- The document is a report on the state of marketing attribution in Asia Pacific produced by Econsultancy in partnership with Datalicious. It is based on a survey of over 400 marketers.
- Key findings include that while marketers recognize the opportunity in attribution, two-thirds do not conduct attribution beyond basic last-click analysis due to a lack of knowledge. Custom modeling is seen as the most effective approach but first and last click are still most commonly used.
- Turning attribution insights into action is a challenge, with 44% of companies agreeing insights are not fully actioned due to issues like disparate tech/data and data complexity.
Marketing Attribution: Valuing The Customer JourneyDung Tri
This document summarizes a study on marketing attribution conducted by Econsultancy. The study included surveys of over 600 marketers and agencies as well as 22 interviews. Key findings include:
- Attribution is still new for most companies, with 83% having used it for less than 2 years. It allows marketers to better optimize budgets and understand customer journeys.
- Larger companies are using attribution more, and it is moving to mid-sized companies. Methods are evolving from last-click to more sophisticated multi-touch approaches.
- Attribution provides accountability for digital spending but can also cause budgetary conflicts. There remains a gap integrating online and offline attribution.
- No single approach works for all - success depends on
Global trust in advertising report, Nielsen 2013IAB México
The document summarizes the results of Nielsen's 2013 Global Survey of Trust in Advertising. Some key findings:
- Recommendations from friends and family remain the most trusted form of advertising at 84%. Owned media such as branded websites is the second most trusted at 69%.
- Trust in online and mobile advertising is increasing, with growth in trust for banners ads, online video, social media ads and mobile ads.
- Latin America reports the highest levels of trust and willingness to take action across most advertising formats.
- Humorous ads resonate most globally at 47% while real-life situations resonate more in Latin America and Asia-Pacific at 57%.
Vietnamese Internet Advertising Landscape 2017QuynhDaoFtu
The document summarizes the Vietnamese digital advertising market. It notes that in 2015, digital ad revenue in Vietnam was estimated at $330 million and is estimated to reach $425 million in 2016. While the Vietnamese ad market only accounts for 0.7% of the total Asian market, it is growing. The document also outlines the types of online marketing used in Vietnam, including display ads, social media ads, email marketing, search engine marketing, video ads, and affiliate marketing. It provides statistics on key players and forecasts continued growth of the digital ad market in Vietnam in coming years.
The data in this report and previous reports is collected directly from advertising and media agencies through a anonymous process to ensure confidentiality to client’s information. The information they submit is based on their internal records of advertising spending.
The document summarizes a report on digital advertising spending in Thailand from 2016-2017. It found that digital advertising spending increased 17% in 2016 to 9,477 million baht and is forecast to increase another 24% in 2017, driven by key spenders in skin care preparations, communications, non-alcoholic beverages, and motor vehicles. Industry leaders commented that real-time monitoring tools and data analytics will play an important role in 2017 as clients demand more insights and understanding of impact. The top disciplines for growth in 2017 are expected to be native advertising, Instagram, and Twitter.
This document discusses real-time marketing and what it means to customers. Some key points:
- 80% of respondents consider real-time to be a response within 2 minutes, with 12% considering it a response under 1 second. Real-time requires technological solutions.
- 71% of companies surveyed are engaging in some form of real-time marketing, but 29% are not.
- Only 12% feel their current speed of marketing is sufficient for the future, showing an opportunity for competitive advantage in real-time marketing.
- Examples of data powering real-time marketing include location, on-site behavior, demographics and weather, allowing more personalized and relevant experiences.
Thailand Digital Advertising Spend by DAAT 2017 2018Kaiwan Teanngam
The document summarizes a report on digital advertising spending in Thailand. Data was collected anonymously from 22 advertising agencies representing an estimated 80% of the market. The report found that digital ad spending in Thailand grew 16% in 2017 and is expected to grow another 16% in 2018 to reach 14.33 billion THB. The top spending industries were motor vehicles, communications, and banks. Facebook and YouTube accounted for over 50% of total digital ad spending, being the top two disciplines. The report provides breakdowns of past and projected spending by industry, platform, and media type.
Marketing Attribution: Valuing The Customer JourneyDung Tri
This document summarizes a study on marketing attribution conducted by Econsultancy. The study included surveys of over 600 marketers and agencies as well as 22 interviews. Key findings include:
- Attribution is still new for most companies, with 83% having used it for less than 2 years. It allows marketers to better optimize budgets and understand customer journeys.
- Larger companies are using attribution more, and it is moving to mid-sized companies. Methods are evolving from last-click to more sophisticated multi-touch approaches.
- Attribution provides accountability for digital spending but can also cause budgetary conflicts. There remains a gap integrating online and offline attribution.
- No single approach works for all - success depends on
Global trust in advertising report, Nielsen 2013IAB México
The document summarizes the results of Nielsen's 2013 Global Survey of Trust in Advertising. Some key findings:
- Recommendations from friends and family remain the most trusted form of advertising at 84%. Owned media such as branded websites is the second most trusted at 69%.
- Trust in online and mobile advertising is increasing, with growth in trust for banners ads, online video, social media ads and mobile ads.
- Latin America reports the highest levels of trust and willingness to take action across most advertising formats.
- Humorous ads resonate most globally at 47% while real-life situations resonate more in Latin America and Asia-Pacific at 57%.
Vietnamese Internet Advertising Landscape 2017QuynhDaoFtu
The document summarizes the Vietnamese digital advertising market. It notes that in 2015, digital ad revenue in Vietnam was estimated at $330 million and is estimated to reach $425 million in 2016. While the Vietnamese ad market only accounts for 0.7% of the total Asian market, it is growing. The document also outlines the types of online marketing used in Vietnam, including display ads, social media ads, email marketing, search engine marketing, video ads, and affiliate marketing. It provides statistics on key players and forecasts continued growth of the digital ad market in Vietnam in coming years.
The data in this report and previous reports is collected directly from advertising and media agencies through a anonymous process to ensure confidentiality to client’s information. The information they submit is based on their internal records of advertising spending.
The document summarizes a report on digital advertising spending in Thailand from 2016-2017. It found that digital advertising spending increased 17% in 2016 to 9,477 million baht and is forecast to increase another 24% in 2017, driven by key spenders in skin care preparations, communications, non-alcoholic beverages, and motor vehicles. Industry leaders commented that real-time monitoring tools and data analytics will play an important role in 2017 as clients demand more insights and understanding of impact. The top disciplines for growth in 2017 are expected to be native advertising, Instagram, and Twitter.
This document discusses real-time marketing and what it means to customers. Some key points:
- 80% of respondents consider real-time to be a response within 2 minutes, with 12% considering it a response under 1 second. Real-time requires technological solutions.
- 71% of companies surveyed are engaging in some form of real-time marketing, but 29% are not.
- Only 12% feel their current speed of marketing is sufficient for the future, showing an opportunity for competitive advantage in real-time marketing.
- Examples of data powering real-time marketing include location, on-site behavior, demographics and weather, allowing more personalized and relevant experiences.
Thailand Digital Advertising Spend by DAAT 2017 2018Kaiwan Teanngam
The document summarizes a report on digital advertising spending in Thailand. Data was collected anonymously from 22 advertising agencies representing an estimated 80% of the market. The report found that digital ad spending in Thailand grew 16% in 2017 and is expected to grow another 16% in 2018 to reach 14.33 billion THB. The top spending industries were motor vehicles, communications, and banks. Facebook and YouTube accounted for over 50% of total digital ad spending, being the top two disciplines. The report provides breakdowns of past and projected spending by industry, platform, and media type.
The document discusses how most companies are not fully leveraging the potential of mobility to transform customer experience and operational processes. It summarizes a study of 80 leading companies across sectors that found only 18% were "Top Performers" in mobile maturity, having well-defined mobile strategies. Wal-Mart is highlighted as an exception for using mobile technologies to improve the customer shopping experience and supplier collaboration. While mobility can improve sales, service, and efficiency, the study found only 36% of companies use mobile for promotions, sales, and services and 59% have not utilized mobility's full potential for internal operations. The document concludes different sectors vary in their mobile adoption, with technology, telecom, and financial services leading and oil/gas and
This document proposes a model to provide individuals with aggregated information through personalized filters in order to make more informed decisions. It suggests separating information collection, interpretation and distribution to avoid bias. Contributors would collect various types of data and individuals could choose filters representing their values to receive relevant information through applications. This could help address social and environmental issues by changing behaviors and empowering democratic decision making. The document outlines technical feasibility and proposes establishing a non-profit pilot project to develop the concept.
Mobility in Belgium: Time to Invest
The survey of over 1,000 Belgian mobile device users provides insights into market trends to help companies develop their mobile offerings. It found that:
1) The digital customer segment is ready for mobile services and apps, as over 90% use their devices daily for online activities, however mobile offerings currently lag behind desktop experiences.
2) Users strongly prefer apps over mobile websites and intend to increase app usage, showing companies should focus on building quality apps rather than mobile sites.
3) The three dominant operating systems - iOS, Android, and Windows - cover 92% of the Belgian market, so companies need offerings supporting all three to reach most customers.
One in five US adults have some type of wearable technology and 77% want wearable tech to help them exercise smarter. 56% of US adults believe monitoring of vital signs will extend life expectancy by 10 years. Welcome to the #futureofhealth.
This document summarizes the key findings of a survey about how companies are responding to the challenges of the application economy. Some of the main points include:
- Half of companies report their industry is being disrupted by the application economy and 44% are experiencing disruption internally.
- Companies are responding by increasing investments in software development by an average of 25% and bringing more development in-house.
- Leaders in responding to the application economy are seeing over double the revenue growth and 50% more business from new products/services.
- However, many companies still report obstacles like budget constraints, security concerns, and lack of skills in responding effectively to the application economy.
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
The Effectiveness of Internet Marketing in Increasing the Reach and Awareness...Dr. Amarjeet Singh
The present research seeks to expound the effective
of Internet marketing in increasing the read and awareness of
consumers. Impatient the research conducted a good review
about the privies literature related to the study. It leads a brief
idea of the study before articulating the statement of the
problem. From the statement of the problem deducting the
researcher found that the social media , mobile apps and
internet marketing have Promina impact with the
effectiveness and in cornering the awareness of the consumer
.hence the research subdivided the research problem into four
different objective such translates the formation of the study
states that these is no significant relationship between level of
effectiveness and level of utilization of internet marketing on
consumer in kingdom of Bahrain . Further the research
employs multiple methodologies to a new conclusion on the
particular issue, the study used convening sampling method
combined with the spss software for data analyse.
The study aims to assess the Effectiveness of Internet
in Business to increase reach and awareness among consumers
in Bahrain. Data and correspondence innovation has changed
quickly in the previous 20 years with a key advancement being
the development of online networking. Business, which does
not utilize internet-based life, tends to lose on key client
base. The rise of social media means it’s unusual to find an
organization that does not reach its customers and prospects
through one social media platform or another. Companies see
the importance of using social media to connect with
customers and build revenue.
Businesses have realized they can use social media to generate
insights, stimulate demand, and create targeted product
offerings. This is important in traditional brick-and-motor
businesses, and, obviously, in the world of e-commerce.
In this research, to adequately address the research questions
a variety of data collection methods and instruments were
used such as questionnaire survey and t-test.
From the study, the researcher concluded that there is no
significant relationship between the Level of utilization &
Effectiveness of Internet marketing among consumers in
Bahrain. Therefore, the researchers accept the null
hypothesis.
The problems faced by the respondents on the Level
of utilization & Effectiveness of Internet marketing among
consumers in Bahrain is privacy, censorship and online
security. The Internet, social media, online advertising, mobile
apps etc. as a whole, can be seen as technology that has greatly
enhanced our lives but should be done responsibly.
The document discusses how most companies have not fully leveraged the potential of mobile technologies to transform their businesses and customer experiences. It finds that only 18% of companies studied have advanced mobile strategies ("Top Performers") while 60% are "Followers" and 22% are "Beginners". Top Performers tend to be in telecom, technology and financial services and have high end-user adoption of their mobile apps. The document also examines how mobile can improve customer experiences across the sales cycle as well as operational processes, but many companies have yet to implement comprehensive mobile strategies.
E commerce on Social Media - Philippines 2014Techglimpse
This document provides a summary of analysis conducted on e-commerce chatter from social media in the Philippines from January 1st, 2014 to March 31st, 2014. Key findings include:
- Three out of four discussions were about product and service lines sold online, with over half mentioning travel/airlines. Nearly two out of ten discussions were about customer support.
- Analysis was conducted on a sample of 2,844 conversations out of a total relevant universe of 58,910 conversations. The sample was selected through stratified random sampling.
- Females were slightly more active than males (53% vs 47% of sample) and discussed delivery and promotions more, while males discussed products/services, customer support and
Ericsson’s perspective on the net neutrality debateEricsson
We support an internet that allows and encourages innovation, investment and customization. Every internet user is unique in terms of what they value: the content; the price they are willing to pay for the delivery of that content; and the QoS level they prefer for that delivery. Consumers should have access to the information they need to make informed choices.
Keeping the net open for innovation is critical to ensuring continued investment in all parts of the internet value chain. At Ericsson, we believe broadband providers, device manufacturers, consumers, enterprises and content providers all benefit from an internet that is open to experimentation, differentiation and innovation.
With this in mind, we offer the following thoughts, backed up by real-world scenarios and technological realities. Our report aims to help guide policy makers as they grapple with the often competing demands of various players in the internet value chain.
The consumerization of enterprise sales is already among us. B2B buyers are now mimicking consumer shopping behaviors.
http://www.alfonsogadea.es/b2b-is-the-new-b2c/
Gwen Morrison is the CEO of The Store, WPP's retail expertise division. The Store facilitates retail initiatives and shares best practices in areas like format development, customer marketing, brand visibility, and digital technology in retail. Recent events highlighted how technology is transforming the retail experience through mobile, social, and cross-channel shopping. WPP aims to invest in digital capabilities across its businesses through training, recruitment, acquisitions, and partnerships with digital leaders. This will allow WPP to better serve clients in an increasingly data-driven marketing environment dominated by digital and emerging markets.
Digital economy, characterized by wide access to large volumes of information, immediacy of its circulation as well as ubiquity of online communications, is shaping a new informational ecosystem, where the power of supporters and detractors is multiplied. Democratization brought about by new technologies enables any individual to generate content and create their own communities and audiences.
This context implies important challenges for corporate reputation management, where reputation is understood as a set of collective evaluations that an organization evokes in its stakeholders and that are able to lead to value– generating behaviours. Thus brands may only be successful if they are able to participate in those networks that are interesting for their stakeholders and establish long–term relations, unleashing favourable behaviours. In this scenario, corporate communication is making a U–turn, and companies are likely to face a new challenge – brand journalism, a new way of communication brought about by the influence of the Internet and the proactive attitude assumed by stakeholders.
The present report summarizes the results of the 3rd issue and the previous year, and is a rigorous analysis of comments made voluntarily on the Internet as well as their impact by the dimensions that constitute corporate reputation: Products and Services, Innovation, Finance, Workplace, Citizenship, Leadership and Governance.
The report contains a map of stakeholders that actively use the Internet and the networks that should be taken into account at the time of developing a strategy of positioning on the Internet: the real–time network Twitter, the social network Facebook, the multimedia network YouTube, and the hypertextual network Google. The report identifies relevant content for different audiences and helps to map key reputational risk areas for companies.
The document discusses how technology and internet access has changed consumer behavior. It notes that over 4.9 billion people now have internet access globally, with Asia having the majority of users. The internet has transformed how people shop, entertain themselves, and access information. Consumers now expect to be able to shop and be entertained online from any device at any time. Businesses have had to adapt to these new consumer expectations and behaviors to remain competitive. New technologies like virtual and augmented reality and artificial intelligence are also changing consumer-business interactions further.
Monitoring Social Media for Investor Relations - September 17, 2009Darrell Heaps
The document outlines a panel discussion on monitoring social media for investor relations. It discusses key trends in social media use for IR like the rise of Twitter and corporate blogs being seen as fair disclosure. The panel will cover where companies should look for conversations, what they should listen for, who they should engage with, and what tools they can use for monitoring and engagement.
The hyperconnected economy is a multi-phase research programme conducted by The Economist Intelligence Unit, sponsored by SAP. The first phase reviewed the existing literature and interviewed experts and academics on the economic consequences of hyperconnectivity. Phase two focuses on how hyperconnectivity applies at an organisational level.
Mobile customer-experience-trends-briefing-digital-cream-london-2013Débora Pereira
The document discusses key takeaways from a roundtable discussion on mobile experience trends at the Digital Cream London 2013 event. Several market trends in mobile were covered, including a focus on better understanding mobile customers and their behaviors, the shift towards mobile-optimized websites over native apps, the rise of mobile commerce, and challenges companies face in their mobile strategies. Best practices around research, usability, and case studies of mobile approaches from Amazon, Starbucks, and Zeebox were also highlighted.
The Economist Intelligence Unit surveyed consumers to ask what they want from companies and how they rate companies for customer service. And we asked company executives about their attitudes to customer service and how well they think they are doing in joining up all of the new technologies in use today.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
This document summarizes the findings of a survey conducted by Platt Retail Institute on multi-channel and omni-channel marketing. The survey found that most companies currently use a variety of marketing channels like websites, direct sales, email marketing and social media. In the future, digital channels like social media and mobile are expected to grow in importance. While emerging channels are becoming more important, budgets have not yet aligned to support them fully. The survey also found that 43% of companies have either evaluated or plan to implement an omni-channel marketing strategy in the next 3 years, with larger companies and retailers being more likely to do so. The top challenges driving omni-channel adoption are competitive pressures, technology issues, and lack of organizational
The document discusses how most companies are not fully leveraging the potential of mobility to transform customer experience and operational processes. It summarizes a study of 80 leading companies across sectors that found only 18% were "Top Performers" in mobile maturity, having well-defined mobile strategies. Wal-Mart is highlighted as an exception for using mobile technologies to improve the customer shopping experience and supplier collaboration. While mobility can improve sales, service, and efficiency, the study found only 36% of companies use mobile for promotions, sales, and services and 59% have not utilized mobility's full potential for internal operations. The document concludes different sectors vary in their mobile adoption, with technology, telecom, and financial services leading and oil/gas and
This document proposes a model to provide individuals with aggregated information through personalized filters in order to make more informed decisions. It suggests separating information collection, interpretation and distribution to avoid bias. Contributors would collect various types of data and individuals could choose filters representing their values to receive relevant information through applications. This could help address social and environmental issues by changing behaviors and empowering democratic decision making. The document outlines technical feasibility and proposes establishing a non-profit pilot project to develop the concept.
Mobility in Belgium: Time to Invest
The survey of over 1,000 Belgian mobile device users provides insights into market trends to help companies develop their mobile offerings. It found that:
1) The digital customer segment is ready for mobile services and apps, as over 90% use their devices daily for online activities, however mobile offerings currently lag behind desktop experiences.
2) Users strongly prefer apps over mobile websites and intend to increase app usage, showing companies should focus on building quality apps rather than mobile sites.
3) The three dominant operating systems - iOS, Android, and Windows - cover 92% of the Belgian market, so companies need offerings supporting all three to reach most customers.
One in five US adults have some type of wearable technology and 77% want wearable tech to help them exercise smarter. 56% of US adults believe monitoring of vital signs will extend life expectancy by 10 years. Welcome to the #futureofhealth.
This document summarizes the key findings of a survey about how companies are responding to the challenges of the application economy. Some of the main points include:
- Half of companies report their industry is being disrupted by the application economy and 44% are experiencing disruption internally.
- Companies are responding by increasing investments in software development by an average of 25% and bringing more development in-house.
- Leaders in responding to the application economy are seeing over double the revenue growth and 50% more business from new products/services.
- However, many companies still report obstacles like budget constraints, security concerns, and lack of skills in responding effectively to the application economy.
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
The Effectiveness of Internet Marketing in Increasing the Reach and Awareness...Dr. Amarjeet Singh
The present research seeks to expound the effective
of Internet marketing in increasing the read and awareness of
consumers. Impatient the research conducted a good review
about the privies literature related to the study. It leads a brief
idea of the study before articulating the statement of the
problem. From the statement of the problem deducting the
researcher found that the social media , mobile apps and
internet marketing have Promina impact with the
effectiveness and in cornering the awareness of the consumer
.hence the research subdivided the research problem into four
different objective such translates the formation of the study
states that these is no significant relationship between level of
effectiveness and level of utilization of internet marketing on
consumer in kingdom of Bahrain . Further the research
employs multiple methodologies to a new conclusion on the
particular issue, the study used convening sampling method
combined with the spss software for data analyse.
The study aims to assess the Effectiveness of Internet
in Business to increase reach and awareness among consumers
in Bahrain. Data and correspondence innovation has changed
quickly in the previous 20 years with a key advancement being
the development of online networking. Business, which does
not utilize internet-based life, tends to lose on key client
base. The rise of social media means it’s unusual to find an
organization that does not reach its customers and prospects
through one social media platform or another. Companies see
the importance of using social media to connect with
customers and build revenue.
Businesses have realized they can use social media to generate
insights, stimulate demand, and create targeted product
offerings. This is important in traditional brick-and-motor
businesses, and, obviously, in the world of e-commerce.
In this research, to adequately address the research questions
a variety of data collection methods and instruments were
used such as questionnaire survey and t-test.
From the study, the researcher concluded that there is no
significant relationship between the Level of utilization &
Effectiveness of Internet marketing among consumers in
Bahrain. Therefore, the researchers accept the null
hypothesis.
The problems faced by the respondents on the Level
of utilization & Effectiveness of Internet marketing among
consumers in Bahrain is privacy, censorship and online
security. The Internet, social media, online advertising, mobile
apps etc. as a whole, can be seen as technology that has greatly
enhanced our lives but should be done responsibly.
The document discusses how most companies have not fully leveraged the potential of mobile technologies to transform their businesses and customer experiences. It finds that only 18% of companies studied have advanced mobile strategies ("Top Performers") while 60% are "Followers" and 22% are "Beginners". Top Performers tend to be in telecom, technology and financial services and have high end-user adoption of their mobile apps. The document also examines how mobile can improve customer experiences across the sales cycle as well as operational processes, but many companies have yet to implement comprehensive mobile strategies.
E commerce on Social Media - Philippines 2014Techglimpse
This document provides a summary of analysis conducted on e-commerce chatter from social media in the Philippines from January 1st, 2014 to March 31st, 2014. Key findings include:
- Three out of four discussions were about product and service lines sold online, with over half mentioning travel/airlines. Nearly two out of ten discussions were about customer support.
- Analysis was conducted on a sample of 2,844 conversations out of a total relevant universe of 58,910 conversations. The sample was selected through stratified random sampling.
- Females were slightly more active than males (53% vs 47% of sample) and discussed delivery and promotions more, while males discussed products/services, customer support and
Ericsson’s perspective on the net neutrality debateEricsson
We support an internet that allows and encourages innovation, investment and customization. Every internet user is unique in terms of what they value: the content; the price they are willing to pay for the delivery of that content; and the QoS level they prefer for that delivery. Consumers should have access to the information they need to make informed choices.
Keeping the net open for innovation is critical to ensuring continued investment in all parts of the internet value chain. At Ericsson, we believe broadband providers, device manufacturers, consumers, enterprises and content providers all benefit from an internet that is open to experimentation, differentiation and innovation.
With this in mind, we offer the following thoughts, backed up by real-world scenarios and technological realities. Our report aims to help guide policy makers as they grapple with the often competing demands of various players in the internet value chain.
The consumerization of enterprise sales is already among us. B2B buyers are now mimicking consumer shopping behaviors.
http://www.alfonsogadea.es/b2b-is-the-new-b2c/
Gwen Morrison is the CEO of The Store, WPP's retail expertise division. The Store facilitates retail initiatives and shares best practices in areas like format development, customer marketing, brand visibility, and digital technology in retail. Recent events highlighted how technology is transforming the retail experience through mobile, social, and cross-channel shopping. WPP aims to invest in digital capabilities across its businesses through training, recruitment, acquisitions, and partnerships with digital leaders. This will allow WPP to better serve clients in an increasingly data-driven marketing environment dominated by digital and emerging markets.
Digital economy, characterized by wide access to large volumes of information, immediacy of its circulation as well as ubiquity of online communications, is shaping a new informational ecosystem, where the power of supporters and detractors is multiplied. Democratization brought about by new technologies enables any individual to generate content and create their own communities and audiences.
This context implies important challenges for corporate reputation management, where reputation is understood as a set of collective evaluations that an organization evokes in its stakeholders and that are able to lead to value– generating behaviours. Thus brands may only be successful if they are able to participate in those networks that are interesting for their stakeholders and establish long–term relations, unleashing favourable behaviours. In this scenario, corporate communication is making a U–turn, and companies are likely to face a new challenge – brand journalism, a new way of communication brought about by the influence of the Internet and the proactive attitude assumed by stakeholders.
The present report summarizes the results of the 3rd issue and the previous year, and is a rigorous analysis of comments made voluntarily on the Internet as well as their impact by the dimensions that constitute corporate reputation: Products and Services, Innovation, Finance, Workplace, Citizenship, Leadership and Governance.
The report contains a map of stakeholders that actively use the Internet and the networks that should be taken into account at the time of developing a strategy of positioning on the Internet: the real–time network Twitter, the social network Facebook, the multimedia network YouTube, and the hypertextual network Google. The report identifies relevant content for different audiences and helps to map key reputational risk areas for companies.
The document discusses how technology and internet access has changed consumer behavior. It notes that over 4.9 billion people now have internet access globally, with Asia having the majority of users. The internet has transformed how people shop, entertain themselves, and access information. Consumers now expect to be able to shop and be entertained online from any device at any time. Businesses have had to adapt to these new consumer expectations and behaviors to remain competitive. New technologies like virtual and augmented reality and artificial intelligence are also changing consumer-business interactions further.
Monitoring Social Media for Investor Relations - September 17, 2009Darrell Heaps
The document outlines a panel discussion on monitoring social media for investor relations. It discusses key trends in social media use for IR like the rise of Twitter and corporate blogs being seen as fair disclosure. The panel will cover where companies should look for conversations, what they should listen for, who they should engage with, and what tools they can use for monitoring and engagement.
The hyperconnected economy is a multi-phase research programme conducted by The Economist Intelligence Unit, sponsored by SAP. The first phase reviewed the existing literature and interviewed experts and academics on the economic consequences of hyperconnectivity. Phase two focuses on how hyperconnectivity applies at an organisational level.
Mobile customer-experience-trends-briefing-digital-cream-london-2013Débora Pereira
The document discusses key takeaways from a roundtable discussion on mobile experience trends at the Digital Cream London 2013 event. Several market trends in mobile were covered, including a focus on better understanding mobile customers and their behaviors, the shift towards mobile-optimized websites over native apps, the rise of mobile commerce, and challenges companies face in their mobile strategies. Best practices around research, usability, and case studies of mobile approaches from Amazon, Starbucks, and Zeebox were also highlighted.
The Economist Intelligence Unit surveyed consumers to ask what they want from companies and how they rate companies for customer service. And we asked company executives about their attitudes to customer service and how well they think they are doing in joining up all of the new technologies in use today.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
This document summarizes the findings of a survey conducted by Platt Retail Institute on multi-channel and omni-channel marketing. The survey found that most companies currently use a variety of marketing channels like websites, direct sales, email marketing and social media. In the future, digital channels like social media and mobile are expected to grow in importance. While emerging channels are becoming more important, budgets have not yet aligned to support them fully. The survey also found that 43% of companies have either evaluated or plan to implement an omni-channel marketing strategy in the next 3 years, with larger companies and retailers being more likely to do so. The top challenges driving omni-channel adoption are competitive pressures, technology issues, and lack of organizational
This document provides an overview of Toluna, an online research panel company. It discusses how Toluna has created an online research community of over 4 million members across 34 countries to engage panelists and increase survey response rates. The key points are:
- Toluna launched its online research community in 2007 with 400,000 UK members and has since grown to over 4 million members globally.
- The community allows members to conduct their own polls and view results, create debates, and build personal profiles - engaging members and addressing issues of response rates.
- This level of engagement has increased survey completion rates while attracting new members who would not otherwise join a panel. It provides more value to panelists than financial incentives alone.
Decision Fuel is a leading mobile research company that uses a custom technology platform to design and deliver short surveys to mobile devices to gather consumer insights. They have over 15 million survey responses from 26 countries. Their platform allows clients to create surveys, target respondents, and receive analytics and insights within 24 hours. Case studies demonstrate how they have provided actionable insights to help clients understand consumer behavior, optimize products and marketing, and make business decisions across industries in Asia and globally.
Team presentation on brands exclusive australiaPriety Shrestha
The team presented on brandsExclusive Australia Pty. Ltd, an online retailer of fashion, cosmetics, shoes and housewares. They discussed ecommerce, defining it as online transactions for buying and selling products, and noted benefits like convenience and wider product selection. For mobile applications, they covered definitions and impacts like use for alarms originally and now for business promotion. Challenges in implementing applications were also addressed. The team concluded that collaborating ecommerce, web applications and mobile technologies could help businesses achieve goals, while finding resolutions for potential risks.
An evaluation of effectiveness of advertising in mobile telecommunication ind...Chathura Abeysekara
This document summarizes a research study that evaluated the effectiveness of advertising in the mobile telecommunications industry in Sri Lanka, specifically among students at Rajarata University of Sri Lanka. The study found that four key factors affected customers' attention and purchasing decisions: 1) the message idea, 2) the topic or headline/words, 3) the advertising framework, and 4) advertising ethics. Message idea had the strongest impact, while advertising media did not significantly affect customers' decisions. The study provides useful insights for mobile companies on how to improve their advertising strategies.
Field Interactive MR’s consumer-panel, B2B-Panel, Healthcare-Panel and data collection capabilities in 98 countries helps our clients analyze the market, gain valuable insight and genuinely understand consumers.
For more information, please visit - http://fieldinteractive-mr.com/
Why true digital transformation must take place across the entire banking ent...Epsilon Marketing
In the global omnichannel world we live in today, financial institutions are hindered by their disparate and siloed systems.
The rise of online banking has produced a massive shift in the way people engage with their money, bill paying, and most importantly, their banks. Today’s consumer is connected more or less 7x24x365 via mobile devices and WiFi in their cars. Banking and insurance companies are struggling to shape their online and digital engagement to match the expectations and desires of the consumers. They need to transform so that they can better understand their consumers.
With this focus on digital transformation, the financial institutions must focus on producing an enterprise-wide solution that enables the business to find, engage, convert, cultivate and expand their relationships efficiently.
Join us as we explain how organizations are successfully transitioning to enterprise-wide digital transformation.
The document discusses how brands can use data and technology to deliver personalized customer experiences across channels. It emphasizes that customers now research purchases online and expect consistent, relevant interactions from brands. The Salesforce Marketing Cloud allows companies to gather customer data from various sources, understand individual customers, and personalize communications at every stage of the customer journey to improve engagement and sales. Case studies show how Trunk Club and Volvo Construction Equipment use the platform to drive higher conversion rates and revenue through personalized digital marketing.
Digital Experience: Are Brands Meeting Consumer Expectations?Dmytro Lysiuk
Digital Experience: Are Brands Meeting Consumer Expectations?
Econsultancy.com Ltd in association with Sitecore
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends & Innovation
Next Generation Insurance Websites- Part 2edynamic
This document discusses next generation insurance websites and increasing engagement and retention. It covers:
1. The need to improve engagement with existing customers, prospects, partners and carriers through better digital experiences across devices.
2. Key strategies for driving engagement include leveraging analytics and digital technologies to improve user experiences, streamline processes, provide personalization, and facilitate ongoing communication across marketing channels.
3. Adopting a multi-device approach can improve accessibility and remove pain points by providing a unified digital platform for all capabilities.
Subscribers Demand New Communication Methods from CSPsBrian Metzger
We are witnessing a dramatic shift in the balance of power between communications service providers (CSPs) and their subscribers. Today’s empowered subscribers expect self-directed, on-demand, two-way engagement anywhere and on any device. This research paper examines the changing attitudes of subscribers and the ways they prefer to communicate with their CSP.
The document discusses how smart brands are using customer data and personalized digital marketing strategies across channels to improve customer acquisition, onboarding, engagement, and retention. It provides examples of how companies like Pei Wei, Mint.com, Dreamfields, Royal Bank of Canada, Beyond the Rack, and The Honest Company use email marketing, mobile push notifications, and lifecycle campaigns to better serve customers at each stage of the customer journey. The key takeaway is that understanding individual customer needs and behaviors enables brands to predict relevant content that drives the customer relationship at every touchpoint.
This course provides an introduction to internet marketing and how organizations can use digital technologies to support their marketing activities. Students will learn about key concepts like how companies are moving beyond static websites to build relationships through dynamic content. They will also explore how the internet is used as a communication, distribution, and relationship building tool. The course involves lectures, tutorials, a group project, individual assignment, group presentation, and final exam. Students must attain a grade of C or higher to pass.
This document discusses how the internet can be used as an effective marketing tool. It provides an overview of how marketing has evolved due to technological advances, with an increased focus on the individual customer. The growth of internet usage and e-commerce in India is discussed. The document examines the reach and effectiveness of the internet as a communication medium. It analyzes internet usage patterns in India and discusses which products are well-suited for internet marketing. Various advertising and promotional options on the internet are also outlined.
This document outlines an webinar on data-driven customer success. The webinar will include an introduction to data-driven customer success, a case study from Thismoment on customer segmentation and renewal success using Totango, and how companies can get started with a data-driven approach. Thismoment will discuss how they use customer segmentation and product usage data from Totango to understand key customer segments, measure the impact of engagement activities, and integrate insights into their Salesforce CRM and Marketo automation. Attendees will learn how monitoring product usage can provide insights to improve renewal rates and customer success plays across the customer journey.
This document discusses an integrated value chain in the pharmaceutical industry. It covers various stages of the value chain enabled by e-technologies, including research and development, production, marketing, sales, and customer relationship management. Key points covered include e-recruitment, e-trials, e-submission, e-manufacturing, digital e-marketing strategies, and the role of technology in connecting patients and healthcare organizations.
The document discusses how the underwater sculpture MOUA is a piece of art that communicates the importance of research, coral reefs, and how art, science, and humanity can come together to protect reefs. It also discusses strategies for promoting behavioral change to protect reefs, such as highlighting gaps between thoughts and actions, posing questions rather than statements, and asking people to make small, daily changes.
Attribution Accelerator NYC Equifax Innovation in AttributionChristian Bartens
This document discusses three frontiers of innovation in attribution: 1) expanding purchase path and identity management, 2) improving modeling and credit allocation techniques, and 3) taking action based on insights. It focuses on Equifax's ability to track individuals across channels and devices to better attribute touchpoints. Advanced modeling like hidden Markov models is highlighted as most effective for understanding consumer journeys. The value of Equifax's financial data for segmentation and targeting high ROI audiences is also emphasized.
This document discusses the challenges of measuring marketing performance using proxy metrics like clicks and leads, and proposes a people-based measurement approach. It notes that people use multiple devices and touchpoints along their purchase journey, making attribution complex. The key points are:
1) Traditional metrics don't account for people interacting across channels and devices, so performance is mismeasured.
2) A people-based approach uses identity management to stitch together touchpoints into complete cross-device purchase paths.
3) This allows for improved attribution modelling to accurately allocate credits for awareness, engagement and sales across different marketing activities.
The document discusses the future of digital measurement in marketing. It notes that the majority of global media consumption will soon be digital, so measurement tools need to account for this. Key challenges include cross-device tracking, determining touch point quality, location tracking, dealing with "walled gardens" like Facebook and iOS, and identity management across platforms. Unified measurement of both online and offline data will be needed. Addressing these challenges can improve marketing efficiencies by 10-30% according to research.
This document provides an overview and agenda for an attribution training session. The training covers:
1. Dispelling myths about attribution models and approaches.
2. Explaining the benefits of attribution, challenges of attribution, and how attribution is easier with a group approach.
3. Outlining a rough roadmap for implementing attribution, from low-effort short-term goals to more complex long-term goals.
The training aims to help participants better understand media attribution, optimize marketing spend, and improve data-driven decision making.
This document provides tips for presenting well and closing deals by building trust and relationships. Some key tips include being well prepared by watching example videos, knowing your material inside and out, keeping presentations concise with a clear theme, story, and flow. It also recommends engaging your audience with humor, recaps, and focusing on intimacy with prospects through active listening and customizing your approach. For closing deals, it advises researching prospects thoroughly, being reliable by following up promptly and managing expectations, building intimacy through personal questions and focus on the prospect's needs, and maintaining self-orientation by always acting in the prospect's best interests.
This document provides guidance on different sales approaches: simple sales focus on transactions while complex "solution selling" focuses on customer needs and offerings to address issues. "Relationship selling" emphasizes building long-term relationships over traditional tactics. It discusses creating trust with prospects through credibility, reliability, intimacy, and self-orientation. Various questions, prospect research techniques, and a proposal template are also outlined.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can calm the mind and help prevent worrying thoughts. Meditation has been shown to lower blood pressure and reduce levels of cortisol, the stress hormone.
Festival of Marketing Datalicious Marketing AttributionChristian Bartens
The document is an advertisement for John Wanamaker that summarizes his view of advertising spending. It states that half the money spent on advertising is wasted, but the challenge is not knowing which half is wasted. This highlights the difficulty in determining the effectiveness and return on investment of advertising spending.
The document analyzes media spending versus consumer behavior across several countries. It finds that while digital spending is growing, television still receives the largest portion of budgets due to its reach. Traditional channels like print and radio are seeing declining budgets. Within digital, websites receive more attention than mobile from marketers, though most expect to increase mobile spending as well. The report provides country-specific analyses of spending and trends in Singapore, India, the US, Australia/New Zealand, and the UK.
This document discusses attribution and the customer journey. It summarizes research showing that marketers have different understandings of effective channels and the purpose of channels. It also finds that almost half of marketers do not know if their budgets are balanced. The document discusses how attribution at Google spans solutions from individual channels to predictive optimization across all digital channels and eventual offline attribution. It describes Google's attribution 360 platform and pillars including data collection and management, insights, and third party connectors. The document provides examples of attribution projects for Expedia, Telstra, and News Corp.
Criteo Media Attribution True Impact of Retargeting AdsChristian Bartens
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Christian Bartens discusses how data can be used to drive value across events, promotion, process, and price. Data can improve products through post-event content marketing and pre-event keyword research. It can also optimize processes using tools like JIRA for project management and Confluence for knowledge sharing. Additionally, data insights from surveys and customer feedback help set the right price that maximizes value and minimizes customer dissatisfaction.
This document discusses the importance of online experience for acquiring and retaining customers in banking. It notes that most online leads are lost within 5 minutes if not followed up on quickly. The document proposes developing an Online Business Banking Experience Index to measure and improve banks' online experiences, with the goal of optimizing the experience across channels and using data to qualify and prioritize leads better.
The document discusses the relationship between data, privacy, and ethics. It explores whether technology has killed privacy and examines the tradeoff between collecting data and adding value for consumers. It also questions whether privacy laws, self-regulation, or ethics can adequately protect consumers' privacy and personal data in the future.
This document provides an overview of a workshop from Datalicious on turning data into actionable insights. The workshop covers establishing a metrics framework to measure reach, engagement, conversion and satisfaction. It also discusses optimizing the marketing funnel by combining different data sources to better target customers. Additional topics include testing and optimization, measuring success and establishing an organizational structure for data analytics.
This document provides an overview of a digital analytics course. The course agenda includes sessions on metrics frameworks, campaign tracking, measuring brand, media attribution, and Google Analytics. The course rules encourage participation and sharing of experiences. The main outcomes are to define metrics frameworks, understand data sources and limitations, and accurately attribute conversions across channels. The document also discusses introductions, expectations, and various analytics topics like AIDA formulas, standardized metrics, campaign tracking, social media measurement, and attribution models.
This document discusses big data and the single customer view. It defines big data as large datasets that are difficult to work with using typical database tools due to their size. It also discusses how distributed computing networks can help analyze these large datasets more efficiently compared to supercomputers. Additionally, it outlines how a single customer view that combines all customer data sources is important for understanding customer behavior and interactions over time to improve marketing campaigns and the customer experience.
The document discusses best practices for landing page testing and optimization. It recommends a testing roadmap that begins with A/B testing different page layouts, then multivariate (MV) testing different content combinations, and repeating the process. A key part of testing is the "hero vs. challengers" approach of comparing a top performing page against challengers. Other tips include using prominent headlines, clear calls to action, and social proof. The goal of testing is to continuously improve conversions.
The document discusses how competitive intelligence can be used to identify opportunities to poach clients from competitors like Qantas. It analyzes Qantas's recent grounding issues and spike in brand searches to find regional opportunities and target frequent flyer audiences. The document recommends targeting segments C, A and B identified from Hitwise/Experian data as top candidates for poaching. It also provides tools and resources for competitive intelligence analysis.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Econsultancy State of Marketing Attribution in Asia Pacific
1. Market Data / Supplier Selection /
Event Presentations / User Experience
Benchmarking / Best Practice /
Template Files / Trends & Innovation
State of Marketing
Attribution in Asia
Pacific
In association with Datalicious