Duncan Loughrey has been a professional photographer for advertising since his early 20s. He shoots a wide variety of subjects but now focuses mainly on food and still life photography. He uses high quality cameras and does any post-production work himself to have full control over the images. His style is simple, graphic and uncomplicated. Over the years, his client list has grown and includes both small startups and large multinational companies.

1. TASK 1: PROFESSIONAL
PHOTOGRAPHS USED IN
MEDIA PRODUCTS

2. DUNCAN LOUGHREY
PHOTOGRAPHY
Duncan Loughrey is creating images for the advertising industry since his early 20s having set up
his business after leaving college. In that time, he shot a wide range of subjects for a wide range of
clients. Nowadays he concentrate mostly on food and still life, but he still turns his hand to other
areas that take his interest, whether it’s people, architecture or landscape. The hairline has receded
over the years, but the client list continues to grow, with small start-ups to big multinationals
being added annually.
Duncan's style is simple, graphic and uncomplicated. Most of what he captures is taken on to
Linhof M679cs with Phase One digital back – image quality is second to none. He’s a dab hand at
retouching too so any postproduction work is done in-house allowing him complete control over
what he does.
http://duncanloughrey.com

3. DUNCAN LOUGHREY
PHOTOGRAPHS
I like this photo
because, even the
persons full face is not
in this photograph it
still shows many more
things which makes
this picture excellent.
This photo is just of
a bottle of Heineken
Light beer and I like
this photo because it
a close up of the
photo it shows the
texture of the bottle.
And shows the
bubbles in the bottle
and froth. But its an
amazing photo.
I chose this photo
because it’s a type
of photo that you
just look at and
makes you hungry. I
like the way he has
taken the
photograph of the
chocolate cake
sprinkled with sugar
flour on top with the
ice cream on the
side and mint leaf.
I chose this photo
because the photograph
is abstract photo. As the
photograph may be a bit
plain compared to other
photographers out there
but it has its own ways to
make the photo
respectable. The effect
attracts me from the blue
tray effecting with the
background.
I like this photo as is a
very simple photo of food
but it stands out very well
with the white in the back
making the food come
out of the picture