The document provides information about the Spring Servitization Conference 2017 taking place from May 15-17 in Lucerne, Switzerland. The conference will bring together researchers and thought leaders to share current findings on manufacturing companies competing through services and advance the research agenda in servitization. It lists the keynote speakers from academia and industry as well as details about the venues, registration information, and conference chairs.

1. Programme and Joining Instructions
Spring Servitization Conference 2017
advancedservicesgroup.co.uk/ssc17
15 to 17 May
Lucerne, Switzerland
Bringing together the world’s eminent
researchers and thought leaders
Share current research findings on
manufacturing companies competing
through services
Keynotes from academia and industry
Structured debate and advancing of the
research agenda in servitization

2. Dr Sherif El-Hanoui
CEO, Consulting4Growth
Keynote speakers
Peter is based in Texas, USA. He served as a member of the Sulzer
Executive Committee Sulzer Ltd, Winterthur Switzerland, from 2005 to 2016
when he took early retirement. During this period he was the President of the
Turbomachinery Services Division, later renamed the Rotating Equipment
Services Division. The Division provides independent turbomachinery and
electrical services as well as OEM and non-OEM pump services from
approximately 100 service centres in 25 countries. He was Head of Business
Development of Sulzer Turbo Services from 2004 to 2005 and Director of
Operations and Engineering of PT Sulzer Hickham Indonesia, Purwakarta,
Indonesia from 1994 to 2004, which he co-founded in 1994. He served as
Engineering Manager at Hickham Industries, Inc., La Porte, TX, USA from
1990 to 1994 and Project Engineer from 1987 to 1994. Mr. Alexander started
his career as an Engineering Officer in the US Merchant Marine from 1981 to
1987. Mr. Alexander holds a B.Sc. in Marine Engineering from Texas A&M
University, USA in 1981.
Sherif draws on over 25 years of professional experience- including 10 years of
senior management tenure in over 20 countries working with companies such as
Moog, Siebel Systems, McKinsey and BT- to lead his management consulting
practice. Its mission is to fill management gaps for mid-size operations aiming to
grow their business, by offering strategy, marketing and business development
support. He is a multi-cultural ideator, business leader, certified coach, and an
expert in management and strategy. By education he is an electrical engineer,
holding a Ph.D. in Telecommunications. In his career he has carried out research
and teaching in academia, worked as a network designer for a world-leading
telecommunication carrier, been a consultant at McKinsey and worked as a
functional leader. Following his passion for Services he has developed and
implemented a strategy for a businesses applying servitization using a customer-
focused innovation approach.
Peter Alexander
Senior Advisor (retired), Sulzer Rotating Equipment Services Division
advancedservicesgroup.co.uk/ssc17

3. Jürgen Hinn
CEO, Testo Industrial Services
Lothar Heinrich
Former CIO, SKAN
Prof Heiko Gebauer
Group Leader, EAWAG
Heiko Gebauer leads the Business Innovation for Sustainable Infrastructure Services
group at the Swiss Federal Institute of Aquatic Science and Technology (EAWAG). This
research group explores the provision of services in emerging and low-income
countries. He is also a Visiting Professor at the Service Research Centre of the Karlstad
University in Sweden and Linkoping
Lothar was Chief Innovation Officer SKAN from December 2011 until recently, and a
member of the Executive Board. He managed the Competence Centre Scientific
Laboratory, Process Validation Microbiology, Biological Indicator Production and
Competence Centre - International Service Organization (HQ in Allschwil, Service Hubs
at SKAN US, SKAN Japan and SKAN Germany). Lothar is a medical doctor and finished
his Executive MBA at University St. Gallen in 2009.
Testo is one of the world market leaders in portable measuring instruments. Testo has
been in the measuring instrument business for decades (60 years 2017), including the
classic aftersales services.Testo Industrial Services was founded 18 years ago as a
spin-off, a pure specialist for industrial, manufacturer-independent measurement
technology services. Launched in 1999 with approx. 15 employees and today in this
segment one of the leading suppliers in Europe with € 60 million revenues in 2016 and
more than 700 employees. Since 2016, a new business model has been established in
the group, offering hybrid solutions from hardware, software and services. As a result,
the service share of group sales and earnings continue to rise disproportionately
Tim is the leading international authority on servitization and spends much of his
time working hands-on with both global and local manufacturing companies to
understand servitization in practice and help to transform businesses. He spent
ten years working in manufacturing businesses, beginning his career as an
apprentice. His background gives him a personal understanding of the challenges
faced by the industry and of the need for practical, relevant guidance on
implementing change strategies. His research has included in-depth work with
leading corporations such as Goodyear, Xerox, Caterpillar, Alstom and MAN
Truck & Bus UK.
Prof Tim Baines
Professor in Operations Strategy, The Advanced Services Group,
Aston Business School
advancedservicesgroup.co.uk/ssc17

4. Matteo Zironi
Group Aftersales Director, ALI Group
Matteo Zironi is currently Group Aftersales Director for ALI GROUP a global leader in the
food equipment industry. His has a varied background working in both products and
services in leading companies such as GE Oil & Gas, Toyota Industrial and Whirlpool.
Felix Keiderling has worked at ABB Turbo Systems since 2012, holding posts such as
Head of Service Product Management, Manager Service Product Portfolio and Regional
Sales Manager. Since January 2015 he has held the position of General Manager, Global
Service Business Development and Product Management. Prior to joining ABB, Felix was
Development Engineer Combustor and Project Manager at Alstom Power, Baden
Switzerland..
Felix Keiderling
General Manager, ABB Turbo Systems
Venues: Swiss Museum of Transport Conference Centre
Lidostrasse 5, CH Luzern. (www.verkehrshaus.ch) & Hochschule Luzern
Technik & Architecture Technikumstrasse 21, CH-6048 (Horw. www.hslu.ch)
Contact: Jill Forrest j.forrest1@aston.ac.uk
Website: advancedservicesgroup.co.uk/ssc17
Early bird registration closes - 21st April 2017
Conference co-chairs:
Prof Tim Baines,
The Advanced Services Group, Aston Business School,
Aston University, UK
-
Dr Shaun West
Luzern University of Applied Science and Art , Switzerland
-
Prof. Heiko Gebauer
Department Environmental Social Sciences, Eawag, Switzerland
advancedservicesgroup.co.uk/ssc17