This document provides information about a presentation on using Tumblr for private investigators. It discusses setting up a Tumblr account using relevant keywords, customizing it with features like Skype, and strategies for generating content and growing followers. The goal is to drive traffic to a private investigator's main website. The document also advertises upcoming training classes and software products from the presenter.

1. Tumblr for the PI
Joe Seanor

2. Notice
• This information is presented for
EDUCATIONAL PURPOSES ONLY!
• The information provided is not guaranteed in
any way, shape or for, implied or said to
provide you additional income.
• All information is for your use only, and for
you to work on to increase the income for
your business.
• There is no certification for this FREE course.
Copyright 2010 PIM LLC 2

3. Housekeeping
• All phones are muted during the call
• There is a chat function where you can ask me
questions that I will be answering during the
call.
• Everyone will get a copy of the slides.
• If you would like a copy of the recording, the
cost is $10 for shipping and handling of a DVD
with the recording and slides.
Copyright 2010 PIM LLC 3

4. To order a copy
• Just go to
• http://www.piclassroom.com/free.html
• And choose the video/audio recording that
you would like.
• Each will be burned to a DVD and mailed to
you.
• Recordings are playable on your PC.

5. Free Copy of Slides
• You can download a free copy of just the
slides from:
• http://www.piclassroom.com/free.html

6. Copyright
• All material in this presentation is Copyright,
2010 by Joseph Seanor and PIM LLC.
• Any reproduction in physical or electronic
format is not allowed without the written
permission of Joseph Seanor.
• If you wish to use this information in a
presentation of your own, or in other
materials, please contact me at:
jseanor@cibir.net
Copyright 2010 PIM LLC 6

7. Joe Seanor
• I currently hold the following certifications:
• CISSP—Certified Information Systems Security Professional
• NSA IAM—National Security Agency Information Assessment
Methodology
• CEH—Certified Ethical Hacker
• CCNA—Cisco Certified Network Associate
• CCDA—Cisco Certified Design Associate
• MET—Master Email Tracer
• Author of 17 books
• 10 years Central Intelligence Agency
• 14 years Private Investigator
• 7 Years AOL Senior Investigator for Computer Crime
Copyright 2010 PIM LLC 7

8. Coming up 11 Feb 2010
Checking a Spouses PC
• I just finished up teaching a PI on how to do this.
• I normally charge $600 for each PC, and this again
is a basic check.
• This is a basic check of a PC for signs of cheating.
• The class will teach you how to do this for a
Windows PC
• The class will also have the reports I created
• The class will also have the tools I used
• And will have step-by-step check list for you to
take with you.

9. Checking a Spouses PC
• It will be taught 11 Feb 2010 from 8pm to
11pm.
• You will get a special tool that you can use to
let me remotely help you for the first few.
• http://www.piclassroom.com/check.html

10. What is Tumblr?
• Tumblr is considered a micro-blog, but
somewhat bigger than Twitter.
• Tumblr is also a very “clean” type of blog.
• This means that there are not a lot of fancy
graphics and add-ons like with MySpace.
• Tumblr is also a very well organized type of
blogging, collection system.

11. Why Tumblr?
• Tumblr has an Alexa rank of 187
• Squidoo has an Alexa rank of 264
• Facebook has an Alexa rank of 2!
• That’s why you should be looking at Tumblr as
a way to increase traffic to your website.
• And best of all it is FREE!

12. Why Tumblr?
• You might have a blog already, which is fine.
• But remember, to get higher rankings in
Google, you need to have a lot of high ranking
sites linking to your site.
• The best of these sites are Web2.0 websites.
• And since these Web2.0 sites are so well liked
by Google, Google thinks “well, if this Tumblr
blog links to this PI website, it must be
important!”

13. Why Tumblr?
• Post Text, Audio, Photos, Links, Quotes, Videos,
Slideshows and more!
• You can get a custom domain
• Make things private or public
• Easy tools that make adding bookmarks to your
Tumblr site very easy.
• Link with Twitter
• Link with Facebook
• Use Tumblr on mobile devices

14. Goal for Tumblr??
• What is the goal for your account on Tumblr?
• Do you want more visitors?
• Do you want to be ranked high in the Search
Engines?
• Do you want more clients?
• NOTE: there is a difference between visitors and
clients
• You must DECIDE on your Goal first before you
setup your account on Tumblr.

15. Visitors vs. Clients
• With Visitors, your focus should be on 3
things:
1) Get them to sign up for your mailing list
2) Buy something from you (see Mondays
presentation)
3) Become your client
• With Clients, you need to provide them a
source of contact, SECURE, and additional
services.

16. Keywords
• Keywords are the way search engines work.
• Keywords are: PI, Private Investigator, GPS, etc
• FORGET GETTING THE TOP RANKINGS FOR
THOSE!!
• Besides those are worthless keywords, people
using those are browsing. You want BUYERS.
Copyright 2010 PIM LLC

17. Keywords/Tags
• So, as I have said before, think like someone
searching for your business
• What would they type in to find your exact
business?
• Not PI, or Private Investigator, think more
words
• These are your keywords or Tags
Copyright 2010 PIM LLC

18. Long Tail Keywords
• Long tail keywords is where everything is at
now, and what you need.
• Consider the following list:
1) PI
2) Private Investigator
3) Private Investigator in GA
4) Divorce & Private Investigator in GA
• Which do you think is someone looking to hire
right now?
Copyright 2010 PIM LLC

19. Keyword Research
• Here is a GREAT FREE resource for keywords
• https://adwords.google.com/select/KeywordT
oolExternal
• Lets see what we can find!

20. Signing up for Tumblr
• First, do you know your Keyword or Long tail
keyword you are going after?
• Good!
• Open up a Gmail account with that keyword,
or close to it.
• Now go to: www.tumblr.com

21. Signing up for Tumblr

22. Signing up for Tumblr
• Note: where is says URL
• At least with Tumblr, unlike other sites, it says
you can change this at any time!
• So enter your Gmail email address
• Enter your password
• Enter your URL like this:
• Long tail keyword.tumblr.com

23. Sign in

24. Tumblr outline
• Tumblr has a few main pieces
1) Dashboard (where you do all your adding and
work)
2) Tumblr site (what everyone sees)
3) Customize page (extra things you can work on)

25. Tumblr Dashboard

26. Tumblr Site

27. Tumblr Customize

28. Tumblr Power Bar

29. Tumblr and Text

30. Tumblr and Photos

31. Tumblr and Quotes

32. Tumblr and Link

33. Tumblr and Chat

34. Tumblr and Audio

35. Tumblr and Video

36. Tumblr and add a new blog!

37. Tumblr and Tracked Tags
• Why not get even more done with your
Tumblr site?
• Click on the Tracked Tags, and under that is
Search Tumblr.
• I did a search on Private Investigator
• And look what I got!

39. Tumblr and PI
• So, uhhhhhh
• That’s just ME and ONE other person on
Tumblr tagged as Private Investigator!!
• That BETTER not be the case tomorrow!!

40. Tumblr and Skype
• With Tumblr you can have your Skype Status
on your Tumblr blog.
• Visitors can see your Skype Status and even
call you from your Tumblr page!
• Setting this up is very, very simple!
• If you don’t have Skype, just sign up at:
• http://www.skype.com

41. Tumblr and Skype
• If you have Skype, GREAT!
• Login to your Skype account and look for the
“Use Skype” menu choice.
• Next Find Share
• Then your will be at the Get a Skype button
• Just fill in the information for your account, and
choose the type of button you would like.
• Scroll down and choose “Show Web HTML”
• Just select the code from the window.

42. Tumblr and Skype

43. Tumblr and Skype

44. Tumblr and Skype
• Go back to your Dashboard
• Look on the Right hand side and find
Customize.
• Choose Customize.

45. Tumblr and Skype

46. Tumblr and Skype
• Now that you are on the Customize page
• Click on Info
• At the end of your description enter
• <P>
• <br>
• Now paste in your Skype button code.
• YOUR DONE!

47. Tumblr and Skype

48. Tumblr and Content
• Okay, so you don’t want to be on Tumblr all
the time like Twitter?
• Now, would I really let you down like that???
• Come on folks!
• It’s me, Joe, your buddy!
• I would NEVER let you down like that!

49. Tumblr and Content
• BUUUTTTT!!!
• Your going to have to sign up for my FREE
Lunch Content seminar!
• I am going to schedule it for this FRIDAY from
1pm to 2pm
• Check your email box for it!

50. Widgetbox

51. Super Secret
• The best part of Tumlbr is how quickly you can
get a blog up and running!
• The SECRET is to make sure that you set up
ONE Tumblr account for each LONG TAIL
KEYWORD!
• Never mix them!

52. Gmail accounts?
• Remember, Gmail will not let you setup more
than 8 Gmail accounts per hour from your IP!
• So, what do you????

53. How to be Anonymous!
• YES!!!
• I have released my software finally!!!
• Surf Anonymously 2010 is out!
• For this week only, it is $30 a copy.
• Starting next week, it will be $50 a copy
• You can purchase your copy at:
• http://www.pimall.com/surfanonymously/
• One click and you change anonymous servers around the
world!
• The list of Anonymous servers is updated daily!
• And we NEVER charge an upgrade price!
Copyright 2010 PI Mall LLC 53

54. Mailing list!!
• Do you have a mailing list?
• Do you have a way for visitors to sign up to a
mailing list?
• You MUST have a mailing list!!!!
• Use the following
• Aweber at http://www.aweber.com
• $1 trial of the product for 30 days and it is
great!

55. Aweber
• It is very, very easy to create your mailing list
sign-up
• Aweber will walk you through the whole
process.
• And you can even create emails in advance of
sending them out!
• So, you can write a month, two months or
more of automatic emails that will be sent out
on a daily or every couple of days basis!!

56. Checklist For Tumblr
• Research good LONG TAIL Keywords!
• Create a Gmail account based on your longtail
keywords.
• Create a Tumblr account based on your longtail
keywords.
• Create your Facebook Profile (and add Joe as a friend!)
• Create MySpace page
• Create a Twitter account
• Create a Skype account
• Create a Widgetbox account

57. Checking a Spouses PC
• Want to make another $500 next week?
• You need this class!
• It will be taught 11 Feb 2010 from 8pm to
11pm.
• http://www.piclassroom.com/check.html
• Don’t forget to sign up for this class!

58. Upcoming Classes
• iPhone Forensics 4 Feb 2010
• Check a Cheating Spouse: 11 Feb 2010
• Power Lunch: Blackberry Analysis: 29 Jan 2010
• Email Investigations 2010 9 Feb 2010
• Facebook Investigations 2o10 10 Feb 2010
• You can sign up at: http://www.piclassroom.com
Copyright 2010 PI Mall LLC 58

59. Consulting with Joe
• I provide investigative and security consulting to
investigators and others in the investigative field.
• If you have a case or issues that you need help
with, please feel free to contact me.
• My rates to investigators ONLY are $50 per hour.
• Other situations can be discussed.
Copyright 2010 PI Mall LLC 59

60. Contact
• If you need to contact me
• Joe Seanor
• jseanor@piclassroom.com
• jseanor@cibir.net
• Phone: 404-202-1799 (9am to 9pm only
please!)

61. BONUS!!!
• TWO MORE FREE Classes coming up!!!
• Privacy Phone --- I LOVE THIS!
• SECRET Lunch class!!!! (you can’t miss this and
its FREE!!!!)

62. Lastly, and most Importantly!
• Buy my software!!!!!
• Surf Anonymously goes from $30 to $50
starting next week!!
• Sign up as an Affiliate with PI Mall!!
• And anytime you need to hire a consultant, I
hope you make me your first call!

63. Really, Most Importantly
• Thank you all for attending!!