Edison final

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VanAukenE

Final Project

Education

Digital Shake Up
A Bold plan to remodel AIG’s Digital strategy

Corprate Bailout casts large shadow
• Bailout Destroys AIG’s reputation with the people

Culture change
•Thinking America, squandered
•Cut pay to high ranking officals
•Minimum wage increase
•Prescient
•Bold choices must be made to win back
hearts

Going Viral
•Youtube
•Reddit
•Twitter
•Facebook
•Blogs

ReBrand. ReLaunch.
•Overhaul AIG’s online presence
•Aid in the creation of the
conversation

Tell Them Again
•Delayed traditional add
campaign
•Convert the people into
messengers for us.
•Show them we are the good guys

KPI
•Short Term, Youtube views,
twitter followers, blog numbers
•Long Term, increase in sales,
contenet and attidude of the
conversation

This Will Work!
•Borrowed from other successful
campaighns
•No one remembers you for the rules
you follow
•Bold choices Lead to big success

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Edison final

1. Digital Shake Up A Bold plan to remodel AIG’s Digital strategy

2. Corprate Bailout casts large shadow • Bailout Destroys AIG’s reputation with the people

3. Culture change •Thinking America, squandered •Cut pay to high ranking officals •Minimum wage increase •Prescient •Bold choices must be made to win back hearts

4. Providing value through public works

5. Going Viral •Youtube •Reddit •Twitter •Facebook •Blogs

6. ReBrand. ReLaunch. •Overhaul AIG’s online presence •Aid in the creation of the conversation

7. Tell Them Again •Delayed traditional add campaign •Convert the people into messengers for us. •Show them we are the good guys

8. KPI •Short Term, Youtube views, twitter followers, blog numbers •Long Term, increase in sales, contenet and attidude of the conversation

9. Budget •900 Million •Follow the leader

10. This Will Work! •Borrowed from other successful campaighns •No one remembers you for the rules you follow •Bold choices Lead to big success

Edison final

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