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March 2010
European Commission - DG ENTR- Tourism Unit
EDEN European Destinations of Excellence
• What is EDEN
• How it works
• Flanking activities
• EDEN web portal
EDEN European Destinations of Excellence
From pilot project (2006) to
preparatory action (to end in 2011)
Objectives:
• enhance visibility of the emerging European tourist
destinations of excellence
• award sustainable forms of tourism
• create a platform for the exchange of good practices
at European level
• promote networking between awarded destinations
which could persuade other destinations to adopt
sustainable tourism development mode
EDEN European Destinations of Excellence
EDEN is addressing the main
concerns of the tourism policy:
 Sustainability
 Helping de-congestion
 Combating seasonality
 Rebalancing tourist flows
towards non-traditional
destinations
 Networking of stakeholders
EDEN European Destinations of Excellence
Procedure
EU level:
• choice of the annual theme
• set of general award criteria
• launch of the call for proposals
National level:
• set specific award criteria
• national selections (first semester of the
year)
• nomination of winners: before summer
Award ceremony: autumn
EDEN European Destinations of Excellence
EDEN European Destinations of Excellence
The themes
• 2007: “best emerging rural destinations”
• 2008: “tourism and local intangible heritage”
• 2009: “tourism and protected areas”
• 2010: “aquatic tourism”
• 2011: “regeneration of physical sites”
EDEN European Destinations of Excellence
Participating
countries:
• 2007: 10
• 2008: 20
• 2009: 22
• 2010: 25
• 2011: 27 (?)
EDEN European Destinations of Excellence
The winners: today 52, in 2011 more than 100!
7.10.2008 - official launch of the EDEN Network in Brussels on the
occasion of the European Tourism Day
Aims: facilitating the creation of platforms for the exchange of good
practices at European level and possibly of encouraging other destinations
to adopt similar sustainable tourist development models
Meetings: Clonakilty District, Ireland 25-27 February 2009
(2/year) Brussels, 7 October 2009
Kuhomo, Finland 9-10 June 2010
They are all parts of the European Network of
Destinations of Excellence for Sustainable Tourism
EDEN European Destinations of Excellence
Flanking activities
• Awards ceremonies
• EDEN Ambassadors
• Specialised press,
internet, TVs, videos
• Photo competition
• Web portal
EDEN European Destinations of Excellence
EDEN European Destinations of Excellence
EDEN European Destinations of Excellence
http://ec.europa.eu/eden
entr-eden@ec.europa.eu

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Eden european destinations of excellence

  • 1. March 2010 European Commission - DG ENTR- Tourism Unit EDEN European Destinations of Excellence
  • 2. • What is EDEN • How it works • Flanking activities • EDEN web portal EDEN European Destinations of Excellence
  • 3. From pilot project (2006) to preparatory action (to end in 2011) Objectives: • enhance visibility of the emerging European tourist destinations of excellence • award sustainable forms of tourism • create a platform for the exchange of good practices at European level • promote networking between awarded destinations which could persuade other destinations to adopt sustainable tourism development mode EDEN European Destinations of Excellence
  • 4. EDEN is addressing the main concerns of the tourism policy:  Sustainability  Helping de-congestion  Combating seasonality  Rebalancing tourist flows towards non-traditional destinations  Networking of stakeholders EDEN European Destinations of Excellence
  • 5. Procedure EU level: • choice of the annual theme • set of general award criteria • launch of the call for proposals National level: • set specific award criteria • national selections (first semester of the year) • nomination of winners: before summer Award ceremony: autumn EDEN European Destinations of Excellence
  • 6. EDEN European Destinations of Excellence The themes • 2007: “best emerging rural destinations” • 2008: “tourism and local intangible heritage” • 2009: “tourism and protected areas” • 2010: “aquatic tourism” • 2011: “regeneration of physical sites”
  • 7. EDEN European Destinations of Excellence Participating countries: • 2007: 10 • 2008: 20 • 2009: 22 • 2010: 25 • 2011: 27 (?)
  • 8. EDEN European Destinations of Excellence The winners: today 52, in 2011 more than 100! 7.10.2008 - official launch of the EDEN Network in Brussels on the occasion of the European Tourism Day Aims: facilitating the creation of platforms for the exchange of good practices at European level and possibly of encouraging other destinations to adopt similar sustainable tourist development models Meetings: Clonakilty District, Ireland 25-27 February 2009 (2/year) Brussels, 7 October 2009 Kuhomo, Finland 9-10 June 2010 They are all parts of the European Network of Destinations of Excellence for Sustainable Tourism
  • 9. EDEN European Destinations of Excellence Flanking activities • Awards ceremonies • EDEN Ambassadors • Specialised press, internet, TVs, videos • Photo competition • Web portal
  • 10. EDEN European Destinations of Excellence
  • 11. EDEN European Destinations of Excellence
  • 12. EDEN European Destinations of Excellence http://ec.europa.eu/eden entr-eden@ec.europa.eu