gigsource.it week one proposal david i williams

1. GIGSOURCE.IT
Don’t Outsource it! Gigsource it!
David I Williams

2. Target Customer Pain Point
• People simply do not have enough time in the day to do what
they need to do
o What if you could pay somebody to buy and deliver your groceries
to your doorstep? Drive you home from work? Help you assemble
that bicycle that your son has been waiting months for?
o What could you do in your spare time? You could be earning some
cash helping others by Gigsourcing your time. Help that neighbor
assemble that bike, deliver those groceries, and earn cash!
• Customer testimonial
“Before Gigsource, I never had enough time to do the simple things,
like cleaning the house and buying groceries. I just did not have
enough time after work, school, and picking up my children.”

3. Target Market
• Families with two or more working adults with children or
dependents
• Young adults who work full time and attend school
• Responsible high school and college students who are
looking for part time work and want to earn a little extra
cash on the weekend and gain work experience
• Elderly people who have difficulty with routine, daily tasks
and chores

4. Company & Industry
• GIGSOURCE.IT
• Business and Personal Concierge Industry
Annual growth= .3% (positively proportional to consumer
disposable income)
Annual Revenues= $230,000,000
Source:
http://www.prweb.com/releases/2012/4/prweb9421718.htm

5. Strategic Solution
• Since disposable income has fallen in recent years, and with the
gradual rise in employment and disposable income at this time,
GIGSOURCE.IT should leverage the community spirit of its
targeted demographic to acquire market share.
• By focusing on delivering the importance of community
involvement, potential customers and outsourcers will not only
get paid or have their jobs completed for them; but, they will
enjoy the value-added by-product of helping one another, which
is of no cost to GIGSOURCE.IT.
• By promoting, and marketing the community benefits, these
value-adding proposals will lead to the best form of
advertisement: word of mouth, refferals, and eventually, news
media coverage. All at no cost to GIGSOURCE.IT

6. SMART Goals
1. Develop a referral process that rewards customers and outsourcers
for each referral within three months.
2. Establish a new marketing plan that focuses on promoting the value
of community and networking, via local cable stations and social sites,
in one month.
3. Establish a video blog of happy customers, outsourcers, and
testimonials within one month.
4. Get the mayor of the city, or another prominent member of the local
community, to endorse, or sponsor GIGSOURCE.IT on any news media
outlet within six months.
5. GET RECOGNIZED: establish a YOUTUBE channel, Google + page,
FACEBOOK page, website, and Blog, right now!

7. Marketing Communication & Promotions
• Marketing and Promotions would be delivered through
social media such as Facebook, Google +, and Youtube, as
wells as newspapers and local cable networks.
*Example tagline: “Don’t have time to get your groceries?
Wish you could pay someone to do that task you can’t
stand? Now you can! Visit GIGSOURCE.IT to learn more, and
yes, it is the website.”
• Media Schedule
24/7, 365 on social media. Cable television schedule is subject
to cost

8. Call to Action
• Contact: Stephen O’Leary
• stephen@mysideprojects.com
• 813 995 7599
Interview Questions:
1. How will you respond to customers who may feel uncomortable
with strangers helping them? Background checks?
2. Do you currently have a way to allow customers and outsourcers
to connect and share, such as a social networking site?
3. How do you determine prices, and how do you get paid per job?
4. How would you handle complaints?
5. Do you have a process for monitoring customer feedback?