The document discusses editing images for an advertising campaign. It describes adjusting various image levels, filters, and styles to achieve different effects. These include making an image look "blushed chrome" by adjusting image levels and photo filter density, creating a black and white image with a red slogan to blend well, and changing brightness, contrast, hue, saturation, and other settings to give images blue or glow effects for the campaign. The goal is to make the campaign advertisements appealing through specialized editing techniques.

1. EDITING IMAGES

2. So for my first advertising campaign I used a blushed chrome photo effect with a dark blue slogan to make
the advert look cool and with the bright red British Heart Foundation logo. So for this picture I changed the
image levels to try and make my overall picture blush chrome. And then I changed the Photo Filter Density
to 25%. Then I used the layer style tool to make my Slogan. To make this picture get even better effect I
picked up the channel mixer to mix about the colours to make it how I wanted the picture to turn out.

4. I have made this advert a black and white one as the contrast blends well with the red slogan and red British
Heart Foundation logo. And I have used special effect on my models to make them stand out in the black
and white noir themed advertisement. I have worked really hard to try and make my campaign
advertisement, appealing to Fashion and my audience. I changed the curves to 1.25 to try and make it
square but make the curves look well to be in line with my advert. I also changed the layer style to be only
out glow and keep my Red with a white outline making the campaign stand out with my photograph

6. So for this overall images in each screen grab I first changed the Brightness to -7 and the contrast to 17
And then for the layer style I changed it to Obesity to 100% and made my text white with no styles.
I then changed the photo filter to density to 19% and also wanted to change the Hue/Saturations to Hue: +3,
and kept the saturation 0 and also the lightness 0. I also changed the HDR toning colour saturation +24 and
the edge glow radius to 1 px. I kept the strength the same. I changed the Colour Saturation to +24, giving the
image a blue effect last but not least to finish of my photo for my advertising campaign I finished it with the
tool Vibrance to + 12 and the saturation +44