID-WEEK 1
WEEK 4
4th April
39% 37% 32%
WEEK 5
11th April
WEEK 6
18th April
8%
TOP GOOGLE SEARCHES OVER THE WEEKS
Top 100 Google Searches by Frequency are considered for above
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
COVID RELATED SEARCH TERMS
58
COVID-19 Disruption
Om

59. Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
FROM A 12% INCREASE SEEN IN WEEK 3, THE INCREASE VERSUS
PRECOVID IS NOW DOWN TO 9%
59
SHARE OF TIME SPENT ON VARIOUS ACTIVITIES
ON THE SMARTPHONE-COVID DISRUPTION IN
WEEK 6
Chat & VOIP
18%
Social
Networking
15%
Video
Streaming
14%
Calling
9%
Gaming
10%
Browsing
6%
Others
11%
Utility &
Phone
Features
16%
3 HRS 41 MINS
per day
+9%
Daily Time Spent
on smartphone
COVID-19 Disruption
Week 4 Week 5
Pre COVID-19
+9%
16.1
Billion mins
18.1
Billion mins
17.8
Billion mins
1 GB 1.19 GB 1.16 GB
Data
Consumption per
day per user
(in GB)
Others includes-Offline Multimedia, BFSI/Payment, E-Commerce, News Apps, Education, Health, .Astrology, Dating Apps, Mobile Coupons,etc.
Week 6
17.7
Billion mins
1.16 GB

60. THE WATERFALL OF INCREASE : SOCIAL NETWORKING CONTRIBUTION IN
INCREASE STAYS STRONG, GAMING A HUGE CONTRIBUTOR !
Week 3 Vs Pre-COVID Week 5+6 Vs Pre COVID
Daily Avg. Time/Consumers 3 hrs 48 mins 3 hrs 42 mins
Increase in Daily Avg Time +12.4% +9.8%
% CONTRIBUTION OF VARIOUS ACTIVITIES IN INCREASE
Chat & VOIP 34% 28%
Social Networking 28% 27%
Gaming 22% 30%
VOD 10% 8%
Others 5% 8%
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
60

61. % CHANGE IN TIME SPENT PER USER PER
WEEK BY CATEGORIES
(WEEK 6 VS PRE COVID)
All Smartphone
Users
Male Females
Premium
Audiences
(Metros,NCCS A1)
SOCIAL NETWORKING +36% +39% +32% +37%
GAMES +49% +48% +55% +52%
NEWS APPS +27% +31% +21% +90%
CHAT & VOIP +28% +27% +28% +36%
EDUCATION +38% +30% +53% +27%
VIDEO STREAMING +7% +9% +5% +27%
VIDEO CONFERENCING +427% +363% +494% +266%
Virtual Drives include: Google Drive app, OneDrive, EasyShare app, MEGA, Dropbox, Samsung Cloud, JioCloud, Slideshare presentation app, MyAppSharer app, ASUS web storage, etc
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
COVID Disruption W6 as compared to Pre COVID-19
61
Education includes: Doubtnut,Google Classroom,Unacademy Learning App,Udemy,GradeUp,Byjus,etc.
DIFFERENT STROKES IN DIFFERENT AUDIENCE GROUPS !!
SPURT OF INCREASE FOR FEMALES IN GAMING & EDUCATION LARGELY ON ACCOUNT OF OLDER
FEMALES

62. Analysis Done For - Premium Audiences - Metros NCCS A1
TIME SPENT ON COOKING RECIPES = 2.7X TIMES
PEOPLE SEEN TO BE USING THE LOCKDOWN PERIOD TO HONE NEW
SKILLS, WORK ON THEIR HEALTH & WELLNESS AND EXPLORE OTHER
INTERESTS!
TIME SPENT ON FITNESS = 1.4X TIMES
TIME SPENT ON OTHER INTERESTS = 2.6X
TIMES
TIME SPENT ON SELF HELP = 2.8X TIMES
OTHER INTERESTS: READING,CODING,SKETCHING,PLAYING MUSICAL
INSTRUMENTS,ETC.
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
COVID Disruption W6 as compared to Pre COVID-19
62
Basis Apps and Top 100 YouTube channels

63. COVID-19 INDUCED VOLATILITY RESULTS IN INCREASED CONSUMPTION OF
TRADING APPS OBSERVED DURING CORE TRADING TIME AND AROUND
MARKET CLOSURE
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
% USERS/WEEK TIME SPENT/USER/WEEK(Min)
TRADING APPS 4% +31% 57 mins +1%
STOCK MARKET BEARS & BULLS 13% +19% 1 hr 52 mins +19%
4% 3%
PRE COVID
COVID DISRUPTION (WEEK 4-6)
18% 18%
56%
58%
5%
7%
9%
6%
5% 4% 4% 3%
5%
40%
33%
20%
25%
Stock Market Bears & Bulls - NCCS A Working Males over 25+ coming from Metros
PRE MARKET
OPEN
(4:00 AM-9:00 AM)
MARKET OPEN
(9:00 AM-10:00 AM)
TRADING TIME
(10:00 AM-3:00 PM)
MARKET CLOSURE
(3:00 PM-4:00 PM)
EVENING
(4:00 PM-8:00 PM)
NIGHT
(8:00 PM-11:00 PM)
LATE HOURS
(11:00 PM-4:00 AM)
SHARE OF TIME SPENT BY DAYPARTS FOR THE STOCK MARKET BEARS & BULLS
63
Trading Apps included:Olymp Trade,Angel Broking,IQ Option,Expert Option-Binary Options,Kite 3 by Zerodha,5Paisa Trading & Robo Advisory,Binomo,Moneycontrol,ShareMobile Pro,MCX Live by Market
Pulse,etc.

64. NEWS CONTINUES TO EVOKE MASSIVE INTEREST
Video News includes TV news channels streamed on YouTube, JioTV, Hotstar, MX Player & Zee5
NEWS APPS 21% +11% 16 +21%
% USERS/WEEK
TOTAL NEWS
(APPS+WEBSITES+VIDEO)
46% +22% 20 +38%
% USERS/WEEK
VIDEO NEWS 26% +52% 10 +41%
Websites includes top 50 news websitesNews Apps includes all types of apps like aggregators, Hindi,
English, Regional. Examples of apps are Dailyhunt, Newspoint,
Dainik Bhaskar, Aaj Tak
NEWS WEBSITES 14% +20% 24 +51%
NUMBER OF
VIEWS/WEEK/USER
NUMBER OF
VIEWS/WEEK/USER% USERS/WEEK
NUMBER OF
VIEWSWEEK/USER
% USERS/WEEK
NUMBER OF
VIEWS/WEEK/USER
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
COVID Disruption W5+W6 as compared to Pre COVID-19
# News
Channels
Pre
COVID
Week
5+6
Average 2.2 2.6
Share of Users
1 53% 42%
2 20% 22%
>3 27% 35%
64

65. Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
TOP VIDEO NEWS CHANNELS IN COVID TIMES ON SMARTPHONE
1
Ranked in order of gross consumption (time spent on a content aggregated across all users who watched that
content)
Based on TV news channels streamed on YouTube, JioTV, Hotstar, MX Player & Zee5
2 3 4 5 6 7 8 9 10
Based on COVID Weeks 4,5,6 (4th Apr - 24th Apr)
Aaj Tak ABP News India TV Zee News TV9 Marathi ABP AnandaTV9 Telugu NDTV India V6 News ABP Majha
Aaj Tak India TV Zee News NDTV India BBC News HindiTV9 Telugu
Rajasthan
Patrika
ABP News NTV Telugu India Today
Ranked in order of % unique users who watched the content
65
1 2 3 4 5 6 7 8 9 10
VIDEO NEWS 26% +52% 10 +41%

66. IN THE SPOTLIGHT :
- EVOLUTION OF GAMING
- SPORTS ENTHUSIASTS
66

67. GAMING HAS SEEN A CONTINUAL INCREASE OVER THE WEEKS ON BOTH
REACH & TIME SPENT, A MIX OF BOTH ADULTS & KIDS AT HOMES, GAMING
HOW REACH FOR GAMING HAS MOVED W-O-W COMPARED TO PRE-
COVID?
GAMING 72% +20% 3 hrs 45 mins +49%
% USERS/WEEK TIME SPENT/USER/WEEK(Min)
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
3 hrs 45 mins
2 hrs 31 mins
20%
72%
60%
PRE COVID WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 PRE COVID WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6
HOW HAS TIME SPENT ON GAMING MOVED W-O-W COMPARED TO
PRE-COVID?
67
COVID Disruption as compared to Pre COVID-19

68. PUBG LUDO KING
CANDY CRUSH SAGA PUBG
FREE FIRE CANDY CRUSH SAGA
DREAM 11 FREE FIRE
LUDO KING CARROM POOL
CARROM POOL
MPL-MOBILE
PREMIER LEAGUE
GOLD QUIZ PUBG LITE
PUBG LITE BULB SMASH
COVID DISRUPTION
WEEK 6
PRE COVID
NEW ENTRANTS IN THE TOP 30
GAMING 72% +20% 3 hrs 45 mins +49%
% USERS/WEEK TIME SPENT/USER/WEEK(Min)
Mini Joy Lite
Dr Driving
Ace2Three Rummy
Ludo Club
Rummy Circle
Call Break
Bubble Shooter
SORTED BASIS % USERS/WEEK
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
68
GAMING SHOWS DYNAMIC EVOLUTION WITH SHIFTS IN TOP RANKING
PLAYERS AND SOME NEW ENTRANTS INTO THE TOP 30!

69. Time
Spent/day/
user
(Sports
Enthusiasts)
LACK OF SPORTS PUSHES THE ENTHUSIASTIC AUDIENCES TO
GREATER VIRTUAL CONNECTEDNESS & ALSO TO GAMING APPS !
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
% CHANGE IN TIME SHARE ON
CATEGORIES
(WEEK 4-6 VS PRE COVID)
PRE-COVID
SHARE
COVID
DISRUPTION
SHARE
DIFFERENCE
SPORTS APPS 10% 1% -9%
VIDEO STREAMING 15% 14% -1%
SHOPPING 2% 1% -1%
SOCIAL NETWORKING 10% 14% +4%
CHAT & VOIP 12% 15% +4%
GAMING
(EXCL SPORTS APPS)
5% 9% +4%
BROWSER 6% 6% 0%
MOBILE PAYMENT 2% 2% 0%
NEWS 1% 1% 0%
SEARCH 1% 1% 0%
OTHERS 36% 35% -1%
-3%
Sports Enthusiasts who were heavy on Sports Apps or Sports Streaming on Hotstar or Both
Sports Apps includes Fantasy Sports Apps like Dream11, Halaplay and Live Score Apps like Cricbuzz
69
Analysis Done For - Sports Enthusiasts
3 Hrs
24 Mins
3 Hrs
41 Mins
3 Hrs
48 Mins
3 Hrs
42 Mins
+9%
PRE COVID
COVID
DISRUPTION
WEEK 6
GOING INTO THE LOCKDOWN ENTHUSIASTS
WERE 12% HIGHER ON THEIR SMARTPHONE
CONSUMPTION.. NOW THEY ARE AT PARITY
Time Spent
day/user
(All Users)

70. 70
WHAT’S HAPPENING IN THE VIDEO
STREAMING SPACE

71. COVID PERIOD VIEWING RESULTS IN A VERY STRONG GROWTH ACROSS
ALL SEGMENTS OF OTTs
71
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
COVID Disruption W6 as compared to Pre COVID-19 Data
VOD 96% - 3 hrs 48 mins +7%
% USERS/WEEK TIME SPENT/USER/WEEK(Min)
VOD= Video Streaming Platforms,including Youtube
Below Table : YT Not included, OTT Apps included below are : Amazon Prime, Hotstar, MX Player online, Netflix, Voot, Zee5
CHANGE IN % USERS/WEEK
CHANGE IN TIME
SPENT/USER/WEEK
LIVE TV +4% +59%
MOVIES +42% +82%
ORIGINAL SERIES +115% +57%
SYNDICATED SERIES -44% -10%
SPORTS -97% -99%
Syndicated Shows - Includes shows from parent brand, which were not originally created for the OTT platform
Original Series- Content that is tagged as original or exclusive on the platform

72. Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
TOP MOVIES IN COVID TIMES ON SMARTPHONE
Ranked in order of gross consumption (time spent on a content aggregated across all users who watched that
content)
Content based on: Amazon Prime, Hotstar, MX Player (online), Netflix, Voot, Zee5
Ranked in order of % unique users who watched the content
Based on COVID Weeks 4,5,6 (4th Apr - 24th Apr)
Angrezi Medium,
Disney+ Hotstar
Mission Mangal,
Disney+ Hotstar
The Lion King,
Disney+ Hotstar
Housefull 4,
Disney+ Hotstar
Avengers
Endgame,
Disney+ Hotstar
Bala,
Disney+ Hotstar
Aladdin,
Disney+ Hotstar
Shubh Mangal
Zyada Saavdhan,
APV
India’s Most
Wanted,
Disney+ Hotstar
Hit
(The First Case),
APV
The Lion King,
Disney+ Hotstar
Angrezi Medium,
Disney+ Hotstar
Frozen II,
Disney+ Hotstar
Aladdin,
Disney+ Hotstar
Avengers
Endgame,
Disney+ Hotstar
Tanhaji,
Disney+ Hotstar
Housefull 4,
Disney+ Hotstar
Bala,
Disney+ Hotstar
Captain Marvel,
Disney+ Hotstar
Frozen,
Disney+ Hotstar
72
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10

73. ADVERTISING ON DIGITAL
SMARTPHONE BEHAVIOUR
73

74. DIGITAL VIDEO**: WEEK 5 SHARE WAS THE LOWEST FOR MOST CATEGORIES.
CORPORATE /BRAND IMAGE WAS AN EXCEPTION AS IT SAW THE HIGHEST SHARES
CORPORATE /
BRAND IMAGE
FOOD &
BEVERAGES
Unique video creatives for Hotstar & YouTube (Pre roll & Mid roll) and TikTok
** : Current capability of Ad Scanning covers Video Ads, Above Data covers Youtube/ Hotstar / TikTok largely
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
RETAIL
MEDIA EDUCATION BFSIAUTO
74
GAMING
WEEK OF
28TH MARCH
WEEK OF
4TH APRIL
WEEK OF
11TH APRIL

75. SUMMARIZING THE KEY POINTS FROM
TODAY’S SESSION
75

76. SUMMARY
1. “CORONA Virus” searches now waning - down to 32% among Top 100 Google searches
2. TV consumption seems to be stabilising now - at 1.16 Trillion minutes this week, a drop from last week but growth of 31% over
pre-COVID period - Growth in Mega Cities is higher than growth in Rural
3. The new normal of around 3 hrs, 40 minutes spent per day on Smartphone seems to have set in
4. News and Movies on TV have started to taper off as compared to last few weeks but continue to operate at 2X levels over the
pre-COVID period
5. News franchise on Smartphone continues to evoke massive interest among Audiences
6. Hindi GEC in Urban HSM grew by 31% over the pre-COVID period whereas strong gains for Movies and Original Series on OTT
platforms continue on the Smartphone
7. Drop observed in viewership as Ramayan transitioned to Uttar Ramayan
8. Heavy viewers of last year’s IPL watched just 2% of sports in the last 4 weeks (down from 20% last year) - viewership shifted
to GEC, MOvies, News
9. Lack of Sports pushes the Sports Audiences to more Virtual Connectedness & Gaming Apps
10. FCT on TV stable this week whereas Digital Video Ad spends (select platforms) at the lowest among last three weeks across
most categories
76

77. ONE MEDIA TRUTH™
77