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Benefitting from GlobalGiving's Corporate Relationships

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Victoria Gandy from GlobalGiving's Business Development Team presents on GlobalGiving's coporate partnerships and ways that your organization can benefit.

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Benefitting from GlobalGiving's Corporate Relationships

  1. 1. GlobalGiving Corporate Partnerships
  2. 2. Who Are GlobalGiving’s Corporate Partners?
  3. 3. GG Partnership Options • Strategic Philanthropy • Employee Engagement • Gift Cards • Online Challenges • Cause-Related Marketing • API Integration
  4. 4. Strategic Philanthropy: Dell
  5. 5. Strategic Philanthropy: Dell • GG connected Dell to NGOs focused on technology, education and youth that would help carry out YouthConnect initiative • GG helped Dell facilitate and implement grants • Dell gave total of $2.7M in grants to 11 NGOs in India, Brazil and Mexico; over $1M through GG • GG works with and advises Dell as they continue to expand and refocus their programs
  6. 6. Employee Engagement: Nike
  7. 7. Employee Engagement: Nike • Nike uses the WE Portal to engage it’s 30,000 employees worldwide • Employees have access to all projects on GG • Instead of traditional matching, receive a GG gift card for amount donated • Over $1M given since program started one year ago
  8. 8. Gift Cards: Discovery Communications
  9. 9. • Discovery gave specially branded, electronic GG gift cards to employees for the holidays • GG sent customary reminder in February to employees who hadn’t redeemed with particular emphasis on giving to Haiti disaster • 70% of employees redeemed their cards for $13,755 • Gave additional $34,790, matched at 100% by Discovery • Total = $83,340 Gift Cards: Discovery Communications
  10. 10. Online Challenges: Bonterra
  11. 11. Online Challenges: Bonterra • Bonterra Vineyards teamed up with Growing Power to support urban farms throughout the US by sponsoring a national giving challenge on GG • Offered cash incentives to drive donation volume and project outreach efforts • 7 projects raised almost $40,000 from 604 donors • 5 secured a permanent spot on GG
  12. 12. Cause-Related Marketing: The Girl Effect
  13. 13. Cause-Related Marketing: The Girl Effect • The Girl Effect was launched in 2008 by the Nike and NoVo Foundations to raise awareness about the unique issues affecting girls globally • GG powers the Take Action portion allowing supporters to either give to the general fund or support a specific organization in the fund • To date has raised $407,500 from 7252 donors
  14. 14. Cause-Related Marketing: Neutrogena
  15. 15. Cause-Related Marketing: Neutrogena • Neutrogena launched a social media campaign called “Wave for Change” • Gave $200K divided among three areas – education, environmental issues, and disaster relief – as decided by their Facebook fans • GG was asked to refer organizations on the site that were active, responsive and highly ranked • Promoted charitable giving alongside Neutrogena products
  16. 16. API Integration: National Geographic
  17. 17. API Integration: National Geographic • Launched the Global Action Atlas in beta early 2010 • Currently 100 projects on Global Action Atlas and continuing to expand • Will serve as call-to-action for National Geographic issue-related stories • Major launch in development; across all NG-related media outlets (magazine, television, online, etc.) will reach approximately 60M viewers
  18. 18. 2011 and Beyond What’s NEXT for GG?

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