This document discusses the benefits of eDetailing for pharmaceutical companies and medical representatives. It notes that traditional medical representative call journeys can take 1-4 hours and involve waiting at doctors' offices. eDetailing allows for feedback collection, agile presentation customization, full tablet compatibility, and implementation of interactive content. The document recommends tools for creating HTML5 presentations and discusses related topics like security, content management, CRM integration, and multichannel marketing. It concludes by inviting feedback to help plan future training sessions on these topics.

1. QAP Int.
• > 5 years of practical experience in pharmaceutical market
• Products owner -> no outsourcing
• Project model of functioning

3. Medical Representative Today
• Average call journey takes 1-4 hours
• Visit 2-12 doctors
• 1-2 hours of waiting in front of doctor
• 2.5 hours spent on follow up

4. Time Losses
• 1 hour / day
• 5 / week
• 20 on month
• 240 on year
10 – 15%

7. Your HTML5 Presentations
In this chapter:
• Four reasons of eDetailing rapid growth
• iPad stream examples
• Interactive presentations today
• What’s next?

8. Four Reasons of eDetailing Rapid Growth
1. Feedback: KPI, questionnaire, interactive input etc.
2. Agile: selective slides to be shown, flexible partition on
chapters.
3. Full tablet compatibility for iOS, Android & Windows Mobile
4. Strong possibilities to implement any entire file

10. NEXT
• eWizard
• creating beautiful HTML5 content by yourself
• Cobalt Framework
• Single solution for all the content
• Several words about security
• Why you should pay attention to your server and storage of your content
• Multichannel marketing
• CLM
• Improving your CRM
• Integration of new modules

11. Thank you!
Please send your wishes about next lections to: dmr@qapint.com
Dmitry Rastaturin
Key Account Manager
www.qapint.com
+380933654322